Market Snapshot
2016-2024
2018
Asia Pacific
North America
7.1%
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Market Overview
The energy drinks market is expected to reach USD 83.4 billion by 2024, registering a CAGR of 7.1%, during the forecast period (2019 - 2024).
- Energy drinks have transitioned from being a niche product to one of the fastest growing products in the drinks market. This change has been brought by an increasing consumer focus on fitness and health.
- Energy drinks are marketed as an alternative to carbonated drinks. Therefore, there has been a significant rise in the number of people, switching from carbonated drinks to energy drinks, over the last few years.
- Energy drinks face huge competition from packaged juices, aerated beverages, and malted health drinks. These substitutes are lower in cost, when compared to some of the energy drinks.
Scope of the Report
Energy drinks are beverages that contain taurine, caffeine, vitamins, glucuronolactone, proprietary blends, herbal extracts, and amino acids, and are marketed as products that boost physical stamina and mental alertness. These products are primarily available in the form of drinks, shots, and mixers, which are available through supermarkets/ hypermarkets, food services, online retail, specialist store, other distribution channels.
| By Product Type | |
| Drinks | |
| Shots | |
| Mixers |
| By Distribution Channel | |
| Supermarkets/ Hypermarkets | |
| Food Services | |
| Online Retail | |
| Specialist Store | |
| Others |
| Geography | |||||||||
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Key Market Trends
High Demand for Fast Energy Products
Consumption of energy drinks has been increasing dramatically in the past two decades, particularly among adolescents and young adults. Energy drinks are aggressively marketed with the claim that these products give an energy boost to improve physical and cognitive performance. A large amount of caffeine in energy drinks provides the consumer with the desired effects of improved memory, increased alertness, and elevated mood. Therefore, abiding by beneficial facts of consuming energy drinks, the demand is surging, and a significant increase in the consumption of these drinks has been observed.
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Energy Drinks Market Size by Region
The major consumers of these energy drinks are the millennial population, between the ages of 18-35. The demand for energy drinks is increasing, globally. North America is the major market for energy drinks, due to health concerns and awareness. However, Asia-Pacific is a growing market, due to changing demographics and increasing disposable income. Europe is an emerging market for energy drinks, which is poised to grow at a healthy rate, due to the increasing consumer adoption rate in the region, as a result of increased marketing efforts by the key players. Children and adolescents are the main target groups of energy drinks’ manufacturers. Markets in other regions, like South America and Middle East & Africa, are comparatively smaller, and are expected to grow in the coming years.
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Competitive Landscape
The energy drinks market is saturated, making it hard for the new and small companies to compete. Monster Beverage Corporation, Red Bull, The Coco-Cola Company, Rockstar Inc., and PepsiCo are few of the many companies with high shares in the energy drinks market. US companies, focused on personalization and convenience, need to consider the demand from the European consumers for healthy, zero-calorie, and low-sugar functional products, in order, to scale their energy drink production in the region. Additionally, product launches may help companies tap the huge potential for growth in the developing regions. Most of the manufacturers create product awareness through advertising and celebrity endorsement. In addition to this, major sports events are sponsored by energy drink manufacturers.
Major Players
* Complete list of players covered available in the table of contents below
Table of Contents
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1. INTRODUCTION
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1.1 Study Deliverables
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1.2 Study Assumptions
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1.3 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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3.1 Market Overview
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
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4.3.1 Threat of New Entrants
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Bargaining Power of Suppliers
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 By Product Type
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5.1.1 Drinks
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5.1.2 Shots
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5.1.3 Mixers
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5.2 By Distribution Channel
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5.2.1 Supermarkets/ Hypermarkets
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5.2.2 Food Services
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5.2.3 Online Retail
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5.2.4 Specialist Store
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5.2.5 Others
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5.3 Geography
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5.3.1 North America
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5.3.1.1 United States
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5.3.1.2 Canada
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5.3.1.3 Mexico
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5.3.1.4 Rest of North America
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5.3.2 Europe
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5.3.2.1 Germany
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5.3.2.2 United Kingdom
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5.3.2.3 France
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5.3.2.4 Russia
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5.3.2.5 Spain
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5.3.2.6 Italy
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5.3.2.7 Rest of Europe
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5.3.3 Asia-Pacific
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5.3.3.1 India
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5.3.3.2 China
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5.3.3.3 Japan
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5.3.3.4 Australia
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5.3.3.5 Rest of Asia-Pacific
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5.3.4 South America
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5.3.4.1 Brazil
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5.3.4.2 Argentina
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5.3.4.3 Rest of South America
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5.3.5 Middle East & Africa
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5.3.5.1 United Arab Emirates
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5.3.5.2 Saudi Arabia
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5.3.5.3 Rest of Middle East & Africa
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6. COMPETITIVE LANDSCAPE
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6.1 Most Active Companies
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6.2 Most Adopted Strategies
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6.3 Market Share Analysis
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6.4 Company Profiles
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6.4.1 Red Bull
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6.4.2 Monster Beverage Corporation
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6.4.3 Rockstar Inc.
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6.4.4 The Coca-Cola Company
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6.4.5 PepsiCo
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6.4.6 Arizona Beverage Company
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6.4.7 National Beverage Corp.
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6.4.8 Dr. Pepper Snapple Group
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6.4.9 Living Essentials
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6.4.10 Cloud 9
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*List Not Exhaustive -
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
