Tempeh Market Size and Share
Tempeh Market Analysis by Mordor Intelligence
The global tempeh market reached USD 2.02 billion in 2025 and is projected to grow at a CAGR of 8.94% to reach USD 3.10 billion by 2030. Driven by health, environmental, and lifestyle considerations, global demand for tempeh is on the rise. The uptick in plant-based diets, coupled with heightened health awareness, underscores a consumer shift towards foods that bolster gut health, muscle development, and overall wellness. This shift also aims to mitigate meat-related health concerns, like obesity and high cholesterol. Furthermore, global demand for tempeh is surging, fueled by government initiatives championing alternative proteins (APs). In 2023, global multilateral organizations made significant commitments and expressed strong support for alternative proteins, underscoring their potential as solutions for climate and food security. This backing not only highlights the environmental advantages of alternative proteins but also fuels innovation, scales up production, and boosts consumer adoption. As a result, the global demand for tempeh is witnessing a notable surge [1]Source: The Good Food Institute, “Governments Around the World Remain Invested in Alternative Proteins,” gfi.org.
Key Report Takeaways
- By form, fresh/chilled products led with 52.12% of tempeh market share in 2024, whereas frozen variants are set to record the fastest 5.77% CAGR to 2030.
- By end-use, retail formats accounted for 65.23% of the tempeh market size in 2024, while foodservice is forecast to post a 6.23% CAGR from 2025–2030.
- By geography, North America dominated with 40.02% revenue share in 2024, and Asia-Pacific is expected to outpace all regions with a 13.02% CAGR to 2030.
Global Tempeh Market Trends and Insights
Drivers Impact Analysis
Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Increasing Adoption of Plant-Based Diets Boosts Demand for Tempeh as a Protein-Rich Alternative | +2.1% | Global, with concentrated impact in North America and Europe | Medium term (2-4 years) |
Rising Health Consciousness Among Consumers Favors Tempeh for Its Nutritional Benefits | +1.8% | Global, particularly strong in developed markets | Long term (≥ 4 years) |
Innovations In Tempeh Products, Such As Flavored and Ready-To-Eat Options, Attract New Consumers | +1.5% | North America and Europe, expanding to Asia-Pacific urban centers | Short term (≤ 2 years) |
Increased Availability of Tempeh in Supermarkets and Online Platforms Enhances Accessibility | +1.3% | Global, with rapid Expansion in Asia-Pacific e-commerce | Medium term (2-4 years) |
Government Initiatives Supporting Plant-Based Food Industries Promote Tempeh Production | +1.0% | North America, Europe, select Asia-Pacific markets | Long term (≥ 4 years) |
Culinary Versatility of Tempeh Encourages Its Use in Various Cuisines And Recipes | +0.9% | Global, with cultural adaptation in non-traditional markets | Medium term (2-4 years) |
Source: Mordor Intelligence
Increasing Adoption of Plant-Based Diets Boosts Demand for Tempeh as a Protein-Rich Alternative
The global growth in tempeh consumption is being driven by a major shift toward plant-based eating, with flexitarian diets where consumers occasionally choose plant-based meals leading to adoption beyond traditional vegetarian groups. This shift is bolstered by mounting evidence linking plant proteins to lower chronic disease risks and better environmental outcomes. Institutional backing further solidifies this trend. The USDA’s Dietary Guidelines Advisory Committee has underscored the importance of legumes like beans, peas, and lentils, while advocating for a decrease in red meat consumption [2]Source: “2025 Dietary Guidelines Advisory Committee,” The Vegetarian Resource Group, vrg.org. Such recommendations bolster tempeh's position as a prominent protein alternative in public nutrition initiatives. Additionally, innovations in food technology have refined tempeh’s taste, texture, and convenience, broadening its appeal. As health consciousness, environmental stewardship, and evolving dietary preferences converge, tempeh is cementing its status as a staple in the global protein arena.
