Chocolate Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Chocolate Market is segmented by Confectionery Variant (Dark Chocolate, Milk and White Chocolate), by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.

Chocolate Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Chocolate Market Size

Chocolate Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 114.2 Billion
Market Size (2030) USD 145.3 Billion
CAGR (2025 - 2030) 4.95 %
Market Concentration Medium

Major Players

Chocolate Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Chocolate Market Analysis

The Chocolate Market size is estimated at 114.2 billion USD in 2025, and is expected to reach 145.3 billion USD by 2030, growing at a CAGR of 4.95% during the forecast period (2025-2030).

The chocolate industry is experiencing significant transformation in its chocolate distribution channels, with supermarkets and hypermarkets maintaining their dominance while online retail gains momentum. Traditional brick-and-mortar retailers leverage their competitive advantage through seasonal offers, bulk purchase discounts, and dedicated chocolate sections that showcase both local and international brands. The emergence of digital commerce has been particularly impactful, with 68% of European consumers aged 16-74 making online purchases in 2022. This shift in consumer behavior has prompted major retailers to develop omnichannel strategies, with companies like ASDA, Tesco, and Sainsbury's expanding their online presence to capture the growing e-commerce market.


Consumer preferences are increasingly gravitating toward premium and sustainable chocolate products, reflecting a broader shift in purchasing patterns. The industry has witnessed a remarkable commitment to sustainability, with over 60% of consumers in 2022 willing to pay more for sustainably produced chocolates. This trend has prompted manufacturers to implement transparent sourcing practices and sustainable production methods, while also introducing innovative packaging solutions to reduce environmental impact. Major chocolate producers are responding by establishing direct relationships with cocoa farmers and implementing fair-trade practices to ensure ethical sourcing.


The industry is witnessing a notable evolution in consumption patterns, particularly in established markets where sophisticated consumer preferences are driving product innovation. Europe stands as a testament to this trend, processing 35% of the world's cacao and accounting for 45% of global chocolate consumption in 2022. Switzerland leads this consumption pattern with an impressive chocolate consumption per capita of 11 kg in 2022, setting benchmarks for premium chocolate consumption globally. This high consumption rate has encouraged manufacturers to expand their premium product lines and experiment with new flavors and formulations.


The chocolate market is experiencing a significant shift in seasonal and occasion-based consumption patterns, particularly in developed markets. The gifting culture continues to drive chocolate sales during major holidays, with Valentine's Day emerging as a crucial sales period notably, 27% of Americans received chocolate as gifts during Valentine's Day in 2022. Manufacturers are capitalizing on these seasonal opportunities by introducing limited-edition products and special packaging designs. The industry has also witnessed a trend toward portion-controlled packaging, with companies introducing more options in package sizes of 200 calories or less during holiday seasons to cater to health-conscious consumers while maintaining the indulgence factor.

Segment Analysis: Confectionery Variant

Milk and White Chocolate Segment in Global Chocolate Market

The milk and white chocolate segment dominates the global chocolate market, commanding approximately 68% of the total market share in 2024. This significant market position is attributed to consumers' strong preference for the sweeter taste profile and smoother texture offered by milk and white chocolates compared to other variants. The segment's dominance is particularly evident in Europe and North America, where consumers show a strong affinity for milk chocolate products. Around 81% of global consumers prefer chocolate to be both tasty and healthy, driving manufacturers to launch products with innovative inclusions like fruits and nuts. Major companies, including Nestlé, Mars, and Cadbury, are responding to this trend by developing milk and white chocolate products with lower calories, reduced sugar content, and ethically sourced cocoa to meet evolving consumer preferences.

Market Analysis of Chocolate Market: Chart for Confectionery Variant

Dark Chocolate Segment in Global Chocolate Market

The dark chocolate segment is experiencing robust growth in the global chocolate market, projected to grow at approximately 5% between 2024 and 2029. This growth is primarily driven by increasing consumer awareness of the health benefits associated with dark chocolate consumption, including improved brain function and reduced risk of heart disease. The segment's expansion is further supported by the rising demand for premium and artisanal dark chocolate products, with manufacturers focusing on product innovations to capture greater market share. Consumer preferences are increasingly shifting toward dark chocolate due to its lower sugar content and higher cocoa concentration, with varieties ranging from 35% to 100% cocoa content. Around 65% of consumers worldwide express interest in healthier chocolate options, particularly those containing macro/micronutrients, driving innovation in functional dark chocolate products that promote proven beneficial nutrients such as vitamins, minerals, fiber, and flavanols.

