Oral Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Oral Hygiene Products Market Analysis and it is Segmented by Dental Prosthetics (Dental Implants and Abutments, Titanium Implants, Zirconium Implants, Abutments, Dentures, Crown, and Other Dental Prosthetics), Dental Biomaterial (Dental Bone Grafts, Tissue Regenerative Materials, and Other Dental Biomaterials), Oral Imaging (Oral X-ray, Dental CBCT, Dental Optical Imaging, and Other Oral Imaging Types), Dental Hygiene (Mouthwash/Dental Rinse, Dental Accessories, Dental Bleaching/Whitening Products, Toothbrush, Toothpaste, and Other Dental Hygiene Products), Lab Equipment (CAD/CAM and Other Lab Equipment), Orthodontics (Fixed Braces and Removable Braces), Periodontics (Dental Anesthetics, Dental Hemostats, and Dental Sutures), Endodontics (Endodontics Files, Obturators, and Permanent Endodontic Sealers), and Geography (North America, Europe, Asia-Pacific, Middle East, and Africa, and South America). The Values are Provided in Terms of USD Million for above segments.

Oral Care Products Market Size

Oral Care Products Market Summary
Study Period 2021 - 2029
Base Year For Estimation 2023
CAGR 4.70 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Oral Care Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Oral Care Products Market Analysis

Over the next few years, the market for oral care products is expected to register a CAGR of 4.7%.

The outbreak of the pandemic impacted the oral care product market. Due to the outbreak of the COVID-19 pandemic, there has been a decrease in hospital visits associated with dental treatments. The major factors contributing to decreased dental clinic visits were the fear of getting infected with the virus, the postponement of dental surgery procedures, and the increasing rate of online consultation. This subsequently leads to decreased oral care product demand, adversely impacting the overall market. For instance, as per the data of the British Dental Association, in July 2020, out of 2,053 dentists, only 36.0% were ready to resume dental practices in the United Kingdom. However, with the ease of restrictions and upliftment of lockdowns, the market has already started to gain traction and is anticipated to continue the upward trend over the forecast period.

The rising geriatric population and burden of dental diseases, innovation in technology introducing improved product varieties, and rising oral care problems among children due to poor eating habits For instance, as per the March 2022 update by the World Health Organization (WHO), it is estimated that oral diseases affect nearly 3.5 billion people worldwide, and severe periodontal (gum) disease, which may result in tooth loss, is also common, with almost 10% of the global population affected. Due to the increased prevalence of the disease, there have been various technological innovations in the market as well.

Moreover, these market players engage in inorganic and organic strategies, including expansions, product launches, acquisitions, collaborations, mergers, and partnerships, to establish a strong presence and expand their geographical reach. For instance, in June 2022, Henry Schein, Inc. announced that it had completed the acquisition of Condor Dental Research Company SA (Condor Dental), a dental distribution company that serves dental general practitioners, specialists, and laboratories in Switzerland. Similarly, in April 2022, Neodent launched its first zirconia implant system with the virtual symposium. Thus, owing to such positive developments by the key players, the demand for oral care products is anticipated to increase, owing to which considerable market growth is anticipated over the forecast period.

In January 2021, Nobel Biocare launched the Xeal and TiUltra surfaces in the United States. These new surfaces are applied to implants and abutments, which optimize tissue integration at every level. Therefore, such positive developments are anticipated to propel the demand for oral care products, thereby surging market growth.

But a slowing economy that changes how people buy things is likely to slow market growth over the next few years.

Oral Care Products Market Trends

This section covers the major market trends shaping the Oral Care Products Market according to our research experts:

Titanium Implants Segment is Expected to Witness Considerable Growth Over the Forecast Period

Titanium dental implants are known to be compatible with body tissues during healing. The titanium surface of the implant fuses with the surrounding bone through the osseointegration process while healing, which can take 3 to 6 months. Titanium is the main material for the development of dental implants. However, different studies are being conducted to improve the osseointegration process. Titanium dental implants are typically used to replace damaged or missing teeth, and they tend to work best in candidates who are in overall good health.

The increasing number of product launches and efficiency of titanium are expected to drive segment growth over the forecast period. For instance, as per the NCBI research study published in May 2022, titanium is a bioinert material, causing little or no deleterious effect on the surrounding tissue, making it the preferred choice for dental implants. Furthermore, rising research studies demonstrating the efficacy of titanium-based dental implants will boost the segment.For instance, as per the October 2021 research study, the nano-coating of NanoZnO-modified titanium implants helps to reduce the adhesion of bacteria, thereby improving the efficacy of orthopedic implants.

