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The Recreational Vehicle Rental Market is segmented by Rental Supplier Type (Private/Individual Owners and Fleet Operators), Booking Type (Offline Booking and Online Booking), and Geography (North America, Europe, Asia-Pacific, and Rest of the World).
Study Period:
2018 - 2026
Base Year:
2020
Fastest Growing Market:
North America
Largest Market:
North America
CAGR:
4.3 %
The recreational vehicle rental market is expected to register a CAGR of over 4.3%.
The recreational vehicle rental market is segmented by rental supplier type (private/individual owners and fleet operators), booking type (offline booking and online booking), and geography (North America, Europe, Asia-Pacific, and Rest of the World).
Rental Supplier Type | |
Private/Individual Owners (i.e., from Aggregators (such as RV Share, Outdoorsy, etc.) or RV Owners) | |
Fleet Operators (i.e., from RV Manufacturers or RV Rental Fleet Operators) |
Booking Type | |
Online Booking | |
Offline Booking |
Geography | |
North America | |
Europe | |
Asia-Pacific | |
Rest of the World |
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Renting an RV in a good condition with desired features at a low cost is the most preferred choice of many customers. The facility of comparing various RV rental prices offered in an area has always been the growing concern among the majority of customers. Thus, to help the customers regarding the availability of RV rentals in an area, platforms, like RVshare.com and Outdoorsy, have been widely operating in the market since 2013 and 2015, respectively. The above platforms provide a one-stop-shop for customers who are looking for RV rentals.
Such platforms increasingly grew across the global market during 2015-2018, connecting various RV rental groups, like independent dealers as well as private owners. These platforms share the rental opportunities to the customers from the above available groups and provide RV booking either through online or face-to-face meetings. The growing RV rental information platforms provide ease of booking an RV, which has further driven the RV rental market.
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In 2017, nearly two-thirds of RV rental operators in North America expanded their fleets, and 80% of the RV rental operators saw adequate profit margins with double-digit revenue increase. The remaining 20% of them saw inadequate profit margins.
In 2017, the RV rental fleet increased by more than 12% compared to that of 2016.
North America captured the largest share of more than 50% of the global RV rental market in 2017, as well as in 2018.
The United States acquired a major share of more than 50% of the North American RV rental market in 2017, owing to the growing RV parks that further encouraged customers to prefer rental over owning an RV. The United States has nearly 14 million privately owned RVs, out of which, more than 60% preferred to offer their RV for rent, instead of keeping it idle in the garage.
The growing RV rental sharing platforms provided a greater opportunity for the privately owned RVs to lend rental services in North America. During the forecast period, North America is anticipated to continue capturing a major share of the global rental RV market, owing to an increase in the number of RV parks and campgrounds in the region. For instance, Kampgrounds of America Inc. (KOA) has approximately 490 parks across North America, located majorly in the United States and Canada. As of 2016, the KOA has added 41% more park model RVs since 2012.
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The major players operating in the market are USA RV Rental, Apollo RV Rentals, McRent, EI Monte RV, Fujii, and Cars Japan, among others. Owing to the growing demand for RV rentals in North America, few companies adopted a strategy to acquire other RV rental companies in the region to capture a major share in the North American RV rental market. For instance, in 2017, Tourism Holdings Ltd (THL), an international RV rental company based in New Zealand, purchased Santa Fe Springs, California-based El Monte RV for USD 65 million.
In 2010, Tourism Holdings Ltd (THL) also purchased Los Angeles-based Road Bear RV, a national RV rental firm. With the above two acquisitions, Tourism Holdings Ltd (THL) captured a significant market share of nearly 25% among RV rental operators in North America, and ranked the second position in the regional market, behind Cruise America’s ~48%, in 2018.
Other developments in the market include:
1. INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Rental Supplier Type
5.1.1 Private/Individual Owners (i.e., from Aggregators (such as RV Share, Outdoorsy, etc.) or RV Owners)
5.1.2 Fleet Operators (i.e., from RV Manufacturers or RV Rental Fleet Operators)
5.2 Booking Type
5.2.1 Online Booking
5.2.2 Offline Booking
5.3 Geography
5.3.1 North America
5.3.2 Europe
5.3.3 Asia-Pacific
5.3.4 Rest of the World
6. COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 USA RV Rental
6.2.2 Apollo Tourism & Leisure Ltd (ATL)
6.2.3 McRent
6.2.4 El Monte RV
6.2.5 Fuji Cars Japan
6.2.6 Cruise America
6.2.7 Just Go Motorhome Hire
6.2.8 Camper Travel USA
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability