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The Teeth Whitening Market is segmented by Product, Distribution Channel (Offline Sales and Online Sales), and Geography.
Fastest Growing Market:
The major factors responsible for the growth of the teeth whitening market include the rising awareness about oral hygiene, easy availability of teeth whitening OTC products, and stigma associated with discoloration of teeth.
As per the scope of the report, teeth whitening is the procedure of bleaching teeth to make them whiter and more presentable. The demand for teeth whitening around the world gained popularity in recent years. Teeth whitening products are simple, non-invasive treatments that effectively change the color of the tooth enamel. It has become virtually hassle-free for anyone looking to whiten their teeth with a variety of products out in today's market.
|Whitening Gels and Strips|
|White Light Teeth Whitening Device|
|By Distribution Channel|
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The toothpaste contains coarse abrasives which function by abrading the stains on the tooth surface, giving a whitening effect. The effects of the long-term use of this kind of toothpaste are still not clear. The whitening toothpaste is in huge demand, due to its quick result and affordable price. Rise in population is also helping to contribute toward the growth of the market. Improvements in product efficacy achieved through advancements in technology are enabling premium brands to effectively compete by offering superior product features and therapeutic benefits.
In 2016, Colgate launched a specialized whitening toothpaste which claimed that its regular usage for a week can make teeth a shade whiter. Globally, teeth whitening is the largest toothpaste category, with companies, like Unilever and GlaxoSmithKline (GSK) Consumer Healthcare, investing significantly in it.
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North America is found to hold a major share in the teeth whitening market and is expected to show a similar trend over the forecast period, without significant fluctuations. The United States is anticipated to dominate the teeth whitening market, owing to the growing inclination toward cosmetic dentistry. High adoption of these products is likely to increase in the coming years since the estimation of the American Academy of Cosmetic Dentistry revealed that around 99% of people think that their smile is their most important social asset.
Furthermore, according to the estimates of the Centers for Disease Control and Prevention (CDC), in 2016, in the United States, 84.6% of children aged 2-17 years had a dental visit. With the increasing geriatric population and unhealthy food habits, accompanied by liquor, soda, tobacco, junk food, and caffeine consumption, the prevalence of discoloration of teeth increases, which may positively impact the market growth in the United States.
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The market studied is a fragmented one owing to the presence of various players in the market. Some of the major market players have acquired the maximum market share. Some of the key players dominating the market are Colgate-Palmolive, Unilever, Proctor & Gamble, and GlaxoSmithKline. These players are focusing on the development of innovative products to increase their market shares.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Awareness about Oral Hygiene
4.2.2 Easy Availability of Teeth Whitening OTC Products
4.2.3 Stigma Associated with Discoloration of Teeth
4.3 Market Restraints
4.3.1 Low Awareness in Rural Areas
4.3.2 Side Effects Associated with Teeth Whitening Products
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product
5.1.1 Whitening Toothpaste
5.1.2 Whitening Gels and Strips
5.1.3 White Light Teeth Whitening Device
5.1.4 Other Products
5.2 By Distribution Channel
5.2.1 Offline Sales
5.2.2 Online Sales
5.3.1 North America
220.127.116.11 United States
18.104.22.168 United Kingdom
22.214.171.124 Rest of Europe
126.96.36.199 South Korea
188.8.131.52 Rest of Asia-Pacific
5.3.4 Middle-East and Africa
184.108.40.206 South Africa
220.127.116.11 Rest of Middle-East and Africa
5.3.5 South America
18.104.22.168 Rest of South America
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Brodie & Stone
6.1.2 Church & Dwight Co. Inc.
6.1.3 Colgate-Palmolive Company
6.1.4 Dr. Fresh LLC
6.1.5 GlaxoSmithKline PLC
6.1.6 GLO Science
6.1.7 Henkel AG & Co. KGaA
6.1.8 Johnson & Johnson
6.1.10 Proctor & Gamble
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments