US Cookies Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

The Report Covers US Cookie Market Analysis and is is Segmented by Product Type (Filled Biscuits, Chocolate-coated Biscuits, Cookies, Sandwich Biscuits, Plain Biscuits, and Other Product Types), Category (Conventional and Better for You), and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retailers, and Other Distribution Channels). For each segment, the market sizing and forecast have been done in value terms (USD million).

US Cookies Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

US Cookie Market Size

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United States Cookies Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 12.90 Billion
Market Size (2030) USD 15.23 Billion
CAGR (2025 - 2030) 3.38 %
Market Concentration Medium

Major Players

United States Cookies Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of United States Cookies Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

US Cookie Market Analysis

The United States Cookies Market size is estimated at USD 12.90 billion in 2025, and is expected to reach USD 15.23 billion by 2030, at a CAGR of 3.38% during the forecast period (2025-2030).

The United States cookies market is experiencing a significant transformation driven by evolving consumer preferences and digital retail innovations. Manufacturers are increasingly focusing on transparency in ingredients and clean-label products, responding to consumers' growing scrutiny of product compositions. Companies are reformulating their products to eliminate artificial preservatives, high fructose corn syrup, and synthetic additives, while incorporating natural sweeteners and whole-grain ingredients. This shift is particularly evident in the premium cookies and artisanal cookies segments, where brands are emphasizing the use of high-quality, traceable ingredients to differentiate their offerings.


Digital transformation is reshaping the cookies retail landscape, with manufacturers doubling down on their online presence and omnichannel distribution strategies. Major cookie manufacturers are investing heavily in digital marketing initiatives, with industry leaders allocating up to 60% of their marketing budgets to digital channels. This digital shift has been accompanied by innovative packaging solutions and direct-to-consumer (D2C) platforms, enabling brands to gather valuable consumer insights and personalize their offerings. Companies are also leveraging social media platforms and e-commerce partnerships to enhance brand visibility and consumer engagement.


The market is witnessing a surge in health-conscious consumption patterns, with consumers seeking balanced indulgence options. Manufacturers are responding by introducing portion-controlled packaging, bite-sized versions, and better-for-you variants. The industry has seen a notable increase in the launch of healthy cookies incorporating ingredients like whole grains, proteins, and fibers. Recent product innovations include cookies fortified with vitamins, minerals, and plant-based proteins, catering to the growing demand for nutritious snacking options.


Product innovation and flavor experimentation continue to drive market dynamics, with manufacturers introducing unique combinations and limited-edition variants to maintain consumer interest. Companies are investing in research and development to create novel texture profiles and innovative ingredient combinations. The market has seen an increase in premium and artisanal cookies offerings, with brands focusing on unique flavor profiles and authentic recipes. This trend is particularly evident in the specialty cookie segment, where manufacturers are experimenting with global flavors, seasonal ingredients, and exotic combinations to create distinctive product offerings that command premium pricing.

Segment Analysis: Product Type

Sandwich Biscuits Segment in US Cookies Market

The sandwich biscuits segment dominates the United States cookies market, holding approximately 29% market share in 2024. This segment's leadership position is driven by rising consumption among the working-class US population and the availability of diverse flavors such as chocolate, buttercream, and peanut butter. Major manufacturers are rapidly creating new sandwich cookie product lines that cater to evolving consumer tastes and preferences. The segment's growth is further supported by regulations ensuring organic labeling in the food industry, prompting manufacturers to improve their label standards. Additionally, the segment benefits from continuous product innovation, with companies like Nature Valley offering sandwich biscuits with various cream cookie fillings, including coconut butter, cocoa almond butter, and peanut butter.

Market Analysis of United States Cookies Market: Chart for Product Type

Sandwich Biscuits as the Fastest Growing Segment in US Cookies Market

The sandwich biscuits segment is projected to maintain its growth momentum with an approximate growth rate of 4% during 2024-2029, making it the fastest-growing segment in the market. This accelerated growth is attributed to manufacturers' focus on product innovation and expanding their product portfolios with healthier alternatives. Companies are increasingly incorporating natural ingredients and developing organic variants to meet the growing consumer demand for healthier options. The segment's growth is also driven by the rising trend of premium and indulgent sandwich biscuits, with manufacturers introducing unique flavor combinations and premium ingredients to attract consumers looking for sophisticated cookie snacks options.

