Recreational Vehicle Rental Market - Growth, Trends, COVID-19 Impact, and Forecast (2021 - 2026)

The Recreational Vehicle Rental Market is segmented by Rental Supplier Type (Private/Individual Owners and Fleet Operators), Booking Type (Offline Booking and Online Booking), By Product Type (Campervans,Motorhomes) and By Application Type ( Couple travel, Family trip and others). By Geography (North America, Europe, Asia-Pacific, and Rest of the World).The Report offers market size and forecast for Recreational Vehicle Rental market in value USD billion for all the above segments.

Market Snapshot

recreational vehicle rental market
Study Period:

2018 - 2026

Base Year:


Fastest Growing Market:

North America

Largest Market:

North America


7 %

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Market Overview

The Recreational Vehicle Rental Market was valued at USD 421.3 billion in 2020 and is expected to reach USD 512 billion by 2026 registering a CAGR of about 7% during the forecast period (2021 - 2026).

With the slowdown in world economic growth, the Recreational Vehicle Rental industry has suffered a certain impact, but still maintained a relatively optimistic growth in market because of increased online bookings. For instance, Outdoorsy witnessed a 1,500% surge in bookings from the lowest booking day amid the coronavirus pandemic to the highest booking .The company's popularity has only continued to trend upwards. 

The global recreational vehicle market is set to experience favorable growth driven by factors such as increasing youth population, rising aging population, development of tourism industry and growing popularity of Recreational Vehicle camping. Further, the scope of growth for this market will be broadened by advent of electric recreational vehicles, proliferating RV rental services demand and technological advancements. 

While the spread of virus and limitations for travel and transportation is stringent, the demand for RV is expected to grow across geographies in 2020. Further, the increasing demand for road trips as a getaway from quarantine would also boost growth. The post lockdown period is likely to witness the rise in the number of first-time buyers.

Global Recreational Vehicle market is expected to witness rapid growth, especially in North America and Europe as these vehicles provide a reliable and personal way to travel. It is considered as the safest travel alternative during the coronavirus pandemic, while maintaining social distance norms and hygiene conditions for safety.

Scope of the Report

Recreational Vehicle is a mobile dwelling vehicle which incorporates living quarters designed specifically for accommodation. RVs are available in varying types such as fifth-wheel trailers, popup campers, motorhomes, campervans, caravans, and truck campers. . The Recreational Rental Vehicle Rental Market report covers the latest trends, covid-19 impact followed by technological developments in the market. The scope of the report covers segmentation based on Rental Supplier Type, Application type, Product type, Booking Type and Geography.

By Rental supplier Type the market is segmented into Private/Individual Owners and Fleet Operators.  By Product Type the market is segmented into Campervans,Motorhomes and By Application Type the market is segmented into Couple travel, Family trip and others.

By Booking Type, the market is segmented into Offline Booking and Online Booking and By Geography the market is segmented into North America, Europe, Asia-Pacific, and Rest of the World. For each segment, the market sizing and forecast have been done on basis of value (USD billion).

Rental Supplier Type
Private/Individual Owners
Fleet Operators
Booking Type
Offline Booking
Online Booking
Product Type
Application Type
Couple travel
Family trip
North America
United states
Rest of North america
United Kingdom
Rest of Europe
Asia Pacific
South Korea
Rest of Asia Pacific
Rest of the World
South America
Middle East&Africa

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Key Market Trends

Increasing Demand For Online Rental Booking Services

Renting an RV in a good condition with desired features at a low cost is the most preferred choice of many customers. The facility of comparing various RV rental prices offered in an area has always been the growing concern among the majority of customers. Thus, to help the customers regarding the availability of RV rentals in an area, platforms, like and Outdoorsy, have been widely operating in the market. 

The above platforms provide a one-stop-shop for customers who are looking for RV rentals. These platforms share the rental opportunities to the customers from the above available groups and provide RV booking either through online or face-to-face meetings. The growing RV rental information platforms provide ease of booking an RV, which has further driven the RV rental market.

Local travel and outstation applications are expected to witness substantial growth over the next few years. Lack of route flexibility and standard timings of public transport services have resulted in shifting preference of travelers toward car rental services for day-to-day travels, majorly propelling the market. Also, industry players are focusing on providing the option of choosing vehicles as per customer convenience. 

The outstation segment is poised to register high growth through 2025 owing to increasing demand for such services for weekend travels and inter-state business transport requirements.

Recreational Vehicle Rental Market_trend 1

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North America To Represent the Largest Market During The Forecast period.

