Energy Bar Market - Growth, Trends, COVID-19 Impact, and Forecas(2022 - 2027)

The Energy Bar Market is Segmented by Type (Organic and Conventional), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail, and Other Distribution Channels), and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle-East and Africa). The Report Offers Market Size and Forecasts for the Energy Bar Market (in USD Million) for the Above-mentioned Segments.

Market Snapshot

Energy Bar Market Overview
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: South America
Largest Market: North America
CAGR: 3.32 %

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Market Overview

The global energy bar market was valued at USD 2,968.67 million in 2020, registering a CAGR of 3.32% during the forecast period (2021-2026).

The COVID-19 pandemic resulted in the generation of opportunities for many private players to emerge in the markets to cater to the inflated demand for snack products, which benefited the manufacturers of energy bars. The need for innovative snacks is consistently high in developed countries due to the associated convenience of storing, quick usage, and accessible provision for nutrition and energy requirements.

The staggeringly increased sales of products, like snacks, bars, and other convenience foods, were observed through online stores during the lockdown, which sustained the demand for energy bars in the market studied. Most people prefer to buy larger quantities at a time, as they fear running out of products. Thus, large basket sizes are a significant reason for the sustenance of snacks and bars across all regions.

The consumer demand for convenient and healthy on-the-go snack options has by far been the primary attribute for the sales of energy bars globally. Due to their small packaging and high energy content, they are the ideal solution for adults who need instant results. They also contain proteins and other nutrients and micronutrients required daily, packing a balanced diet in a small quantity.

The increasing demand for energy bars for different consumers' needs led to various product innovations and increased use of healthy ingredients. Labeling these bars with properties, such as gluten-free, vegan, low fat, low calories, no added sugars, and sweeteners, propels the market growth.

Companies, like The Kellogg Company, PepsiCo Inc., Quest Nutrition LLC, and ClifBar & Company, are some of the established players in the market. The market players follow various strategies, like product innovations, expansions, and other strategies, to increase their market penetration.

Scope of the Report

An energy bar is a healthy form of snack bars, composed of nutritional ingredients, to boost energy and endurance. Its high carbohydrate and sugar content, contributing to its high energy value, is the major trait that distinguishes it from other protein and snack bars. The market study of an energy bar market is segmented by type into organic and conventional. By distribution channel, the market has been segmented as supermarkets/hypermarkets, convenience stores, specialist retailers, online retail and other distribution channels. It also provides an analysis of the market studied in the emerging and established regions, including North America, Europe, South America, Asia-Pacific, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
By Distribution Channel
Convenience Stores
Specialist Retailers
Online Retail
Other Distribution Channel
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest Middle-East and Africa

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Key Market Trends

Demand for Convenient and Healthy On-the-go Snacking

Globally, the demand for convenience foods is growing at a faster pace due to changes in social and economic patterns, increased expenditure of food and beverage, awareness about healthy foods, changes in meal patterns and existing food habits, and the desire to taste new products. On-the-go snacking is becoming extremely popular, especially among the working-class people, teenage children, people living in hostels, and bachelors due to their hectic lifestyles. Moreover, the on-the-go snacking concept is closely associated with the easy consumption and handling of products, which energy bars offer. Energy bars, which are packed into small quantities containing high amounts of instant energy and all the daily essential nutrients and micronutrients, have been widely adopted, propelling the market growth. In 2019, 75% of American bar consumers ate energy bars as a snack, while 60% replaced a traditional breakfast with a more portable option. Moreover, 30% of Americans admit it is hard to prepare meals, given their busy schedules.

Thus, the demand for energy bars is increasing due to the linked convenience of consumption to boost the energy, aided by disposable packaging that prevents the bars from coming in contact with hands while also keeping them clean to work.

Energy Bar Market1

North America to Dominate the Global Energy Bar Market

In North America, the United States, being one of the most developed nations, demands highly convenient food, owing to its rapid lifestyle. According to the United States Department of Agriculture (USDA), consumers in the United States spend more than half of their food budget on convenient foods, including energy bars, thereby driving the consumption of energy bars in the country. Moreover, manufacturers are focusing on the health and wellness trend in the region, targeting young consumers and the working population. The changing lifestyle of consumers involving the consumption of smaller meals is further leading to the increased consumption of healthy snacks, which is expected to propel the demand for energy bars. As per government sources, the employment rate in the United States is at around 61% in 2019, which amounts to over 157 million people having a busy daily life and smaller breaks in between. With consumer spending increasing on packaged foods and there being no time to prepare meals, people are turning toward convenience foods, like energy bars, for their energy requirements on the go.

Moreover, product launches with various label claims, such as “no artificial additive”, “high or added fiber”, and “reduced sugar”, achieved strong growth in the past few years. Expensive brands offering product composed of natural and organic ingredient is expected to increase sales of energy bars in North America.

Energy Bar Market2

Competitive Landscape

The global energy bar market is highly fragmented and competitive, with various global and regional players. The major market share of energy bars is dominated by a domestic group of companies. Thus, the global market share is shared among companies like Kellogg’s, General Mills Inc., Clif Bar & Company, and Lotus Bakeries, among other domestic and global players. Product innovation was the most preferred strategy adopted by a majority of key players in the market studied. Moreover, players operating in the market also consider various factors to make their products more appealing to the customers. Hence, they offer products with vegan, clean-label claims, and innovative packaging designs. For instance, in July 2019, General Mills launched Nature Valley Wafer Bars, LÄRABAR plant-based energy bars, and EPIC Provisions Rise & Grind morning-inspired bars.

Recent Developments

  • In 2020, KIND Healthy Snacks (KIND) launched KIND® Energy that provides sustained energy from whole grains. The product line's first ingredient, oats, contributes complex carbohydrates, the preferred nutrient for sustained energy.
  • In October 2019, Post Holdings acquired its active sports nutrition business BellRing Brands Inc., which includes brands like Premier Protein, Dymatize, and PowerBar under its portfolio. The brand is traded on the New York Stock Exchange under the symbol BRBR.
  • In 2018, Cliff Bar & Company launched three new products for a limited summer duration, with product lines named CLIF® Fruit Smoothie Filled Energy Bar, CLIF® BAR Sweet & Salty, and CLIF® Energy Granola.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Organic

      2. 5.1.2 Conventional

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channel

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Russia

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. Australia

        3. China

        4. Japan

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Kellogg Company

      2. 6.4.2 GlaxoSmithKline PLC

      3. 6.4.3 General Mills Inc.

      4. 6.4.4 Clif Bar & Company

      5. 6.4.5 Abbott Laboratories

      6. 6.4.6 Post Holdings Inc.

      7. 6.4.7 QuestNutrition LLC

      8. 6.4.8 PepsiCo Inc.

      9. 6.4.9 EAT Anytime

      10. 6.4.10 Yogabars

    5. *List Not Exhaustive


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Frequently Asked Questions

The Energy Bar Market market is studied from 2016 - 2026.

The Energy Bar Market is growing at a CAGR of 3.32% over the next 5 years.

South America is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

The Kellogg Company, GlaxoSmithKline Plc, General Mills Inc., Clif Bar & Company, Abbott Laboratories are the major companies operating in Energy Bar Market.

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