Energy Drinks Market Insights
Energy drinks have transitioned from being a niche product to one of the fastest growing product in the global drinks market. This change has been brought by a growingly evident consumer focus on fitness and health. In 2017, the global energy drinks market stood at USD 55 billion and is projected to grow at a CAGR of 3.7% during the forecasted period of 2018-2023.
Energy Drinks Market Dynamics
Energy drinks are marketed as an alternative to carbonated drinks therefore, there is a significant rise in the number of people switching from carbonated drinks to energy drinks over the last few years. Rising demand for convenience beverages and changing lifestyle in Asia-Pacific region like increasing income, rising sports activities and urbanization are the major reasons behind the growing consumption of energy drinks. Clever marketing and branding will remain crucial to the success of energy drinks brands. The consumers are consciously cutting down on the consumption of sugar-added drinks and the number of diabetics rising, a massive opportunity is shaping up in the sugar-free energy drinks market. The obesity pandemic will shape up the low-calorie energy drinks market.
Consumers are looking for variations in daily drinks, which include hydration with performance & preventive measures taken for specific health conditions. Energy drinks with caffeine presence are high in demand as it helps the consumers to regain energy and increase their stamina.
Energy drinks face huge competition from packaged juice, aerated beverages and malted health drinks. These substitutes are low in cost as compared to some of the energy drinks. There has been rising concern over energy drink consumption on account of the caffeine presence. Excess use has been associated with health risks which include frequent urination, sleeplessness, and abnormal heart rhythms.
The global Energy drink Market can be segmented by Type into isotonic, hypertonic, hypotonic. By packaging it can be divided into can, tins and bottles.
Globally, energy drinks with caffeine hold the major market share. The packaging of energy drinks play a vital role in the market and from the past few years cans have been the major market shareholder. With regard to the availability of customer, sales and distribution channels such as convenience stores and supermarkets play a critical role.
Energy Drinks Market Regional Analysis
North America is the major consuming market for energy drinks due to health concerns and awareness. However, Asia-Pacific is a growing market due to the changing demographics and increasing disposable income. Europe is an emerging market poised to grow at a healthy rate due to growing consumer adoption rate as a result of increased marketing efforts by key players. Children and adolescents are the main target groups for manufacturers.
Energy Drinks Market Competitive Landscape
The energy drink market is saturated, making it hard for new and small companies to compete. Monster Beverage Corporation, Red Bull, Coco-Cola, Rockstar Inc., PepsiCo are few of the many companies whose market share is high in energy drinks segment. Companies focused on personalization and convenience in the American market need to look at European consumer demand for healthy, zero-calorie, low sugar functional products to scale their energy drink production in the region. Product launches in energy drop address this concern, offering huge potential for growth in France, Germany, Italy and United Kingdom.
Most of the manufacturers create product awareness through advertising. Major sports events are sponsored by energy drink manufacturers. Red Bull does marketing campaigns in major football events and Formula 1 car racing. They are targeting the youth through sports event. Distinguished sports personalities are endorsing the brands to promote it. No companies appear to pose a serious threat to Red Bull, or Monster and Rock star’s market dominance. Red bull in 2016 accounted to over 40% of the major market share followed by Monster.
Reasons to Purchase Energy Drinks Market Report
- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
- Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
- Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
- 3 months analyst support along with the Market Estimate sheet in excel.
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- Value chain analysis
- Volume of Global Energy Drink Market
- Consumer behavior analysis in country level
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1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. KEY FINDINGS OF THE STUDY
3. MARKET OVERVIEW
3.1 Market Trend
4. MARKET DYNAMICS
4.1 Energy Drinks Market Drivers
4.1.1 Growing demand for convenience beverage segment
4.1.2 Demand generating from millennial generation
4.1.3 Alternatives to traditional supplements
4.2 Energy Drinks Market Restraints
4.2.1 Consumer preference for clean labels
4.2.2 Allegations on potential Health Hazards
4.3 Energy Drinks Market Opportunities
4.3.1 Condition specific product offerings
4.3.2 Demand coming from emerging market
4.3.3 Innovations to address health and safety concerns
4.4 Energy Drinks Market Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 Energy Drinks Market By Product Type Type
5.2 Energy Drinks Market By Packaging
5.2.1 Bottle (Pet/Glass)
5.3 Energy Drinks Market By Sales Channel
5.3.1 Convenience stores
5.3.3 Food Services /Sports Nutrition chain
5.3.4 Online Channel
5.4 Energy Drinks Market By Geography
5.4.1 North America Energy Drinks Market Share (2018-2023)
220.127.116.11 U.S. Energy Drinks Market Share (2018-2023)
18.104.22.168 Canada Energy Drinks Market Share (2018-2023)
22.214.171.124 Mexico Energy Drinks Market Share (2018-2023)
5.4.2 Europe Energy Drinks Market Share (2018-2023)
126.96.36.199 Spain Energy Drinks Market Share (2018-2023)
188.8.131.52 U.K Energy Drinks Market Share (2018-2023)
184.108.40.206 France Energy Drinks Market Share (2018-2023)
220.127.116.11 Germany Energy Drinks Market Share (2018-2023)
18.104.22.168 Russia Energy Drinks Market Share (2018-2023)
22.214.171.124 Italy Energy Drinks Market Share (2018-2023)
5.4.3 Asia-Pacific Energy Drinks Market Share (2018-2023)
126.96.36.199 China Energy Drinks Market Share (2018-2023)
188.8.131.52 Japan Energy Drinks Market Share (2018-2023)
184.108.40.206 India Energy Drinks Market Share (2018-2023)
220.127.116.11 Australia Energy Drinks Market Share (2018-2023)
5.4.4 South America Energy Drinks Market Share (2018-2023)
18.104.22.168 Brazil Energy Drinks Market Share (2018-2023)
22.214.171.124 Argentina Energy Drinks Market Share (2018-2023)
5.4.5 Africa Energy Drinks Market Share (2018-2023)
126.96.36.199 South Africa Energy Drinks Market Share (2018-2023)
6. Energy Drinks Market Competitive Landscape
6.1 Market Share Analysis
6.2 Most active companies
6.3 Major Strategy Adopted
7. Energy Drinks Market Company Profiles
7.1 Red Bull
7.2 Monster Beverage Corporation
7.3 Rockstar, Inc.
7.4 Coca cola
7.6 Arizona Beverage Company
7.7 National Beverage Corp
7.8 Dr. Pepper Snapple Group
7.9 Living Essentials
7.10 Cloud 9
7.11 Vital Beverages Pvt Ltd
7.12 Extreme Drinks Co
7.13 Mountain Fuel Co
7.14 Otsuka Holdings
7.15 TC Pharmaceutical Industries