Online Advertising Market - Growth, Trends, and Forecast (2020 - 2025)

The Online Advertising Market is Segmented by Ad Format (Social Media, Search Engine, and Video), Platform (Mobile, Desktop, and Laptop), End-user Vertical (Automotive, Healthcare, and Retail), and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


21.6 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The Online Advertising Market was valued at USD 304.0 billion in 2019 and is expected to reach USD 982.82 billion by 2025, at a CAGR of 21.6% over the forecast period 2020 - 2025. The increasing technological advancements coupled with increasing digital spending by enterprises is expected to drive the online advertisement market over the forecast period.

  • Online advertising is defined as marketing advertisements, which are delivered through the internet on both desktops and mobiles. There are different types of online advertising, such as banner advertising, video advertising, search engine advertising, and social network advertising.
  • Over the years, technological developments with regards to the internet, combined with its increasing commercial use and the rapidly growing number of internet users across the world, shaped the evolution of online advertising and produced different forms of digital advertising. It also introduced new advertising business models, market levels, and players.
  • The number of users of social media, such as Facebook, Instagram, and Twitter, are exploding every day and the companies are also collecting crucial data about the user’s personal information, product search, and usage pattern. And with the help of this information, they are initiating personalized and targeted ads that are useful for the user.


Scope of the Report

Online advertising is a marketing strategy adopted by various organizations, which involves the use of the internet as a medium to obtain website traffic, and target and deliver marketing messages to the right customers.

By Ad Format
Social Media
Search Engine
Other Ad Formats
By Platform
Desktop and Laptop
Other Platforms
By End-user Vertical
Other End-user Verticals
North America
Latin America
Middle East & Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Mobile Platform to Witness High Growth

  • The number of smartphone users is exploding across the world. Owing to this, the advertisers are more focused on offering mobile web-based advertisements, which are expected to have a positive impact on the market growth.
  • This tremendous shift toward smartphones compelled the industry players to focus ads on mobile platforms than desktops or laptops, as consumers have been widely preferring smartphone devices over laptops or desktop due to convenience and portability.
  • Furthermore, through smartphone web-based ads, the company will not only generate leads but it also helps in understanding consumers’ usage pattern. This may help in enhancing the advertisement, thereby having a positive impact on market growth.

To understand key trends, Download Sample Report

North America Occupies the Largest Market Share

  • With the rapidly increasing investments associated with digital ads, particularly, online advertisements are expected to drive the growth of the market studied in the North American region. Moreover, the region consists of highly aware and mature consumers in terms of smartphone usage and online activity, which creates many opportunities for advertisers.
  • Furthermore, e-commerce giants in the region, such as Amazon, is investing heavily in the region to increase its market share. Many users in North America are now searching for products more on Amazon than on Google, compelling advertisers to invest in online ads in the company.
  • Notably, advertisers are likely to spend more on online advertisements than any other medium in the North American region, due to the presence of large and potential audiences online.

To understand geography trends, Download Sample Report.

Competitive Landscape

The online advertising market is highly competitive, owing to the presence of many large players in the market operating on a global scale. The market appears to be moderately concentrated, with major players adopting key strategies, like mergers and acquisitions, and service innovation. Some of the major players in the market are Google LLC, Facebook Inc., Twitter Inc., among others.

  • September 2018 - Twitter Inc. announced more than 50 new media partnerships to expand its premium video content offering in the Asia-Pacific region, including Channel 7, Buzzfeed, Vice, SBS, and Bloomberg.  The partnership provided brands access to its massive community on the platform.
  • June 2018 - Google LLC rebranded its advertising business, which expanded the capability to diverse small scale businesses, thereby, enabling to reach more consumers as compared to the existing base.


You can also purchase parts of this report. Do you want to check out a section wise price list?

Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Shift from Traditional to Online Advertising

      2. 4.3.2 Increasing Use of Mobile Devices

    4. 4.4 Market Restraints

      1. 4.4.1 Operational Complexity

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry


    1. 5.1 By Ad Format

      1. 5.1.1 Social Media

      2. 5.1.2 Search Engine

      3. 5.1.3 Video

      4. 5.1.4 Email

      5. 5.1.5 Other Ad Formats

    2. 5.2 By Platform

      1. 5.2.1 Mobile

      2. 5.2.2 Desktop and Laptop

      3. 5.2.3 Other Platforms

    3. 5.3 By End-user Vertical

      1. 5.3.1 Automotive

      2. 5.3.2 Retail

      3. 5.3.3 Healthcare

      4. 5.3.4 BFSI

      5. 5.3.5 Telecom

      6. 5.3.6 Other End-user Verticals

    4. 5.4 Geography

      1. 5.4.1 North America

      2. 5.4.2 Europe

      3. 5.4.3 Asia-Pacific

      4. 5.4.4 Latin America

      5. 5.4.5 Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Google LLC

      2. 6.1.2 Facebook Inc.

      3. 6.1.3 LinkedIn Corporation

      4. 6.1.4 Microsoft Corporation

      5. 6.1.5 Twitter Inc.

      6. 6.1.6 Adobe Systems Inc.

      7. 6.1.7 Baidu Inc.

      8. 6.1.8 Yahoo Inc

      9. 6.1.9 IAC (InterActiveCorp)

      10. 6.1.10 Inc.

  7. *List Not Exhaustive


** Subject to Availability

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Related Reports