Candy Market - Growth,Trends, and Forecast (2019 - 2024)

Global Candy Market is segmented by Chocolate candy and non-chocolate candy by Boiled sweets, Toffees, Caramels and Nougat, pastilles, gums, jellies and chews, mints, Others; by Distribution as supermarkets/hypermarkets, specialist stores, convenience stores, online stores, and others; by Geography

Market Snapshot

candy market
Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Middle East and Africa

Largest Market:

Asia Pacific

CAGR(%):

4%

Largest Market:

Asia-Pacific

Key Players:

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Candy Market

The global candy market is expected to grow at a CAGR of 3.99% during the forecast period (2019-2024).

  • The target population for the candy market is primarily children and young population. The growing availability of different varieties of candies, both chocolate as well as non-chocolate candies, has led to the high demand for candies, fuelled by impulsive purchase behavior of consumers. 
  • With strategic expansions, mergers, and new product launches, in order to cater to the growing demand for candies, companies are coming up with innovative seasonal tastes and flavours, in order to gain higher market shares. 

Scope of the Report

Global Candy Market is segmented by Chocolate candy and non-chocolate candy by Boiled sweets, Toffees, Caramels and Nougat, pastilles, gums, jellies and chews, mints, and other. Other types include liquorice, lollipops and Medicated confectionery.

By Product Type
Chocolate Candy
Non-Chocolate Candy
Hard Boiled Candies
Pastilles, Gums, Jellies and Chews
Toffees, Caramels and Nougat
Mints
Others
By Distribution
Supermarkets and Hypermarkets
Convenience Stores
Specalist Retailers
Online Retail
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
India
China
Australia
Japan
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
United Arab Emirates
Saudi Arabia
South Africa
Rest of Middle East and Africa

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Key Market Trends

Growing demand for low calorie and sugar-free candies

Low-calorie products, such as sugar-free candies, will be the driving force behind the modest growth in the global candy market over the forecast period. High sugar intake is a cause for concern because it is linked to a number of health problems. To avoid sugar when consuming candy, many people choose sugar-free options. To make sugar-free candy sweet, there are two classes of sweeteners that are typically used; sugar alcohols and artificial sweeteners. The sugar-reduction movement has caused manufacturers to use an increasing amount of sugar replacers or natural sweeteners instead of their new products. The health trend has not only fostered a shift in ingredients for the candy industry, but also a new pack sizing strategies.

 

 

 

candy market

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Emerging economies drive candy sales

The Asia Pacific leads the global candy sales followed by North America. The target population for the candy market is primarily children and young population.  The growing population in emerging economies has led to the high demand for candies, fuelled by impulsive purchase behaviour of consumers. Developing economies, where per capita candy consumption is very low compared to their western counterparts is slowing increasing. Many countries are witnessing campaigns and media advertisements related to innovative candy products which are directly impacting the sales rate of sugar-based confectionary. Companies are increasingly launching products with innovative flavours such as raw mango, Tamarind, Strawberry etc to woo consumers.

candy market

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Competitive Landscape

Based on the nature of the market and virtually no entry barriers, candy market globally is very competitive with a huge number of domestic companies capturing minimal share in the market. Owing to the rapidly developing nature of the market, launching a new product has become the most important strategy, among all. Companies have adopted expansion as the key strategy, followed by mergers and acquisitions. This attempt of global players has proven successful in making their presence stronger with high market share with these mergers and expansions.

Major Players

  1. The hershey company
  2. Nestle
  3. Perfetti van melle
  4. Mondelez International
  5. Mars

* Complete list of players covered available in the table of contents below

candy market

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Chocolate Candy

      2. 5.1.2 Non-Chocolate Candy

        1. 5.1.2.1 Hard Boiled Candies

        2. 5.1.2.2 Pastilles, Gums, Jellies and Chews

        3. 5.1.2.3 Toffees, Caramels and Nougat

        4. 5.1.2.4 Mints

        5. 5.1.2.5 Others

    2. 5.2 By Distribution

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specalist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Spain

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Australia

        4. 5.3.3.4 Japan

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 United Arab Emirates

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 South Africa

        4. 5.3.5.4 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Market Share Analysis

    3. 6.3 Strategies adapted by Leading companies

    4. 6.4 Company Profiles

      1. 6.4.1 Perfetti Van Melle Group B.V.

      2. 6.4.2 Mondelez International, Inc.,

      3. 6.4.3 Mars, Incorporated

      4. 6.4.4 Haribo GmbH & Co. KG

      5. 6.4.5 Nestle S.A.

      6. 6.4.6 The Hershey Company

      7. 6.4.7 Ferrero Group

      8. 6.4.8 Cloetta Ab

      9. 6.4.9 Grupo Arcor

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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