United States Textured Vegetable Protein Market Size and Share

United States Textured Vegetable Protein Market (2025 - 2030)
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United States Textured Vegetable Protein Market Analysis by Mordor Intelligence

The textured vegetable protein market in the United States is valued at USD 580.32 million in 2025 and is projected to reach USD 951.25 million by 2030, registering a 10.39% CAGR through 2030. This growth is driven by the increasing adoption of flexitarian diets, rapid advancements in extrusion technology, the expansion of pea protein infrastructure, and a greater emphasis on sustainability and animal welfare. Rising disposable incomes and premiumization are prompting manufacturers to develop products that replicate authentic meat textures while incorporating clean-label reformulations to boost mainstream acceptance. Consumers are becoming more aware of the health benefits of plant-based proteins, such as lower saturated fat and cholesterol levels compared to animal proteins, which is further fueling interest in TVP. The move toward non-soy-based TVP options, including pea, faba, and chickpea, is expanding the consumer base, particularly among individuals with soy allergies. Advances in food technology are producing TVP products with improved taste, texture, and clean-label ingredients. Investments in domestic processing capacity are easing supply constraints and optimizing cost structures. Furthermore, clearer regulations on allergen labeling and GMO disclosures are shaping sourcing strategies, especially for soy-based inputs.

Key Report Takeaways

  • By product type, soy-based proteins led with 58.39% of the textured vegetable protein market share in 2024, whereas pea-based proteins are forecast to expand at an 11.84% CAGR through 2030. 
  • By form, flakes accounted for 42.82% of the textured vegetable protein market size in 2024, while chunks are advancing at an 11.28% CAGR to 2030. 
  • By end user, the food and feed processing segment commanded 49.29% of the textured vegetable protein market size in 2024 and is growing at a 10.98% CAGR through 2030. 

Segment Analysis

By Product Type: Soy Dominance Faces Pea-Based Disruption

Pea-based textured vegetable proteins are witnessing significant growth, with an 11.84% CAGR projected through 2030. This growth is primarily driven by their allergen-free nature and clean-label appeal, addressing consumer concerns over soy-based alternatives. According to the U.S. Department of Agriculture, the United States produced 4,498.5 thousand CWT of green peas in 2024[3]Source: United States Department of Agriculture, "Vegetables 2024 Summary", usda.gov, ensuring a reliable supply of raw materials for processing. While soy-based proteins held a dominant 58.39% market share in 2024, the rapid rise of pea proteins highlights the industry's shift toward diversifying protein sources to cater to a broader consumer base. Wheat-based proteins continue to see steady demand, particularly in bakery and confectionery applications where gluten's binding properties are essential. Pulses such as faba, lentil, and chickpea are gaining popularity as specialty ingredients in premium and ethnic food markets, though their market presence remains limited due to processing infrastructure challenges.

The source segmentation highlights key supply chain dynamics. Soy's dominance stems from its established agricultural production and processing systems, which provide cost efficiency and supply reliability. In contrast, pea protein's growth is supported by increasing pea cultivation in North America and the development of dedicated processing facilities. These advancements are reducing cost premiums and improving functional properties. Recent investments by major processors in pea protein infrastructure reflect strong industry confidence in sustained long-term demand. This trend is particularly relevant as food manufacturers aim to diversify protein sources and minimize allergen risks in their product formulations.

United States Textured Vegetable Protein Market: Market Share by Product Type
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By Form: Chunks Gain Ground Against Flake Tradition

Chunks are the fastest-growing form segment, achieving a notable 11.28% CAGR through 2030. The chunk format's popularity stems not only from its texture but also from its superior moisture retention and flavor absorption, which enhance the quality of ready meals and foodservice products. In contrast, flakes maintain a dominant 42.82% market share in 2024, driven by food manufacturers' focus on achieving texture authenticity in meat analogue applications. This growth is supported by advancements in extrusion processing technology, which enable the development of larger, more complex protein structures that better replicate whole-muscle meat characteristics compared to traditional flake formats. Other forms, such as granules and strips, cater to specialized applications, addressing specific culinary needs and processing requirements, but represent smaller market segments.