Rising Health Consciousness Among Consumers Favors Tempeh for Its Nutritional Benefits
Health-conscious consumers are increasingly drawn to tempeh due to its fermentation process that boosts nutritional benefits. This fermentation not only enhances the bioavailability of nutrients but also diminishes antinutrients found in raw soy, making tempeh a more digestible and nutrient-rich protein source. Unlike many ultra-processed plant-based alternatives, tempeh stands out for its whole-food integrity, aligning perfectly with the rising demand for clean-label products. This trend is further bolstered as regulatory bodies, including the FDA, redefine healthy foods to emphasize nutrient density and minimal processing. Brands like Lightlife and Tofurky, two frontrunners in the tempeh market, have adeptly tapped into this movement, promoting their products as minimally processed and abundant in natural probiotics. This strategy has resonated with consumers seeking wholesome, gut-friendly protein sources. Consequently, tempeh's presence is on the rise, gracing the shelves of both health food stores and mainstream grocery chains, underscoring its acceptance as a premium plant-based protein in the burgeoning global market.
Innovations in Tempeh Products Attract New Consumers
Product innovation is effectively addressing one of the primary barriers to tempeh adoption and consumer unfamiliarity with preparation methods by introducing convenient, user-friendly formats that enhance accessibility. Lightlife’s Tempeh Protein Crumbles, which offers tempeh in Original and Smoked Chipotle flavors, caters to consumers seeking simple, time-saving meal solutions. Similarly, Tiba Tempeh’s Smoky Block, a ready-to-eat product offering 19 grams of protein per 100 grams and infused with a smoky marinade, eliminates preparation steps while retaining organic and gluten-free certifications. These innovations reflect a broader industry shift toward prioritizing convenience and taste, which are increasingly recognized as key drivers of repeat purchase behavior, often outweighing nutritional messaging. Additionally, companies are expanding product lines to include pre-seasoned, frozen, and snackable tempeh options, further lowering the entry barrier for new consumers. This focus on ease of use and flavor variety not only broadens tempeh’s appeal across different demographics but also supports its integration into mainstream diets, accelerating market growth globally.
Increased Availability of Tempeh in Supermarkets and Online Platforms Enhances Accessibility
Cold-chain logistics are expanding, significantly enhancing the retail accessibility of tempeh. Grocers in secondary and mid-tier cities are now stocking fresh tempeh alongside tofu and seitan, making it a staple in the plant-based protein lineup. Frozen tempeh SKUs are penetrating remote or lower-density markets, areas where the slower inventory turnover once rendered fresh options impractical. This wider distribution is transitioning tempeh from niche urban health stores to mainstream retail outlets. The surge in online grocery shopping, particularly in the organic sector, has opened doors for small-scale tempeh producers. By adopting a direct-to-consumer model, these manufacturers can broaden their distribution reach, offering consumers a wider array of choices and fueling the tempeh market's growth. Furthermore, advancements in cold-chain infrastructure are curbing spoilage and prolonging shelf life. This boosts retailer confidence, encouraging them to introduce tempeh in new markets. Enhanced logistics also pave the way for partnerships between tempeh producers and major retail chains, amplifying product visibility and encouraging consumer trials across varied regions.
