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Global Toothpaste market is segmented by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online, and Other Distribution Channels), and Geography.
Fastest Growing Market:
The global toothpaste market is projected to grow at a CAGR of 6.1% during the forecast period.
The global toothpaste market is segmented by distribution channels as supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retailing and other distribution channels.
|By Distribution Channel|
|Pharmacies and Drug Stores|
|Other Distribution Channels|
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Oral hygiene products, such as toothpaste, toothbrush, and mouth wash, are few of those consumers goods that require the highest reach, to drive the oral care market. In order to widen their presence, key players in toothpaste products are constantly re-investing their profits in marketing and distribution networks, especially in the emerging economies. In India, there has been an approximate rise in the number of stores, to 145.5% from 2012 to 2014, in the rural footprint expansion for the oral care brand, Colgate. BASF care chemicals business redefined its distribution channel in Brazil, in 2014. The distribution network is divided among four distributors, where Chemspecs distributes the toothpaste products. This new network optimization is expected to contribute to the growth of the toothpaste market.
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The continuously increasing population, coupled with an increase in levels of household income, has boosted in the consumption power of the consumers. Therefore, the demand for toothpaste products is steadily rising in China. The National Oral Health Epidemiological Investigation in China has been conducting surveys repeatedly, regarding the oral care of the population. It revealed that a major population of the country is suffering from oral problems. This has resulted in a shift in the choices of toothpaste among the consumers, as they have started moving from the economic options to high- and middle-tiered ones.
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The toothpaste market is a concentrated market, with a majority of the share held by Colgate-Palmolive, Procter & Gamble, Unilever, and GlaxoSmithKline PLC. However, the market studied comprises of many regional players. The leading players in the toothpaste market enjoy a dominant presence, worldwide. These players focus to leverage opportunities posed by the emerging markets to expand their product portfolio, in order to cater to the requirements for various applications, especially sensitivity or pain relief.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter Five Forces Framework
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products and Services
4.3.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Distribution Channel
5.1.1 Supermarkets/ Hypermarkets
5.1.2 Convenience Stores
5.1.3 Pharmacies and Drug Stores
5.1.5 Other Distribution Channels
5.2.1 North America
22.214.171.124 United States
126.96.36.199 Rest of North America
188.8.131.52 United Kingdom
184.108.40.206 Rest of Europe
220.127.116.11 Rest of Asia-Pacific
5.2.4 South America
18.104.22.168 Rest of South America
5.2.5 Middle East & Africa
22.214.171.124 South Africa
126.96.36.199 Saudi Arabia
188.8.131.52 Rest of Middle East & Africa
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Procter & Gamble
6.3.2 Unilever Group
6.3.4 Glaxosmithkline PLC
6.3.5 Lion Corporation
6.3.6 Church & Dwight Co. Inc.
6.3.7 Sunstar Suisse SA
6.3.8 Hain Celestial Group Inc.
6.3.9 Henkel Ag & Company KgaA
6.3.10 SCIENCE ARTS (Yunnan Baiyao)
7. MARKET OPPORTUNITIES AND FUTURE TRENDS