United States Spirits Market - Growth, Trends, and Forecasts (2023 - 2028)

The US Spirits Market is segmented by Type (Whiskey, Vodka, Rum, Brandy, Gin, and Other Spirits) and Distribution Channel (Off-Trade and On-Trade). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

US Spirits Industry Overview

United States Spirits Market Summary
Study Period: 2017-2027
CAGR: 5.02 %

Major Players

United States Spirits Market Major Players

*Disclaimer: Major Players sorted in no particular order


80% of our clients seek made-to-order reports. How do you want us to tailor yours?

US Spirits Market Analysis

The United States Spirits Market is expected to register a CAGR of 5.02% during the forecast period.

  • The market has been growing in the United States due to the growing demand for premium products. Consumers are drinking less but consuming better and more premium drinks, which creates an ideal market position for a super-premium brand due to the sophistication of their palates over those of older generations. Spirit brands with enhanced brand experiences have become increasingly popular among consumers. 
  • Additionally, after the pandemic, there has been a major influx of active omnichannel off-premise buyers in the United States. This is due to the convenience and ease of using an off-premise channel that has become more preferred. Thus, liquor stores and online sales of spirits surged. For instance, according to the United States Distilled Spirits Council (USDSC), vodka sales increased by 4.9% in 2021.
  • Additionally, American consumers have increased their demand for ethnic-flavored spirits, which include craft and artisanal varieties, which has contributed to the growth of the spirits market in the last few years. The craft spirits boom has flooded the market with thousands of new brands that have successfully carved out a niche by leveraging package designs that promise quality through evocative design and hand-crafted sensibilities. 
  • Furthermore, as a result of creative advertising campaigns and innovations in the market, small players in the market are increasing their sales and expanding their market share in the country.

US Spirits Industry Segments

Spirits are distilled and have higher average alcohol by volume (ABV), from around 20% to as high as 80 or 90%. The US spirits market is segmented by type, including whiskey, rum, vodka, brandy, gin, and other spirits. Based on the distribution channel, the market is segmented into off-trade and on-trade. The on-trade segment is further divided into specialist retailers, supermarkets/hypermarkets, online retail, and other channels. For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Other Spirits
Distribution Channel
Specialist Retailers
Online Retail
Other Channels

Report scope can be customized per your requirements. Click here.

US Spirits Market Trends

This section covers the major market trends shaping the US Spirits Market according to our research experts:

Growing Demand for Premium Alcoholic Beverages

  • According to Distilled Spirits Council (DSC), in the United States, American Rye's share of the spirits market increased in 2021 by 1.7% from the previous year and 7.27 over the preceding ten years. This led to the growth in demand for premium and super-premium vodka in 9-liter cases. The increasing demand for new and exotic flavors in fortified wine drives the market. 
  • In the United States, most consumers drink ‘less but better’ alcohol with higher barley and malt contents. The major players operating in the market are expanding their product portfolio with strategic acquisitions of breweries and partnerships with other players to spread their footprints worldwide and tap the premium alcoholic beverage market. 
  • For instance, in July 2022, as part of their collaboration, Diageo, one of the major global players in beverage alcohol, and Vita Coco Company, a non-alcoholic beverage company, launched a line of premium canned cocktails crafted with Captain Morgan rum and Vita Coco coconut water.
United States Spirits Market - Spirits Market: Spirits Revenue Share (%), In Alcohol Industry, United States, 2021

Vodka Holds the Largest Market Share

  • The increasing demand for premium vodkas, the rising number of super-premium brands, and the fast-growing cocktail market are the key factors driving the growth of the US vodka market. 
  • Vodka forms one of the most popular spirits segments in the United States spirits industry due to its versatility. The vodka market is highly competitive for both domestic and imported brands. Thus, key players selling vodka introduced new flavors to attract more consumers in the region. 
  • Nevertheless, there has been a boom in the sales of craft vodka, owing to creative advertising campaigns and innovations by the key players in the market. For instance, in March 2022, in a partnership with spirits producer Beam Suntory, Hard Seltzer, a Boston beer company-owned brand, introduced its truly flavored vodka to the market.
United States Spirits Market - United States Spirits Market: Top Five Spirits by Revenue (USD Billion), 2021

US Spirits Market Competitor Analysis

The United States spirit industry is fragmented with the presence of several players. New product development, merger and acquisition strategies, and expansion are some of the most preferred strategies for the spirit industry in the United States. The market studied is mostly dominated by players like Diageo PLC, Pernod Ricard, Suntory Holdings Limited, Bacardi Limited, and Sazerac and Company Inc., followed by the rest. The remaining market share is scattered among players such as E & J Gallo Winery and the Brown–Forman Corporation.

US Spirits Market Top Players

  1. Diageo plc

  2. Suntory Beverage & Food Limited

  3. Bacardi Limited

  4. Sazerac company

  5. Pernod Ricard SA

*Disclaimer: Major Players sorted in no particular order

Diageo PLC, Suntory Holdings Limited, Bacardi Limited, Pernod Ricard, Sazerac Company Inc., Constellation Brands Inc., The Brown-Forman Corporation, E & J Gallo Winery

US Spirits Market Recent Developments

  • November 2022: Pernod Ricard USA announced plans to invest USD 22 million in creating its first-ever ready-to-drink (RTD) canning line located at its Fort Smith plant in Arkansas: boosting its ability to bring RTDs to market swiftly.
  • August 2022: Bacardi Rum unveiled its new limited-edition Reserva Ocho Rye Cask Finish rum, the second installment in the Bacardi limited-edition cask Finish series.
  • August 2022: The Boston Beer Company and Beam Suntory launched sweet tea whiskey in five markets in the United States, including Maryland, Rhode Island, Ohio, Missouri, and Texas. The brand's flagship product, Twisted Tea Hard Iced Tea original flavor, is infused with real brewed tea to make twisted tea whiskey.

US Spirits Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Whiskey

      2. 5.1.2 Vodka

      3. 5.1.3 Rum

      4. 5.1.4 Brandy

      5. 5.1.5 Gin

      6. 5.1.6 Other Spirits

    2. 5.2 Distribution Channel

      1. 5.2.1 Off-trade

        1. Specialist Retailers

        2. Supermarkets/Hypermarkets

        3. Online Retail

        4. Other Channels

      2. 5.2.2 On-trade


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Diageo PLC

      2. 6.3.2 Suntory Holdings Limited

      3. 6.3.3 Bacardi Limited

      4. 6.3.4 Pernod Ricard

      5. 6.3.5 Sazerac Company Inc.

      6. 6.3.6 Constellation Brands Inc.

      7. 6.3.7 The Brown-Forman Corporation

      8. 6.3.8 E & J Gallo Winery

      9. 6.3.9 Asahi Group Holdings, Ltd.

      10. 6.3.10 Heaven Hill Distilleries Inc.

    4. *List Not Exhaustive

**Subject to Availability
You can also purchase parts of this report. Do you want to check out a section wise price list?

US Spirits Market Research FAQs

The United States Spirits Market market is studied from 2017 - 2027.

The United States Spirits Market is growing at a CAGR of 5.02% over the next 5 years.

Diageo plc, Suntory Beverage & Food Limited, Bacardi Limited, Sazerac company, Pernod Ricard SA are the major companies operating in United States Spirits Market.

United States Spirits Industry Reports

In-depth industry statistics and market share insights of the United States Spirits Market sector for 2020, 2021, and 2022. The United States Spirits Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the United States Spirits Market report PDF.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!