ASEAN Sensitive Skin Care Market - Growth, Trends, and Forecasts (2023 - 2028)

ASEAN Sensitive Skin Care Market is segmented by Type (Cleansers, Creams and Moisturizers, Serums and Essence, Toners, and Other Types), by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies and Drug Stores, Online Channels, and Other Distribution Channels), and by Country (Indonesia, Thailand, Singapore, Malaysia, Philippines, and Rest of ASEAN). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

ASEAN Sensitive Skin Care Industry Overview

ASEAN Sensitive Skin Care Market Summary
Study Period: 2016 -2027
CAGR: 11.38 %

Major Players

ASEAN Sensitive Skin Care Market Major Players

*Disclaimer: Major Players sorted in no particular order


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ASEAN Sensitive Skin Care Market Analysis

ASEAN Sensitive Skin Care Market is projected to register a CAGR of 11.38% over the next five years.

Customers are inclined toward various skincare products because of expanding disposable income, intense advertising activities, and the debut of innovative products by manufacturers. Consumers are using skincare products earlier as they become more aware of skin illnesses and treatments, which is helping the market grow. An increasing number of women opt for anti-aging products, which comprise a significant sector of the skincare products industry. The high prevalence of sensitive skin syndrome, leading to sensory effects such as itching, burning, stinging, tightness, and dryness among consumers in ASEAN countries, makes it the most lucrative market for skincare brands.

The common cause of sensitive skin syndrome is underlying eczema/dermatitis. Companies are expanding facilities in these countries, coupled with the launch of organic and new products, contributing to the growth of sensitive skincare products in the region. The growing demand for natural, organic, and halal skincare products in countries like Malaysia and Indonesia is expected to drive the growth of sensitive skincare products in the ASEAN region. There are several benefits associated with organic sensitive skin care products that are made of natural ingredients without any chemical elements. The ingredients used in them are organically farmed and do not contain genetically modified materials, synthetic residues, or chemicals.

Moreover, organic sensitive skin care products provide an effective protective agent for all ages, genders, and skin types. Therefore, consumers prefer organic sensitive skin care products, which eventually increases demand for sensitive skin care products.​ Furthermore, sensitive skin care products are suitable for babies, people with sensitive skin and allergies, and those with chronic skin conditions. Therefore, consumers prefer sensitive skin care products nowadays.

ASEAN Sensitive Skin Care Industry Segments

Sensitive skin tends to react to various products, especially those that have traditionally had trouble tolerating, such as "alcohol-based gels, exfoliants." Sensitive skin care products are those used to treat this type of skin. The ASEAN-sensitive skincare market is segmented by type, distribution channel, and country. Based on type, the market is segmented into cleansers, creams & moisturizers, serums & essence, toners, and other classes. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, pharmacies, drug stores, online media, and other distribution channels. Based on country, the market is segmented into Indonesia, Thailand, Singapore, Malaysia, the Philippines, and the Rest of ASEAN. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Creams and Moisturizers
Serums and Essence
Other Types
Distribution Channel
Specialty Stores
Pharmacies and Drug Stores
Online Channels
Other Distribution Channels
The Philippines
Rest of ASEAN

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ASEAN Sensitive Skin Care Market Trends

Strong Preference for International Brands over made in country products

Consumers in ASEAN countries, especially Malaysia and Indonesia, prefer foreign-made cosmetic products to local ones. Majority of the population in these countries like global brands due to the quality and availability of these products. Increasing consumer awareness of skincare and increased purchasing power has increased demand for imported niche and premium brands of sensitive skincare products. This, in turn, is stimulating the market for sensitive skin care products. Moreover, international brands also offer organic sensitive skincare products. This factor has resulted in a shift in preference from synthetic skincare products to organic products among consumers. To capitalize on this growing interest, the manufacturers in the market have been revamping and expanding their product offerings by introducing a wide range of organic sensitive skincare products containing plant-based, clean-label ingredients, with claims such as ‘organic,’ ‘vegan,’ ‘natural,’ ‘chemical-free’ and ‘cruelty-free.’

The demand for imported skincare continues to increase, along with the need for affordable premium cosmetic brands from middle-class consumers in the ASEAN region. To face competition with imported products, the government, through the ministry of industry, provides incentives for domestic-made cosmetics companies, which along with others, are given in the form of tax allowances and exemption from import duty on machinery imports.

