Recreational Vehicle Rental Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Recreational Vehicle Rental Market is segmented by Rental Supplier Type (Private/Individual Owners and Fleet Operators), Booking Type (Offline Booking and Online Booking), and Geography (North America, Europe, Asia-Pacific, and Rest of the World).

Market Snapshot

Study Period:

2018 - 2026

Base Year:


Fastest Growing Market:

North America

Largest Market:

North America


4.3 %

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Market Overview

The recreational vehicle rental market is expected to register a CAGR of over 4.3%.

  • Owing to the increasing demand for RV rental, not only from the customers who are willing for countryside traveling and camping but also for various activities like concerts, festivals, and multi-day events.
  • Touring in RVs or motorhomes or campervans is a leisure travel activity among most consumers, and the RV rental industry is highly dependent on the economic conditions of consumers. Thus, a healthy economy remains one of the major factors that has been impacting the growth of the RV rental market over the past five years.
  • With the improving economic conditions across the world, the RV rental industry has been experiencing growth since the past five years (2014-2018). Additionally, the growing awareness among consumers about the availability of RV rental services has further boosted the RV rental market’s growth.

Scope of the Report

The recreational vehicle rental market is segmented by rental supplier type (private/individual owners and fleet operators), booking type (offline booking and online booking), and geography (North America, Europe, Asia-Pacific, and Rest of the World).

Rental Supplier Type
Private/Individual Owners (i.e., from Aggregators (such as RV Share, Outdoorsy, etc.) or RV Owners)
Fleet Operators (i.e., from RV Manufacturers or RV Rental Fleet Operators)
Booking Type
Online Booking
Offline Booking
North America
Rest of the World

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Key Market Trends

Increasing Demand from Online Booking

Renting an RV in a good condition with desired features at a low cost is the most preferred choice of many customers. The facility of comparing various RV rental prices offered in an area has always been the growing concern among the majority of customers. Thus, to help the customers regarding the availability of RV rentals in an area, platforms, like and Outdoorsy, have been widely operating in the market since 2013 and 2015, respectively. The above platforms provide a one-stop-shop for customers who are looking for RV rentals.

Such platforms increasingly grew across the global market during 2015-2018, connecting various RV rental groups, like independent dealers as well as private owners. These platforms share the rental opportunities to the customers from the above available groups and provide RV booking either through online or face-to-face meetings. The growing RV rental information platforms provide ease of booking an RV, which has further driven the RV rental market.


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North America Representing the Largest Market

In 2017, nearly two-thirds of RV rental operators in North America expanded their fleets, and 80% of the RV rental operators saw adequate profit margins with double-digit revenue increase. The remaining 20% of them saw inadequate profit margins.

In 2017, the RV rental fleet increased by more than 12% compared to that of 2016.

North America captured the largest share of more than 50% of the global RV rental market in 2017, as well as in 2018.

The United States acquired a major share of more than 50% of the North American RV rental market in 2017, owing to the growing RV parks that further encouraged customers to prefer rental over owning an RV. The United States has nearly 14 million privately owned RVs, out of which, more than 60% preferred to offer their RV for rent, instead of keeping it idle in the garage.

The growing RV rental sharing platforms provided a greater opportunity for the privately owned RVs to lend rental services in North America. During the forecast period, North America is anticipated to continue capturing a major share of the global rental RV market, owing to an increase in the number of RV parks and campgrounds in the region. For instance, Kampgrounds of America Inc. (KOA) has approximately 490 parks across North America, located majorly in the United States and Canada. As of 2016, the KOA has added 41% more park model RVs since 2012.

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Competitive Landscape

The major players operating in the market are USA RV Rental, Apollo RV Rentals, McRent, EI Monte RV, Fujii, and Cars Japan, among others. Owing to the growing demand for RV rentals in North America, few companies adopted a strategy to acquire other RV rental companies in the region to capture a major share in the North American RV rental market. For instance, in 2017, Tourism Holdings Ltd (THL), an international RV rental company based in New Zealand, purchased Santa Fe Springs, California-based El Monte RV for USD 65 million.

In 2010, Tourism Holdings Ltd (THL) also purchased Los Angeles-based Road Bear RV, a national RV rental firm. With the above two acquisitions, Tourism Holdings Ltd (THL) captured a significant market share of nearly 25% among RV rental operators in North America, and ranked the second position in the regional market, behind Cruise America’s ~48%, in 2018. 

Other developments in the market include:

  • March 2018 – Cruise America, one of the largest RV rental firms in the United States, opened an additional eight affiliate dealers, expanding its portfolio to 124 locations in North America.
  • February 2018: Outdoorsy rolled up the funding of USD 25 million led by Aviva Ventures and Atlos Ventures, with the participation from Autotech Ventures and Tandem Capital.

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Table Of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Rental Supplier Type

      1. 5.1.1 Private/Individual Owners (i.e., from Aggregators (such as RV Share, Outdoorsy, etc.) or RV Owners)

      2. 5.1.2 Fleet Operators (i.e., from RV Manufacturers or RV Rental Fleet Operators)

    2. 5.2 Booking Type

      1. 5.2.1 Online Booking

      2. 5.2.2 Offline Booking

    3. 5.3 Geography

      1. 5.3.1 North America

      2. 5.3.2 Europe

      3. 5.3.3 Asia-Pacific

      4. 5.3.4 Rest of the World


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 USA RV Rental

      2. 6.2.2 Apollo Tourism & Leisure Ltd (ATL)

      3. 6.2.3 McRent

      4. 6.2.4 El Monte RV

      5. 6.2.5 Fuji Cars Japan

      6. 6.2.6 Cruise America

      7. 6.2.7 Just Go Motorhome Hire

      8. 6.2.8 Camper Travel USA


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