Restraints Impact Analysis
Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Limited Consumer Awareness in Non-Traditional Markets Hinders Tempeh Adoption | -1.4% | Europe, North America's non-urban areas, emerging Asia-Pacific markets | Medium term (2-4 years) |
Short Shelf Life of Tempeh Poses Distribution and Storage Challenges | -1.1% | Global, particularly affecting long-distance distribution | Short term (≤ 2 years) |
Competition From Other Plant-Based Protein Sources Like Tofu and Seitan Affects Market Share | -0.8% | Global, with intense competition in developed markets | Long term (≥ 4 years) |
Higher Cost Compared to Other Plant-Based Proteins May Deter Price-Sensitive Consumers | -0.7% | Price-sensitive markets globally, particularly emerging economies | Medium term (2-4 years) |
Source: Mordor Intelligence
Limited Consumer Awareness in Non-Traditional Markets Hinders Tempeh Adoption
Consumer unfamiliarity with tempeh preparation and consumption methods poses a significant barrier to its market adoption, especially outside Southeast Asia. Research shows that younger demographics and those actively reducing meat consumption, who are traditionally more open to plant-based alternatives, exhibit a higher acceptance of tempeh. This trend underscores the importance for manufacturers and retailers to roll out educational initiatives and strategically position their products. This is particularly crucial for mainstream consumers who might not yet see tempeh as a viable protein alternative. Cooking demonstrations, recipe development, and clear labeling can simplify tempeh's use and showcase its versatility across various cuisines. Furthermore, collaborations with influencers and chefs can help normalize tempeh consumption, hastening its acceptance in daily diets.
Short Shelf Life of Tempeh Poses Distribution and Storage Challenges
Tempeh's refrigerated shelf life of just 7-10 days poses significant distribution and supply chain challenges, especially when juxtaposed with tofu's longer shelf life. These cold chain requirements not only elevate logistics costs but also limit market expansion, a challenge that's particularly pronounced for small-scale producers. Although technological advancements, like Plant Power's innovative packaging, have successfully extended tempeh's frozen shelf life to an impressive 210 days, there's a pressing need for consumer education and marketing to reshape perceptions regarding the quality of frozen products. Furthermore, adhering to regulatory pH standards adds another layer of operational complexity. To navigate these challenges, there's a clear imperative for investments in cutting-edge cold storage infrastructure and more efficient supply chain management.
Segment Analysis
By Form: Fresh Dominance Drives Innovation
In 2024, fresh/chilled tempeh accounted for 52.12% of the market, driven by consumer preference for refrigerated fermented products. While the frozen segment represents a smaller share, it is projected to grow at a CAGR of 5.77%, supported by extended shelf life and the expansion of cold-chain infrastructure in emerging markets. As consumers increasingly view frozen foods as both convenient and nutritious, demand for frozen tempeh is surging, particularly in areas with limited access to fresh tempeh. Moreover, advancements in packaging and freezing technologies are not only boosting product quality but also preserving taste, positioning frozen tempeh as a preferred choice for retailers and consumers alike.
Fresh formats maintain a strong foothold in local and farmers-market-style distribution, where branding emphasizes minimal processing and short, transparent supply chains. Conversely, frozen variants are better suited for e-commerce and large-scale retail, where shelf stability and inventory efficiency are critical. Both segments are increasingly adopting predictive microbiology modeling, utilizing real-time sensor data to control fermentation variables and ensure flavor integrity at industrial scales exceeding 10 metric tons.
By End-Use: Retail Leadership Faces Foodservice Surge
In 2024, retail outlets captured 65.23% of the tempeh market share, driven by strategic planogram realignments in supermarkets that repositioned plant-based proteins from isolated organic sections to high-visibility primary refrigeration areas. This shift significantly boosted product exposure and shopper engagement. The retail segment is anticipated to maintain consistent growth as product lines expand to include flavored sausages, burger patties, and deli-style slices, catering to evolving consumer preferences. Moreover, retailers are teaming up with tempeh manufacturers to boost in-store sampling and promotional campaigns, leading to heightened consumer trials and repeat purchases.
Driven by a surge in consumer preference for plant-based and sustainable protein options, the foodservice segment is projected to grow at a 6.233% CAGR through 2030. As diners increasingly prioritize healthier, ethical, and environmentally friendly meals, foodservice providers are weaving tempeh into their menus. This includes a range of offerings, from vegan and vegetarian dishes to bowls, sandwiches, and protein-rich salads. In a notable move, Greenleaf Foods, the parent company of Lightlife, unveiled its “Tempeh Protein Crumbles” in 2024. Aimed squarely at foodservice operators, these crumbles serve as a versatile ingredient, seamlessly fitting into recipes from tacos to pasta sauces. This innovation not only simplifies preparation for chefs but also broadens tempeh's appeal in the culinary world.