In high-volume applications, chunks are preferred for their manufacturing efficiency, as processing lines can handle larger particle sizes without compromising throughput or product consistency. Form preferences vary significantly among end-users: meat analogue manufacturers favor chunks for their structural integrity, while flakes remain the choice for bakery applications due to their mixing and binding properties. Recent product launches indicate a shift toward hybrid forms that integrate multiple textures within a single product, enabling more advanced culinary applications and greater consumer acceptance.

United States Textured Vegetable Protein Market: Market Share by Form
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By End User: Food Processing Dominance Drives Innovation

Food and feed processing holds a leading 49.29% market share in 2024 and is set to grow steadily at a 10.98% CAGR. This segment plays a crucial role in converting textured vegetable proteins into consumer-ready products across various categories. Its leadership is driven by its ability to utilize the functional properties of textured vegetable proteins effectively. These proteins are used in a range of applications, from developing meat analogues with complex texture profiles to enhancing ready meals with affordable protein solutions. The processing segment is experiencing significant growth in meat analogue applications, with manufacturers focusing on specialized formulation capabilities and forming co-manufacturing partnerships to meet the rising demand in the plant-based meat market.

The retail and foodservice segments offer notable growth opportunities, but their progress depends on improving product quality and maintaining cost competitiveness compared to traditional protein sources. Foodservice adoption is accelerating as restaurants aim to include plant-based options without requiring major menu adjustments or kitchen equipment modifications. The FDA-regulated environment ensures consistent food safety standards across all end-user segments, although certain applications may need additional certifications for organic or specialty dietary claims. Recent trends highlight increasing collaboration between segments, with processors developing products specifically for retail private-label programs and engaging in foodservice contract manufacturing agreements.

Geography Analysis

Coastal states and urban centers in the U.S. are at the forefront of textured vegetable protein adoption, while traditional agricultural regions exhibit slower uptake. States such as California, New York, and Texas lead the market, driven by diverse populations, health-conscious consumers, and a well-established food processing infrastructure that fosters product innovation and distribution. These states benefit from their proximity to major ports for ingredient imports, a concentration of food manufacturing facilities, and consumer demographics that support plant-based protein trends. The West Coast, in particular, is experiencing strong growth in premium and organic textured vegetable protein segments, supported by favorable regulatory frameworks for sustainable food production and consumers' willingness to pay higher prices for environmentally friendly products.

In the Midwest, a contrasting dynamic exists: the region's abundant production of protein crops is juxtaposed with traditional meat consumption patterns and slower adoption of plant-based alternatives. However, the Midwest's strong processing infrastructure is attracting significant investments in textured vegetable protein manufacturing. Companies are leveraging their access to raw materials and established food processing expertise. The regulatory environment varies across states, with some promoting plant-based food production while others maintain a focus on traditional agriculture. Recent infrastructure investments indicate a growing recognition of the economic potential of textured vegetable proteins, even in regions historically centered on meat.

Southern states present emerging opportunities, where the growing Hispanic population and urbanization are driving demand for plant-based protein options that align with traditional culinary preferences. The region's food processing infrastructure is expanding to support textured vegetable protein applications, particularly in ready meal and snack food manufacturing. Supply chain advantages in this region include access to diverse agricultural inputs and proximity to major distribution networks serving national retail chains. While federal oversight ensures consistent regulatory compliance, local economic development incentives are influencing decisions on facility locations and capacity expansions.

Competitive Landscape

The United States textured vegetable protein market exhibits moderate fragmentation, with established agribusiness conglomerates maintaining significant market presence alongside specialized protein processors and emerging clean-label innovators. This market's concentration reflects the capital-intensive nature of protein processing. Larger players, with diverse product portfolios and strong distribution networks, benefit from economies of scale. Vertical integration is a key trend, with companies forming partnerships with upstream agricultural suppliers and enhancing downstream product development to optimize supply chain value. Companies are adopting technologies to improve processing efficiency, enhance product quality, and reduce costs, ensuring competitiveness against traditional meat proteins.

