United States Electric Kettle Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The United States Electric Kettle Market is segmented by The global electric kettle market is segmented By Product Type (Stainless Steel, Plastic, Glass and Others), By Application (Household, Commercial), By Distribution Channel (Discount Stores, Specialty Stores, Department Stores, and others).

Market Snapshot

United States Electric Kettle Market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: <3 %

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Market Overview

The US electric kettle market is expected to witness strong growth during the forecast period. The country is observing a rising trend for multi-functional appliances which is expected to boost the demand for electric kettles in the country.

The demand for electric kettles has steadily increased in the past few years predominantly in the variable temperature control segment as this precise temperature control allows users to control temperature while making teas, coffees and other beverages.

The United States is also the largest market for small kitchen appliances in the world. The growing number of smaller houses and apartments in the US is fuelling the demand for small kitchen products such as electric kettles as they are portable and can fit in small spaces. Most of the kitchens in the country are being renovated by the homeowners living in the suburbs in the US which provides a great opportunity for small kitchen appliances such as electric kettles as they are energy-saving and time-saving. These factors are expected to fuel the growth of electric kettles further in the forecast period.

The manufacturers in the United States are introducing kettles with some cutting edge technologies that enhance the efficiency and safety of electric kettles For instance, some manufacturers of electric kettles are employing Britain Strix technology.

Scope of the Report

This report aims to provide a detailed analysis of the United States electric kettle market. It focuses on the market dynamics, emerging trends in the segments and regional markets, and insights on various product and application types. Also, it analyzes the key players and the competitive landscape in the United States electric kettle market

By Product Type
Stainless Steel
By Application
By Distribution Channel
Specialty Stores
Other Distribution Channels

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Key Market Trends

Increase in Retailing of Electric Kettles

The country is witnessing significant growth in the sales of small kitchen appliances such as electric kettles. Kettles are a convenient and energy-efficient option for heating foods and beverages which is increasing their demand amongst Americans which in turn is fuelling the sales of electric kettles in the country. Sales of variable temperature control kettles are growing faster as consumers are becoming more sophisticated.

As per estimates, nearly 6.3 million electric kettles were sold in the US in 2019. The sales of electric kettles have been increasing exponentially in the country in recent years with nearly 20% increase in unit sales in 2019 and an 18% increase in the dollar sales of electric kettles. The trajectory is expected to witness further growth in the anticipated period.

us kettles trend 1.png

Discount Stores are The Most Preferred Distribution Channels

Discount stores are the primary channels of distribution for electric kettles in the United States and they accounted for nearly 64% of the total sales in 2019. Discount stores are highly preferred in the United States for purchase of small appliances such as electric kettles as these stores offer better visibility of products, personalized, targeted promotions and discounts which attracts consumers to purchase products through this channel.

Some of the prominent discount stores in the United States such as Target, Amazon, and DSW also offer loyalty programs for customer retention. The customer-centric shopping experience tailored to the wants and needs of consumers is driving more consumers which is further fuelling the growth of electric kettle sales.

electric kettle.png

Competitive Landscape

The US electric kettle market is fragmented with the presence of various local as well as international players. Some of the major players in the market include Hamilton Beach Brands, Newell Brands, KitchenAid, and Russel Hobbs. Apart from these, the country also has the presence of some small players which are exclusively offering small kitchen appliances such as Dash, Smeg SPA, Secura and Brentwood Appliances. There is an aggressive competition between companies as the players are moving towards product innovations in order to offer better product functionally and enhanced features in their products.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Insights on consumer buying preferences

    2. 4.2 Insights on energy efficiency ratings for the industry

    3. 4.3 Insights on safety and regulatory standards for electric kitchen appliances

    4. 4.4 Insights on technological innovations


    1. 5.1 Market Overview

    2. 5.2 Market Drivers

    3. 5.3 Market Opportunities

    4. 5.4 Market Restraints

    5. 5.5 Industry Value Chain Analysis

    6. 5.6 Porters 5 Forces Analysis


    1. 6.1 By Product Type

      1. 6.1.1 Stainless Steel

      2. 6.1.2 Plastic

      3. 6.1.3 Glass

      4. 6.1.4 Others

    2. 6.2 By Application

      1. 6.2.1 Household

      2. 6.2.2 Commercial

    3. 6.3 By Distribution Channel

      1. 6.3.1 Supermarkets/Hypermarkets

      2. 6.3.2 Specialty Stores

      3. 6.3.3 Online

      4. 6.3.4 Other Distribution Channels


    1. 7.1 Market Competion Overview

    2. 7.2 Company Profiles

      1. 7.2.1 Ovente

      2. 7.2.2 Breville

      3. 7.2.3 Secura

      4. 7.2.4 Newell Brands

      5. 7.2.5 KitchenAid

      6. 7.2.6 Cuisinart

      7. 7.2.7 Russell Hobbs

      8. 7.2.8 Philips

      9. 7.2.9 Electrolux

      10. 7.2.10 Hamilton Beach Brands

      11. 7.2.11 Galanz

      12. 7.2.12 Dash

      13. 7.2.13 Smeg

      14. 7.2.14 BrentWood Appliances

    3. *List Not Exhaustive

  9. 9. APPENDIX

  10. 10. ABOUT US

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Frequently Asked Questions

The undefined market is studied from 2016 - 2026.

The undefined is growing at a CAGR of <3% over the next 5 years.

Hamilton Beach Brands, Smeg SPA, KitchenAid, Russel Hobbs, Newell Brands are the major companies operating in undefined.

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