Geography Analysis
North America dominated the global tempeh market in 2024, accounting for 40.02% of total revenue. Robust consumer adoption of plant-based proteins, coupled with advanced cold-chain infrastructure, continues to reinforce the dominance of fresh tempeh while enabling frozen SKUs to penetrate rural and lower-density regions. Governmental backing further strengthens market momentum, such as the USDA’s allocation of USD 387,000 to the University of Massachusetts Amherst for chickpea-based tempeh research, underscoring strategic investment in raw material diversification.
The Asia-Pacific region is expected to register the fastest growth, with a projected CAGR of 13.02%. Indonesia, with its rich cultural ties to soy foods, is ramping up investments in decentralized fermentation units, aiming to uplift rural livelihoods. At the same time, both China and India are showcasing a significant, untapped demand. Health-conscious urbanites in these nations are turning to e-commerce, purchasing tempeh bundles that come with localized recipe cards, making it easier for them to try and adopt the product. Furthermore, the region's tight-knit relationship with U.S. soybean export supply chains bolsters the scalability of production. Due to its deep-rooted consumption of traditional soy foods like tempeh, Indonesia has emerged as the region's top importer of food-use soybeans. In 2023 alone, Indonesia brought in 2.7 million metric tons (MMT) of soybeans for food, with over 85% sourced from the U.S [3]Source: Anu Ramasamy, “Tempe: A Nutritious Indonesian Tradition Upheld by U.S. Soy,” U.S. Soybean Export Council, ussec.org.
The European tempeh market is experiencing steady growth, supported by regulatory frameworks and consumer demand for sustainable products. German retailers have increased tempeh product placement, building on an established consumer base that prefers organic and fermented foods. The French Ministry of Agriculture's inclusion of legume-based proteins in its circular economy strategy has created a favorable regulatory environment. In the United Kingdom, a Bristol-based tempeh manufacturer received funding from a GBP 1.1 million alternative protein investment initiative, indicating increased venture capital activity. The combination of government support, retail expansion, and product innovation positions the European tempeh market for double-digit growth during the forecast period.

Competitive Landscape
The global tempeh market structure is fragmented. This fragmentation creates opportunities for new market entrants to establish distinct positions through regional ingredient sourcing and product development. Maple Leaf Foods' Lightlife brand demonstrates this through its vertically integrated Indianapolis facility, which manages soybean sourcing, fermentation, and packaging operations, resulting in production efficiency and consistent product quality.
Key players in the global tempeh market, such as Nutrisoy Pty Ltd., Future Food Group B.V., and Tempeh Meades Ltd., are actively shaping the industry's landscape. Other notable names include Noble Bean Inc., Maple Leaf Foods Inc., Tootie's Tempeh, Plant Power, Byron Bay Tempeh, and Rhapsody Natural Foods. These companies are leveraging diverse strategies to bolster their market presence. A significant emphasis on product innovation stands out, with many introducing flavored, seasoned, and ready-to-cook tempeh offerings. This move aims to broaden their consumer appeal and align with shifting taste preferences.
Marketing strategies are increasingly centered on ingredient provenance and sustainable production. Brands are highlighting practices such as single-origin soy sourcing and the use of regenerative agriculture, while also expanding into alternative protein bases like chickpea and lupin to cater to allergen-sensitive consumers. Rising consumer demand has drawn the attention of major food manufacturers, who are well-positioned to scale tempeh offerings through their established cold-chain logistics and plant-based portfolios.
Tempeh Industry Leaders
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Tempeh Meades Ltd
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Maple Leaf Foods Inc.
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Future Food Group (FFG B.V)
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Nutrisoy Pty Ltd
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Noble Bean Inc
- *Disclaimer: Major Players sorted in no particular order

Recent Industry Developments
- May 2025: The Tofoo Co introduced a tempeh block made with just four ingredients, appealing to health-conscious consumers seeking clean-label, minimally processed protein options.
