ASEAN Sensitive Skin Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The ASEAN Sensitive Skin Care Products Market Report is Segmented by Type (Cleansers, Creams and Moisturizers, Serums and Essence, Toners, and Other Types), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Drug Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (Indonesia, Thailand, Singapore, Malaysia, Philippines, and the Rest of ASEAN). The market size is provided in terms of value USD for all the abovementioned segments.

ASEAN Sensitive Skin Care Market Size

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ASEAN Sensitive Skin Care Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 9.35 %
Market Concentration Low

Major Players

ASEAN Sensitive Skin Care Market Major Players

*Disclaimer: Major Players sorted in no particular order


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ASEAN Sensitive Skin Care Market Analysis

The ASEAN sensitive skin care market size is expected to grow from USD 1.45 billion in 2023 to USD 2.27 billion by 2028, at a CAGR of 9.35% during the forecast period (2023-2028).

  • The ASEAN region comprises tropical countries like Thailand, Indonesia, Malaysia, and Singapore. The skin of people residing in these countries is more prone to irritation and sensitivity due to enhanced exposure to sunlight and high humidity weather effects. Not only does the climate impact the microbiome balance of the skin, but it also leads to numerous skin conditions like atopic dermatitis, eczema, redness, dark skin, acne, pigmentation, and dullness. 
  • Therefore, with rising disposable incomes and increasing focus on grooming habits and self-perceptions among emerging adults, there has been a significant rise in the demand for skin care products in the region. According to a survey by UN Comtrade, the value of cosmetics and toiletries imports from Japan to Singapore amounted to around USD 750.75 million in 2022.
  • Moreover, companies are launching products targeting individuals with sensitive skin. For instance, in 2022, in collaboration with LABORÉ and other skin experts, Paragon launched a range of LABORÉ products designed especially for sensitive skin in low-climate countries. The product range comprises barrier revive cream, mild cleanser, hydration toner, physical sunscreen, and skin nutrition gel labeled as alcohol and fragrance-free, non-comedogenic, dermatologically tested, vegan, and cruelty-free. Such innovations, along with emerging minimalist and clean beauty trends, will likely create a positive outlook for the market during the study period.

ASEAN Sensitive Skin Care Market Trends

Rising Inclination Towards Natural and Organic Formulations

  • Consumers are increasingly becoming aware of synthetic chemicals used in skincare formulations and their potential side effects leading to various health issues like skin irritation, allergies, skin dullness, toxicity, etc. This is paving the way for enhanced demand for natural and organic skincare products market. Sensitive skin care products made of organic and natural ingredients do not leave any harmful impact on the skin and are generally non-toxic to the skin and hence are greatly demanded.
  • The growing number of skin sensitivity conditions among a large population drives the sales of sensitive skin care products to prevent or treat such conditions. Therefore, players are capitalizing on this growing interest by introducing a range of organic skincare products containing plant-based, clean-label ingredients, with claims such as 'organic,' 'vegan,' 'natural,' 'chemical-free,' and 'cruelty-free.' For instance, in 2021, Singapore-based beauty start-up Sage & Ylang launched its first customizable microbiome beauty essence developed especially for sensitive skin. Such innovations are anticipated to provide a boost to the market in the coming years.
  • Additionally, the existence of modern-age technology, resulting in the introduction of innovative solutions, especially in the sensitive skincare segment, is encouraging a high number of sensitive consumers who actively seek 'free-from' skin care products that helps address their skin issues like pigmentation, irritation, burn, and others. Thus, such factors are bound to support the ASEAN market's demand and growth for sensitive skin care products.
ASEAN Sensitive Skin Care Products Market: Most Important Labels When Purchasing Beauty Products, Singapore, March 2022

Indonesia Dominates the Market

  • Indonesia currently occupies the largest share of the ASEAN-sensitive skincare market. This can be attributed to the increased focus on self-grooming products. Recently, natural ingredient-based products for sensitive skin have gained immense popularity among Indonesians, especially young adults who tend to research the ingredients in skincare products. Apart from this, the penetration of the Internet and the impact of social media beauty influencers on consumers' purchasing decisions are other significant factors driving the demand for smart skincare in the country through e-commerce channels.
  • Therefore, companies are focusing on online distribution channels to expand their sales. For instance, Bioderma offers Bioderma Sensibio Mild Cleansing Foaming Gel Sensitive Skin for consumers with sensitive skin. The brand offers its products nationwide through Care to Beauty, an online platform. Moreover, rising purchasing power has created a demand for imported niche and premium products. As a result, brands offer well-researched products led by innovations in the market, thereby influencing the market positively.
  • Indonesian women prefer trusted brands and seek products that are made for their skin type. The growing media coverage of skincare ingredients and products, particularly online, with consumers becoming more likely to follow the recommendation of friends or social media influencers, is likely to support the growth of the market. The rising incidence of sensitive skin allergies or issues like eczema, rosacea, and others among Indonesian consumers is likely to fuel the demand for sensitive skin care products. For instance, in 2022, according to the ZAP Clinic, 26.9% of Generation Y consumers are dealing with sensitive (redness and irritated) skin issues.
ASEAN Sensitive Skin Care Products Market: Import Value of Cosmetics and Skincare Products, in USD Million, Indonesia, 2019-2021

ASEAN Sensitive Skin Care Industry Overview

The ASEAN-sensitive skincare products market is fragmented and comprises regional and international competitors. Some key market players are Johnson & Johnson, Unilever PLC, L'Oréal SA, GlaxoSmithKline PLC, and Beiersdorf AG. These global players are focusing on leveraging opportunities posed by the emerging markets of Asia-Pacific, like Thailand, Indonesia, and Vietnam, to expand their revenue base.

