UAE Cereal Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

UAE Cereal Bar Market is segmented by Product type (Granola/Muesli Bars, Other Cereal Bars) and by distribution channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retailers, and Other Distribution Channels).

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
CAGR: 6.5 %
Fastest Growing Segment: Online Retailers
Largest Segment: Granola/Muesli Bars

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Market Overview

UAE Cereal Bar Market is witnessing a CAGR of 6.5% during the forecast period (2020-2025).

  • Increased influence of westernization and demand for on-the-go healthy breakfast are various factors driving the market. Busy lifestyle demanding nutritional packaged products fueled the market demand.
  • In the segmentation font, cereal bars made of granola and muesli are observing strong growth over the years, owing to its taste, nutritional value, and functionality. Cereal bars infused with organic ingredients, like dried fruits among others, are observed to be gaining demand during the forecast period.

Scope of the Report

The scope of UAE Cereal Bar Market is segmented by Product type (Granola/Muesli Bars, Other Cereal Bars) and by distribution channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retailers, and Other Distribution Channels).

By Product Type
Granola/Muesli Bars
Other Cereal Bars
By Distribution Channel
Convenience Stores
Specialty Stores
Online Retailers
Other Distribution Channels

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Key Market Trends

Convenient On-The-Go Breakfast Demand

Increased influence of westernization and busy working style, there is a growing demand for on-the-go breakfast snacks. About 50% of the population in UAE are below 30 years age who prefer snack as a healthy and fun option. With the growing demand, sales for packaged biscuits and snack bars is increased in recent years in the country. The sales of cereal bars are going to increase as consumers prefer it as a primary choice among available snack bars like energy bars, protein bars in the market. Innovative flavors, packaging, and convenience for on-the-go breakfast are going to fuel the growth of the market further during the forecast period. Innovative flavors, packaging, and convenience for on-the-go breakfast are going to fuel the growth of the market during the forecast period.


Expanded Retail Channel Drives Impulse Purchase

Convenience stores and Supermarkets drive the sale in the distribution channel. Online retail sales of cereal bars recorded an impressive growth rate of 26%, during 2012-2017, in UAE. At present, stores are heavily flooded with all types of snack bars, like protein-rich bars, nutritious bars, gluten, and sugar-free bars, which attract various groups of consumers to convenience stores. Cereal bar addresses the need for on-the-go snack food products, which makes it one of the common items in convenience stores. These factors increase the sales and manufacturers reap the rewards of the same. However, online sales hold around less than 1% of the Cereal Bars sales driven by increased brand availability and convenience. Various international players are entering the Cereal Bar market through online channels mitigating the requirement for physical stores.

driver 2

Competitive Landscape

The UAE Cereal Bar market is competitive with many foreign players occupying major share. Innovative product launch and clean label ingredients are the various strategies adopted by these players. Major players include Be Natural, General Mills, Inc., The Kellogg Company, Clif Bar & Company, Nestle, Weetabix Food Company and MusclePharm Corporation.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Granola/Muesli Bars

      2. 5.1.2 Other Cereal Bars

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retailers

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Be Natural

      2. 6.4.2 General Mills, Inc.

      3. 6.4.3 The Kellogg Company

      4. 6.4.4 Clif Bar & Company

      5. 6.4.5 Nestle SA

      6. 6.4.6 Weetabix Food Company

      7. 6.4.7 MusclePharm Corporation

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The UAE Cereal Bar Market market is studied from 2016 - 2026.

The UAE Cereal Bar Market is growing at a CAGR of 6.5% over the next 5 years.

The UAE Cereal Bar Market is valued at Online Retailers in 2026.

Be Natural, General Mills, Inc., The Kellogg Company, Clif Bar & Company, Nestle are the major companies operating in UAE Cereal Bar Market.

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