Netherlands Flower Industry Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Netherlands Flower Industry Report is Segmented by Type of Flower Into Roses, Tulipa, Chrysanthemums, Gerbera, Freesia, Lily, Orchids, Nursery Stocks, and Other Types of Flowers. The Report Offers Market Estimation and Forecasts in Value (USD) and Volume (Metric Tons) for the Above-Mentioned Segments.

Netherlands Flower Industry Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Netherlands Floriculture Market Size

Netherlands Floriculture Market Summary
Study Period 2020 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2020 - 2023
Market Size (2025) USD 5.11 Billion
Market Size (2030) USD 6.43 Billion
CAGR (2025 - 2030) 4.70 %

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Netherlands Floriculture Market Analysis

The Netherlands Floriculture Market size is estimated at USD 5.11 billion in 2025, and is expected to reach USD 6.43 billion by 2030, at a CAGR of 4.70% during the forecast period (2025-2030).

The Netherlands maintains a significant position in the global flower industry as a leading producer of cut flowers. Floriculture represents one of the country's most profitable sectors. The Aalsmeer Flower Auction in the Netherlands serves as the global center for flower trading, with peak activity during spring. The Netherlands Board of Tourism & Conventions reports that the country produces 1.7 billion cut flowers annually and controls approximately 60% of the global flower trade, establishing its position as the “Silicon Valley of the Flower Industry.”

The Netherlands utilizes advanced flower production systems, incorporating extensive greenhouses and modern cultivation techniques. The country produces various flowers, including roses, tulips, chrysanthemums, and gerberas, with tulips maintaining particular cultural and economic importance. The International Association of Horticultural Producers (AIPH) reports that commercial flower bulb production covers 28,000 hectares across multiple regions, including the Dune and Bulb Region southwest of Amsterdam, and the provinces of North Holland (Westfrisia), Friesland, Groningen, Drenthe, Zeeland, and Flevoland. Tulips represent 46.4% of the total commercial flower bulb production area and are celebrated during the annual Keukenhof Flower Festival, which attracts millions of visitors.

With its strategic European location, the Netherlands has established itself as the continent's floral market hub. This position is supported by extensive industry expertise and established international trade networks. Dutch growers access comprehensive services, including research and development facilities, and operate within an efficient distribution system. This network provides rapid connections to major production and consumption markets through air and ground transportation. The Netherlands flower market demonstrates strength in production capabilities, product versatility, and international market presence, and is anticipated to expand during the forecast period.

   

Netherlands Floriculture Market News

  • March 2024: The Netherlands and Vietnam established a collaborative initiative at HortEx Vietnam 2024, focusing on sustainable horticulture and floriculture development. More than 30 Dutch companies participated in this partnership. The collaboration aims to modernize Vietnam's horticultural practices while providing the Netherlands with opportunities to expand its agricultural technology market.
  • September 2023: HilverdaFlorist launched 40 new varieties of cut flowers for Gerbera, Alstroemeria, Dianthus, Gypsophila, Helleborus, Limonium, and Scabiosa varieties focusing on breeding, propagation, and development of an extensive range of cut flowers, pot and garden plants.
  • May 2022: Royal FloraHolland, a Dutch cooperative, has adopted Blue Yonder technology to enhance its warehouse and digital fulfillment capabilities. As a global leader in flower auctions, Royal FloraHolland is leveraging Blue Yonder's warehouse management solution. This initiative aims to establish a robust floriculture supply chain for both growers and buyers.

Netherlands Floriculture Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Exports in Cut Flowers
    • 4.2.2 Increasing Flower Production
    • 4.2.3 Growing Government Support
  • 4.3 Market Restraints
    • 4.3.1 Rising Price Volatility
    • 4.3.2 Increasing Distribution and Processing Cost

5. MARKET SEGMENTATION

  • 5.1 Type of Flower
    • 5.1.1 Roses
    • 5.1.2 Tulipa
    • 5.1.3 Chrysanthemums
    • 5.1.4 Gerbera
    • 5.1.5 Freesia
    • 5.1.6 Lily
    • 5.1.7 Orchids
    • 5.1.8 Nursery Stocks
    • 5.1.9 Other Types of Flowers

6. VALUE CHAIN AND TRADE ANALYSIS

  • 6.1 Value Chain Analysis
  • 6.2 Distribution Channel Analysis
  • 6.3 Trade Analysis
    • 6.3.1 Import Analysis
    • 6.3.2 Export Analysis
  • 6.4 PESTLE Analysis

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Netherlands Floriculture Industry Segmentation

Floriculture is a type of horticulture practice that focuses on cultivating flowering and ornamental plants for gardens and commercial use. The Netherlands Flower Industry is Segmented by Type of Flower into Roses, Tulipa, Chrysanthemums, Gerbera, Freesia, Lily, Orchids, Nursery Stocks, and Other Types of Flowers. The report offers market estimation and forecasts in value (USD) and volume (Metric Tons) for the above-mentioned segments.

Type of Flower Roses
Tulipa
Chrysanthemums
Gerbera
Freesia
Lily
Orchids
Nursery Stocks
Other Types of Flowers
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Netherlands Floriculture Market Research FAQs

How big is the Netherlands Floriculture Market?

The Netherlands Floriculture Market size is expected to reach USD 5.11 billion in 2025 and grow at a CAGR of 4.70% to reach USD 6.43 billion by 2030.

What is the current Netherlands Floriculture Market size?

In 2025, the Netherlands Floriculture Market size is expected to reach USD 5.11 billion.

What years does this Netherlands Floriculture Market cover, and what was the market size in 2024?

In 2024, the Netherlands Floriculture Market size was estimated at USD 4.87 billion. The report covers the Netherlands Floriculture Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Netherlands Floriculture Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Netherlands Floriculture Industry Report

Statistics for the 2025 Netherlands Floriculture market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Netherlands Floriculture analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Netherlands Floriculture Market Report Snapshots