United Arab Emirates Sugar Confectionery Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The United Arab Emirates Sugar Confectionery market is Segmented by Product Type (Boiled Sweets, Toffees, Caramels, & Nougat, Pastilles & Jellies, Mints, and Other Product Types) and Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, Online Retail, and Other Distribution Channels). The report offers market size and values in (USD million) during the forecasted years for the above segments.

UAE Sugar Confectionery Market Size

UAE Sugar Confectionery Market Summary
Study Period: 2016 -2027
CAGR: 5.69 %

Major Players

UAE Sugar Confectionery Market Major Players

*Disclaimer: Major Players sorted in no particular order


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UAE Sugar Confectionery Market Analysis

The United Arab Emirates Sugar Confectionery Market size was valued at USD 92.96 million in 2022, and is expected to reach USD 122.60 million by 2028, growing at a CAGR of 5.69% during the forecast period (2023-2028).

The demand for sugar confectionery in the United Arab Emirates is expected to be primarily driven by the expansion of the product portfolio and the expanding retail sector in the upcoming years. Promoting activities, advertising campaigns, and social media marketing are being prioritized by major market participants in order to broaden their presence and obtain a competitive advantage. The growth of supermarkets and hypermarkets in the region encourages people to make impulsive purchases by offering sales and a wide selection. Since the majority of people live in metropolitan areas, retail sales are boosted. The expanding trend of healthier snacking among customers, combined with convenience and flavor, is a key business strategy employed by companies as a result of the rising demand for healthy confectionery.

As a result, candy makers are inventing handy packaging that enables consumers to taste a tiny bit while saving the rest for later. During the forecast period, the market's growth is primarily attributed to the growing demand for premium confectionery with new and innovative flavors offered in attractive packaging as gift items for festivals and other occasions. Additionally, with better occupancy in Dubai and Abu Dhabi due to Etihad Airways and Emirates' increasing network, the tourism sector has grown significantly. Because tourism in the United Arab Emirates is growing, visitors often bring back some local confectionery as gifts for their friends and family.

UAE Sugar Confectionery Industry Segmentation

Sugar confectionery is any food that is ready for consumption without further preparation and contains carbohydrate sweetening matter as a distinguishing ingredient; it includes sweetened licorice and chewing gum but excludes cocoa products. The United Arab Emirates Sugar Confectionery Market is segmented by product type and distribution channel. Based on product type, the market is segmented into boiled sweets, toffees, caramels, and nougat, pastilles and jellies, mints, and other product types. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialist retailers, convenience stores, online retail, and other distribution channels. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type
Boiled Sweets
Toffees, Caramels, and Nougat
Pastilles and Jellies
Other Product Types
Distribution Channel
Specialist Retailers
Convenience Stores
Online Retail Stores
Other Distribution Channels

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UAE Sugar Confectionery Market Trends

This section covers the major market trends shaping the UAE Sugar Confectionery Market according to our research experts:

Pastilles and Jellies Lead the Market Growth

The United Arab Emirates sugar confectionery market is anticipated to experience rapid expansion over the forecast period due to a rise in the consumption of sugar confectionery products such as pastilles and jellies among different age groups. Pastilles, a form of pastille that helps provide brief relief from coughs and other throat issues, have become more popular in the nation over the past few years, which may be largely attributed to the rising consumption of medicinal or throat lozenges. Lozenges also help soothe and lubricate the throat tissues affected by influenza or the common cold. The growing number of consumers who contract bacterial or viral infections in the country has led to increased consumption of lozenges over the past few years, thereby leading to the growth of this market segment. Additionally, the availability of fruit-flavored pastilles containing ingredients such as zinc, vitamin C, and honey has become popular among health-conscious consumers focusing on preventive health care. This factor is projected to boost the market's growth during the forecast period.

Manufacturers are developing creative packaging and marketing techniques that distinguish products by their wrappings, such as 3D wrapping, placing a QR code on the wrapper for an online game, and contests to engage customers, taking into consideration the largest and fastest-growing consumer segment. The ease of handling and availability of the candies are responsible for the rising demand for jellies and pastilles in sugar confectioneries in the United Arab Emirates. Despite the growing awareness and concerns about calorie intake among health-conscious consumers, the lure of chocolates and candies has grown stronger in the country over the past few years. This factor has led to increased consumption of jam over the study period.