Sensitive Skin Care Market: Value of Skin Care Cosmetics Imported (in USD millions), by Country, Malaysia, 2021

Specialty Stores are the Most Preferred Channel of Purchase

The mass-market personal care brands from global giants, such as Unilever and Johnson & Johnson, are quite prevalent and widely available at specialty stores. Thus, consumers seeking sensitive skincare products find it convenient to shop from specialty stores. Moreover, consumers are gaining traction for specialty stores to buy sensitive skincare products, as these channels comprise better customer service and have premium products, enabling consumers to make product comparisons from a wide variety of sensitive skincare products. Despite such a niche approach, specialty stores face stiff competition from online stores in terms of product offerings and attractive discount options.

Furthermore, specialty stores offer greater visibility and a wide assortment of sensitive skin care products, including creams, cleansers, toners, etc. Some stores offer a separate section for Acne, Rosacea, and Psoriasis treatment products. The tailor-made approach and the customized products catering to the targeted consumers have prompted enhanced sales of sensitive skin care products through specialty stores across the region. Moreover, specialty stores offer innovative sensitive skin care product variants. 

Sensitive Skin Care Market: Number of Retail Grocery Outlets (in millions), India, 2017-2022

ASEAN Sensitive Skin Care Market Competitor Analysis

The ASEAN-sensitive skincare products market is fragmented and comprises regional and international competitors. Some market key players are Derma 365, Johnson & Johnson, Laboratoires Pierre Fabre, Galderma S.A., and Beiersdorf AG. These players are increasing their investments in R&D and marketing and expanding their distribution channels to maintain their positions in the market. Moreover, global players in the market are focusing on leveraging opportunities posed by the emerging markets of Asia-Pacific, like Thailand, Indonesia, and Vietnam, to expand their revenue base.

ASEAN Sensitive Skin Care Market Top Players

  1. Derma 365

  2. Johnson & Johnson, Inc.

  3. Laboratoires Pierre Fabre

  4. Galderma S.A.

  5. Beiersdorf AG

*Disclaimer: Major Players sorted in no particular order

ASEAN Sensitive Skin care-CL.png

ASEAN Sensitive Skin Care Market Recent Developments

  • In April 2022, Neutrogena launched its new range Neutrogena Bright Boost for Indian consumers to address the increasing problem of skin dullness.
  • In April 2022, Cetaphil launched its optimal hydration range in Asia, which delivers 48-hour hydration to the skin.
  • In February 2022, Beiersdorf's NIVEA MEN brand launched the NIVEA MEN SENSITIVE PRO Minimalist series, following the current minimalist trend. The series has three products: a gel cleanser for the face and beard, a shaving cream, and a moisturizing cream.

ASEAN Sensitive Skin Care Market Report - Table of Contents


    1. 1.1 Study Assumptions and market definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Cleansers

      2. 5.1.2 Creams and Moisturizers

      3. 5.1.3 Serums and Essence

      4. 5.1.4 Toners

      5. 5.1.5 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Pharmacies and Drug Stores

      4. 5.2.4 Online Channels

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Country

      1. 5.3.1 Indonesia

      2. 5.3.2 Thailand

      3. 5.3.3 Singapore

      4. 5.3.4 Malaysia

      5. 5.3.5 The Philippines

      6. 5.3.6 Rest of ASEAN


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Beiersdorf AG

      2. 6.3.2 Unilever PLC

      3. 6.3.3 The Procter & Gamble Company

      4. 6.3.4 Loreal SA

      5. 6.3.5 Johnson & Johnson, Inc.

      6. 6.3.6 Pevonia International Inc.

      7. 6.3.7 Laboratoires Pierre Fabre

      8. 6.3.8 Derma 365

      9. 6.3.9 Sebapharma GmbH & Co. KG

      10. 6.3.10 Galderma S.A.

    4. *List Not Exhaustive

**Subject to Availability
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ASEAN Sensitive Skin Care Market Research FAQs

The ASEAN Sensitive Skin Care Market market is studied from 2016 - 2027.

The ASEAN Sensitive Skin Care Market is growing at a CAGR of 11.38% over the next 5 years.

Derma 365, Johnson & Johnson, Inc., Laboratoires Pierre Fabre, Galderma S.A., Beiersdorf AG are the major companies operating in ASEAN Sensitive Skin Care Market.

ASEAN Sensitive Skin Care Industry Reports

In-depth industry statistics and market share insights of the ASEAN Sensitive Skin Care sector for 2020, 2021, and 2022. The ASEAN Sensitive Skin Care research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the ASEAN Sensitive Skin Care report PDF.

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