Energy Bar Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Energy Bar Industry Companies, Growth and the Market is segmented by type (organic and conventional), by distribution channel (supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels), and by geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Energy Bar Market Size

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Energy Bar Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 3.28 Billion
Market Size (2029) USD 3.85 Billion
CAGR (2024 - 2029) 3.32 %
Fastest Growing Market South America
Largest Market North America

Major Players

Energy Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Energy Bar Market Analysis

The Energy Bar Market size is estimated at USD 3.28 billion in 2024, and is expected to reach USD 3.85 billion by 2029, growing at a CAGR of 3.32% during the forecast period (2024-2029).

Sports nutrition bars have gained popularity, majorly among athletes and individuals engaging in physical activities. The rising fitness awareness and staying healthy is increasing participation in sports, health and sports clubs, and gyms, which is one of the key drivers contributing to the growth of the energy bars market. Energy bars have also found high popularity in the sports nutrition market as sports activities involve lots of energy breakdown. Energy bars are convenient and efficient for supplying instant energy to athletes. Hence, the demand for these products is gaining traction among athletes.

The consumer demand for convenient and healthy on-the-go snack options is the primary driving factor for the sales of energy bars globally. Due to their small packaging and high energy content, they are the ideal solution for adults who need instant results. They also contain proteins, other nutrients, and micronutrients as per daily requirements. Thus, they pack a balanced diet in small quantities. Furthermore, the increasing demand for energy bars for different consumers' needs led to various product innovations and increased healthy ingredients used.

Energy bars packaging also plays a crucial role in attracting customers and building companies' brand image. For example, in May 2022, Kellogg's collaborated with design firm Landor & Fitch to develop a new packaging system that complemented the brand's current offerings. The new packaging was rolled out in regions such as the United Kingdom, Ireland, Benelux, France, Italy, Portugal, Spain, the Middle East, and North Africa. Furthermore, innovating and labeling the products with popular food trends, such as gluten-free, vegan, low fat, low calories, no added sugars, and sweeteners, are further propelling the market growth by attracting various customers.

Energy Bar Market Trends

This section covers the major market trends shaping the Energy Bar Market according to our research experts:

Rising Demand for Healthy On-the-go Snacking

Globally, the convenience food demand is growing faster due to changes in social and economic patterns, increased expenditure on food and beverage, awareness about healthy foods, changes in meal patterns and existing food habits, and the desire to taste new products. According to the International Food Information Council report on food & health survey, the proportion of American consumers who actively looked for health benefits in their food in 2021 was 20%.

On-the-go snacking is becoming extremely popular, especially among the working-class population, teenage children, people living in hostels, and bachelors due to their hectic lifestyles. Moreover, the on-the-go snacking concept is closely associated with energy bars' easy consumption and product handling. Energy bars, packed into small quantities with high amounts of instant energy and all the daily essential nutrients and micronutrients, are widely available. It is also widely adopted, thus, propelling the market growth. Keeping the consumers' demand for healthy on-the-go snacking, companies have been innovating snack bars, including energy bars, to take advantage of the new opportunities in the market studied.

Energy Bar Market - Sales Value of Packaged Biscuits and Snack Bars, in USD Billion, India, 2017-2021

North America to Dominate the Market

In North America, consumers in the US, one of the most developed nations, demand highly convenient food owing to their fast-paced lifestyles. According to the US Department of Agriculture (USDA), as of 2021, consumers in the US spend more than half of their food budget on convenient foods, including energy bars, thus, driving the consumption of energy bars in the country. Moreover, manufacturers are focusing on the region's health and wellness trends, targeting young consumers and the working population. The changing lifestyles of consumers, resulting in their consumption of smaller meals, are further leading to the increased consumption of healthy snacks, expected to propel the demand for energy bars. With consumers increasing their spending on packaged foods and having no time to prepare meals, people are turning toward convenience foods, like energy bars, for their energy requirements on the go.

