Energy Drinks Market - Growth, Trends and Forecast (2019-2024)

Global Energy Drinks market is segmented by Product Type (Drinks, Shots, and Mixers), Distribution Channel (Convenience Stores, Supermarkets/Hypermarkets, Specialist stores, Online Channel, and Others), and Geography.

Market Snapshot

snapshot energy
Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR% (2019-2024):

7.1%

Key Players:

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Market Overview

The global energy drinks probiotics market is forecasted to reach USD 83.4 billion by 2024, registering a CAGR of 7.1% during the forecast period (2019 - 2024).

  • Energy drinks have transitioned from being a niche product to one of the fastest growing product in the global drinks market. This change has been brought by a growingly evident consumer focus on fitness and health. 
  • Energy drinks are marketed as an alternative to carbonated drinks therefore, there is a significant rise in the number of people switching from carbonated drinks to energy drinks over the last few years.
  • Energy drinks face huge competition from packaged juice, aerated beverages and malted health drinks. These substitutes are low in cost as compared to some of the energy drinks.

Scope of the Report

Energy drinks are beverages that contain taurine, caffeine, vitamins, glucuronolactone, proprietary blends, herbal extracts, and amino acids, which are marketed as products that boost physical stamina and mental alertness. The primary types of energy drinks are: Drinks, Shots and Mixers which are available in the packaging forms: Bottle, Can and Others. By distribution channel, energy drinks market is segmented into: Supermarkets/Hypermarkets, Food Services /Sports Nutrition chain, Online Channel and Others.

By Product Type
Drinks
Shots
Mixers
By Packaging
Bottle
Can
Others
By Distribution Channel
Convenience Stores
Supermarket/Hypermarket
Food Services /Sports Nutrition chain
Online Channel
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Spain
Italy
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
United Arab Emirates
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

High Demand for Fast Energy Products

Consumption of energy drinks has been increasing dramatically in the last two decades, particularly amongst adolescents and young adults. Energy drinks are aggressively marketed with the claim that these products give an energy boost to improve physical and cognitive performance. A large amount of caffeine in energy drinks provides the consumer with the desirable effects of improved memory, increased alertness and elevated mood. Therefore, abiding by beneficial facts of consuming energy drinks is surging the demand and a significant increase in consumption of these drinks has been observed.

trend 1

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Energy Drinks Market Size by Region

The major consumer of energy drinks in the world is between the age group of 18-35 years which is rising the demand from the millennial population. North America is the major consuming market for energy drinks due to health concerns and awareness. However, Asia-Pacific is a growing market due to the changing demographics and increasing disposable income. Europe is an emerging market poised to grow at a healthy rate due to growing consumer adoption rate as a result of increased marketing efforts by key players. Children and adolescents are the main target groups for manufacturers. Markets in other regions like South America and Middle-East and Africa are comparatively smaller markets and are expected to take a rise in the coming years.

Picture2

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Competitive Landscape

The energy drink market is saturated, making it hard for new and small companies to compete. Monster Beverage Corporation, Red Bull, Coco-Cola, Rockstar Inc., PepsiCo are few of the many companies whose market share is high in the energy drinks segment. Companies focused on personalization and convenience in the American market need to look at European consumer demand for healthy, zero-calorie, low sugar functional products to scale their energy drink production in the region. Product launches in energy drop address this concern, offering huge potential for growth in developing regions. Most of the manufacturers create product awareness through advertising and sports players and celebrity endorsement. Major sports events are sponsored by energy drink manufacturers. 

Major Players

  1. Red Bull
  2. Monster Beverage Corporation
  3. Rockstar, Inc.
  4. Coca cola Company
  5. PepsiCo

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters 5 Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Drinks

      2. 5.1.2 Shots

      3. 5.1.3 Mixers

    2. 5.2 By Packaging

      1. 5.2.1 Bottle

      2. 5.2.2 Can

      3. 5.2.3 Others

    3. 5.3 By Distribution Channel

      1. 5.3.1 Convenience Stores

      2. 5.3.2 Supermarket/Hypermarket

      3. 5.3.3 Food Services /Sports Nutrition chain

      4. 5.3.4 Online Channel

      5. 5.3.5 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 Germany

        2. 5.4.2.2 United Kingdom

        3. 5.4.2.3 France

        4. 5.4.2.4 Russia

        5. 5.4.2.5 Spain

        6. 5.4.2.6 Italy

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. 5.4.3.1 India

        2. 5.4.3.2 China

        3. 5.4.3.3 Japan

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

        3. 5.4.4.3 Rest of South America

      5. 5.4.5 Middle East and Africa

        1. 5.4.5.1 United Arab Emirates

        2. 5.4.5.2 Saudi Arabia

        3. 5.4.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Red Bull

      2. 6.4.2 Monster Beverage Corporation

      3. 6.4.3 Rockstar, Inc.

      4. 6.4.4 Coca Cola Company

      5. 6.4.5 PepsiCo

      6. 6.4.6 Arizona Beverage Company

      7. 6.4.7 National Beverage Corp�������

      8. 6.4.8 Dr. Pepper Snapple Group

      9. 6.4.9 Living Essentials

      10. 6.4.10 Cloud 9 ���

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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