Energy Drinks Market Analysis by Mordor Intelligence
The energy drinks market size is estimated at USD 82.58 billion in 2026 and is projected to be USD 87.4 billion in 2027, reaching USD 114.8 billion by 2032, growing at a CAGR of 5.61% from 2027 to 2032. The energy drinks market volume is estimated at 19.07 billion liters in 2026 and is projected to be 20 billion liters in 2027, reaching 25.4 billion liters by 2032, growing at a CAGR of 4.9% from 2027 to 2032.
U.S. convenience-store reach expands access to canned energy drinks. Performance and wellness positioning gives suppliers distinct reasons to be chosen. These growth forces outweigh functional-coffee competition and limits on eligible buyers. In Poland, caffeine- and taurine-based sales restrictions concentrate the opportunity in permitted buyers and channels.
Key Report Takeaways
- By type, traditional energy drinks held a 43.29% energy drinks market share in 2026, while natural/organic energy drinks are forecast to grow fastest at a 6.9% CAGR from 2027 to 2032.
- Within packaging type, metal cans accounted for a 54.69% share of the energy drinks market size in 2026, with glass bottles projected to lead growth at a 5.85% CAGR from 2027 to 2032.
- For functionality, endurance/energy boost led with 55.28% of 2026 sales value, and muscle recovery is forecast to expand fastest at a 7.5% CAGR from 2027 to 2032.
- In distribution channels, HoReCa is forecast to grow fastest at a 6.1% CAGR from 2027 to 2032, while retail held 77.32% of sales value in 2026.
- By geography, Europe led with 31.06% of sales value in 2026, and Middle East and Africa is forecast to grow fastest at a 6.05% CAGR from 2027 to 2032.
Note: Market numbers in this report are based on Mordor Intelligence's proprietary estimation framework, which combines nine months of actuals with Q4 projections for base year 2026.
Market Trends and Insights
Drivers Impact Analysis of Energy Drinks Market*
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Busy lifestyles and on-the-go consumption | +2.2% | Europe, Middle East and Africa, Oceania and South Pacific | Medium term (2-4 years) |
| Expansion of convenience and e-commerce channels | +2% | China and United States | Short term (≤ 2 years) |
| Functional beverage positioning (energy + health) | +1.6% | Republic of Costa Rica | Medium term (2-4 years) |
| Esports/gamer-targeted formulations | +0.9% | Europe, Middle East and Africa, Oceania and South Pacific | Medium term (2-4 years) |
| Clean-label natural caffeine (yerba-mate, guayusa) | +0.6% | United States of America | Medium term (2-4 years) |
| Product innovations in flavors, formats, and functionality | +0.4% | Commonwealth of Australia | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
Busy lifestyles and on-the-go consumption
Travel-related consumption gives energy-drink suppliers a demand occasion that depends on convenience of use as well as the formulation. In April and May 2025, a Toluna study commissioned by Monster Energy Company found that 52% of energy-drink category respondents reported consuming energy drinks while traveling or on the go. The study covered 26 markets across Europe, the Middle East and Africa, and Oceania and the South Pacific. A portable serving addresses the journey occasion, and availability along travel routes would widen an existing formulation's role before any new health or performance claim is needed.
Expansion of convenience and e-commerce channels
Channel expansion can increase energy-drink access through digital discovery and a wider physical presence. In China, Eastroc Beverage expanded its broader beverage business into content e-commerce and community group buying during 2025 while exploring livestream e-commerce. BRC Inc.'s Black Rifle Energy initial launch reached 19,400 U.S. distribution doors in December 2025, including 11,900 convenience stores. In 2026, BRC Inc. also outlined plans to prune slow placements. Digital channels can connect discovery with ordering, while convenience distribution can meet demand during an existing store visit. The plan to prune slow placements shows that door counts measure reach, so channel expansion adds demand only where placements generate purchases.