- April 2025: Better Nature expanded its European footprint by launching organic tempeh across hundreds of REWE stores in Germany. Each 200-gram pack delivers an impressive 44 grams of plant-based protein, positioning the product as a nutritious and clean-label meat alternative.
- March 2024: Lightlife expanded its tempeh portfolio with the launch of Tempeh Protein Crumbles, available in Original and Smoked Chipotle flavors.
- September 2023: CFSS B.V. and Marel India Pvt. Ltd. have formed a strategic partnership aimed at scaling tempeh production in India.
Global Tempeh Market Report Scope
Tempeh is a meat alternative that is high in protein and has a meat-like texture. It is made by fermenting soybeans with a live culture. The global tempeh market has been segmented by type, distribution channel, and geography. By type, the market is segmented into organic and regular. Based on distribution channels, the market is segmented into hypermarkets and supermarkets, convenience stores, online retail stores, and other distribution channels. The report covers the geographical analysis of major and developing economies in the world, covering North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
By Form | Fresh/Chilled | ||
Frozen | |||
By End-Use | Retail | Supermarkets/Hypermarkets | |
Convenience Stores | |||
Online Retail Stores | |||
Other Distribution Channels | |||
Foodservice | |||
By Geography | North America | United States | |
Canada | |||
Mexico | |||
Rest of North America | |||
Europe | Germany | ||
United Kingdom | |||
Italy | |||
France | |||
Spain | |||
Netherlands | |||
Poland | |||
Belgium | |||
Sweden | |||
Rest of Europe | |||
Asia-Pacific | China | ||
India | |||
Japan | |||
Australia | |||
Indonesia | |||
South Korea | |||
Thailand | |||
Singapore | |||
Rest of Asia-Pacific | |||
South America | Brazil | ||
Argentina | |||
Colombia | |||
Chile | |||
Peru | |||
Rest of South America | |||
Middle East and Africa | South Africa | ||
Saudi Arabia | |||
United Arab Emirates | |||
Nigeria | |||
Egypt | |||
Morocco | |||
Turkey | |||
Rest of Middle East and Africa |
Fresh/Chilled |
Frozen |
Retail | Supermarkets/Hypermarkets |
Convenience Stores | |
Online Retail Stores | |
Other Distribution Channels | |
Foodservice |
North America | United States |
Canada | |
Mexico | |
Rest of North America | |
Europe | Germany |
United Kingdom | |
Italy | |
France | |
Spain | |
Netherlands | |
Poland | |
Belgium | |
Sweden | |
Rest of Europe | |
Asia-Pacific | China |
India | |
Japan | |
Australia | |
Indonesia | |
South Korea | |
Thailand | |
Singapore | |
Rest of Asia-Pacific | |
South America | Brazil |
Argentina | |
Colombia | |
Chile | |
Peru | |
Rest of South America | |
Middle East and Africa | South Africa |
Saudi Arabia | |
United Arab Emirates | |
Nigeria | |
Egypt | |
Morocco | |
Turkey | |
Rest of Middle East and Africa |
Key Questions Answered in the Report
How big is the tempeh market today?
The tempeh market reached USD 2.02 billion in 2025 and is projected to rise to USD 3.10 billion by 2030 on an 8.94% CAGR.
Which region will grow the fastest between 2025 and 2030?
Asia-Pacific is forecast to record a 13.02% CAGR, the strongest regional growth, led by Indonesia, China, India, and Southeast Asia.
What product form is gaining momentum?
Frozen tempeh is the fastest-growing form segment, expected to post a 5.77% CAGR due to extended shelf life and e-commerce compatibility.
How is government policy supporting tempeh adoption?
USDA now credits 1 ounce of tempeh as a meat alternate in federal nutrition programs, and the United States has earmarked USD 125 million for precision-fermentation R&D.
Page last updated on: July 7, 2025