Remaining Segments in Product Type

The other segments in the US cookies market include cookies, plain biscuits, chocolate-coated biscuits, filled biscuits, and other product types, each serving distinct consumer preferences and needs. The cookies segment maintains a strong market presence through continuous innovation in flavors and formats. Plain biscuits cater to traditional consumers and those seeking simple, wholesome options. Chocolate-coated biscuits serve the premium and indulgent segment of the market, while filled biscuits target consumers looking for variety in texture and taste. The other product types category includes specialized varieties that cater to niche market segments and emerging consumer preferences.

Segment Analysis: Category

Conventional Segment in US Cookies Market

The conventional cookies segment continues to dominate the United States cookies market, holding approximately 91% market share in 2024. This substantial market presence is attributed to the segment's wide variety of traditional cookie offerings that cater to diverse consumer preferences and occasions. The segment's strength lies in its established brands, competitive pricing, and extensive distribution networks across various retail channels, including supermarkets, convenience stores, and online platforms. Major manufacturers are continuously innovating within this segment by introducing new flavors, textures, and packaging formats to maintain consumer interest and market leadership. The conventional segment's robust performance is further supported by impulse purchases, brand loyalty, and the enduring popularity of classic cookie varieties among American consumers.

Better-for-You Segment in US Cookies Market

The better-for-you cookies segment is experiencing the fastest growth in the United States cookies market, with a projected growth rate of approximately 4% during 2024-2029. This accelerated growth is driven by increasing consumer awareness of health and wellness, with more Americans seeking healthier alternatives in their snacking choices. The segment encompasses various health-oriented options, including low-calorie, low-cholesterol, gluten-free, and organic cookies. Manufacturers are responding to this trend by expanding their better-for-you product portfolios, incorporating functional ingredients, reducing sugar content, and using clean-label ingredients. The growth is further supported by innovative marketing strategies highlighting nutritional benefits, premium positioning, and increasing shelf space allocation in retail outlets. Rising health consciousness, the growing prevalence of dietary restrictions, and increasing disposable income are expected to continue driving this segment's expansion in the forecast period.

Segment Analysis: Distribution Channel

Supermarket/Hypermarket Segment in US Cookies Market

The supermarket/hypermarket channel continues to dominate the United States cookies market, commanding approximately 55% of the total market share in 2024. This channel's strong leadership position can be attributed to several key factors, including the extensive retail space that allows for a wide variety of product offerings, frequent price promotions, and the convenience of one-stop shopping for consumers. Supermarkets and hypermarkets provide manufacturers with prime shelf space and opportunities for product visibility, making them crucial for new product launches and market expansion. These retail formats also offer significant advantages through heavy discounts, product bundling, and various consumer-oriented schemes, which help drive sales volumes. The segment's strength is further reinforced by consumers' preference for purchasing products in bulk and family packs, as well as the ability to physically examine products before purchase.

Online Retail Stores Segment in US Cookies Market

The online retail stores segment is experiencing remarkable growth in the United States cookies market, projected to expand at approximately 12% during the forecast period 2024-2029. This exceptional growth rate is driven by the increasing consumer preference for convenient shopping options and the expanding e-commerce infrastructure. The segment's growth is further accelerated by the rising adoption of digital payment solutions, improved delivery services, and the availability of exclusive online discounts and promotions. Online retailers are also enhancing their product offerings through personalized recommendations, subscription services, and loyalty programs, which are attracting more consumers to this channel. The convenience of doorstep delivery, wide product selection, and the ability to compare prices and read reviews are additional factors contributing to the segment's rapid expansion.