Functional beverage positioning (energy + health)
Functional positioning can give buyers more specific reasons to choose an energy drink for a particular occasion. In Q2 2026, Monster Beverage Corporation's Monster Energy Drinks segment generated USD 2.36 billion in net sales, up 21.6% from Q2 2025.[1] The multi-brand segment includes Monster and Bang alongside Reign Total Body Fuel high-performance drinks and Storm, Reign Storm and FLRT total-wellness drinks. These positions allow a supplier to distinguish performance-oriented offers from a broader energy proposition within one portfolio.
Esports/gamer-targeted formulations
Gaming gives energy-drink suppliers a use context around which a more focused product proposition can be developed. A Toluna study commissioned by Monster Energy Company covered 26 markets in Europe, the Middle East and Africa, and Oceania and the South Pacific in April and May 2025. In that study, 18% of energy-drink category respondents reported consumption on gaming occasions.
Restraints Impact Analysis of Energy Drinks Market*
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Health and regulatory scrutiny of caffeine/sugar | -1.1% | Republic of Poland | Short term (≤ 2 years) |
| Competition from RTD coffee/sports drinks | -0.6% | United States of America | Long term (≥ 4 years) |
| Aluminum can supply volatility | -0.3% | United States of America | Short term (≤ 2 years) |
| Youth-sale bans in selected EU countries | -0.2% | Latvia and Poland | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Health and regulatory scrutiny of caffeine/sugar
Restrictions on eligible buyers and sales venues can constrain demand even when a producer retains an established product. Since January 1, 2024, Poland has barred sales of covered caffeine- or taurine-added drinks to people under 18, in education units and through vending machines. Coverage includes beverages in Polish product and service classification class 10.89 or division 11 with caffeine exceeding 150 mg/L or taurine, excluding naturally occurring substances. The restriction adds a customer-eligibility decision to selling covered drinks and closes specified routes to consumption. Removing sugar alone cannot reopen the prohibited buyer groups or venues for a drink that meets the caffeine or taurine definition.
Competition from RTD coffee/sports drinks
Functional claims from other beverage categories can bring alternatives into the same customer choice. In its 2025 annual report, Monster Beverage said competition from coffee and sports drinks marketed for functional or energy benefits could cause market-share loss or price erosion. It considered many of those products primarily refreshment-oriented, with lower supplement levels and different positioning from its energy or functional drinks. In May 2026, Starbucks and PepsiCo's North American Coffee Partnership made Starbucks Coffee & Protein available nationwide in U.S. grocery and convenience stores and online. An adjacent coffee offer can consequently reach buyers through routes also relevant to energy drinks. Even with a distinct formulation, an energy brand risks share loss or price erosion as functional coffee reaches U.S. grocery and convenience routes.
*Our forecasts treat driver/restraint impacts as directional, not additive. The impact forecasts reflect baseline growth, mix effects, and variable interactions.
Energy Drinks Market Segment Analysis
By Type:
Traditional Leadership and Organic Channel ExpansionTraditional energy drinks accounted for a 43.29% share of the energy drinks market size in 2026, making them the largest segment. In China, Eastroc Beverage reported, citing NielsenIQ data, that Eastroc Super Drink took 51.6% of national energy-beverage sales volume in 2025, up from 47.9% in 2024. That product-level concentration illustrates the scale a single flagship can achieve within a national energy-beverage business.
Natural/organic energy drinks are the fastest-growing segment, with a projected CAGR of 6.9% from 2027 to 2032. GURU Organic Energy Corp. reported 59.8% growth in U.S. net revenue in Q3 2026 alongside expanded natural-channel distribution.[2] That included a nationwide listing at a leading U.S. natural retailer beginning in late June 2026. National distribution creates both an access opportunity and a requirement to support availability across retail locations.
