Trail Mix Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Trail Mix Market is segmented by Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels); and by Geography.

Market Snapshot

Trail Mix Market Size
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 6.71 %
Trail Mix Market Major Players

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Market Overview

The global trail mix market is projected to grow at a CAGR of 6.71% during the forecast period (2020-2025).

  • Consumers are becoming increasingly aware of the health implications of those snack products which contain artificial sugar and other unhealthy ingredients added snacks. Owing to this factor, consumers are indulging themselves to buy trail mixes that contain a variety of nuts, dry fruits, superfood seeds, freeze-dried fruits, and other ingredients such as soy, which provide high nutritional value to their products.
  • Furthermore, the change in lifestyle of people across the globe and people inclination towards two-in-one benefit snack products such that fulfilling their appetite along with nutritious food, has increased the demand for convenient sources of nutrition such that trail mix that can be consumed on-the-go, will be a major factor fueling the growth for this market.
  • The demand or trend for consumption for trail mixes is expected to increase particularly from developing countries such as India, Brazil, China, and others. This can be attributed to the constantly growing number of young individuals in these regions, coupled with long work hours and busy lifestyles, which has led to a decrease in the leisure time available, which is majorly shifting the consumer consumption patterns from traditional meals to frequent healthy snacking options. 


Scope of the Report

The global trail mix market is segmented by distribution channel and geography. Based on the distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, specialty stores, online retail stores, other distribution channels. Based on geography, the study provides an analysis of the trail mix market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Distribution Channel
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Strategic Inclination Towards Sugar Reduction Snack Food

The increase in health and weight consciousness among consumers has led to a shift in eating preference, mostly toward healthy and nutritious food products. Owing to this factor major food companies have started to health-based snacking products such that low or no added sugar trail mixes around the globe. Moreover, these trail mixes have emerged as a healthier option because they do not contain artificial ingredients are not overly processed and contain negligible sugar. In addition to being chemical-free and environmentally friendly, these healthy trail mixes options do not contain any preservatives or artificial coloring. Also, 89% of the millennial population in the United States are preferring better-for-you snacks at least one per week, thus increasing the demand for those trail mixes which have qualities such as low sugar addition, no flavorings, and others.

Trail Mix Market Share

North America Dominates the Global Market

Europe is expected to have the highest growth rate during the forecast period owing to the growing preference for nuts and seed snacking. North American region has the highest share for trail mix market. United States dominates the market for trail mix driven by the growing demand for healthy on-the go breakfast and meal replacement trend. The market for nuts, seeds and dry fruits as a snack is growing at a double digit growth in Western Europe. Trail mix can be easily designed based on the regional taste and ingredient preference which is the major strategy adopted by companies to target sale.

Trail Mix Market Growth

Competitive Landscape

Some of the major key players in trail mix market, globally includes General Mills, Inc., Mars, Incorporated, PepsiCo Inc. , Kellogg Company, The J.M. Smucker Company, Lehi Valley Trading Company, among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Hypermarkets/Supermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Specialty Stores

      4. 5.1.4 Online Retail Stores

      5. 5.1.5 Other Distribution Channels

    2. 5.2 Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.2.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.2.3 Asia Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.2.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.2.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 General Mills, Inc.

      2. 6.4.2 PepsiCo Inc.

      3. 6.4.3 Mars, Incorporated

      4. 6.4.4 Tropical Foods.

      5. 6.4.5 The Kraft Heinz Company

      6. 6.4.6 Kellogg Company

      7. 6.4.7 Jerry's Nut House Inc

      8. 6.4.8 Lehi Valley Trading Company

      9. 6.4.9 Oberto Snacks Inc.

      10. 6.4.10 Creative Snacks Co.

      11. 6.4.11 The J.M. Smucker Company

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Trail Mix Market market is studied from 2016 - 2026.

The Trail Mix Market is growing at a CAGR of 6.71% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

General Mills, Inc., PepsiCo Inc., The J.M. Smucker Company, Tropical Foods, Kellogg Company are the major companies operating in Trail Mix Market.

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