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Toothpaste Market - Growth, Trends, and Forecast (2019 - 2024)

Global Toothpaste market is segmented by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online, and Other Distribution Channels), and Geography.

Market Snapshot

toothpaste market
Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

South America

Largest Market:

Asia Pacific

Key Players:

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Market Overview

The toothpaste market was valued at USD 26.09 billion in 2018, and it is projected to reach USD 36.98 billion by 2024, registering a CAGR of 6.1% during the forecast period.

  • Increasing dental problems among children and adults, due to poor eating habits, and the rise in popularity for herbal oral care products are the factors primarily driving the toothpaste market. Moreover, rising premiumization and consumers seeking more targeted solutions are accelerating the growth of the market studied.
  • The rise in consciousness of oral health has helped vendors introduce oral hygiene product categories, like teeth-whitening products. One of the popular products used for teeth whitening is whitening toothpaste. Manufacturers offer toothpaste with teeth-whitening functionality that differs from ordinary toothpaste. 
  • Geographically, Asia-Pacific accounts for a major share in the market, mostly because of a strong customer base, coupled with increase in household expenditure and changing lifestyles.

 

Scope of the Report

Toothpaste helps in keeping teeth clean and healthy, in removing the food and dental plaque from the teeth, and supports in subduing halitosis. It contains ingredients, like fluoride, to help avoid tooth decay and gum disease.

By Distribution Channel
Supermarkets/ Hypermarkets
Convenience Stores
Pharmacies and Drug Stores
Online
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
China
India
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Deterring Oral Health among the Global Population

The rapidly changing lifestyle, improper diet, including sugar-rich diets, and the increased consumption of alcohol and tobacco have made oral health one of the major public health problems in almost every part of the world. The impact of oral diseases on people’s everyday lives is subtle and pervasive, influencing food habits, sleep, rest, social roles, and almost every phase of the day. Collectively, oral diseases and disorders create substantial pain and suffering. Owing to this, consumers across the world have started paying immense attention to maintaining their oral health, which has led to an increase in the sales of toothpaste across the world. Some of the factors that influence the choice of toothpaste from the customers’ point of view are perceived performance, brand awareness, product attributes, taste, the credibility of the company, availability of product information, and herbal ingredients.

toothpaste market

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Asia-Pacific Dominates the Global Market

The continuously increasing population, coupled with an increase in levels of household income, has boosted in the consumption power of the consumers. Therefore, the demand for toothpaste products is steadily rising in China. The National Oral Health Epidemiological Investigation in China has been conducting surveys repeatedly, regarding the oral care of the population. It revealed that a major population of the country is suffering from oral problems. This has resulted in a shift in the choices of toothpaste among the consumers, as they have started moving from the economic options to high- and middle-tiered ones.

toothpaste market

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Competitive Landscape

The toothpaste market is a concentrated market, with a majority of the share held by Colgate-Palmolive, Procter & Gamble, Unilever, and GlaxoSmithKline PLC. However, the market studied comprises of many regional players. The leading players in the toothpaste market enjoy a dominant presence, worldwide. These players focus to leverage opportunities posed by the emerging markets to expand their product portfolio, in order to cater to the requirements for various applications, especially sensitivity or pain relief.

Major Players

  1. Procter & Gamble
  2. Unilever
  3. Colgate-Palmolive
  4. GlaxoSmithKline PLC
  5. Lion Corporation

* Complete list of players covered available in the table of contents below

toothpaste market

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter Five Forces Framework

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/ Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Pharmacies and Drug Stores

      4. 5.1.4 Online

      5. 5.1.5 Other Distribution Channels

    2. 5.2 Geography

      1. 5.2.1 North America

        1. 5.2.1.1 United States

        2. 5.2.1.2 Canada

        3. 5.2.1.3 Mexico

        4. 5.2.1.4 Rest of North America

      2. 5.2.2 Europe

        1. 5.2.2.1 Germany

        2. 5.2.2.2 United Kingdom

        3. 5.2.2.3 France

        4. 5.2.2.4 Russia

        5. 5.2.2.5 Italy

        6. 5.2.2.6 Spain

        7. 5.2.2.7 Rest of Europe

      3. 5.2.3 Asia-Pacific

        1. 5.2.3.1 China

        2. 5.2.3.2 India

        3. 5.2.3.3 Rest of Asia-Pacific

      4. 5.2.4 South America

        1. 5.2.4.1 Brazil

        2. 5.2.4.2 Argentina

        3. 5.2.4.3 Rest of South America

      5. 5.2.5 Middle East & Africa

        1. 5.2.5.1 South Africa

        2. 5.2.5.2 Saudi Arabia

        3. 5.2.5.3 Rest of Middle East & Africa

  6. 6. Competitive Landscape

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble

      2. 6.3.2 Unilever Group

      3. 6.3.3 Colgate-Palmolive

      4. 6.3.4 Glaxosmithkline PLC

      5. 6.3.5 Lion Corporation

      6. 6.3.6 Church & Dwight Co. Inc.

      7. 6.3.7 Sunstar Suisse SA

      8. 6.3.8 Hain Celestial Group Inc.

      9. 6.3.9 Henkel Ag & Company KgaA

      10. 6.3.10 SCIENCE ARTS (Yunnan Baiyao)

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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