Moreover, product launches with various label claims, such as "no artificial additive," "high or added fiber," and "reduced sugar," achieved strong growth in the past few years. Expensive brands offering products with natural and organic ingredients are expected to increase energy bars' sales in North America.

Energy Bar Market - Market Size (%), By Geography, Global, 2021

Energy Bar Industry Overview

The global energy bar market is highly fragmented and competitive, with various international and regional players. Major players in the market include Kellogg's, General Mills Inc., Mondelēz International, Inc. (Clif Bar & Company), Mars Incorporated, and Lotus Bakeries, among others. The major players in the market studied have been focusing on strategies like product innovation, mergers, acquisitions, and geographic expansions, to establish a strong consumer base and esteemed position in the market. Among strategies, prominent players in the global energy bar market prefer product innovation the most, with key players investing heavily in research and development, incorporating organic/vegan ingredients to roll out innovative flavors and packaging, and positioning them as clean-label products.

Energy Bar Market Leaders

  1. The Kellogg Company

  2. General Mills Inc.

  3. Lotus Bakeries Corporate

  4. Mars, Incorporated (Kind LLC)

  5. Mondelēz International, Inc. (Clif Bar & Company)

*Disclaimer: Major Players sorted in no particular order

Energy Bar Market Concentration
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Energy Bar Market News

  • August 2022: Clif Bar & Company, which offers a range of energy bars, was acquired by Mondelez International, Inc. With leading brands like CLIF, CLIF Kid, and LUNA complementing the company's refrigerated snacking business in the United States and popular performance nutrition business Grenade in the United Kingdom, the acquisition is anticipated to increase Mondelez International's global snack bar business to more than USD 1 billion.
  • August 2021: General Mills, Inc launched Performance Protein bars from Cinnamon Toast Crunch and Golden Grahams brands. These bars contain less sugar and provide up to 20 g of protein in around 63 g of bar weight.
  • April 2021: Kellogg India targeted the 'In-between meal' segment. Therefore owing to this factor, they launched the K Energy bars to enter this category.

Energy Bar Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Organic

      2. 5.1.2 Conventional

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 The Kellogg Company

      2. 6.3.2 Lotus Bakeries Corporate

      3. 6.3.3 General Mills Inc.

      4. 6.3.4 Mondelēz International, Inc. (Clif Bar & Company)

      5. 6.3.5 OTE Sports Ltd

      6. 6.3.6 Post Holdings Inc.

      7. 6.3.7 Mars, Incorporated (Kind LLC)

      8. 6.3.8 PepsiCo Inc.

      9. 6.3.9 Wholesome Habits Private Limited (EAT Anytime)

      10. 6.3.10 ProBar LLC

      11. 6.3.11 Nestlé S.A.

    4. *List Not Exhaustive

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Energy Bar Industry Segmentation

An energy bar is a healthy snack with nutritional ingredients that boost energy and endurance. The energy bar market is segmented by type, distribution channel, and geography. Based on type, the market studied is segmented into organic and conventional. The market is segmented by distribution channel into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. The report also analyzes the market studied in emerging and established regions, including North America, Europe, South America, Asia-Pacific, Middle-East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Distribution Channel
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
Saudi Arabia
South Africa
Rest Middle-East and Africa
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Energy Bar Market Research FAQs

The Energy Bar Market size is expected to reach USD 3.28 billion in 2024 and grow at a CAGR of 3.32% to reach USD 3.85 billion by 2029.

In 2024, the Energy Bar Market size is expected to reach USD 3.28 billion.

The Kellogg Company, General Mills Inc., Lotus Bakeries Corporate, Mars, Incorporated (Kind LLC) and Mondelēz International, Inc. (Clif Bar & Company) are the major companies operating in the Energy Bar Market.

South America is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Energy Bar Market.

In 2023, the Energy Bar Market size was estimated at USD 3.17 billion. The report covers the Energy Bar Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Energy Bar Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Energy Bar Industry Report

Statistics for the 2024 Energy Bar market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Energy Bar analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Energy Bar Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)