Segment Analysis: Distribution Channel

Supermarket/Hypermarket Segment in Global Chocolate Market

Supermarkets and hypermarkets continue to dominate the global chocolate retail market, commanding approximately 42% of the market share in 2024. These retail channels maintain their leadership position due to their extensive networks and ability to provide consumers with easy access to a diverse range of chocolate products. The segment's strength is particularly evident in North America and Europe, where supermarkets and hypermarkets have established sophisticated supply chains and dedicated shelf spaces for chocolate products. Strategic product positioning, including the placement of chocolate displays near checkout counters, has proven highly effective in driving impulse purchases. Major supermarket chains like Walmart, Tesco, and Carrefour have significantly contributed to the segment's dominance by offering both international and local chocolate brands, while their bulk purchase discounts and seasonal promotional activities continue to attract price-conscious consumers.

Online Retail Store Segment in Global Chocolate Market

The online retail channel is experiencing remarkable growth in the chocolate distribution market, projected to expand at approximately 6% during 2024-2029. This accelerated growth is primarily driven by the increasing digitalization of retail and changing consumer shopping preferences. E-commerce platforms are revolutionizing chocolate distribution by offering extensive product varieties, competitive pricing, and convenient delivery options. The segment's growth is further supported by the rising number of internet users globally, with about 64.5% of the world's population now having internet access. Online retailers are leveraging advanced digital marketing strategies, personalized recommendations, and subscription-based models to enhance customer engagement. The convenience of comparing prices, reading reviews, and accessing premium international chocolate brands from home has made online retail particularly attractive to younger consumers and urban populations.

Remaining Segments in Distribution Channel

The convenience store and other distribution channels continue to play vital roles in the global chocolate market's ecosystem. Convenience stores serve as crucial points of purchase for impulse buyers and offer accessibility during non-traditional shopping hours, particularly benefiting from their strategic locations in high-traffic areas and transportation hubs. The 'Others' category, which encompasses specialty stores, duty-free shops, vending machines, and direct selling channels, provides unique shopping experiences and caters to specific consumer segments. These channels often focus on premium and artisanal chocolate products, creating distinct value propositions through personalized service and exclusive product offerings. Both segments contribute to the market's diversity by serving different consumer needs and shopping occasions, complementing the broader distribution network.

Chocolate Market Geography Segment Analysis

Chocolate Market in Africa

The African chocolate market size by country demonstrates significant growth potential driven by evolving consumer preferences and increasing awareness about premium chocolate products. Egypt, Nigeria, and South Africa represent the key markets in the region, each with distinct consumption patterns and market dynamics. The region shows particular strength in cocoa production, with several countries being major global suppliers of cocoa beans, though domestic chocolate consumption patterns vary significantly across different markets.

Market Analysis of Chocolate Market: Forecasted Growth Rate by Region

Chocolate Market in Egypt

Egypt stands as the largest chocolate market in Africa, commanding approximately 45% of the region's chocolate market share in 2024. The country's chocolate industry benefits from a well-established distribution network and a growing consumer appetite for cocoa-based products. The market is characterized by a strong presence of both international and local brands, with retailers offering various chocolate products across different price points. Consumer preferences in Egypt show a distinct pattern, with milk chocolate being particularly popular as 52% of Egyptians prefer milk chocolate while 13% prefer white chocolate.

Chocolate Market Growth in Egypt

Egypt is also experiencing the fastest growth in the African region, with an expected growth rate of approximately 7% between 2024-2029. This growth is driven by increasing urbanization and rising disposable incomes, particularly among the younger population. The country's chocolate market is witnessing a significant shift toward premium and healthier options, with dark chocolate emerging as a particularly strong segment. The expansion is further supported by the country's robust tourism industry, which contributes significantly to chocolate consumption, especially during peak tourist seasons.