UAE Sugar Confectionery Market : Mondelez International Inc Revenue from Gums and Candy, In Million, AMEA Region, 2019-2021

Rising Expenditure on Sugar Confectionery Products In The Country

The UAE market witnessed a consistent rise in the consumption of sugar confectionery over the past few years, and the industry is predominantly driven by the consumption of chocolate products in the country. Due to international companies setting up factories in the country and the emergence of local small-scale organizations, there is an awareness of an expanding market and demand for standard and luxury chocolate brands such as Mirzam and Al Nassma that serve the gifting purpose as well as personal and individual consumption. Premium chocolate packaging opened up new markets for products in the luxury gifting categories. Chocolate producers focus on manufacturing new flavors that cater to changing consumer demands. Various product launches are not just supporting the consumer’s demand for premium chocolates but are also meeting the ongoing trend of organic chocolate with no artificial food ingredients.

UAE Sugar Confectionery Market : Value of Annual Per Capita Expenditure on Sugar and Confectionery (In USD), United Arab Emirates, 2017-2021

UAE Sugar Confectionery Industry Overview

The United Arab Emirates sugar confectionery market is fragmented and highly competitive, with major market share held by prominent players such as August Storck KG, HARIBO GmbH & Co. KG, Perfetti Van Melle, Nestle SA, Mondelez International Inc., Mars Inc., Adams and Brooks Candy, Al Seedawi Lebanese & Emirates Factory Co., American Licorice, and Ferrero Group. Multinational brands, such as Perfetti Van Melle and Mars Inc., are some of the major players in 2021, owing to their robust product offerings via their brands and a strong supply and distribution network in the country. While the key players enjoyed a dominant presence over the study period, local and newer players have been giving each other competition by focusing on pricing, the quality of products, the innovation of products catering to consumer tastes and preferences, and healthier alternatives to conventional confectionery products.

UAE Sugar Confectionery Market Leaders

  1. Mars, Inc.

  2. Haribo GmbH & Co. KG 

  3. Ferrero Group

  4. August Storck KG

  5. Perfetti SPA

*Disclaimer: Major Players sorted in no particular order

UAE Sugar Confe- CL.png

UAE Sugar Confectionery Market News

  • February 2022: Haribo launched new limited-edition pineapple and blue raspberry flavors and shapes to celebrate the 100th birthday of gold bear gummies.
  • January 2022: Perfetti Van Melle's lollipop and sugar confectionery brand, Chupa Chups, opened its first-ever experiential store in Dubai's Mall of the Emirates. The store is small, but it has the most modern technology so that customers can have amazing experiences for any event.
  • January 2022: Lollipop and sugar confectionery brand Chupa Chups opened its first-ever experiential store on January 12 in the Mall of the Emirates in Dubai. The store is compact yet equipped with the most advanced technology to offer customers unlimited phenomenal experiences for all occasions.

UAE Sugar Confectionery Market Report - Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Degree of Competition


    1. 5.1 Product Type

      1. 5.1.1 Boiled Sweets

      2. 5.1.2 Toffees, Caramels, and Nougat

      3. 5.1.3 Pastilles and Jellies

      4. 5.1.4 Mints

      5. 5.1.5 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialist Retailers

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Strategies Adopted by Key Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 HARIBO GmbH & Co KG

      2. 6.3.2 Perfetti SPA

      3. 6.3.3 August Storck KG

      4. 6.3.4 Nestle SA

      5. 6.3.5 Mondelez International Inc.

      6. 6.3.6 Mars Inc.

      7. 6.3.7 Adams and Brooks Candy

      8. 6.3.8 American Licorice

      9. 6.3.9 Ferrero Group

      10. 6.3.10 Al Seedawi Lebanese & Emirates Factory Co.


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UAE Sugar Confectionery Market Research FAQs

The United Arab Emirates Sugar Confectionery Market is studied from 2016 -2027.

The United Arab Emirates Sugar Confectionery Market is growing at a CAGR of 5.69% over the next 5 years.

The United Arab Emirates Sugar Confectionery Market is expected to reach USD 115.62 Million in 2023 and grow at a CAGR of 5.69% to reach USD 122.5994743 Million by 2028.

Mars, Inc., Haribo GmbH & Co. KG, Ferrero Group, August Storck KG, Perfetti SPA are the major companies operating in United Arab Emirates Sugar Confectionery Market.

United Arab Emirates Sugar Confectionery Industry Report

Statistics for the 2023 United Arab Emirates Sugar Confectionery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United Arab Emirates Sugar Confectionery analysis includes a market forecast outlook to (2023to2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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