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United States Cookies Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

United States Cookies Market Segmented by Product Type (Filled Biscuits, Chocolate-Coated Biscuits, Cookies, Sandwich Biscuits, Plain Biscuits, and Others), By Category (Conventional and Better for You), and By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialist Retailers, Online Retailers, and Others). For each segment, the market sizing and forecasting have been done in value terms of USD million.

Market Snapshot

 United States cookies market
Study Period: 2016 -2027
Base Year: 2021
CAGR: 3.38 %

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Market Overview

The United States cookies market was valued at USD 11,677.1 million in 2021, and it is projected to register a CAGR of 3.38% during the forecast period (2022-2027).

The COVID-19 pandemic created chances for several private cookies industry players to enter the market to meet the increased demand. Because cookies are a quick and convenient source of nourishment and energy, demand for innovative cookies products is consistently high in a developed country like the United States. Furthermore, cookie manufacturers focus on increasing sales by encouraging customers to shop online. Consumers are continuing to look for newer variations of cookie items, which allows retailers to tailor a plan to meet their current demands by showing products that are more relevant to them.

The increased number of people working from home during the lockdown is one factor impacting the growing demand for cookies as people stock up on staple goods such as cookies and biscuits as they were incorporating cookies into different parts of the day such as from dessert to a reward to a healthy treat after the workout and for various occasions.

Over the medium term, due to various health and wellness concerns, innovations are transforming market dynamics worldwide. Consumer interest in cookies has grown due to increased product offers from vendors, including new flavors, safe ingredients, and packaging. Customers are increasingly rejecting items that appear or taste artificial so that businesses can advertise their usage of genuine components. Manufacturers are aggressively marketing their products in the region to gain an edge over other brands. Companies are even heavily investing in advertisements and promotion to appeal to the consumers towards their range of products. The main reason for the rise in consumption of these fresh and unprocessed products is the increasing awareness of the transparency of ingredients used in these products. This market trend is expected to boost product sales in the country.

Scope of the Report

A cookie could be a sweet biscuit with a reasonably soft, chewy texture and typically containing pieces of chocolate or fruit. United States cookies market is segmented by product type as filled biscuits, chocolate-coated biscuits, cookies, sandwich biscuits, plain biscuits, and others. Other cookies include traditional cookies, seasonal cookies, etc. By category, the market is segmented into conventional and better-for-you categories. Further, the better for you category is sub-segmented into a low calorie, cholesterol-free, gluten-free, organic, and other categories. By distribution channel, the market is segmented into supermarket/hypermarket, convenience stores, specialist retailers, online retailers, and others. For each segment, the market sizing and forecasting have been done in value terms of USD million.

By Type
Filled Biscuits
Chocolate Coated Biscuits
Cookies
Sandwich Biscuits
Plain Biscuits
Other Types
By Category
Conventional
Better for You
Low Calorie
Cholesterol-free
Gluten-free
Organic
Other Categories
By Distribution Channel
Hypermarkets/Supermarkets
Convenience Stores
Specialist Retailers
Online Retailers
Other Distribution Channels

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Key Market Trends

Increasing Demand for Innovative and Creative Cookies

Due to various health and wellness concerns, innovations are transforming market dynamics worldwide. Consumer interest in cookies has grown due to increased product offers from vendors, including new flavors, safe ingredients, and packaging. Customers are increasingly rejecting items that appear or taste artificial so that businesses can advertise their usage of genuine components. Consumers desire delectable products with unique flavors and combinations, and cookie makers seem to have understood the concept and executed it flawlessly. Leading manufacturers attempt to improve their long-standing, well-known core items, resulting in growth-stimulating and creative cookie offerings.

