
Study Period | 2020 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Historical Data Period | 2020 - 2023 |
Market Size (2025) | USD 5.11 Billion |
Market Size (2030) | USD 6.43 Billion |
CAGR (2025 - 2030) | 4.70 % |
Netherlands Floriculture Market Analysis
The Netherlands Floriculture Market size is estimated at USD 5.11 billion in 2025, and is expected to reach USD 6.43 billion by 2030, at a CAGR of 4.70% during the forecast period (2025-2030).
The Netherlands maintains a significant position in the global flower industry as a leading producer of cut flowers. Floriculture represents one of the country's most profitable sectors. The Aalsmeer Flower Auction in the Netherlands serves as the global center for flower trading, with peak activity during spring. The Netherlands Board of Tourism & Conventions reports that the country produces 1.7 billion cut flowers annually and controls approximately 60% of the global flower trade, establishing its position as the “Silicon Valley of the Flower Industry.”
The Netherlands utilizes advanced flower production systems, incorporating extensive greenhouses and modern cultivation techniques. The country produces various flowers, including roses, tulips, chrysanthemums, and gerberas, with tulips maintaining particular cultural and economic importance. The International Association of Horticultural Producers (AIPH) reports that commercial flower bulb production covers 28,000 hectares across multiple regions, including the Dune and Bulb Region southwest of Amsterdam, and the provinces of North Holland (Westfrisia), Friesland, Groningen, Drenthe, Zeeland, and Flevoland. Tulips represent 46.4% of the total commercial flower bulb production area and are celebrated during the annual Keukenhof Flower Festival, which attracts millions of visitors.
With its strategic European location, the Netherlands has established itself as the continent's floral market hub. This position is supported by extensive industry expertise and established international trade networks. Dutch growers access comprehensive services, including research and development facilities, and operate within an efficient distribution system. This network provides rapid connections to major production and consumption markets through air and ground transportation. The Netherlands flower market demonstrates strength in production capabilities, product versatility, and international market presence, and is anticipated to expand during the forecast period.
Netherlands Floriculture Market Trends
Rising Exports in Cut Flowers
The Netherlands dominates global cut flower production and serves as a primary exporter to developing nations. The Aalsmeer region functions as a central trading hub. The country's advanced cold-chain logistics system enables delivery of fresh flowers worldwide within 24-48 hours of harvest through efficient cold storage and air freight operations, solidifying its position as a major exporter to Europe, North America, and Asia.
Dutch flower bulb companies maintain direct export operations in several countries, including the UK, France, Chile, and New Zealand, establishing trade flows independent of the Netherlands. Bulb exports to non-EU countries represent 65% of the market share, with the United States as the primary export destination, followed by the United Kingdom and China. Other significant non-EU markets include Japan, Canada, Norway, Mexico, Taiwan, South Korea, Colombia, and Vietnam. Within the EU, major trading partners comprise Germany, France, Italy, Poland, Sweden, and Finland.
According to ITC trade map data, the Netherlands exported 594,102 metric tons of cut flowers in 2023, up from 591,910 metric tons in 2022. The country controls 44% of global floral trade volume, with tulips as the primary export in 2023. Dutch greenhouses produce various cut flowers, including chrysanthemums, roses, and carnations in both small-flowered and standard varieties. The country's tulip production encompasses 800 varieties, while iris cultivation includes 250 varieties. The Netherlands also maintains seed production operations. The increasing global demand for cut flowers continues to expand the Netherlands' export market.

Rose and Tulips are Dominating the Market
In the Netherlands, cut roses range from large and moderate Hybrid Tea roses to petite Sweetheart roses. These roses exhibit various colors, from pure white to deep red and their combinations, with diverse scents and characteristics. Several premium varieties are sold as individual stems across the country. Red Naomi, Red Eagle, Pink Avalanche, and Avalanche Plus are the most common rose varieties cultivated.
Tulips represent the second most cultivated flower in the Netherlands. The country's extended cool springs and moist, well-drained soils provide optimal conditions for tulip cultivation. The tulip season runs from January to April, beginning with National Tulip Day in January. During this event, Dutch tulip growers create a temporary garden featuring 200,000 tulips in front of the royal palace at Dam Square, Amsterdam. In 2023, Statistics Netherlands reported that flower bulb cultivation occupied over 28,000 hectares (61,000 acres), with tulips comprising more than half of this area. The region's cold nights and winters provide essential conditions for tulip growth.
The flower bulb cultivation area increased by 5,000 hectares in 2023, according to Statistics Netherlands. Dutch growers utilize advanced greenhouse technologies for cross-breeding and variety development. The hydroponic cultivation method enables heat and resource conservation, ensuring year-round flower production. This efficiency supports the Netherlands' position as the world's fourth-largest tulip exporter. The market shows potential for continued growth during the forecast period, driven by increasing global demand for tulips and roses, alongside expanding greenhouse-based production.

Netherlands Floriculture Market News
- March 2024: The Netherlands and Vietnam established a collaborative initiative at HortEx Vietnam 2024, focusing on sustainable horticulture and floriculture development. More than 30 Dutch companies participated in this partnership. The collaboration aims to modernize Vietnam's horticultural practices while providing the Netherlands with opportunities to expand its agricultural technology market.
- September 2023: HilverdaFlorist launched 40 new varieties of cut flowers for Gerbera, Alstroemeria, Dianthus, Gypsophila, Helleborus, Limonium, and Scabiosa varieties focusing on breeding, propagation, and development of an extensive range of cut flowers, pot and garden plants.
- May 2022: Royal FloraHolland, a Dutch cooperative, has adopted Blue Yonder technology to enhance its warehouse and digital fulfillment capabilities. As a global leader in flower auctions, Royal FloraHolland is leveraging Blue Yonder's warehouse management solution. This initiative aims to establish a robust floriculture supply chain for both growers and buyers.
Netherlands Floriculture Industry Segmentation
Floriculture is a type of horticulture practice that focuses on cultivating flowering and ornamental plants for gardens and commercial use. The Netherlands Flower Industry is Segmented by Type of Flower into Roses, Tulipa, Chrysanthemums, Gerbera, Freesia, Lily, Orchids, Nursery Stocks, and Other Types of Flowers. The report offers market estimation and forecasts in value (USD) and volume (Metric Tons) for the above-mentioned segments.
Type of Flower | Roses |
Tulipa | |
Chrysanthemums | |
Gerbera | |
Freesia | |
Lily | |
Orchids | |
Nursery Stocks | |
Other Types of Flowers |
Netherlands Floriculture Market Research FAQs
How big is the Netherlands Floriculture Market?
The Netherlands Floriculture Market size is expected to reach USD 5.11 billion in 2025 and grow at a CAGR of 4.70% to reach USD 6.43 billion by 2030.
What is the current Netherlands Floriculture Market size?
In 2025, the Netherlands Floriculture Market size is expected to reach USD 5.11 billion.
What years does this Netherlands Floriculture Market cover, and what was the market size in 2024?
In 2024, the Netherlands Floriculture Market size was estimated at USD 4.87 billion. The report covers the Netherlands Floriculture Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Netherlands Floriculture Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Netherlands Floriculture Industry Report
Statistics for the 2025 Netherlands Floriculture market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Netherlands Floriculture analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.