Remaining Segments in Distribution Channel

The convenience stores, specialty stores, and other distribution channels each play unique roles in the US cookies market. Convenience stores serve as crucial points for impulse purchases and on-the-go consumption, offering strategic locations and friendly services to consumers. Specialty stores, including local bakeries, cafes, and kiosks, cater to premium and artisanal cookie offerings, attracting consumers seeking unique and high-quality products. Other distribution channels, comprising discounters, mixed retailers, departmental stores, and vending machines, provide additional accessibility and variety to consumers. These channels collectively contribute to the market's diversity and help manufacturers reach different consumer segments through varied pricing strategies and product positioning.

US Cookie Industry Overview

Top Companies in United States Cookies Market

The United States cookies market is led by major players like Mondelez International, General Mills, McKee Foods Corporation, Campbell Soup Company, and Ferrero Group, alongside other significant players including Meiji Holdings, PepsiCo, Girl Scouts Cookies USA, and Hostess Brands. These companies are actively pursuing product innovation through the introduction of healthier variants, clean-label products, and novel flavors to meet evolving consumer preferences. Operational agility is demonstrated through enhanced distribution networks, particularly in expanding online retail presence and establishing partnerships with e-commerce platforms. Strategic moves in the market include significant investments in research and development, marketing initiatives, and the adoption of omnichannel distribution strategies. Companies are expanding their market presence through acquisitions of smaller, specialized cookie product manufacturers and establishing partnerships to strengthen their position in specific market segments like organic, gluten-free, and premium cookies.

Fragmented Market with High Growth Potential

The United States cookies market exhibits a fragmented structure characterized by the presence of both multinational conglomerates and regional specialists. Global players leverage their extensive distribution networks, brand recognition, and research capabilities to maintain market leadership, while local players compete through specialized product offerings and regional market knowledge. The market demonstrates moderate consolidation, with larger companies actively acquiring smaller, innovative brands to expand their product portfolios and capture emerging market segments.


The market's competitive dynamics are shaped by continuous merger and acquisition activities, as demonstrated by significant transactions like Grupo Bimbo's acquisition of Emmy's Organics and Mondelez's purchase of Hu and Give & Go. These strategic moves reflect the industry's trend toward consolidation while maintaining diversity through specialized product offerings. Companies are increasingly focusing on acquiring brands that complement their existing portfolios and provide access to growing market segments such as health-conscious consumers and specialty cookie product categories.

Innovation and Adaptability Drive Market Success

Success in the United States cookies market increasingly depends on companies' ability to innovate while maintaining operational efficiency. Incumbent players must focus on continuous product development, particularly in health-conscious and premium segments, while optimizing their distribution networks and leveraging digital channels. Companies need to maintain strong relationships with retailers while expanding their direct-to-consumer capabilities through e-commerce platforms and innovative marketing strategies. Brand building and consumer engagement through social media and digital platforms have become crucial for maintaining market share.


For contenders aiming to gain ground, differentiation through unique product offerings, sustainable practices, and targeted marketing approaches is essential. The market presents opportunities for growth through specialization in emerging segments like organic, gluten-free, and functional cookies. Companies must navigate potential regulatory changes regarding ingredient labeling and health claims while addressing the growing consumer demand for transparency in sourcing and production processes. Success also requires building resilient supply chains and maintaining price competitiveness while delivering premium quality packaged cookies that meet evolving consumer preferences.

US Cookie Market Leaders

  1. General Mills Inc.

  2. Mondelēz International

  3. Ferrero Group

  4. Mckee Foods Corporation

  5. The Campbell Soup Company

  6. *Disclaimer: Major Players sorted in no particular order
United States Cookies Market Concentration
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US Cookie Market News

  • JUL 2022: The Greater Goods Snacking Company, a snack brand focusing on better-for-you snacks, launched three different product lines in the United States, i.e., crackers, cookies, and biscotti.
  • JUN 2022: There has been a new bake-in-store cookie range launched by Rich's and Nestlé. As part of Rich's collaboration with Nestlé, Rich's sweet baked goods brand launched three new coffee-shop-quality cookies.
  • JUN 2022: Crumbl Cookies opened a new store in Oaks, Pennsylvania, to serve customers desiring cookies.