Leading players such as Cargill Inc., Archer Daniels Midland Company, Bunge Limited, Ingredion Inc., and Roquette Freres SA are driving innovation and strategic growth in the U.S. textured vegetable protein market. These companies are developing formulations with improved functionality, better taste, and cleaner labels to align with evolving consumer preferences. Strategic collaborations with ingredient suppliers, food manufacturers, and research institutions are becoming more prevalent to strengthen market positions and expand distribution networks. Additionally, companies are increasing production capacities, particularly in sustainable, plant-based protein facilities, and diversifying their product offerings to include protein sources like pea, faba bean, and chickpea proteins.

Opportunities exist in specialized applications that require unique texture profiles, allergen-free formulations, and premium products capable of commanding higher margins than standard textured proteins. New entrants are disrupting the market by utilizing novel protein sources, innovative processing technologies, and direct-to-consumer distribution models, challenging established players in specific segments. A rise in patent filings related to extrusion technology and protein structuring highlights ongoing innovation efforts to address taste and texture limitations that hinder broader market adoption. As food manufacturers increasingly view textured vegetable proteins as strategic ingredients, competition is intensifying. This shift is driving demand for customized solutions and technical support, favoring companies with strong research capabilities.

United States Textured Vegetable Protein Industry Leaders

  1. Ingredion Inc.

  2. Roquette Freres

  3. Cargill Inc.

  4. Archer Daniels Midland Company

  5. Bunge Limited

  6. Roquette Freres SA

  7. *Disclaimer: Major Players sorted in no particular order
United States Textured Vegetable Protein Market
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Recent Industry Developments

  • June 2025: Roquette has expanded its NUTRALYS portfolio with the introduction of two new textured protein solutions: NUTRALYS T WHEAT 600L, a textured wheat protein, and NUTRALYS T PEA 700XC, a pea protein.
  • April 2025: ACI Group introduced a new plant-based protein line. ACI Group has expanded its portfolio of plant-based proteins to include pea, soy, and wheat proteins, along with a unique blend of plant-based protein concentrates. These proteins are designed to address specific requirements such as taste, texture, protein content, shelf life, and product appearance.
  • July 2024: Ingredion unveiled VITESSENCE ® Pea 100 HD: a new pea protein ensuring cold-pressed bars stay soft throughout their shelf life, enhancing texture and taste for an optimal snacking experience.
  • May 2023: Bunge Limited formed a strategic alliance with Nutrien Ag Solutions, the retail division of Nutrien Ltd., to support U.S. farmers in the implementation of sustainable farming practices in order to increase production of low carbon products.

Table of Contents for United States Textured Vegetable Protein Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising demand for plant-based meat alternatives among flexitarian consumers
    • 4.2.2 Nutritional enhancements and clean-label positioning
    • 4.2.3 Product innovations focusing on taste, texture, and clean-label formulations,
    • 4.2.4 Advances in food processing technologies
    • 4.2.5 Rising health and wellness trends
    • 4.2.6 Rising awareness and concern for animal welfare
  • 4.3 Market Restraints
    • 4.3.1 Taste and texture acceptance
    • 4.3.2 Soy-allergy and GMO perception issues
    • 4.3.3 Regulatory and food safety barriers
    • 4.3.4 Domestic pea-protein processing bottlenecks
  • 4.4 Supply Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)

  • 5.1 By Product Type
    • 5.1.1 Soy-based
    • 5.1.2 Wheat-based
    • 5.1.3 Pea-based
    • 5.1.4 Other Pulses (faba, lentil, chickpea)
  • 5.2 By Form
    • 5.2.1 Flakes
    • 5.2.2 Chunks
    • 5.2.3 Others
  • 5.3 End user
    • 5.3.1 Retail
    • 5.3.2 Foodservice
    • 5.3.3 Food and feed Processing
    • 5.3.3.1 Meat Analogues
    • 5.3.3.2 Ready Meals and Snacks
    • 5.3.3.3 Bakery and Confectionery
    • 5.3.3.4 Animal and Aqua Feed

