Energy Bar Market - Growth, Trends, and Forecast (2019 - 2024)

Global Energy Bar Market is segmented by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail and Other Distribution Channel) and Geography.

Market Snapshot

energy bar market
Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR% (2019-2024):


Key Players:

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Energy Bar Market

Global Energy bar market is forecasted to grow at a CAGR of 4.9% during the forecast period of (2019-2024).

  • An energy bar is a healthy form of snack bars, composed of nutritional ingredients, to boost energy and endurance. Its high carbohydrate and sugar content, contributing to its high energy value, is the major trait that distinguishes it from other protein and snack bars.
  • The various marketing channels for energy bars are convenience stores, supermarket/hypermarkets, sports nutrition stores, vending machine, online sales, and others.
  • The United States dominates the sales of energy bar products, globally, due to the increased consumer preference for energy-based products (energy drink, bar, etc.). The growing interest in health and wellness, owing to the product promotions in Asia-Pacific, is providing an opportunity to the market.

Scope of the Report

The market study of an energy bar market is segmented by distribution channel, as supermarkets/hypermarkets, convenience stores, specialist retailers, online retail and other distribution channels. It also provides an analysis of the market studied in the emerging and established regions, including North America, Europe, South America, Asia-Pacific, and Middle East & Africa.

By Distribution Channel
Convenience Stores
Specialist Retailers
Online Retail
Other Distribution Channel
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest Middle East & Africa

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Key Market Trends

Innovation In Products and Marketing

Health-conscious consumers, with a busy lifestyle, levy a high impact on the snack bar-consumption pattern, across the world. On-the-go, the eating pattern is prominent among the Americans and Europeans, as they prefer ready-to-eat healthy food, such as energy snack bars. Therefore, the convenience form of product, packed with nutritional and energy-boosting composition, accelerates the market. Manufacturers attract consumers through ample options of flavors, tastes, and health benefits, therefore, boosting the sales and revenue segments. Furthermore, companies are launching innovative products to cater to consumer concentration. The global energy bar product launches have nearly doubled, in the past few years, with the European market dominating the new product launches. The focus on an organic source, along with a new variety of products with rich flavor and texture in the energy snack bar category, is a prominent strategy adopted by the company. 

energy bar market

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North America Driving Sales for Energy Bar Market

Energy and nutrition bar continued its growth during the forecast period with the US and Mexico the largest market. Energy Bar market size in the US grew at a significant rate. Increased consumer demand for the nutritious product and rising clean label claims on product accelerated the market growth in the region. Product launch with various label claims, such as “no artificial additive”, “high or added fiber” and “reduced sugar” achieved strong growth in the past five years. Expensive brands offering product composed of natural and organic ingredient is expected to increase sales. Targeting emerging countries with a larger young population, such as China, India is the potential energy bar market opportunity.

energy bar market

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Competitive Landscape

The market studied is highly competitive and fragmented, with some prominent global players and various regional players. Kellogg's remains the market leader, with a share, followed by General Mills and PepsiCo. Associated British Food, GlaxoSmithKline PLC, and Abbott Laboratories Inc. are some of the other major giants in the snack bar market with global presence. Product innovation was the most preferred strategy adopted by majority of key players in the market studied.

Major Players

  1. The Kellogg Company
  2. GlaxoSmithKline Plc.
  3. General Mills Inc.
  4. Clif Bar & Company
  5. Abbott Nutrition Manufacturing Inc.

* Complete list of players covered available in the table of contents below

energy bar market

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Specialist Retailers

      4. 5.1.4 Online Retail

      5. 5.1.5 Other Distribution Channel

    2. 5.2 Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.2.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Russia

        6. Spain

        7. Rest of Europe

      3. 5.2.3 Asia-Pacific

        1. India

        2. Australia

        3. China

        4. Japan

        5. Rest of Asia-Pacific

      4. 5.2.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.2.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest Middle East & Africa


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategy

    4. 6.4 Company Profiles

      1. 6.4.1 The Kellogg Company

      2. 6.4.2 GlaxoSmithKline Plc.

      3. 6.4.3 General Mills Inc.

      4. 6.4.4 Clif Bar & Company

      5. 6.4.5 Abbott Nutrition Manufacturing Inc.

      6. 6.4.6 Post Holdings

      7. 6.4.7 QuestNutrition LLC

      8. 6.4.8 PepsiCo

    5. *List Not Exhaustive

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