Chewing Gum Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Chewing Gum Market is segmented by Product Type (Sugared Chewing Gums and Sugar-free Chewing Gums), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Speciality Stores, Online Retail, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Market Snapshot

Chewing Gum Market Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 4.39 %

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Market Overview

The chewing gum market is projected to grow at a rate of 4.39% during the forecast period (2021 - 2026).

Nicotine gums, an important part of the chewing gum market, witnessed an upsurging demand among global consumers during the COVID-19 pandemic. This was due to consumers' rising awareness regarding the severity of COVID-19 disease, which is higher among smokers. Smoking impairs lung function, making it harder for the body to fight off coronaviruses and other diseases. As a result, it insisted global consumers quit smoking, thus driving the demand for nicotine gums.

Sugared chewing gum sales are in decline owing to consumers' preference toward sugar-free confectionery. However, sugar-free chewing gum is still a nascent category in the majority of the countries. Nonetheless, it is also growing at a much faster rate. Rising concern regarding tooth decay due to sugar content has forced manufacturers to launch a sugar-free range of products.

Rising concerns regarding the negative health effects of gums due to harmful ingredients, such as plastic and artificial preservatives, are expected to restrict the market’s growth. However, product innovations, such as introducing new product flavors or incorporating natural ingredients, are expected to aid the market’s growth during the forecast period. Companies, such as Peppersmith, offer 100% xylitol mints and chewing gums, primarily made from plant-based ingredients, to keep teeth healthy.

The global market is dominated by North America, followed by Europe, and Asia-Pacific remains the fastest-growing region especially due to the high inclination toward sugar-free chewing gums.

Scope of the Report

Gums are cohesive substances made with ingredients, such as latex sap. It is combined with flavorings and sweeteners, which are designed to be chewed without being swallowed. The global chewing gum market is segmented by type, distribution channel, and geography. By product type, the market is segmented as sugar-free and sugared chewing gums. By distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, specialty stores, online retail, and other distribution channels. Furthermore, the report also provides an analysis of the emerging and established trends in North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Sugared Chewing Gums
Sugar-free Chewing Gums
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Speciality Stores
Online Retail
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

Growing Demand for Functional Chewing and Nicotine Gum

Chewing gum is a recreational food chewed purely out of the instinctual desire to masticate. As consumers become more health-conscious, they are looking for functional benefits from the gum. Some chewing gums in the market are marketing the product with the functional benefits of keeping the teeth clean. Also, there are chewing gums that are used by consumers who want to quit smoking called nicotine gum. Teeth whitening chewing gum leads the functional gum with more than 50% share, followed by nicotine gum. Governments across the world are adopting comprehensive approaches to limit tobacco consumption, including a ban on tobacco advertising, restrictions on smoking in public places, sustained increases in tobacco taxation, and bold health warnings on tobacco products. Consequently, the rising government support to reduce smoking is insisting the global consumers adopt nicotine gums to reduce cravings, difficulty concentrating, frustration, restlessness, and anxiety caused during the process of quitting smoking. Although a niche market right now, chewing gum with functional benefits of weight loss is gaining traction among developed countries.

Chewing Gum Market Key Trends

North America is the Prominent Consumer of the Chewing Market

The North American market accounted for the largest share of the global chewing gum market, fueled by the changing preferences of consumers. In the region, consumers are shifting from sugared gums to sugar-free gums due to the rising concerns of sugar intake and its harmful effects. The companies supplying sugar-free chewing gums to the consumers in the United States are Mondelēz International Inc. and Mars Incorporated, among others. Some of the popular flavors in chewing gums opted by the locals are mint, spearmint, peppermint, berry, citrus, wintergreen, mixed fruit, cinnamon, and watermelon gum. The prominent players, such as Mars Incorporated, are experimenting with illuminated gum racks. Mondelēz International launched various varieties that are fortified with ingredients, like vitamin C and ginseng, to attract the region's teenagers, predominantly the United States. The chewing gum consumption pattern changed significantly in the United States, owing to factors like tooth decay and artificial ingredients in gum.

Chewing Gum Market Size By Region

Competitive Landscape

The chewing gum market is highly competitive, with players including Mondelez International, Mars, Perfetti Van melle, Lotte Confectionery, and Grupo Arcor. The key players are innovating their products on the basis of new ingredients. They are also introducing a wide variety of products in developing countries. For instance, in August 2016, Wrigley India, a subsidiary of Mars Inc., launched Doublemint, which is a sugar-free mint available in two flavors: peppermint and spearmint. The product has performed very well after its launch, with increased demand for on-the-go mouth freshness products.

Recent Developments

  • In June 2019, Mars Incorporated introduced its popular gum brand Juicy Fruit to India. The product is locally designed and is priced, keeping Indian consumers in mind to promote its sales in the local market widely.
  • In April 2018, Mondelez International announced a new investment in its Global Technical Center in Wroclaw, Poland. Only 1.5 years after the center's opening, the company invested another USD 5 billion, in addition to the initial USD 17 billion investment, to expand the research and development activities beyond chocolate and bakery and serve gum and candy innovation.
  • In April 2018, Hershey's introduced its first edible glitter-sprinkled gum in the United States market under its Ice Breakers brand, aiming to adapt to the ongoing sparkle trend in the food industry.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Sugared Chewing Gums

      2. 5.1.2 Sugar-free Chewing Gums

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Speciality Stores

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Incorporated

      2. 6.3.2 Mondelez International Inc.

      3. 6.3.3 Perfetti Van Melle Group BV

      4. 6.3.4 Lotte Co. Ltd

      5. 6.3.5 Grupo Arcor

      6. 6.3.6 The Hershey Company

      7. 6.3.7 GlaxoSmithKline PLC

      8. 6.3.8 British American Tobacco​

      9. 6.3.9 Orion Confectionery Co. Ltd

      10. 6.3.10 Glenmark Pharmaceuticals

    4. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Chewing Gum Market market is studied from 2016 - 2026.

The Chewing Gum Market is growing at a CAGR of 4.39% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Perfetti Van melle, Grupo Arcor, Mars, Incorporated, Lotte Confectionery, Mondelez International are the major companies operating in Chewing Gum Market.

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