UAE Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

UAE snack bar market is segmented by Product type (Cereal Bars (Granola/Muesli Bar and Other Cereal Bars), Energy Bars and Other Snack Bars), By Distribution Channel (Supermarket/Hypermarket, Convenience Store, Specialty Stores, Online Stores and Others)

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
CAGR: 6.87 %
CAGR% (2020 - 2025): 6.87%
Fastest Growing Segment: Online Stores
Largest Segment: Cereal Bars

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Market Overview

UAE snack bar market is projected to grow at a CAGR of 6.87% during the forecasted period (2020 - 2025).

  • As the UAE government develops initiatives to increase health awareness, there is a high scope for products, which have health benefits, particularly with regard to obesity and diabetes.
  • The focus on healthy eating habits, without compromising the taste benefits, has led to the growth of snack bars market in the United Arab Emirates. Snack bars are slowly replacing traditional chocolate and confectionary as a healthier alternative, due to high product innovation by the existing players.


Scope of the Report

UAE snack bar market is segmented by product type which includes cereal bars, energy bars and other snack bars. Cereal bars include granola/ muesli bars and other cereal bars. Based on distribution channel, the market is segmented into supermarket/hypermarket, convenience stores, specialty stores, online stores and others.

Product Type
Cereal Bars
Granola/Muesli Bars
Other Cereal Bars
Energy Bars
Other Snack Bars
Distribution Channel
Convenience Store
Specialty Stores
Online Stores

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Key Market Trends

Cereal Bars Overshadows Other Snack Bars

Cereal bars are leading the snack bar market in the country as incorporated cereals are perceived as a healthier alternative to chocolates and other bars. UAE consumers are looking for real food ingredients, such as whole grains, fruits, nuts, and vegetables, like carrot, with zero added sugars, less artificial sweeteners, and hydrogenated fats in the meal replacement snack bars leading to the increased consumption of cereal bars majorly granola and muesli bars.


Supermarket/hypermarket Dominates the Retail Sector

Supermarket/hypermarket holds more than 50% share in the distribution channel sales. Expansion of supermarkets/hypermarkets in the region is driven by offering discounts and multiple varieties, which drive the impulse buying behavior of consumers. About 86% of the population lives in urban cities, which drives the snack bar retail sales. However, imposing VAT in early 2018 has slowed down retail sales and influenced consumer purchasing behavior. E-commerce sales of snack bar have registered a considerable growth rate in the past five years which poses tough competition to supermarkets and convenience stores sales.


Competitive Landscape

UAE snack bar market is highly fragmented due to the prevalence of a large number of players in the market. Some of the dominant players in the market are Kellogg Company, General Mills Inc., Clif Bar & Company and Nestle. Moreover, many local manufacturers are trying to enter the market in order to address the growing preferences for snack bars.

Major Players

  1. Kellogg Company

  2. General Mills Inc.

  3. QuestNutrition

  4. Clif Bar & Company

  5. Nestle


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Cereal Bars

        1. Granola/Muesli Bars

        2. Other Cereal Bars

      2. 5.1.2 Energy Bars

      3. 5.1.3 Other Snack Bars

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Store

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Others


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategy

    4. 6.4 Company Profiles

      1. 6.4.1 Kellogg Company

      2. 6.4.2 General Mills Inc.

      3. 6.4.3 QuestNutrition

      4. 6.4.4 Clif Bar & Company

      5. 6.4.5 Nestle

      6. 6.4.6 PepsiCo Inc.

      7. 6.4.7 Natural Balance Foods

      8. 6.4.8 Mars Inc.

    5. *List Not Exhaustive

**Subject to Availability
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Frequently Asked Questions

The UAE Snack Bar Market market is studied from 2016 - 2026.

The UAE Snack Bar Market is growing at a CAGR of 6.87% over the next 5 years.

The UAE Snack Bar Market is valued at 6.87% in 2026.

Kellogg Company, General Mills Inc., QuestNutrition, Clif Bar & Company, Nestle are the major companies operating in UAE Snack Bar Market.

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