Furthermore, increasing oral health problems across the globe are also expected to propel the demand for titanium dental implants. For instance, as per the 2022 NCBI study, oral health problems affect about 3.5 billion people globally, with an estimated 267.0 million people suffering from tooth loss, oral health problems affect about 3.5 billion people globally, with an estimated 267.0 million people suffering from tooth loss. Similarly, according to the CDC figures from 2020, nearly half (46.0%) of all adults aged 30 or older exhibited symptoms of gum disease, more than one-fourth (24.0%) of adults had untreated dental decay in the United States, and severe gum disease affected roughly 9.0% of all individuals.

Therefore, owing to the advantages of titanium implants and the increasing number of cases of oral health problems, the demand for titanium implants is anticipated to increase, so considerable segment growth is expected over the forecast period.

Oral Care Products Market : Prevalence of Dental Caries (%), by Age, In United States, 2021

North America is Expected to Witness Considerable Growth Over the Forecast Period

North America is expected to dominate the overall oral care products market over the forecast period. The growth is due to factors such as the increasing prevalence of dental diseases, wide acceptance of technological advancements in dental implants, and an increasing number of dental visits, which are propelling the growth of the market. For instance, the Early Release of Selected Estimates-Based Data published in August 2021 reported that in 2021 there were more than 63.0% of adults aged 18 years or older who visited the dentist in the United States. Such a high number of dental visits may increase the demand for dental implants, so considerable market growth is expected in the North American region.

Key product launches, a high concentration of market players or manufacturers' presence, acquisitions and partnerships among major players, and increasing cases of dental diseases in the United States are some of the factors driving the growth of the dental implants market in the country. For instance, in January 2021, Zahn Dental, the U.S. dental laboratory business of Henry Schein, Inc., announced that it had entered into a distribution agreement with Terrats Medical, S.L., the Spain-based manufacturer of the DESS Dental Smart Solutions (DESS) system. Similarly, in September 2020, Ditron Dental USA, the United States affiliate of Ditron Dental, started its commercial operations for its dental implant portfolio in the country. Thus, the expansion of key market players in the country may increase their market share, which will boost market growth in the country.

Therefore, owing to the aforesaid factors, the growth of the studied market is anticipated in the North American region.

Oral Care Products Market : Growth Rate by Region

Oral Care Products Industry Overview

The oral care products market is fragmented in nature due to the presence of several companies operating globally as well as regionally. Many multinational companies are investing in technology-based R&D to innovate products that provide a complete solution to dental health issues. Gum problems and plaque build-up are the primary causes of the majority of dental-related issues, such as gum bleeding and inflammation. The competitive landscape includes an analysis of a few international as well as local companies that hold market shares and are well known, including Carestream Health, 3M, Dentsply Sirona, GlaxoSmithKline, and Colgate-Palmolive Company, among others.

Oral Care Products Market Leaders

  1. Procter & Gamble

  2. Straumann

  3. Unilever

  4. Colgate-Palmolive Company

  5. 3M

*Disclaimer: Major Players sorted in no particular order

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Oral Care Products Market News

  • August 2022: Frimline launched India's first oral care range for pregnant women. Firmline introduced toothpaste and mouthwash designed specifically to protect and improve the oral health of pregnant women.
  • June 2022: Ivoclar launched a new VivaScan for dentists. It is a portable and simple intraoral scanning solution. The device's standalone design makes it simple to include in regular practice activities, where it produces impressive scanning results and facilitates a more effective workflow.

Oral Care Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Rising Geriatric Population and Burden of Dental Diseases

      2. 4.2.2 Innovation in Technology Introducing Improved Product Varieties

      3. 4.2.3 Rising Oral Care Problems Among Children Due to Poor Eating Habits

    3. 4.3 Market Restraints

      1. 4.3.1 Economic Slowdown Affecting Consumer Purchasing Behavior

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size by Value - USD Million)