North America is nurturing a trend of becoming more eco-friendly, and when it comes to recreation, using eco-friendly recreational vehicles has become very popular in the region. Manufacturers are offering recreational vehicles with more fuel efficiency and improved design. Recent models of recreational vehicles are equipped with fuel-efficient diesel engines and lighter composites, which could improve the overall fuel efficiency and contribute to reduced emissions.The North America recreational vehicles market is slated to witness significant growth in the hybrid recreational vehicle segment.

North America has more than 370 national chain outlets and local RV dealers. These dealers are involved with state-of-the-art, as well as latest RV units. These sellers offer deals not just on new motorhome models, but also on pre-owned units for savings, along with easy financing for eligible and legitimate borrowers.

The Canadian government recommended investing in tourism policies, such as advertising and messaging, which is expected to promote domestic RV dealers over foreign RV dealers in the market. There are more than 4,300 campgrounds across Canada. Thus, the investment in camping and RV infrastructure is likely to improve the tourism industry and the Canadian RV market.

Over the years, the renting process of a new RV has become easier. In addition, the RV rentals are offering lucrative deals to lure customers. With the new models and technologies arriving in the market every year, customers have a plethora of options to choose from. Every new trip can be made with a new RV model with different amenities. This factor provides the customers a new experience every time they rent a new type of RV.

Recreational Vehicle Rental Market_geography

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Competitive Landscape

The market is moderately fragmented, with numerous international and domestic companies operating across the globe. However, the industry is on the verge of consolidation with few players capturing the majority of the market. The primary focus of these players is on enhancing their services to gain customer base and maximize profitability. Owing to the growing demand for RV rentals in North America, few companies adopted a strategy to acquire other RV rental companies in the region to capture a major share in the North American RV rental market. For instance,

  • Tourism Holdings Ltd (THL), an international RV rental company based in New Zealand, purchased Santa Fe Springs, California-based El Monte RV for USD 65 million.
  • Recently China Beijing International Recreational Vehicle and Camping Exhibition IVECO launched its intelligent Daily Recreational Vehicle, and along with that, it displayed more than twenty imported IVECO Daily RVs. These RVs are equipped with features such as remote temperature and ventilation control, lighting, one-button parking.

Some of the major players operating in the market are USA RV Rental, Apollo RV Rentals, Cruise America,McRent, EI Monte RV,McRent ,Fujii, and Cars Japan, among others.

Recent Developments

  • In December 2020, Thor Industries Inc. announced that it had bought Tiffin Motorhomes, in a deal worth USD 300 million. After the deal, the Tiffin Group will operate as a stand-alone division of the corporation, and the Tiffin family will continue to run it.
  • In November 2020, the Winnebago Industries' Specialty Vehicle Division introduced its updated 2021 Accessibility Enhanced (AE) RV line. The Inspire AE and Adventurer 30T AE 2021 models will feature standard wheelchair tie-downs, platform wheelchair lifts, and expanded hallways and bathrooms.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Driver

    2. 4.2 Market Restraint

    3. 4.3 Industry Attractiveness-Porter's Five Force Analysis

      1. 4.3.1 Bargaining power of suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Rental Supplier Type

      1. 5.1.1 Private/Individual Owners

      2. 5.1.2 Fleet Operators

    2. 5.2 Booking Type

      1. 5.2.1 Offline Booking

      2. 5.2.2 Online Booking

    3. 5.3 Product Type

      1. 5.3.1 Campervans

      2. 5.3.2 Motorhomes

    4. 5.4 Application Type

      1. 5.4.1 Couple travel

      2. 5.4.2 Family trip

      3. 5.4.3 others

    5. 5.5 Geography

      1. 5.5.1 North America

        1. United states

        2. Canada

        3. Rest of North america

      2. 5.5.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Spain

        5. Rest of Europe

      3. 5.5.3 Asia Pacific

        1. China

        2. India

        3. Japan

        4. South Korea

        5. Rest of Asia Pacific

      4. 5.5.4 Rest of the World

        1. South America

        2. Middle East&Africa


    1. 6.1 Vendor Market Share**

    2. 6.2 Company Profiles

      1. 6.2.1 USA RV Rental

      2. 6.2.2 Apollo Tourism & Leisure Ltd (ATL)

      3. 6.2.3 McRent

      4. 6.2.4 El Monte RV

      5. 6.2.5 Fuji Cars Japan

      6. 6.2.6 Cruise America

      7. 6.2.7 Just Go Motorhome Hire

      8. 6.2.8 Camper Travel USA


**Subject to Availability

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Frequently Asked Questions

The Recreational Vehicle Rental Market market is studied from 2018 - 2026.

The Recreational Vehicle Rental Market is growing at a CAGR of >4.3% over the next 5 years.

North America is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

  • Cruise America
  • USA RV Rentals
  • Apollo Tourism & Leisure Ltd (ATL)
  • Camper Travel
  • El Monte RV

Are the major companies operating in Recreational Vehicle Rental Market.

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