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Archer Daniels Midland
    • 6.4.2 Cargill, Inc.
    • 6.4.3 Roquette Freres SA
    • 6.4.4 Ingredion, Inc.
    • 6.4.5 The Scoular Company
    • 6.4.6 Tate and Lyle
    • 6.4.7 Gushen Biological Tech
    • 6.4.8 Puris Foods
    • 6.4.9 Axiom Foods
    • 6.4.10 Bob's Red Mill Natural Foods
    • 6.4.11 MGP Ingredients
    • 6.4.12 DSM- Firmenich
    • 6.4.13 Planteneers GmbH
    • 6.4.14 AIDP, Inc.
    • 6.4.15 Fuji Oil Holdings
    • 6.4.16 Shandong Yuxin Bio-Tech
    • 6.4.17 SunOpta Inc.
    • 6.4.18 Foodchem International
    • 6.4.19 Associated British Foods
    • 6.4.20 Crown Soya Protein Group
    • 6.4.21 Emsland Group

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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United States Textured Vegetable Protein Market Report Scope

Off-Trade, On-Trade are covered as segments by Distribution Channel.
By Product Type
Soy-based
Wheat-based
Pea-based
Other Pulses (faba, lentil, chickpea)
By Form
Flakes
Chunks
Others
End user
Retail
Foodservice
Food and feed Processing Meat Analogues
Ready Meals and Snacks
Bakery and Confectionery
Animal and Aqua Feed
By Product Type Soy-based
Wheat-based
Pea-based
Other Pulses (faba, lentil, chickpea)
By Form Flakes
Chunks
Others
End user Retail
Foodservice
Food and feed Processing Meat Analogues
Ready Meals and Snacks
Bakery and Confectionery
Animal and Aqua Feed
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Market Definition

  • Meat Substitutes - It is a food product made from vegetarian or vegan ingredients, eaten as a replacement for meat. Meat substitutes typically approximate qualities of specific types of meat, such as mouthfeel, flavor, appearance, or chemical characteristics.​
  • Tempeh - It is a high protein Asian food prepared by fermenting soybeans with a Rhizopus.​
  • Textured Vegetable Protein - Food items made from consumable protein sources like soybean, pea, wheat, hemp, etc., are known as textured vegetable proteins. Each unit will withstand hydration during cooking and other processes used in preparing the food for consumption because it has structural integrity and a distinguishable texture.​
  • Tofu - Tofu is a soft food product prepared by treating soybean milk with coagulants.​
Keyword Definition
A5 It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score.
Abbatoir It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption.
Acute Hepatopancreatic Necrosis Disease (AHPND) It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds.
African Swine Fever (ASF) It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family.
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark
Bacon It is salted or smoked meat that comes from the back or sides of a pig
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
Bologna It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal.
Bovine spongiform encephalopathy (BSE) It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion.
Bratwurst It refers to a type of German sausage made from pork, beef or veal.
BRC British Retail Consortium
Brisket It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts.
Broiler It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production.
Bushel It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg
Carcass It refers to the dressed body of a meat animal from which butchers trim the meat
CFIA Canadian Food Inspection Agency
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Chuck Steak It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow
Corned Beef It refers to beef brisket cured in brine and boiled, typically served cold.
CWT Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg
Drumstick It refers to a chicken leg without the thigh.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Ewe It is an adult female sheep.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Forage It refers to animal feed.
Foreshank It is the upper part of the foreleg of cattle
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gizzard It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird.
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Jerky It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage.
Kobe Beef It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan.
Liverwurst It is type of German sausage made from beef or pork liver.
Loin It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
Pepperoni It is an American variety of spicy salami made from cured meat.
Plate It refers to a forequarter cut from the belly of a cow, just below the rib cut.
Porcine reproductive and respiratory syndrome (PRRS) It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs.
Primal cuts It refers to the major sections of the carcass.
Quorn It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten
Retort Packaging It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile.
Round Steak It refers to a beef steak from the the rear leg of the cow.
Rump Steak It refers to a cut of beef derived from the division between the leg and the chine.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kios It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Sirloin It is a cut of beef from the bottom and side parts of a cow's back.
Surimi It is a paste made from deboned fish
Tenderloin It refers to a cut of beef consisting of the entire tenderloin muscle of a cow
Tiger Shrimp It refers to a large shrimp variety from the Indian and Pacific oceans
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
Vannamei shrimp It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds.
Wagyu Bee It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Zoosanitary It refers to the cleanliness of animals or animal product
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
research-methodology
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