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Global Energy Drinks Market is segmented by Product Type (Drinks, Shots, and Mixers); Distribution Channel (Supermarkets/ Hypermarkets, Food Services, Online Retail, Specialist Store, Others) & by Geography.
Fastest Growing Market:
The global energy drinks market is forecasted to growt with a CAGR of 7.1%, during the forecast period (2019 - 2024).
Energy drinks are beverages that contain taurine, caffeine, vitamins, glucuronolactone, proprietary blends, herbal extracts, and amino acids, and are marketed as products that boost physical stamina and mental alertness. These products are primarily available in the form of drinks, shots, and mixers, which are available through supermarkets/ hypermarkets, food services, online retail, specialist store, other distribution channels. By geography, the market is segented into North America, Europe, Asia-Pacific, South America and Middle East and Africa.
|By Product Type|
|By Distribution Channel|
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Consumption of energy drinks has been increasing dramatically in the past two decades, particularly among adolescents and young adults. Energy drinks are aggressively marketed with the claim that these products give an energy boost to improve physical and cognitive performance. A large amount of caffeine in energy drinks provides the consumer with the desired effects of improved memory, increased alertness, and elevated mood. Therefore, abiding by beneficial facts of consuming energy drinks, the demand is surging, and a significant increase in the consumption of these drinks has been observed.
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The major consumers of these energy drinks are the millennial population, between the ages of 18-35. The demand for energy drinks is increasing, globally. North America is the major market for energy drinks, due to health concerns and awareness. However, Asia-Pacific is a growing market, due to changing demographics and increasing disposable income. Europe is an emerging market for energy drinks, which is poised to grow at a healthy rate, due to the increasing consumer adoption rate in the region, as a result of increased marketing efforts by the key players. Children and adolescents are the main target groups of energy drinks’ manufacturers. Markets in other regions, like South America and Middle East & Africa, are comparatively smaller, and are expected to grow in the coming years.
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The energy drinks market is saturated, making it hard for the new and small companies to compete. Monster Beverage Corporation, Red Bull, The Coco-Cola Company, Rockstar Inc., and PepsiCo are few of the many companies with high shares in the energy drinks market. US companies, focused on personalization and convenience, need to consider the demand from the European consumers for healthy, zero-calorie, and low-sugar functional products, in order, to scale their energy drink production in the region. Additionally, product launches may help companies tap the huge potential for growth in the developing regions. Most of the manufacturers create product awareness through advertising and celebrity endorsement. In addition to this, major sports events are sponsored by energy drink manufacturers.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.2 By Distribution Channel
5.2.1 Supermarkets/ Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Store
5.3.1 North America
184.108.40.206 United States
220.127.116.11 Rest of North America
18.104.22.168 United Kingdom
22.214.171.124 Rest of Europe
126.96.36.199 Rest of Asia-Pacific
5.3.4 South America
188.8.131.52 Rest of South America
5.3.5 Middle East & Africa
184.108.40.206 United Arab Emirates
220.127.116.11 Saudi Arabia
18.104.22.168 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Red Bull India Pvt Ltd
6.4.2 Monster Energy Company
6.4.3 Rockstar, Inc.
6.4.4 The Coca-Cola Company
6.4.5 PepsiCo, Inc.
6.4.6 AriZona Beverages USA LLC
6.4.7 National Beverage Corp.
6.4.8 Keurig Dr Pepper, Inc.
6.4.9 Living Essentials Marketing, LLC.
6.4.10 Goldwin Health Care Pvt. Ltd. (Cloud 9)
7. MARKET OPPORTUNITIES AND FUTURE TRENDS