By Packaging Type:
Can Scale and Retail Access Shape ExpansionMetal cans represented a 54.69% energy drinks market share in 2026, making them the largest segment. Red Bull GmbH reported worldwide sales of almost 14 billion cans across 178 countries in 2025, 10.2% more than in 2024. That company-scale footprint illustrates the commercial role of a package used for substantial unit sales across an international energy-drink business. A producer can pursue product variation within this established format, giving flavors and positioning room to change while retaining a can as the consumer-facing package.
Glass bottles are the fastest-growing segment, with a projected CAGR of 5.85% from 2027 to 2032. In September 2025, Carlsberg Britvic announced plans for Purdey's natural energy drink in 330 mL glass bottles at retailers in the United Kingdom. The planned Apple & Grape dates were September 8 for Sainsbury's and September 10 for Waitrose. The same announcement specified September 10 availability at Waitrose for the Berry & Dragon Fruit variety, also in 330 mL glass bottles. Retailer-specific listings for individual flavors make range access a variety-by-variety question for a glass-bottled brand.
By Functionality:
Energy Boost Leadership and Recovery SpecializationEndurance/energy boost was the largest segment, accounting for 55.28% of market sales value in 2026. In April and May 2025, 40% of energy-drink category respondents in a Toluna study reported consumption during workouts or sports. Commissioned by Monster Energy Company, the study covered 26 markets in Europe, the Middle East and Africa, and Oceania and the South Pacific. That occasion provides a concrete context for an energy-boost proposition aimed at use during activity. A supplier targeting this use would distinguish its offer through the intended consumption occasion.
Muscle recovery is the fastest-growing segment, with a projected CAGR of 7.5% from 2027 to 2032. In January 2025, FIFCO's Maxxx Energy announced a sugar-free, zero-calorie energy-drink line in Costa Rica with L-carnitine, which the company positioned for muscle recovery. The L-carnitine claim ties the line to a post-exercise use, a narrower promise than a general energy message.
By Distribution Channel:
Retail Reach and Hospitality Service Shape DemandRetail was the largest segment, accounting for 77.32% of market sales value in 2026. In Spain, Red Bull España's food-retail sales excluding gas stations grew 20% in value in 2025. The company attributed the increase to greater store presence, a larger sales force and innovation performance. In Red Bull España's account, retail growth followed store coverage, sales-force capacity and innovation performance, making execution at the shelf part of the growth case.
HoReCa is the fastest-growing segment, with a projected CAGR of 6.1% from 2027 to 2032. Circana reported that energy-drink servings in restaurants and bars rose 9% year over year in the year to June 2025 across the United Kingdom, France, Spain, Italy and Germany. The serving occasion puts the energy proposition within a venue's beverage service, where the operator mediates the choice offered to the final customer. Because venue operators decide which energy drinks to pour or stock, supplier growth in HoReCa depends on winning those listings.
Geography Analysis
Europe Energy Drinks Market
Europe accounted for 31.06% of the energy drinks market size in 2026, the largest regional share. In November 2025, Selecta Group and Red Bull announced a partnership renewal covering 16 European markets, with a 3-year term beginning in January 2025. Selecta is a self-serve retail service partner and distributor, giving the arrangement a defined route to the consumer. For suppliers, the model offers cross-market reach through one partnership while preserving a role for execution at local sales points. Renewing that cross-market relationship makes continuity with the same service partner part of Red Bull's regional position.
Middle East and Africa Energy Drinks Market
Middle East and Africa is the fastest-growing geography, with a 6.05% CAGR forecast from 2027 to 2032. Monster Energy Company's measured energy-drink value sales in Egypt rose 141% year over year, on a euro basis, in the 13 weeks ended May 26, 2026. In March 2025, Nile Breweries agreed with Red Bull and Charms to distribute Red Bull to on-premise outlets in Uganda, with business ordering through AB InBev's BEES marketplace and app.[3] Adding Red Bull to BEES would let Ugandan venues order it through the same app as other business supplies.
