Key Market Trends

Increasing Expenditure on Product Innovation and Marketing

Health-conscious consumers, with a busy lifestyle, levy a high impact on the snack bar-consumption pattern, across the world. On-the-go, the eating pattern is prominent among the Americans and Europeans, as they prefer ready-to-eat healthy food, such as energy snack bars. Therefore, the convenience form of product, packed with nutritional and energy-boosting composition, accelerates the market. Manufacturers attract consumers through ample options of flavors, tastes, and health benefits, therefore, boosting the sales and revenue segments. Furthermore, companies are launching innovative products to cater to consumer concentration. The global energy bar product launches have nearly doubled, in the past few years, with the European market dominating the new product launches. The focus on an organic source, along with a new variety of products with rich flavor and texture in the energy snack bar category, is a prominent strategy adopted by the company. 

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North America Continues to Dominate for Global Energy Bar Market

Energy and nutrition bar continued its growth during the forecast period with the US and Mexico the largest market. Energy Bar market size in the US grew at a significant rate. Increased consumer demand for the nutritious product and rising clean label claims on product accelerated the market growth in the region. Product launch with various label claims, such as “no artificial additive”, “high or added fiber” and “reduced sugar” achieved strong growth in the past five years. Expensive brands offering product composed of natural and organic ingredient is expected to increase sales. Targeting emerging countries with a larger young population, such as China, India is the potential energy bar market opportunity.

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