US Chocolate Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

US Chocolate Market Analysis

The US Chocolate Market size is estimated at 28.45 billion USD in 2025, and is expected to reach 36.79 billion USD by 2030, growing at a CAGR of 5.27% during the forecast period (2025-2030).

The US Chocolate Market continues to evolve with changing consumer preferences and consumption patterns. Americans demonstrate a strong affinity for chocolate, with the average person consuming approximately 4.5 kg in 2022, equivalent to about three chocolate bars per week. Consumer behavior research indicates that 72% of consumers in 2022 consumed chocolate to improve their mood, highlighting its role beyond mere indulgence. The chocolate industry has responded by diversifying product offerings and focusing on quality, with premium chocolate retailing at over USD 11 per pound and super-premium varieties commanding prices starting at USD 24 per pound.

The digital transformation of chocolate retail has significantly impacted purchasing patterns and distribution channels. The number of internet users in the United States increased from 307.2 million in 2022 to 311.3 million in 2023, driving the growth of online chocolate sales. Modern consumers increasingly embrace digital shopping platforms, with 48.2% of online grocery shoppers preferring click-and-collect services for their chocolate purchases in 2022. This shift has prompted manufacturers and retailers to enhance their digital presence and develop innovative online shopping experiences, aligning with emerging chocolate market trends.

Holiday seasons continue to play a crucial role in driving chocolate sales, with Easter and Christmas emerging as the most significant periods for consumption. The industry has witnessed a notable trend in holiday-specific packaging and portion control, with manufacturers introducing more options in package sizes of 200 calories or less. Gift-giving remains a substantial driver of chocolate sales, particularly during Valentine's Day, with approximately 27% of Americans receiving chocolate as gifts during this holiday in 2022.

The market is experiencing a significant shift towards premium chocolate and artisanal offerings, with consumers increasingly seeking sophisticated flavor profiles and ethically sourced ingredients. Manufacturers are responding by introducing innovative flavor combinations and emphasizing craftsmanship in their production processes. This trend is particularly evident in the dark chocolate segment, where consumers strongly associate higher cocoa percentages with premium quality. The industry has also witnessed a surge in specialty stores and boutique chocolatiers, offering unique, handcrafted products that cater to evolving consumer preferences for premium chocolate experiences. These developments are indicative of broader chocolate industry trends.

US Chocolate Market Trends

The premium chocolate segment is gaining traction due to the growing demand for dark chocolates

• The consumption of chocolate has become deeply ingrained in American culture and traditions. Chocolate consumption in the United States increases during major holidays such as Easter, Christmas, and Valentine’s Day. Holiday seasons have more options in package sizes of 200 calories or less.
• Flavor and taste are the product attributes that chocolate consumers in the United States seek most when purchasing chocolates. Milk chocolate remains the type of chocolate Americans turn to most, but dark chocolate with a cacao percentage between 71-75% is the most popular form. The availability of flavored chocolates allows consumers to personalize their chocolate consumption.
• As far as consumer behavior is concerned, there is a growing trend toward indulgence, with more people willing to spend on premium chocolates. As of 2022, premium chocolate had the second-largest audience, with 67% of chocolate consumers in the United States purchasing it.
• The chocolate industry has produced chocolate confectionery in different pack sizes and ingredient proportions to encourage the healthy eating of chocolates among potential consumers. Dark chocolates are perceived as healthy chocolates globally due to their rich content of iron, flavonoids, and antioxidants.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

Segment Analysis: Confectionery Variant

Milk and White Chocolate Segment in US Chocolate Market

Milk chocolate and white chocolate continue to dominate the US chocolate market, accounting for approximately 60% of the total market volume in 2024. This significant market share is primarily driven by American consumers' strong preference for milk chocolate, which has become deeply rooted in the country's confectionery culture. The segment's dominance is further strengthened by consumers' familiarity with milk chocolate products and their association with nostalgic memories. Women and men show equal preference for milk chocolate products, with consumption rates of around 50% and 47%, respectively. The segment's growth is also supported by manufacturers' continuous innovation in flavor profiles, packaging formats, and premium product offerings. Additionally, the rising demand for premium chocolate products, coupled with consumers' willingness to pay for quality and sustainable chocolate products, has significantly influenced the segment's market position.

Dark Chocolate Segment in US Chocolate Market

The dark chocolate segment is experiencing robust growth in the US chocolate market, projected to grow at approximately 6% during 2024-2029. This accelerated growth is primarily attributed to increasing health consciousness among American consumers who perceive dark chocolate as a healthier alternative to other chocolate variants. The segment's growth is particularly driven by dark chocolate products with 70-75% cocoa content, which have gained significant popularity among health-conscious consumers. Manufacturers are actively contributing to this growth by introducing innovative offerings with novel flavor pairings such as spice, herbal, ginger, and grape variants. The rising popularity of premium chocolate and artisanal chocolate products is expected to further accelerate segment growth, with an emphasis on craftsmanship, unique flavors, and ethically sourced ingredients attracting consumers seeking more sophisticated chocolate experiences.

Segment Analysis: Distribution Channel

Supermarket/Hypermarket Segment in US Chocolate Market

Supermarkets and hypermarkets continue to dominate the US chocolate market, holding approximately 47% market share in 2024. These retail channels maintain their strong position due to their extensive selection of chocolate brands, considerable shelf space allocation, and frequent price promotions that attract consumers. The success of this segment is further bolstered by the larger infrastructure that allows these retailers to accommodate various chocolate products with different packaging sizes and brands. These retailers offer chocolates from different brands such as Hershey, Nestlé, and Mars, with prices ranging from budget-friendly options to premium chocolate selections, averaging around USD 2.64 per unit and going as high as USD 50 for specialty items. The segment's dominance is also attributed to their ability to offer various labels, including clean-label products and free-form products, enabling consumers to easily select products based on their preferences.

Online Retail Store Segment in US Chocolate Market

The online retail channel is experiencing remarkable growth in the US chocolate market, projected to expand at approximately 6% during 2024-2029. This growth is primarily driven by the increasing adoption of e-commerce platforms and the convenience they offer to consumers. These platforms provide various services, including store-to-door delivery, on-demand ordering, and click-and-collect in-store pickup services, making them increasingly attractive to convenience-seeking customers. The segment's growth is further supported by the rising number of internet users across the country, with internet penetration reaching over 92% of the total population. Online retailers are enhancing their appeal through various promotional activities, discount offerings, and a hassle-free shopping experience, including easy order cancellation and refund processes, which are expected to continue driving growth in this segment.

Remaining Segments in Distribution Channel

The convenience store segment plays a crucial role in the US chocolate market by catering to impulse purchases and on-the-go consumption needs, with their extended operating hours and strategic locations providing easy access to consumers. The 'Others' category, which includes specialty stores, warehouse clubs, drug stores/pharmacies, vending machines, forecourt retailers, and direct selling, serves diverse consumer preferences through various unique distribution channels. These segments collectively contribute to the market's diversity by offering different shopping experiences, from artisanal chocolate boutiques to bulk-buying options at warehouse clubs, thereby meeting varied consumer needs and shopping preferences.

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