In North America, U.S. convenience-store demand spans morning and afternoon caffeine occasions, with brands also positioning energy drinks around wellness and performance. In Asia-Pacific, PepsiCo franchisee Varun Beverages produced, marketed and distributed PepsiCo products, including sports and energy drinks, through its network in India in fiscal 2025. India was Varun Beverages' largest market in fiscal 2025, making its energy-drink operations there part of the franchisee's core national business. In South America, Brazil's Anvisa announced a prohibition and seizure measure for ozonated ready-to-consume liquid compounds known as energy drinks in November 2025. Ozone had not been assessed as a food-processing aid in those products and was authorized only for water disinfection, making authorization of processing aids a barrier to unconventional production methods.
Regulatory Framework and Outlook
This comparison assesses selected jurisdictions from the perspective of conventional energy-drink manufacturers seeking to sell packaged beverages. The principal commercial differences concern formulation limits, product-registration steps and the information required on labels. Current attractiveness reflects the predictability and burden of those duties, while future direction reflects the operative framework and announced changes. These differences make formulation, labels and registration separate decisions in a cross-border launch.
Regulatory Table of Energy Drinks Market
| Decision factor | United States | Germany | Australia | Brazil | Saudi Arabia |
|---|---|---|---|---|---|
| Primary authority | Food and Drug Administration (FDA) | Competent Länder food-control authorities | State and territory food regulators | Anvisa | Saudi Food and Drug Authority |
| Key instruments or direction | 21 CFR 101.4 ingredient declaration; voluntary caffeine-label guidance agenda | FrSaftErfrischGetrV composition ceilings for caffeinated soft drinks and energy drinks | Standard 2.6.4 for defined formulated caffeinated beverages; P1056 | RDC 429/2020 packaged-food nutrition labeling | SFDA.FD 1926 energy-drink registration and composition requirements |
| Commercial effect | Declared ingredients listed by weight, subject to exemptions; caffeine-amount disclosure voluntary | Caffeine ceiling of 320 mg/L for caffeinated soft drinks; limits on listed energy-drink ingredients | Defined beverages require 145 to 320 mg/L total caffeine from any source | Qualifying packaged foods carry high-added-sugar, saturated-fat or sodium symbols | Manufacturers and importers register before marketing; caffeine cannot exceed 32 mg per 100 mL |
| Current policy attractiveness | Medium | Medium | Medium | Medium | Low |
| Future direction of policy attractiveness | No change | Hardening | No change | No change | No change |
| Source: Mordor Intelligence | |||||
U.S. ingredient disclosure and Australia's defined caffeine range establish predictable compliance duties, while planned FDA guidance is voluntary and P1056 preserves existing energy-drink caffeine permissions. Brazil's RDC 429/2020, in force since October 2022, supplies the operative warnings for qualifying packaged foods, while Anvisa's general nutrition-labeling consultation, considered by Dicol on October 29, 2025, and published on November 3, 2025, proposed a review and establishes no replacement energy-drink duty. Germany's composition ceilings and the cabinet's October 14, 2026, drafting proposal for coalition lawmakers to add a sugar-sweetened drink tax, planned for July 2027 and covering energy drinks meeting its total-sugar threshold, create hardening risk. Saudi Arabia's pre-marketing registration and caffeine ceiling justify its lower rating, while the 2025 Gulf draft would replace GSO 1926:2009 only upon approval and the August 2026 SFDA guide lists SFDA.FD 1926 as approved, leaving registration and caffeine duties as the baseline.
Value Chain Stages
This comparison follows energy drinks from flavor development through finished-beverage production to distribution, identifying where suppliers can capture value. In 2025, Monster Beverage outsourced most finished energy-drink manufacturing while producing Bang Energy and certain other energy drinks at its Phoenix and Norwalk facilities. An owned flavor subsidiary alongside outsourced filling separates flavor development from much of the finished-beverage production capacity. Commercial value can therefore accrue at both formulation and production, while distribution determines access to the next buyer.
