UAE Sugar Confectionery Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The UAE Sugar Confectionery market is Segmented by Product Type (Boiled Sweets, Toffees, Caramels, and Nougat, Pastilles, Gums, Jellies, Mints, and Other Product Types) and Distribution Channel (Supermarket/Hypermarket, Specialist Retailers, Online Retail Stores, Convenience Stores, and Other Distribution Channels).

Market Snapshot

UAE Sugar Confectionery Market Summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 3.2 %

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Market Overview

The UAE sugar confectionery market is expected to register a CAGR of 3.2% during the forecast period (2020-2025).

  • Sugar confectionery is regarded as a child-targeted product, which limits its consumer base, compared to chocolate. Attractive packaging, a new product introduction in a convenient format, is the growing trend in sugar confectionery sales.
  • High sugar content related to obesity is a severe concern among consumers. Consumers are looking for healthier options, such as low calorie, high cocoa, and functional ingredient-based confectionery. The functional claim of confectionery product labels is increasing rapidly.

Scope of the report

The UAE sugar confectionery market is by product type and distribution channel. By product type, the market is segmented into boiled sweets, toffees, caramels, and nougat, pastilles, gums, jellies, mints, and other product types. By distribution channel, the market is segmented into supermarket/hypermarket, specialist retailers, online retail stores, convenience stores, and other distribution channels.

By Product Type
Boiled Sweets
Toffees, Caramels, and Nougat
Pastilles and Jellies
Other Product Types
By Distribution Channel
Specialist Retailers
Online Retail Stores
Convenience Stores
Other Distribution Channels

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Key Market Trends

Increasing Demand for Healthy Confectioneries

Healthier snacking, along with convenience and taste, is the rising trend among consumers, which is a major strategy adopted by the companies due to the increasing demand for healthy snacks. Thus, confectionery companies are introducing convenient packaging that lets consumers eat in small portions and preserve the rest for later. Also, snack bars are commonly perceived as a healthier alternative to chocolate or confectionery, due to their product variation, in terms of different nutrition, such as proteins.


Supermarket/hypermarket drives sugar confectionery sales in the UAE

Supermarket/hypermarket holds a prominent share in the distribution channel sales. Expanding supermarket/hypermarkets in the region drives the impulse buying behavior of consumers offering discounts and multiple varieties. About 86% of the population lives in urban cities, which drives retail sales. However, imposing VAT in early 2018 slowed down the retail sales and consumer purchasing behavior. E-commerce sales of sugar confectionery registered xx% growth rate in the past five years, which possesses tough competition to supermarkets and convenience stores sales.


Competitive Landscape

The UAE sugar confectionery market is competitive, with many foreign players occupying major share. Perfetti Van Melle remains the dominant player in the sugar confectionery market, which is followed by Storck KG, Haribo Middle East FZE, and Nestlé SA, among others. Innovative product launch focused on health and wellness is the major strategy adopted by these players.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Boiled Sweets

      2. 5.1.2 Toffees, Caramels, and Nougat

      3. 5.1.3 Pastilles and Jellies

      4. 5.1.4 Mints

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Specialist Retailers

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Other Distribution Channels



    1. 7.1 Most Active Companies

    2. 7.2 Most Adopted Strategies

    3. 7.3 Market Share Analysis

    4. 7.4 Company Profiles

      1. 7.4.1 Haribo Middle East FZE

      2. 7.4.2 Perfetti Van Melle

      3. 7.4.3 Storck

      4. 7.4.4 Nestle SA

      5. 7.4.5 Mondelez International Inc.

      6. 7.4.6 Chocoladefabriken Lindt & Sprungli AG

      7. 7.4.7 Adams and Brooks Candy

      8. 7.4.8 American Licorice

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The UAE Sugar Confectionery Market market is studied from 2016 - 2026.

The UAE Sugar Confectionery Market is growing at a CAGR of 3.2% over the next 5 years.

Haribo Middle East FZE, Perfetti Van Melle, Storck, Nestlé SA, Mondelez International, Inc are the major companies operating in UAE Sugar Confectionery Market.

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