US Cookies Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers US Cookie Market Analysis and is is Segmented by Product Type (Filled Biscuits, Chocolate-coated Biscuits, Cookies, Sandwich Biscuits, Plain Biscuits, and Other Product Types), Category (Conventional and Better for You), and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retailers, and Other Distribution Channels). For each segment, the market sizing and forecast have been done in value terms (USD million).

US Cookie Market Size

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United States Cookies Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 12.48 Billion
Market Size (2029) USD 14.73 Billion
CAGR (2024 - 2029) 3.38 %
Market Concentration Medium

Major Players

United States Cookies Market Major Players

*Disclaimer: Major Players sorted in no particular order


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US Cookie Market Analysis

The United States Cookies Market size is estimated at USD 12.48 billion in 2024, and is expected to reach USD 14.73 billion by 2029, growing at a CAGR of 3.38% during the forecast period (2024-2029).

Cookies are a quick and convenient source of nourishment and energy and have a higher shelf life. The demand for innovative cookie products is consistently rising in developed countries like the United States, the United Kingdom, France, etc. Cookie manufacturers are also focusing on increasing sales by encouraging customers to shop online. Consumers are continuing to look for newer variations of cookie items, allowing retailers to tailor a plan to meet their current demands by offering more relevant products. The increased number of people working from home during the lockdown impacted the growing demand for cookies as people stocked up on staple goods such as cookies and biscuits. Cookies are consumed as a dessert or a reward as a healthy treat after a workout. 

Over the medium term, due to various health and wellness concerns, innovations are transforming market dynamics worldwide. Consumer interest in cookies has grown due to increased product offerings from vendors, including new flavors, safe ingredients, and packaging. Customers are shifting away from products that appear or taste artificial. Thus, businesses are advertising their usage of genuine components on the labels. Manufacturers are aggressively marketing their products in the region to gain an edge over other brands. Companies are heavily investing in advertisements and promotions to attract consumers toward their range of products. The increasing awareness of the transparency of ingredients used in these products is also boosting the consumption of fresh and unprocessed products, like cookies. This market trend is expected to further boost the sales of cookies in the country in the future.

US Cookie Market Trends

This section covers the major market trends shaping the US Cookies Market according to our research experts:

Increasing Demand for Innovative and Creative Cookies

Due to various health and wellness concerns, innovations are transforming market dynamics worldwide. Consumer interest in cookies has grown due to increased product offerings from vendors, including new flavors, safe ingredients, and packaging. Customers are shifting away from products that appear or taste artificial, thus encouraging businesses to advertise their usage of genuine components through transparent marketing. Consumers desire delectable products with unique flavors and combinations, which are being catered to by cookie makers. Leading manufacturers attempt to improve their long-standing, well-known core items, resulting in growth-stimulating and creative cookie offerings. The demand for freshly baked or hand-made cookies has also surged among consumers as they become more aware of the ingredients used in the products, thus influencing the shift toward fresh bakery products. The main reason for the rising consumption of these new and unprocessed products is the increasing awareness of the transparency of ingredients used in these products, thus boosting the US cookies market.

Cookies Market: Sales by leading Player (in USD million), United States, 2021

Increasing Sales in the Supermarket’s Bakery Section

Shopping at hypermarkets/supermarkets is also perceived as beneficial due to the heavy discounts, offers, product bundling, and other consumer-oriented schemes available for the customers. They hold a strong position due to the wide selection of brands and frequent price promotions. These channels are the foremost preference of cookie manufacturers to launch new products and increase their market share, primarily because of their increasing footprints compared to other distribution channels, which mainly grow their presence across the country. Supermarkets/hypermarkets also have an abundance of choices in the biscuit category.

As a result, there is fierce competition to differentiate various brands of biscuits on supermarket shelves, pushing biscuit manufacturers to reposition their products as premium items in-store, catering to special consumer needs, such as sugar-free, high fiber, gluten-free, flavor, packaging, or targeting specific age group consumers. Such a wide supply of biscuits has resulted in an increasing share of supermarkets/hypermarkets. The growing market share of the hypermarket segment can also be attributed to the consumers' practice of purchasing products in bulk and family packs. Consumers prefer one-stop shopping to buy everyday household goods, including snacks, thus boosting the revenue generation of hypermarkets and supermarkets.