    1. 5.1 By Dental Prosthetics

      1. 5.1.1 Dental Implants and Abutments

      2. 5.1.2 Titanium Implants

      3. 5.1.3 Zirconium Implants

      4. 5.1.4 Abutments

      5. 5.1.5 Dentures

      6. 5.1.6 Crown

      7. 5.1.7 Other Dental Prosthetics

    2. 5.2 By Dental Biomaterial

      1. 5.2.1 Dental Bone Grafts

      2. 5.2.2 Tissue Regenerative Materials

      3. 5.2.3 Other Dental Biomaterials

    3. 5.3 By Oral Imaging

      1. 5.3.1 Oral X-ray

      2. 5.3.2 Dental CBCT

      3. 5.3.3 Dental Optical Imaging

      4. 5.3.4 Other Oral Imaging Types

    4. 5.4 By Dental Hygiene

      1. 5.4.1 Mouthwash/Dental Rinse

      2. 5.4.2 Dental Accessories

      3. 5.4.3 Dental Bleaching/Whitening Products

      4. 5.4.4 Toothbrush

      5. 5.4.5 Toothpaste

      6. 5.4.6 Other Dental Hygiene Products

    5. 5.5 By Lab Equipment

      1. 5.5.1 CAD/CAM

      2. 5.5.2 Other Lab Equipment

    6. 5.6 By Orthodontics

      1. 5.6.1 Fixed Braces

      2. 5.6.2 Removable Braces

    7. 5.7 By Periodontics

      1. 5.7.1 Dental Anesthetics

      2. 5.7.2 Dental Hemostats

      3. 5.7.3 Dental Sutures

    8. 5.8 By Endodontics

      1. 5.8.1 Endodotics Files

      2. 5.8.2 Obturators

      3. 5.8.3 Permanent Endodontic Sealers

    9. 5.9 Geography

      1. 5.9.1 North America

        1. United States

        2. Canada

        3. Mexico

      2. 5.9.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.9.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.9.4 Middle-East and Africa

        1. GCC

        2. South Africa

        3. Rest of Middle-East and Africa

      5. 5.9.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Company Profiles

      1. 6.1.1 Carestream Health

      2. 6.1.2 3M

      3. 6.1.3 Dentsply Sirona

      4. 6.1.4 GlaxoSmithKline

      5. 6.1.5 Johnson & Johnson

      6. 6.1.6 Procter & Gamble

      7. 6.1.7 Straumann

      8. 6.1.8 Unilever

      9. 6.1.9 Colgate-Palmolive Company

      10. 6.1.10 Envista Holdings Corporation (Nobel Biocare Services AG)

      11. 6.1.11 Biolase Inc.

      12. 6.1.12 GC Corporation

    2. *List Not Exhaustive

**Subject to Availability
**Competitive Landscape Covers - Business Overview, Financials, Products and Strategies, and Recent Developments
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Oral Care Products Industry Segmentation

As per the scope of the report, oral health is an essential activity for maintaining the quality of life and general health. It is a state of being free from many health complications, such as mouth pain, facial pain, oral cancer, oral infections, sores, dental caries, periodontal diseases, tooth loss, and other disorders related to the mouth and teeth. It affects psychosocial well-being too. The Oral Care Products Market is divided into Dental Prosthetics (Dental Implants and Abutments, Titanium Implants, Zirconium Implants, Abutments, Dentures, Crowns, and Other Dental Prosthetics), Dental Biomaterials (Dental Bone Grafts, Tissue Regenerative Materials, and Other Dental Biomaterials), Oral Imaging (Oral X-ray, Dental CBCT, Dental Optical Imaging, and Other Oral Imaging Types), Dental Hyg The market report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers the value (in USD million) for the above segments.

By Dental Prosthetics
Dental Implants and Abutments
Titanium Implants
Zirconium Implants
Other Dental Prosthetics
By Dental Biomaterial
Dental Bone Grafts
Tissue Regenerative Materials
Other Dental Biomaterials
By Oral Imaging
Oral X-ray
Dental CBCT
Dental Optical Imaging
Other Oral Imaging Types
By Dental Hygiene
Mouthwash/Dental Rinse
Dental Accessories
Dental Bleaching/Whitening Products
Other Dental Hygiene Products
By Lab Equipment
Other Lab Equipment
By Orthodontics
Fixed Braces
Removable Braces
By Periodontics
Dental Anesthetics
Dental Hemostats
Dental Sutures
By Endodontics
Endodotics Files
Permanent Endodontic Sealers
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Middle-East and Africa
South Africa
Rest of Middle-East and Africa
South America
Rest of South America
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Oral Care Products Market Research FAQs

The Oral Care Products Market is projected to register a CAGR of 4.70% during the forecast period (2024-2029)

Procter & Gamble, Straumann, Unilever, Colgate-Palmolive Company and 3M are the major companies operating in the Oral Care Products Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Oral Care Products Market.

The report covers the Oral Care Products Market historical market size for years: 2021, 2022 and 2023. The report also forecasts the Oral Care Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Oral Care Products Industry Report

Statistics for the 2024 Oral Care Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Oral Care Products analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Oral Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)