Chocolate Market in Australia

The chocolate market in Australia is characterized by a diverse range of products catering to various consumer preferences. With a strong emphasis on quality and innovation, Australian chocolate brands are gaining traction both domestically and internationally. The market is supported by a robust supply chain and a growing trend towards sustainable and ethically sourced cocoa.

Chocolate Market in Pakistan

The chocolate market in Pakistan is witnessing a steady growth trajectory, driven by increasing consumer awareness and demand for premium chocolate products. The market is characterized by a mix of local and international brands, with a focus on expanding distribution networks and enhancing product offerings to cater to diverse consumer tastes.

Thailand Chocolate Market

The Thailand chocolate market is evolving rapidly, with a growing consumer base that is increasingly inclined towards premium and innovative chocolate products. The market dynamics are influenced by changing consumer lifestyles and a rising preference for healthier chocolate options, which are driving the demand for dark and organic chocolates.

Kuwait Chocolate Brands

Kuwait chocolate brands are gaining prominence in the Middle East, with a focus on quality and unique flavor profiles. The market is supported by a strong retail infrastructure and a growing consumer interest in premium chocolate offerings. Kuwaiti brands are increasingly exploring export opportunities to expand their reach beyond the domestic market.

Global Chocolate Market

The global chocolate market is poised for substantial growth, driven by increasing demand for premium and innovative chocolate products across various regions. The market is characterized by a diverse range of offerings, from traditional milk chocolates to artisanal and specialty products. Key trends influencing the market include the rise of ethical and sustainable sourcing practices, as well as the growing popularity of healthier chocolate options.

Chocolate Market Statistics

Comprehensive chocolate market statistics reveal a dynamic and rapidly evolving industry, with significant variations in consumption patterns and preferences across different regions. The data highlights key trends such as the increasing demand for premium products, the shift towards healthier options, and the impact of economic factors on consumer behavior.

Chocolate Industry Overview

Top Companies in Chocolate Market

The global chocolate market is characterized by intense competition and continuous innovation among chocolate companies such as Mars Incorporated, Mondelez International, Ferrero Group, Nestlé, and Hershey Company. These largest chocolate companies are heavily investing in product innovations, particularly in premium, organic, and health-conscious offerings, with a growing focus on plant-based and sugar-free alternatives. Operational agility is demonstrated through the modernization of manufacturing facilities and the adoption of sustainable practices, especially in cocoa sourcing and packaging. Strategic partnerships with technology companies, cocoa farmers, and sustainability organizations have become increasingly common to ensure supply chain transparency and product quality. Geographic expansion remains a key focus, with chocolate industry companies establishing new production facilities in emerging markets and acquiring local brands to strengthen their regional presence. The industry has witnessed significant investment in direct-to-consumer channels and digital platforms to enhance customer engagement and distribution efficiency.

Consolidated Market with Strong Regional Players

The chocolate market exhibits a high level of consolidation at the global level, dominated by multinational conglomerates with diverse product portfolios and extensive distribution networks. These major players leverage their established brand equity, research capabilities, and economies of scale to maintain their market positions. Regional specialists, particularly in Europe and Asia, maintain a strong local presence through premium and artisanal offerings that cater to specific consumer preferences. The market structure is characterized by a mix of global giants and specialized local manufacturers, with the latter often focusing on premium segments and unique flavor profiles.


The industry has witnessed significant merger and acquisition activity, primarily driven by large companies acquiring smaller, innovative brands to expand their product portfolios and geographical reach. Vertical integration strategies are increasingly common, with companies acquiring cocoa processing facilities and distribution networks to strengthen their supply chain control. Local chocolate manufacturers, especially in emerging markets, are becoming attractive acquisition targets for global players seeking to penetrate new markets and acquire local expertise. The trend of consolidation is expected to continue as companies seek to achieve operational efficiencies and expand their market presence.

