| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2020 - 2023 |
| CAGR | 3.00% |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
US Electric Kettle Market Analysis
The United States Electric Kettle Market is expected to register a CAGR of less than 3% during the forecast period.
The US electric kettle market is expected to witness strong growth during the forecast period. The country is observing a rising trend for multi-functional appliances which is expected to boost the demand for electric kettles in the country.
The demand for electric kettles has steadily increased in the past few years predominantly in the variable temperature control segment as this precise temperature control allows users to control temperature while making teas, coffees and other beverages.
The United States is also the largest market for small kitchen appliances in the world. The growing number of smaller houses and apartments in the US is fuelling the demand for small kitchen products such as electric kettles as they are portable and can fit in small spaces. Most of the kitchens in the country are being renovated by the homeowners living in the suburbs in the US which provides a great opportunity for small kitchen appliances such as electric kettles as they are energy-saving and time-saving. These factors are expected to fuel the growth of electric kettles further in the forecast period.
The manufacturers in the United States are introducing kettles with some cutting edge technologies that enhance the efficiency and safety of electric kettles For instance, some manufacturers of electric kettles are employing Britain Strix technology.
US Electric Kettle Market Trends
Increase in Retailing of Electric Kettles
The country is witnessing significant growth in the sales of small kitchen appliances such as electric kettles. Kettles are a convenient and energy-efficient option for heating foods and beverages which is increasing their demand amongst Americans which in turn is fuelling the sales of electric kettles in the country. Sales of variable temperature control kettles are growing faster as consumers are becoming more sophisticated.
As per estimates, nearly 6.3 million electric kettles were sold in the US in 2019. The sales of electric kettles have been increasing exponentially in the country in recent years with nearly 20% increase in unit sales in 2019 and an 18% increase in the dollar sales of electric kettles. The trajectory is expected to witness further growth in the anticipated period.
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Discount Stores are The Most Preferred Distribution Channels
Discount stores are the primary channels of distribution for electric kettles in the United States and they accounted for nearly 64% of the total sales in 2019. Discount stores are highly preferred in the United States for purchase of small appliances such as electric kettles as these stores offer better visibility of products, personalized, targeted promotions and discounts which attracts consumers to purchase products through this channel.
Some of the prominent discount stores in the United States such as Target, Amazon, and DSW also offer loyalty programs for customer retention. The customer-centric shopping experience tailored to the wants and needs of consumers is driving more consumers which is further fuelling the growth of electric kettle sales.
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US Electric Kettle Industry Overview
The US electric kettle market is fragmented with the presence of various local as well as international players. Some of the major players in the market include Hamilton Beach Brands, Newell Brands, KitchenAid, and Russel Hobbs. Apart from these, the country also has the presence of some small players which are exclusively offering small kitchen appliances such as Dash, Smeg SPA, Secura and Brentwood Appliances. There is an aggressive competition between companies as the players are moving towards product innovations in order to offer better product functionally and enhanced features in their products.
US Electric Kettle Market Leaders
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Hamilton Beach Brands
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Smeg SPA
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KitchenAid
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Russel Hobbs
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Newell Brands
- *Disclaimer: Major Players sorted in no particular order
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US Electric Kettle Industry Segmentation
This report aims to provide a detailed analysis of the United States electric kettle market. It focuses on the market dynamics, emerging trends in the segments and regional markets, and insights on various product and application types. Also, it analyzes the key players and the competitive landscape in the United States electric kettle market
| By Product Type | Stainless Steel |
| Plastic | |
| Glass | |
| Others | |
| By Application | Household |
| Commercial | |
| By Distribution Channel | Supermarkets/Hypermarkets |
| Specialty Stores | |
| Online | |
| Other Distribution Channels |
By Product Type
| Stainless Steel |
| Plastic |
| Glass |
| Others |
By Application
| Household |
| Commercial |
By Distribution Channel
| Supermarkets/Hypermarkets |
| Specialty Stores |
| Online |
| Other Distribution Channels |
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US Electric Kettle Market Research FAQs
What is the current United States Electric Kettle Market size?
The United States Electric Kettle Market is projected to register a CAGR of less than 3% during the forecast period (2025-2030)
Who are the key players in United States Electric Kettle Market?
Hamilton Beach Brands, Smeg SPA, KitchenAid, Russel Hobbs and Newell Brands are the major companies operating in the United States Electric Kettle Market.
What years does this United States Electric Kettle Market cover?
The report covers the United States Electric Kettle Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United States Electric Kettle Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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US Electric Kettle Industry Report
Statistics for the 2025 United States Electric Kettle market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Electric Kettle analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