US Cookie Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Defination
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Filled Biscuits
    • 5.1.2 Chocolate-coated Biscuits
    • 5.1.3 Cookies
    • 5.1.4 Sandwich Biscuits
    • 5.1.5 Plain Biscuits
    • 5.1.6 Other Types
  • 5.2 Category
    • 5.2.1 Conventional
    • 5.2.2 Better for You
    • 5.2.2.1 Low Calorie
    • 5.2.2.2 Cholesterol-free
    • 5.2.2.3 Gluten-free
    • 5.2.2.4 Organic
    • 5.2.2.5 Other Categories
  • 5.3 Distribution Channel
    • 5.3.1 Hypermarkets/Supermarkets
    • 5.3.2 Convenience Stores
    • 5.3.3 Specialist Retailers
    • 5.3.4 Online Retailers
    • 5.3.5 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Mondelez International Inc.
    • 6.3.2 Ferrero Group
    • 6.3.3 Campbell Soup Company
    • 6.3.4 Girl Scouts of the USA
    • 6.3.5 Mckee Foods Corporation
    • 6.3.6 Grupo Bimbo
    • 6.3.7 General Mills Inc.
    • 6.3.8 PepsiCo Inc.
    • 6.3.9 Meiji Holdings Co. Ltd
    • 6.3.10 Hostess Brands LLC
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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US Cookie Industry Segmentation

A cookie could be a sweet biscuit with a reasonably soft, chewy texture and typically containing pieces of chocolate or fruit. The US cookies market is segmented by product type into filled biscuits, chocolate-coated biscuits, cookies, sandwich biscuits, plain biscuits, and other product types. Other cookies include traditional cookies, seasonal cookies, etc. By category, the market is segmented into conventional and better-for-you categories. The better-for-you category is sub-segmented into low-calorie, cholesterol-free, gluten-free, organic, and other categories. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retailers, and other distribution channels. For each segment, the market sizing and forecast have been done on the basis of value (in USD million).

Type Filled Biscuits
Chocolate-coated Biscuits
Cookies
Sandwich Biscuits
Plain Biscuits
Other Types
Category Conventional
Better for You Low Calorie
Cholesterol-free
Gluten-free
Organic
Other Categories
Distribution Channel Hypermarkets/Supermarkets
Convenience Stores
Specialist Retailers
Online Retailers
Other Distribution Channels
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US Cookie Market Research FAQs

How big is the United States Cookies Market?

The United States Cookies Market size is expected to reach USD 12.90 billion in 2025 and grow at a CAGR of 3.38% to reach USD 15.23 billion by 2030.

What is the current United States Cookies Market size?

In 2025, the United States Cookies Market size is expected to reach USD 12.90 billion.

Who are the key players in United States Cookies Market?

General Mills Inc., Mondelēz International, Ferrero Group, Mckee Foods Corporation and The Campbell Soup Company are the major companies operating in the United States Cookies Market.

What years does this United States Cookies Market cover, and what was the market size in 2024?

In 2024, the United States Cookies Market size was estimated at USD 12.46 billion. The report covers the United States Cookies Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United States Cookies Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

United States Cookies Market Research

Mordor Intelligence provides a comprehensive analysis of the cookies and biscuits industry. It offers detailed insights into America's growing cookie products sector. Our extensive research covers everything from traditional chocolate chip cookies and sugar cookies to emerging categories like healthy cookies and organic cookies. The report, available as an easy-to-download PDF, provides an in-depth analysis of packaged cookies, wafer cookies, and premium cookies. It also examines the rising demand for artisanal cookies and gourmet cookies.

Stakeholders across the industry benefit from our detailed examination of various segments, including bakery cookies, sandwich cookies, and cream cookies. The report analyzes consumer preferences for sweet biscuits and cookie snacks. It also explores growth opportunities in specialty cookies and functional cookies categories. Our research particularly emphasizes emerging trends in confectionery cookies, providing valuable insights for manufacturers, retailers, and investors. These insights help in understanding market dynamics across traditional, packaged cookies, and premium segments.

US Cookie Market Report Snapshots