Value Chain Analysis Table of Energy Drinks Market
| Primary activity | Key participants | Value capture | Bottleneck | Resilience response |
|---|---|---|---|---|
| Flavor development and manufacture | Flavor developers and manufacturers such as American Fruits and Flavors, Monster Beverage's subsidiary operating in California and Athy, Ireland, in 2025 | Flavor-supply sales | Dependence on qualified flavor-production capacity | Qualify backup production against the same recipe |
| Finished-beverage manufacture | In-house energy-drink manufacturers such as Monster Beverage Corporation for Bang Energy and certain other energy drinks in 2025 | Finished-beverage sales | Coordinating filling capacity across owned and external producers | Prequalify alternative filling lines for each formulation |
| Beverage distribution | Beverage distributors such as Red Bull Distribution Company for Red Bull products in the United States | Wholesale beverage sales | Access to established beverage routes | Negotiate territory coverage and continuity provisions |
| Source: Mordor Intelligence | ||||
Monster Beverage described agreements for certain energy drinks with initial distribution terms of up to 20 years in its 2025 annual report. Those terms could be extended subject to conditions that varied by agreement. Long initial distribution terms define the contracted route to buyers, while the split between Monster's own plants and contract packers is a separate production decision.
Competitive Landscape
The industry has a concentrated group of international brands, with regional production and distribution roles adding another layer of competition. The leading companies are Monster Beverage Corporation, PepsiCo, Inc., Red Bull GmbH, Suntory Holdings Limited and T.C. Pharmaceutical Industries Co., Ltd. On August 29, 2025, Celsius Holdings announced it had acquired Rockstar Energy in the United States and Canada from PepsiCo, which retained international ownership. Under the same 2025 announcement, PepsiCo would lead distribution for CELSIUS, Alani Nu and Rockstar Energy in the United States and Canada. Regional brand ownership and distribution responsibility thus sit with different companies under the announced arrangement.
Partnerships can provide a territory-specific expansion route for energy brands, with an established beverage operator taking responsibility for the local route to buyers. On March 10, 2026, Celsius Live Fit International DAC and Suntory Beverage & Food Spain signed an exclusive agreement to distribute CELSIUS in Spain's food and convenience channels, with availability announced from March. The agreement assigns local distribution to a Suntory group business and names a Celsius affiliate as the brand-side party, creating a division of commercial responsibility. Under the exclusive agreement, Celsius's announced Spanish availability depends on one partner covering both food and convenience.
T.C. Pharmaceutical Industries Co., Ltd. (TCP Group) began operating its Red Bull Beverage (Guangxi) Production Base in China in 2025. The company positioned the base as a link between China and Association of Southeast Asian Nations markets. TCP markets and distributes Red Bull in Indonesia, placing its Guangxi production site alongside an existing distribution role in the region. Rivals entering ASEAN therefore face a Red Bull operator combining production in China with distribution in Indonesia.
Energy Drinks Industry Leaders
-
Monster Beverage Corporation
-
PepsiCo, Inc.
-
Red Bull GmbH
-
Suntory Holdings Limited
-
T.C. Pharmaceutical Industries Co., Ltd.
- *Disclaimer: Major Players sorted in no particular order
Energy Drinks Market Companies Covered in this Report
- Red Bull GmbH
- Monster Beverage Corporation
- PepsiCo, Inc.
- The Coca-Cola Company
- Keurig Dr Pepper Inc.
- Celsius Holdings Inc.
- Rockstar Energy LLC
- Monster Beverage Corporation (Bang Energy)
- Nutrabolt (C4 Energy)
- GURU Beverage Co.
- Zevia PBC
- Suntory Holdings Limited
- Taisho Pharmaceutical Holdings Co., Ltd.
- T.C. Pharmaceutical Industries Co., Ltd.