Innovation and Sustainability Drive Future Growth

For incumbent players to maintain and increase their market share, a focus on product innovation, particularly in health-conscious and premium segments, remains crucial. Companies need to invest in sustainable sourcing practices, transparent supply chains, and eco-friendly packaging to meet growing consumer demands for responsible production. Digital transformation, including e-commerce capabilities and direct-to-consumer channels, will be essential for maintaining a competitive advantage. Building strong relationships with cocoa farmers and investing in local communities will become increasingly important for securing high-quality raw materials and maintaining brand reputation.


New entrants and smaller players can gain ground by focusing on niche markets, such as organic, single-origin, or functional chocolates. Success factors include developing unique flavor profiles, leveraging local ingredients, and creating compelling brand stories that resonate with conscious consumers. The risk of substitution from alternative snacks and confectionery products remains moderate, though chocolate's unique characteristics and cultural significance provide some protection. Regulatory changes, particularly regarding sugar content, labeling requirements, and sustainability standards, will continue to shape the competitive landscape, potentially creating opportunities for innovative companies while challenging others to adapt their formulations and practices. The market share of chocolate manufacturers is influenced by these factors, with chocolate competitors needing to adapt swiftly to maintain their positions.

Chocolate Market Leaders

  1. Ferrero International SA

  2. Mars Incorporated

  3. Mondelēz International Inc.

  4. Nestlé SA

  5. The Hershey Company

  6. *Disclaimer: Major Players sorted in no particular order
Chocolate Market Concentration
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Chocolate Market News

  • August 2023: Lotte Corporation partnered with DLT Labs to promote sustainability and ethical practices in the cacao bean supply chain. Lotte is commencing its pilot project on the traceability of cacao beans from Ghana and child labor monitoring using blockchain technology.
  • July 2023: Ferrero's sister company, Ferrara Candy Co., announced the acquisition of Brazilian snacks company Dori Alimentos, which sells a variety of chocolate and sugar confectionery brands, including Dori, Pettiz, and Jubes.
  • February 2023: The Hershey Company launched limited-edition chocolate bars to honor the celebration of International Women’s Day.

Chocolate Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Regulatory Framework
  • 4.2 Consumer Buying Behavior
  • 4.3 Ingredient Analysis
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Confectionery Variant
    • 5.1.1 Dark Chocolate
    • 5.1.2 Milk and White Chocolate
  • 5.2 Distribution Channel
    • 5.2.1 Convenience Store
    • 5.2.2 Online Retail Store
    • 5.2.3 Supermarket/Hypermarket
    • 5.2.4 Others
  • 5.3 Region
    • 5.3.1 Africa
    • 5.3.1.1 By Country
    • 5.3.1.1.1 Egypt
    • 5.3.1.1.2 Nigeria
    • 5.3.1.1.3 South Africa
    • 5.3.1.1.4 Rest of Africa
    • 5.3.2 Asia-Pacific
    • 5.3.2.1 By Country
    • 5.3.2.1.1 Australia
    • 5.3.2.1.2 China
    • 5.3.2.1.3 India
    • 5.3.2.1.4 Indonesia
    • 5.3.2.1.5 Japan
    • 5.3.2.1.6 Malaysia
    • 5.3.2.1.7 New Zealand
    • 5.3.2.1.8 South Korea
    • 5.3.2.1.9 Rest of Asia-Pacific
    • 5.3.3 Europe
    • 5.3.3.1 By Country
    • 5.3.3.1.1 Belgium
    • 5.3.3.1.2 France
    • 5.3.3.1.3 Germany
    • 5.3.3.1.4 Italy
    • 5.3.3.1.5 Netherlands
    • 5.3.3.1.6 Russia
    • 5.3.3.1.7 Spain
    • 5.3.3.1.8 Switzerland
    • 5.3.3.1.9 Turkey
    • 5.3.3.1.10 United Kingdom
    • 5.3.3.1.11 Rest of Europe
    • 5.3.4 Middle East
    • 5.3.4.1 By Country
    • 5.3.4.1.1 Bahrain
    • 5.3.4.1.2 Kuwait
    • 5.3.4.1.3 Oman
    • 5.3.4.1.4 Qatar
    • 5.3.4.1.5 Saudi Arabia
    • 5.3.4.1.6 United Arab Emirates
    • 5.3.4.1.7 Rest of Middle East
    • 5.3.5 North America
    • 5.3.5.1 By Country
    • 5.3.5.1.1 Canada
    • 5.3.5.1.2 Mexico
    • 5.3.5.1.3 United States
    • 5.3.5.1.4 Rest of North America
    • 5.3.6 South America
    • 5.3.6.1 By Country
    • 5.3.6.1.1 Argentina
    • 5.3.6.1.2 Brazil
    • 5.3.6.1.3 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Arcor S.A.I.C
    • 6.4.2 August Storck KG
    • 6.4.3 Barry callebaut AG
    • 6.4.4 Cargill Incorporated
    • 6.4.5 Chocoladefabriken Lindt & Sprüngli AG
    • 6.4.6 Ferrero International SA
    • 6.4.7 ITC Limited
    • 6.4.8 Lotte Corporation
    • 6.4.9 Mars Incorporated
    • 6.4.10 Meiji Holdings Company Ltd
    • 6.4.11 Mondelēz International Inc.
    • 6.4.12 Morinaga & Co. Ltd
    • 6.4.13 Nestlé SA
    • 6.4.14 The Hershey Company
    • 6.4.15 Yıldız Holding AS
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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Chocolate Industry Segmentation

