Netherlands Flower Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Netherlands Flower Market is Segmented by Type of Flower (Roses, Tulipa, Chrysanthemums, Gerbera, Freesia, Lily, Orchids, Nursery Stocks, and Other Types of Flowers). The report offers market estimation and forecast in value (USD thousand) and volume(metric ton).

Netherlands Floriculture Market Size

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Netherlands Floriculture Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Market Size (2024) USD 4.89 Billion
Market Size (2029) USD 6.15 Billion
CAGR (2024 - 2029) 4.70 %

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Netherlands Floriculture Market Analysis

The Netherlands Floriculture Market size is estimated at USD 4.89 billion in 2024, and is expected to reach USD 6.15 billion by 2029, growing at a CAGR of 4.70% during the forecast period (2024-2029).

  • The Netherlands is a key producer of cut flowers and imports a considerable volume from underdeveloped countries. Floriculture is one of the most lucrative industries in the Netherlands. Spring is usually the busiest time of year at the Aalsmeer Flower Auction in the Netherlands, the world's blossom trade capital. Aside from being a global leader in cut flowers, the Netherlands is also a major commerce center.
  • The Netherlands is Europe's flower market core due to its logistical position within Europe and established international trade relations within the flower business. It has a century of experience in the floral industry. Growers are supported by various services, including R&D and an efficient distribution infrastructure well connected by air and ground transportation to the most major producing and consuming countries. The vital function of auctions and well-developed infrastructure is the driving factor behind the industries.
  • With the development of e-commerce platforms such as Fleurop, Flowers, and Euroflorist, with the ability to complete direct sales with consumers rather than utilizing an intermediary such as a wholesaler, the sales of cut flowers are expected to have a favorable impact on the Netherlands Floriculture Market. Due to the increased demand from peak days and the adoption of new technologies, cut flower production in the country is increasing, which is anticipated to boost the growth of the floriculture market during the forecast period.

Netherlands Floriculture Market Trends

This section covers the major market trends shaping the Netherlands Floriculture Market according to our research experts:

Netherlands Importance for Trade Hub for Cut Flowers

  • The Netherlands is the largest cut flower producer and a critical exporter to developing countries. Apart from being one of the market leaders for cut flowers, the Netherlands is also the central trade hub, especially in the area of Aalsmeer.
  • The flower market in the Netherlands is a dynamic, fast-growing global industry defined by three major components, growers, wholesalers, and retailers. The Dutch flower auction, i.e., Royal Flora Holland, is Europe's main marketplace for cut flowers. Flowers worldwide find their buyers through this auction and the Dutch network of flower traders. It serves as an essential trade platform for traders from developing countries.
  • The main export markets of floriculture are Germany, followed by the United Kingdom, France, Russian Federation, and Poland. According to the International Trade Center (ITC) trade map, in 2021, the Netherlands exported 680,090 metric tons of cut flowers valued at USD 5.7 billion. Thus, the increased demand for cut flowers globally is driving the export market in the Netherlands
Netherlands Floriculture Market: Value in USD Billion, Export, Cut Flowers, Netherland,2017-2021

Rose and Tulips are Dominating the Market

  • Cut roses in the Netherlands vary in size (big and moderate Hybrid Tea roses and tiny Sweetheart roses), color (white through red and combinations), scent, and other characteristics. Across the country, some magnificent types are sold as solitary flowers. Of several rose varieties grown in the country, Red Naomi, Red Eagle, Pink Avalanche, and Avalanche plus are some of the most common.
  • The demand for roses peaks on important days each year, such as Mother's day and Valentine's day. Several supermarkets and florists run special promotional campaigns such as Mother's day and offer special Valentine's day bouquets to increase their sales volume, which is anticipated to increase during the forecast period.
  • The tulip is the second most prevalent flower. The weather in the country is considered ideal for growing tulips, with its long, cool springs and moist, well-drained soils. Every year, on National Tulip Day in January, Tulip season, extending from January-April, is officially inaugurated when Dutch tulip growers create a massive temporary garden filled with 200,000 tulips in front of the royal palace on Dam Square in Amsterdam.
Netherlands Floriculture Market: Types of Flower, CAGR in %, Netherlands, 2022-2027

Netherlands Floriculture Market News

  • November 2022: To promote the cooperation between China and the Netherlands in the flower industry, the Consulate General of the Kingdom of the Netherlands in Chongqing and the Yunnan Provincial Flower Technology Promotion and Training Center jointly held the China-Netherlands Plant Variety Protection Workshop.
  • May 2022: Royal FloraHolland, a Dutch cooperative, deployed the Blue Yonder technology to transform warehouse and digital fulfillment capabilities. The global flower auction cooperative is implementing Blue Yonder's warehouse management solution to build a floriculture supply chain infrastructure for growers and buyers, increase end-to-end visibility from the greenhouse to the buyer, and transition from an auction-based logistics system to fulfillment and order picking logistics, according to a press release.
  • November 2021: Horizon Flowers NZ, a producer, processor, and exporter of flowers in the Netherlands, acquired a freehold interest in 41.5 hectares adjoining its current bulb processing facility for a USD 1.6 million investment in the Southland tulip business. The investment is likely to increase its exports to North America and Europe and enhance its processing facility's viability by securing the land to supply the bulbs.

Netherlands Floriculture Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

    5. 4.5 PESTLE Analysis


    1. 5.1 Type of Flower

      1. 5.1.1 Roses

      2. 5.1.2 Tulipa

      3. 5.1.3 Chrysanthemums

      4. 5.1.4 Gerbera

      5. 5.1.5 Freesia

      6. 5.1.6 Lily

      7. 5.1.7 Orchids

      8. 5.1.8 Nursery Stocks

      9. 5.1.9 Other Types of Flowers


    1. 6.1 Value Chain Analysis

    2. 6.2 Distribution Channel Analysis

    3. 6.3 Trade Analysis

      1. 6.3.1 Import Analysis

      2. 6.3.2 Export Analysis


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Netherlands Floriculture Industry Segmentation

Floriculture is a type of horticulture practice that focuses on cultivating flowering and ornamental plants for gardens and commercial use.

The report presents an in-depth analysis of the market size and trade analysis of different types of flowers popular in the Netherlands floriculture market and a detailed analysis of flower farming and flower farms in the Netherlands. The Netherlands floriculture market is segmented by type of flower (roses, tulips, chrysanthemums, gerbera, freesia, lily, orchids, nursery stocks, and other types of flowers). 

The report offers market estimation and forecast in value (USD thousand) and volume (metric ton).

Type of Flower
Nursery Stocks
Other Types of Flowers
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Netherlands Floriculture Market Research FAQs

The Netherlands Floriculture Market size is expected to reach USD 4.89 billion in 2024 and grow at a CAGR of 4.70% to reach USD 6.15 billion by 2029.

In 2024, the Netherlands Floriculture Market size is expected to reach USD 4.89 billion.

In 2023, the Netherlands Floriculture Market size was estimated at USD 4.67 billion. The report covers the Netherlands Floriculture Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Netherlands Floriculture Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Netherlands Flower Industry Report

Statistics for the 2024 Netherlands Flower market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Netherlands Flower analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Netherlands Flower Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)