Candy Market - Growth,Trends, and Forecast (2020 - 2025)

Global Candy Market is segmented by Chocolate Candy and Non-Chocolate Candy by Boiled sweets, Toffees, Caramels and Nougat, Pastilles, Gums, Jellies and Chews, Mints, Others; by Distribution as Supermarkets/Hypermarkets, Specialist Stores, Convenience Stores, Online Stores, and Others; by Geography

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Middle East and Africa

Largest Market:

Asia Pacific


3.99 %

Largest Market:


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Market Overview

The global candy market is projected to register a CAGR of 3.99% during the forecast period.

  • The target population for the candy market is primarily children and young population. The growing availability of different varieties of candies, both chocolate as well as non-chocolate candies, has led to the high demand for candies, fuelled by impulsive purchase behavior of consumers. 
  • With strategic expansions, mergers, and new product launches, in order to cater to the growing demand for candies, companies are coming up with innovative seasonal tastes and flavours, in order to gain higher market shares. 

Scope of the Report

The global candy market is segmented by chocolate candy and non-chocolate candy by boiled sweets, toffees, caramels and nougat, pastilles, gums, jellies and chews, mints, and other. Other types include liquorice, lollipops and medicated confectionery.

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Key Market Trends

Non-chocolate segment Holds the Largest Share of the Market

Non-chocolate candies are observing high growth in the global market, owing to the recent developments in the candy flavors, its appearance and mouth-feel. The majority of the manufacturers are focusing on product development in line with organic food culture across the world. Further, due to constant emphasis on clean-labeled products and stricter government regulation on the amount of sugar content in food products, organic, vegan, GMO-free, sugar-free, and kosher food colors, sweeteners and other ingredients are being used while manufacturing candies, that is likely to contribute to the growth of the category.



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Emerging economies drive candy sales

The Asia Pacific leads the global candy sales followed by North America. The target population for the candy market is primarily children and young population.  The growing population in emerging economies has led to the high demand for candies, fuelled by impulsive purchase behaviour of consumers. Developing economies, where per capita candy consumption is very low compared to their western counterparts is slowing increasing. Many countries are witnessing campaigns and media advertisements related to innovative candy products which are directly impacting the sales rate of sugar-based confectionary. Companies are increasingly launching products with innovative flavours such as raw mango, Tamarind, Strawberry etc to woo consumers.

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Competitive Landscape

Based on the nature of the market and virtually no entry barriers, candy market globally is very competitive with a huge number of domestic companies capturing minimal share in the market. Owing to the rapidly developing nature of the market, launching a new product has become the most important strategy, among all. Companies have adopted expansion as the key strategy, followed by mergers and acquisitions. This attempt of global players has proven successful in making their presence stronger with high market share with these mergers and expansions.

Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Chocolate Candy

      2. 5.1.2 Non-Chocolate Candy

        1. Hard Boiled Candies

        2. Pastilles, Gums, Jellies and Chews

        3. Toffees, Caramels and Nougat

        4. Mints

        5. Others

    2. 5.2 By Distribution

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specalist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Australia

        4. Japan

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. United Arab Emirates

        2. Saudi Arabia

        3. South Africa

        4. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Market Share Analysis

    3. 6.3 Strategies adapted by Leading companies

    4. 6.4 Company Profiles

      1. 6.4.1 Perfetti Van Melle Group B.V.

      2. 6.4.2 Mondelez International, Inc.,

      3. 6.4.3 Mars, Incorporated

      4. 6.4.4 Haribo GmbH & Co. KG

      5. 6.4.5 Nestle S.A.

      6. 6.4.6 The Hershey Company

      7. 6.4.7 Ferrero Group

      8. 6.4.8 Cloetta Ab

      9. 6.4.9 Grupo Arcor

  7. *List Not Exhaustive

** Subject to Availability

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