Dark Chocolate, Milk and White Chocolate are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.
Confectionery Variant Dark Chocolate
Milk and White Chocolate
Distribution Channel Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
Region Africa By Country Egypt
Nigeria
South Africa
Rest of Africa
Asia-Pacific By Country Australia
China
India
Indonesia
Japan
Malaysia
New Zealand
South Korea
Rest of Asia-Pacific
Europe By Country Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Switzerland
Turkey
United Kingdom
Rest of Europe
Middle East By Country Bahrain
Kuwait
Oman
Qatar
Saudi Arabia
United Arab Emirates
Rest of Middle East
North America By Country Canada
Mexico
United States
Rest of North America
South America By Country Argentina
Brazil
Rest of South America
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Chocolate Market Research FAQs

How big is the Global Chocolate Market?

The Global Chocolate Market size is expected to reach USD 114.17 billion in 2025 and grow at a CAGR of 4.95% to reach USD 145.33 billion by 2030.

What is the current Global Chocolate Market size?

In 2025, the Global Chocolate Market size is expected to reach USD 114.17 billion.

Who are the key players in Global Chocolate Market?

Ferrero International SA, Mars Incorporated, Mondelēz International Inc., Nestlé SA and The Hershey Company are the major companies operating in the Global Chocolate Market.

Which segment has the biggest share in the Global Chocolate Market?

In the Global Chocolate Market, the Supermarket/Hypermarket segment accounts for the largest share by distribution channel.

Which region has the biggest share in the Global Chocolate Market?

In 2025, Europe accounts for the largest share by region in the Global Chocolate Market.

What years does this Global Chocolate Market cover, and what was the market size in 2025?

In 2025, the Global Chocolate Market size was estimated at 114.17 billion. The report covers the Global Chocolate Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Global Chocolate Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Chocolate Market Research

Mordor Intelligence provides a comprehensive chocolate industry analysis through expert market research and consulting services. Our latest report examines the dynamics of the global chocolate market, incorporating detailed patterns of chocolate consumption and insights into chocolate trends 2024. The analysis covers key aspects, including distribution channels for major manufacturers, insights into demographic segmentation, and essential chocolate industry statistics. Available as an easy-to-read report PDF download, our research encompasses chocolate worldwide markets, with a particular focus on emerging regions and chocolate consumption by country.

The report offers stakeholders actionable intelligence on chocolate market trends and opportunities for chocolate industry growth. Our analysis benefits various players across the value chain, from chocolate manufacturers to retailers, providing detailed insights into target market demographics and consumer behavior patterns. The research includes evaluations of chocolate market size, projections of chocolate industry revenue, and an in-depth chocolate market analysis of key distribution channels. Stakeholders gain valuable understanding of chocolate market segmentation, enabling strategic decision-making in areas such as product development, marketing strategies, and expansion planning across different chocolate segments and geographical regions.