These players are also investing in R&D and marketing and expanding distribution channels to maintain a leading position in the market. These leading companies have an extensive product portfolio in the sensitive skin care product market, including natural ingredients and innovation, among others. Additionally, economies of scale and high brand loyalty among consumers give these companies an upper edge.

ASEAN Sensitive Skin Care Market Leaders

  1. Johnson & Johnson, Inc.

  2. Beiersdorf AG

  3. Unilever PLC

  4. L'Oréal SA

  5. GlaxoSmithKline PLC 

*Disclaimer: Major Players sorted in no particular order

ASEAN Sensitive Skin Care Market Concentration
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ASEAN Sensitive Skin Care Market News

  • April 2023: L'Oréal signed an agreement with Natura & Co. to acquire Aēsop, an Australian luxury beauty brand. Aēsop operates around 400 points of sale across the Americas, Europe, Australia, New Zealand, and Asia, including Thailand, Singapore, and other ASEAN nations.
  • April 2022: Cetaphil launched its optimal hydration range in Asia, delivering 48-hour hydration to the skin. This range of skincare products aims to consistently deliver the highest level of hydration for individuals who suffer from dry, dehydrated, and sensitive skin.
  • February 2022: Beiersdorf's Nivea Men brand launched the Nivea Men Sensitive Pro Minimalist series, following the current minimalist trend. The series has three products, namely a gel-based cleanser for the face and beard, a shaving cream, and a moisturizing cream.

ASEAN Sensitive Skin Care Market Report - Table of Contents


    1. 1.1 Study Assumptions and market definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Rising Inclination Towards Natural and Organic Formulations

      2. 4.1.2 Growing Influence of Social Media and Beauty Influencers

    2. 4.2 Market Restraints

      1. 4.2.1 Enhanced Presence of Counterfeit Skincare Products

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Cleansers

      2. 5.1.2 Creams and Moisturizers

      3. 5.1.3 Serums and Essence

      4. 5.1.4 Toners

      5. 5.1.5 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Pharmacies and Drug Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Indonesia

      2. 5.3.2 Thailand

      3. 5.3.3 Singapore

      4. 5.3.4 Malaysia

      5. 5.3.5 Philippines

      6. 5.3.6 Rest of ASEAN


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Beiersdorf AG

      2. 6.3.2 Unilever PLC

      3. 6.3.3 Loreal SA

      4. 6.3.4 Johnson & Johnson, Services Inc.

      5. 6.3.5 Galderma Laboratories LP

      6. 6.3.6 Glaxosmithkline PLC

      7. 6.3.7 Pierre Fabre Group

      8. 6.3.8 Sebapharma GmbH & Co. KG

      9. 6.3.9 Sarbec Cosmetics Limited

      10. 6.3.10 Topix Pharmaceuticals Inc.

    4. *List Not Exhaustive

**Subject to Availability
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ASEAN Sensitive Skin Care Industry Segmentation

Sensitive skin care products are specifically designed for those with sensitive skin and skin conditions. These products contain mild ingredients that do not aggravate existing skin issues and are gentle on the skin.

The ASEAN-sensitive skincare products market is segmented by product type, distribution channel, and country. Based on product type, the market is segmented into cleansers, creams & moisturizers, serums & essence, toners, and other classes. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, pharmacies, drug stores, online retail stores, and other distribution channels. Based on country, the market is segmented into Indonesia, Thailand, Singapore, Malaysia, Philippines, and the Rest of ASEAN.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Creams and Moisturizers
Serums and Essence
Other Types
Distribution Channel
Specialty Stores
Pharmacies and Drug Stores
Online Retail Stores
Other Distribution Channels
Rest of ASEAN
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ASEAN Sensitive Skin Care Market Research FAQs

The ASEAN Sensitive Skin Care Market is projected to register a CAGR of 9.35% during the forecast period (2024-2029)

Johnson & Johnson, Inc., Beiersdorf AG, Unilever PLC, L'Oréal SA and GlaxoSmithKline PLC  are the major companies operating in the ASEAN Sensitive Skin Care Market.

The report covers the ASEAN Sensitive Skin Care Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the ASEAN Sensitive Skin Care Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The key factors driving the ASEAN Sensitive Skin Care Market are a) Exposure to intense sunlight, high humidity, and pollution in ASEAN countries can exacerbate skin sensitivity, driving the market b) Growing demand for personalized skincare

ASEAN Sensitive Skin Care Industry Report

The ASEAN sensitive skin care market, experiencing a notable upsurge due to increased consumer awareness and demand for specialized products, is thriving amidst a shift towards gentle, hypoallergenic solutions. With the rise in disposable incomes and a growing focus on personal grooming, individuals with sensitive skin seek products devoid of harsh chemicals, showing a clear preference for natural and organic formulations. Advances in technology and an expanded distribution network, prominently through online platforms, enhance accessibility to these tailored solutions. The market benefits from personalized skincare trends, amplified by endorsements from beauty influencers and professionals. Opportunities for growth are evident in untapped rural sectors and the emerging men's skincare segment, catering to sensitive skin. Market dynamics, driven by consumer needs, regulatory standards, and innovation, suggest a robust expansion, as outlined in industry analysis by Mordor Intelligence™, highlighting market share and growth forecasts, encapsulated in a free report PDF download. Get a sample of this industry analysis as a free report PDF download.

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ASEAN Sensitive Skin Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)