Fruit Snacks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Fruit Snack Manufacturers and the Market is segmented By Product Type (Sweet and Savory Chips, Candies and Bars, Dairy-based, Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retailing, and Other Distribution Channels), and By Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The market size and values are Provided in (USD Million) during the forecasted years for the above segments.

Fruit Snacks Market Size

Fruit Snack Market Summary
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Study Period 2019 - 2029
Market Size (2024) USD 16.09 Billion
Market Size (2029) USD 23.52 Billion
CAGR (2024 - 2029) 7.90 %
Fastest Growing Market Middle East and Africa
Largest Market North America

Major Players

Fruit Snack Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Fruit Snacks Market Analysis

The Fruit Snack Market size is estimated at USD 16.09 billion in 2024, and is expected to reach USD 23.52 billion by 2029, growing at a CAGR of 7.90% during the forecast period (2024-2029).

The fruit snack market is growing in many regions due to increasing millennials' demand for convenient food options. Health-conscious consumers are looking for healthy snacking options for their kids as well. Due to urbanization and changing lifestyle patterns, meal replacements with healthy snacks are standard in many countries. Fruit snacks like fruit bars, candies, and chips are famous among kids. Furthermore, fruit snacks are made with minimal processing. Therefore, loss of nutrients does not happen during processing. Over the medium term, demand for plant-based products is expected to drive the market.

Additionally, an increase in online sales of fruit snacks is also expected to drive the market. The online vendors are focusing on improving purchase processes, in terms of security and reliability, primarily due to the growth opportunity for the sales of various healthy snacks, including fruit snacks. The online retail platform successfully established itself as a convenient marketplace, offering a wide range of fruit snack products, from meal replacement to indulgent options. Thus, online and e-commerce stores have primarily focused on increasing their market share in revenue and popularity among consumers. This, in turn, propelled the demand for these products. Market players are launching new products in different countries and regions to expand their portfolios. For instance, in October 2021, TNF fruit bar was founded in the United Arab Emirates. The fruit bars are air-dried to preserve the fruity flavor and texture and are also low in sugar and high in fiber.

Fruit Snacks Market Trends

This section covers the major market trends shaping the Fruit Snack Market according to our research experts:

Healthy Snacking Trend to Boost Demand

The rise in consumer awareness about healthy food and organic products is driving the growth of the fruit snacks market. Food allergies, excess use of chemicals and preservatives, and overuse of sugar are reasons consumers are shifting towards organic and low-sugar products. The market players are producing products with minimal processing; therefore loss of nutrients from the food is less. Furthermore, fruit snacks are also popular among children, millennials, and baby boomers. Fruit gummies, candies, chips, and dried fruits are typical snacks popular among consumers.

Additionally, the demand for gluten-free, Koshar-certified, and GMO-free food products is increasing. Market players are innovating products according to consumer demand. For instance, in September 2021, Welch's, a PIM brand, launched the "Fruit 'n Yogurt" snacks product mix. The product contains natural fruit cuts with creamy yogurt around them. The product is available in three flavors, i.e., Blueberry-Acai, Mango-Peach, and Strawberry.

Fruit Snacks Market: Sales Value of Organic Snacks, USD Million, By Category, Netherlands,  2021

North America Holds the Largest Market Share

Consumer demand for convenient and healthy on-the-go snack options has, by far, been the primary attribute for sales of fruit snacks in the country. The majority of these consumers opt for fruit snacks as meal replacements. Furthermore, hectic lifestyles, coupled with health and wellness concerns, are driving these changes in the eating patterns of the country's consumers. Marketing campaigns, from the leading manufacturers in the country, are further expected to boost the demand across the country. Furthermore, online and e-commerce sales of products are growing in the region. The primary reason for the increase in sales through internet retailing is the level of convenience it provides to consumers, as they find it easy to choose their preferred brands among a wide range of flavors and product choices. The market players are focusing on new product innovations and launching new products in the market. For instance, in January 2022, Crisp Green launched a new innovative snack brand Piña Picante. The brand offers pineapple snacks flavored with different spices and chili lime.