The demand for freshly hand-made cookies has also surged among consumers as the consumers are more aware of the ingredients used in the products, which also influences the shift toward fresh bakery products. The main reason for the rise in consumption of these new and unprocessed products is the increasing awareness of the transparency of ingredients used in these products is boosting the market in the country.

cookies market size

Increasing Sales in the Supermarket’s Bakery Section During COVID-19, United States, 2020

Shopping at hypermarkets/supermarkets is also perceived as beneficial due to the heavy discounts, offers, product bundling, and other consumer-oriented schemes available for the customers. They hold a strong position due to the wide selection of brands and frequent price promotions. These channels are the foremost preference of the cookie manufacturers to launch new products and increase their market share. This is primarily because of their increasing footprints compared to another distribution channel, which mainly grows their presence across the country.

Supermarkets/hypermarkets have an abundance of choices in the biscuit category. As a result, there is fierce competition to differentiate various brands of biscuits on the supermarket shelf. This pushes manufacturers of biscuits to reposition their products as premium items in-store, catering to special consumer needs, such as sugar-free, high fiber, gluten-free, flavor, packaging, or targeting specific age group consumers. Such a wide supply of biscuits has resulted from the increasing share of supermarkets/hypermarkets.

The growing market share of the hypermarket segment can also be attributed to the consumers’ practice of purchasing products in bulk and family packs. Consumers prefer one-stop shopping to buy everyday household goods, including snacks, pushing the revenue generation in the hypermarkets and supermarkets.

cookie industry

Competitive Landscape

Mondelez International, The Campbell Soup Company, Groupo Bimbo, and General Mills are some of the leading players in the country. The companies are increasing their product line and expanding their presence in the country. Companies are increasing their investments in research and development (R&D) and marketing and are expanding their distribution channels to maintain their position in the market. Furthermore, they are adopting competitive strategies by investing more in product development to introduce cookies and innovative flavors that could cater to a larger audience. Additionally, these players focus on social media platforms and online distribution channels for their online marketing and branding of their products (cookies) to attract more customers.

Recent Developments

In January 2022- Girl Scouts of the USA organization collaborated with DoorDash, an on-demand delivery platform, to offer its product through digital and offline channels.

In August 2021-Grupo Bimbo, through its baked goods brand Entenmann's, joined with Obvi to produce the Super Collagen Protein Powder Chocolate Chip Cookie in the United States market. The new product was launched through the company's online portal at MyObvi.com, priced at USD 44.99 for 384 grams pack.

In January 2021- Mondelez International Inc acquired Hu, a well-being snacking company in the United States, and increased its product portfolio in the biscuits segment.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Defination

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Filled Biscuits

      2. 5.1.2 Chocolate Coated Biscuits

      3. 5.1.3 Cookies

      4. 5.1.4 Sandwich Biscuits

      5. 5.1.5 Plain Biscuits

      6. 5.1.6 Other Types

    2. 5.2 By Category

      1. 5.2.1 Conventional

      2. 5.2.2 Better for You

        1. 5.2.2.1 Low Calorie

        2. 5.2.2.2 Cholesterol-free

        3. 5.2.2.3 Gluten-free

        4. 5.2.2.4 Organic

        5. 5.2.2.5 Other Categories

    3. 5.3 By Distribution Channel

      1. 5.3.1 Hypermarkets/Supermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Specialist Retailers

      4. 5.3.4 Online Retailers

      5. 5.3.5 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mondelez International Inc.

      2. 6.3.2 Ferrero Group

      3. 6.3.3 Campbell Soup Company

      4. 6.3.4 Girl Scouts of the USA

      5. 6.3.5 Mckee Foods Corporation

      6. 6.3.6 Grupo Bimbo

      7. 6.3.7 General Mills Inc.

      8. 6.3.8 PepsiCo Inc.

      9. 6.3.9 Meiji Holdings Co. Ltd

      10. 6.3.10 Hostess Brands LLC

    4. *List Not Exhaustive
  7. 7. MARKET OPPURTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The United States Cookies Market market is studied from 2016 - 2027.

The United States Cookies Market is growing at a CAGR of 3.38% over the next 5 years.

General Mills Inc., Mondelēz International, Ferrero Group, Mckee Foods Corporation, The Campbell Soup Company are the major companies operating in United States Cookies Market.

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