Cookies Market: Retail sales of bakery products (in billion USD), United States, 2018-2021

US Cookie Industry Overview

Mondelez International, The Campbell Soup Company, Groupo Bimbo, and General Mills are some of the leading players in the country. The companies are increasing their product lines and expanding their presence in the country. They are also increasing their investments in R&D and marketing and are expanding their distribution channels to maintain their positions in the market. They are also adopting competitive strategies by investing more in product development to introduce cookies and innovative flavors that could cater to a larger audience. These players focus on social media platforms and online distribution channels for online marketing and branding of their products (especially cookies) to attract more customers.

US Cookie Market Leaders

  1. General Mills Inc.

  2. Mondelēz International

  3. Ferrero Group

  4. Mckee Foods Corporation

  5. The Campbell Soup Company

*Disclaimer: Major Players sorted in no particular order

United States Cookies Market Concentration
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US Cookie Market News

  • JUL 2022: The Greater Goods Snacking Company, a snack brand focusing on better-for-you snacks, launched three different product lines in the United States, i.e., crackers, cookies, and biscotti.
  • JUN 2022: There has been a new bake-in-store cookie range launched by Rich's and Nestlé. As part of Rich's collaboration with Nestlé, Rich's sweet baked goods brand launched three new coffee-shop-quality cookies.
  • JUN 2022: Crumbl Cookies opened a new store in Oaks, Pennsylvania, to serve customers desiring cookies.

US Cookie Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Defination

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Filled Biscuits

      2. 5.1.2 Chocolate-coated Biscuits

      3. 5.1.3 Cookies

      4. 5.1.4 Sandwich Biscuits

      5. 5.1.5 Plain Biscuits

      6. 5.1.6 Other Types

    2. 5.2 Category

      1. 5.2.1 Conventional

      2. 5.2.2 Better for You

        1. Low Calorie

        2. Cholesterol-free

        3. Gluten-free

        4. Organic

        5. Other Categories

    3. 5.3 Distribution Channel

      1. 5.3.1 Hypermarkets/Supermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Specialist Retailers

      4. 5.3.4 Online Retailers

      5. 5.3.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mondelez International Inc.

      2. 6.3.2 Ferrero Group

      3. 6.3.3 Campbell Soup Company

      4. 6.3.4 Girl Scouts of the USA

      5. 6.3.5 Mckee Foods Corporation

      6. 6.3.6 Grupo Bimbo

      7. 6.3.7 General Mills Inc.

      8. 6.3.8 PepsiCo Inc.

      9. 6.3.9 Meiji Holdings Co. Ltd

      10. 6.3.10 Hostess Brands LLC

    4. *List Not Exhaustive

**Subject to Availability
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US Cookie Industry Segmentation

A cookie could be a sweet biscuit with a reasonably soft, chewy texture and typically containing pieces of chocolate or fruit. The US cookies market is segmented by product type into filled biscuits, chocolate-coated biscuits, cookies, sandwich biscuits, plain biscuits, and other product types. Other cookies include traditional cookies, seasonal cookies, etc. By category, the market is segmented into conventional and better-for-you categories. The better-for-you category is sub-segmented into low-calorie, cholesterol-free, gluten-free, organic, and other categories. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retailers, and other distribution channels. For each segment, the market sizing and forecast have been done on the basis of value (in USD million).

Filled Biscuits
Chocolate-coated Biscuits
Sandwich Biscuits
Plain Biscuits
Other Types
Better for You
Low Calorie
Other Categories
Distribution Channel
Convenience Stores
Specialist Retailers
Online Retailers
Other Distribution Channels
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US Cookie Market Research FAQs

The United States Cookies Market size is expected to reach USD 12.48 billion in 2024 and grow at a CAGR of 3.38% to reach USD 14.73 billion by 2029.

In 2024, the United States Cookies Market size is expected to reach USD 12.48 billion.

General Mills Inc., Mondelēz International, Ferrero Group, Mckee Foods Corporation and The Campbell Soup Company are the major companies operating in the United States Cookies Market.

In 2023, the United States Cookies Market size was estimated at USD 12.07 billion. The report covers the United States Cookies Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the United States Cookies Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

US Cookie Industry Report

Statistics for the 2024 US Cookie market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. US Cookie analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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US Cookies Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)