Fruit Snacks Market: Market Size (%), Global, 2021

Fruit Snacks Industry Overview

The fruit snack market is fragmented and comprises regional and international competitors. The market has the presence of players such as Nims Fruit Crisps Limited, Rind Snacks, Brothers International Food Corporation (Fruit Crisps), PIM Brands (Welch's), and Steele Brands (Crispy Green Inc.). Furthermore, market players are focusing on leveraging opportunities posed by emerging markets to expand their product portfolio, primarily to cater to the requirements of various product segments, especially fruit chips and bars. Mergers and acquisitions between companies are further driving the market.

Fruit Snacks Market Leaders

  1. Nims Fruit Crisps Limited

  2. Rind Snacks

  3. Brothers International Food Corporation (Fruit Crisps)

  4. PIM Brands (Welch's)

  5. Steele Brands (Crispy Green Inc.)

*Disclaimer: Major Players sorted in no particular order

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Fruit Snacks Market News

  • In July 2022: Dried fruit snacks brand Rind Snacks launched limited edition Peach Chips. Peach Chips are made from California peaches and added sources of vitamins A and C. The product includes no added preservatives or sugars and is naturally vegan, gluten-free, Koshar certified, and non-GMO verified.
  • In June 2022: LesserEvil, the better-for-you snack brand, collaborated with Rind snacks and launched a limited edition Cherry-Lime Popcorn Flavor. The popcorns were made in Coconut oil, and cherry-lime fruit powders were sprinkled.
  • In August 2021: Silk, a Danone SA brand, launched plant-based Greek Yogurt. The product is protein-rich, thick, and creamy, with the nutritional benefits of probiotics. The yogurt is available in four flavors, i.e., Strawberry, Blueberry, Vanilla, and Lemon.

Fruit Snacks Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definitions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Sweet and Savory Chips

      2. 5.1.2 Candies and Bars

      3. 5.1.3 Dairy-based

      4. 5.1.4 Other Fruit Snacks

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Retailing

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Brothers International Food Corporation (Fruit Crisps)

      2. 6.3.2 Steele Brands (Crispy Green Inc.)

      3. 6.3.3 The Isofrut Company Inc.

      4. 6.3.4 Sensible Foods

      5. 6.3.5 Burton and Bamber Company Ltd

      6. 6.3.6 Little Duck Organics

      7. 6.3.7 Danone SA (Silk)

      8. 6.3.8 Rind Snacks

      9. 6.3.9 LesserEvil Popcorn

      10. 6.3.10 Nestlé S.A. (Lactalis)

      11. 6.3.11 Nims Fruit Crisps Limited

      12. 6.3.12 Mott's LLP

      13. 6.3.13 PIM Brands (Welch's)

    4. *List Not Exhaustive

**Subject to Availability
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Fruit Snacks Industry Segmentation

Fruit snacks are a type of snack made of different kinds of fruits or flavors. Fruit snacks are consumed and preferred by all age groups due to their unique taste and health benefits. The fruit snack market is segmented by product type into sweet and savory chips, candies and bars, dairy-based, and other fruit snacks, by distribution channel into supermarkets/hypermarkets, convenience stores, specialist retailers, online retailing, and other distribution channels, and by geography into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million)

Product Type
Sweet and Savory Chips
Candies and Bars
Other Fruit Snacks
Distribution Channel
Convenience Stores
Specialist Retailers
Online Retailing
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
United Arab Emirates
Rest of Middle East & Africa
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Fruit Snacks Market Research FAQs

The Fruit Snack Market size is expected to reach USD 16.09 billion in 2024 and grow at a CAGR of 7.90% to reach USD 23.52 billion by 2029.

In 2024, the Fruit Snack Market size is expected to reach USD 16.09 billion.

Nims Fruit Crisps Limited, Rind Snacks, Brothers International Food Corporation (Fruit Crisps), PIM Brands (Welch's) and Steele Brands (Crispy Green Inc.) are the major companies operating in the Fruit Snack Market.

Middle East and Africa is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Fruit Snack Market.

In 2023, the Fruit Snack Market size was estimated at USD 14.91 billion. The report covers the Fruit Snack Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Fruit Snack Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Fruit Snacks Industry Report

Statistics for the 2024 Fruit Snacks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Fruit Snacks analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Fruit Snacks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)