- Osotspa Public Company Limited
- Carabao Group Public Company Limited
- Hell Energy Magyarország Kft
- Congo Brands (Prime)
- Living Essentials LLC (5-Hour Energy)
- Aje Group
Recent Industry Developments in Energy Drinks Market
- Oct 2026: On October 14, Germany's federal cabinet approved a drafting proposal for coalition lawmakers to add a sugar-sweetened drink tax to the 2027 budget support bill. The tax was planned to start in July 2027 and cover energy drinks meeting its total-sugar threshold.
- Jun 2026: Red Bull Japan announced a July 14, 2026, release date for its Sudachi Edition energy drink, flavored with sudachi and lime, in Japan.
- May 2026: PepsiCo India announced the launch of Sting Classic Kick, a new Sting Energy flavor, stating that it would be available through modern and traditional retail outlets and e-commerce in India.
Scope and Methodology
Segmentation Overview
By Type
| Traditional Energy Drinks |
| Sugar-free or Low-calories Energy Drinks |
| Natural/Organic Energy Drinks |
| Energy Shots |
| Other Energy Drinks |
By Packaging Type
| PET Bottles |
| Glass Bottles |
| Metal Can |
| Aseptic packages (tetra pak, cartons, pouches) |
| Disposable Cups |
By Functionality
| Endurance/Energy Boost |
| Muscle Recovery |
| Other |
By Distribution Channel
| HoReCa | |
| Retail | Supermarkets/Hypermarkets |
| Convenience/Grocery Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
By Geography
| North America | United States |
| Canada | |
| Mexico | |
| Rest of North America | |
| Europe | Germany |
| United Kingdom | |
| France | |
| Italy | |
| Spain | |
| Russia | |
| Netherlands | |
| Poland | |
| Belgium | |
| Sweden | |
| Rest of Europe | |
| Asia-Pacific | China |
| India | |
| Japan | |
| South Korea | |
| Australia | |
| Indonesia | |
| Thailand | |
| Singapore | |
| Rest of Asia-Pacific | |
| South America | Brazil |
| Argentina | |
| Colombia | |
| Chile | |
| Peru | |
| Rest of South America | |
| Middle East and Africa | Saudi Arabia |
| United Arab Emirates | |
| Nigeria | |
| Egypt | |
| Morocco | |
| Turkey | |
| South Africa | |
| Rest of Middle East and Africa |
| By Type | Traditional Energy Drinks | |
| Sugar-free or Low-calories Energy Drinks | ||
| Natural/Organic Energy Drinks | ||
| Energy Shots | ||
| Other Energy Drinks | ||
| By Packaging Type | PET Bottles | |
| Glass Bottles | ||
| Metal Can | ||
| Aseptic packages (tetra pak, cartons, pouches) | ||
| Disposable Cups | ||
| By Functionality | Endurance/Energy Boost | |
| Muscle Recovery | ||
| Other | ||
| By Distribution Channel | HoReCa | |
| Retail | Supermarkets/Hypermarkets | |
| Convenience/Grocery Stores | ||
| Online Retail Stores | ||
| Other Distribution Channels | ||
| By Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Europe | Germany | |
| United Kingdom | ||
| France | ||
| Italy | ||
| Spain | ||
| Russia | ||
| Netherlands | ||
| Poland | ||
| Belgium | ||
| Sweden | ||
| Rest of Europe | ||
| Asia-Pacific | China | |
| India | ||
| Japan | ||
| South Korea | ||
| Australia | ||
| Indonesia | ||
| Thailand | ||
| Singapore | ||
| Rest of Asia-Pacific | ||
| South America | Brazil | |
| Argentina | ||
| Colombia | ||
| Chile | ||
| Peru | ||
| Rest of South America | ||
| Middle East and Africa | Saudi Arabia | |
| United Arab Emirates | ||
| Nigeria | ||
| Egypt | ||
| Morocco | ||
| Turkey | ||
| South Africa | ||
| Rest of Middle East and Africa | ||
Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
