Chewing Gum Market Growth, Trends, and Forecast (2020 - 2025)

Global Chewing Gum Market is segmented by Product Type as Sugared Chewing Gums and Sugar-free Chewing gums by Distribution as Supermarkets and Hypermarkets, Convenience Stores, Speciality stores, Online retail, Others and by Geography

Market Snapshot

gum market

Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

South America

Largest Market:

North America

Major Players:

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Market Overview

Global Chewing Gum Market is forecasted to reach USD 22.27 billion by 2024 growing at a rate of 4.3% during the forecast period (2019 - 2024).

  • Function chewing gum which helps consumers with teeth problems is driving sales.
  • Sugared chewing gum sales are in decline owing to consumers preference towards sugar-free confectionery.
  • The global market is dominated by North America followed by Europe and Asia-Pacific remain the fastest-growing region especially due to high inclination towards sugar-free chewing gums.

 

Scope of the Report

Global Chewing Gum Market is segmented by Distribution as Supermarkets and Hypermarkets, Convenience Stores, Speciality stores, Online retail, Others and by Geography. By product type the market is segmented as Sugar-free and Sugared chewing gums.

Chewing Gum
Sugared Chewing Gum
Sugar-free Chewing Gum
Distribution
Supermarkets and Hypermarkets
Convenience Stores
Specalist Retailers
Online Retail
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Spain
Italy
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East
United Arab of Emirates
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Growing Demand for Functional Chewing Gum

Chewing gum is a recreational food chewed purely out the instinctual desire to masticate. As consumers become more health-conscious they are looking for functional benefits from the gum. Some chewing gums in the market are marketing the product with functional benefits of keeping the teeth clean. Also, there are chewing gums which are used by consumers who want to quit smoking called Nicotine Gum. Teeth Whitening chewing gum leads the functional gum with more than 50% share followed by Nicotine Gum. Although a niche market right now, chewing gum with functional benefits of weight loss is gaining traction among developed countries.

gum market

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Sugar-free chewing gum driving the growth

Sugar-free chewing gums holds the major share in chewing gum. Europe remains the dominant market in sugar-free chewing gum market with UK and Italy being the significant market.  North America growth is expected to slow down due to the mature nature of the market. Asia-Pacific continues to drive the sugar free chewing gum growth during the forecast period. Due in part to health concerns over snacking calories and sugar consumption, better-for-you sugar-free gum accounts for 85 per cent of dollar sales in USA, compared to only 15 per cent for sugarised gum.

gum market

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Competitive Landscape

The chewing gum market is highly consolidated with top five companies holding more than 60% share of the market. With not many alternatives to choose from, the market is forecasted to remain the same.

Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Chewing Gum

      1. 5.1.1 Sugared Chewing Gum

      2. 5.1.2 Sugar-free Chewing Gum

    2. 5.2 Distribution

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specalist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Italy

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East

        1. 5.3.5.1 United Arab of Emirates

        2. 5.3.5.2 South Africa

        3. 5.3.5.3 Saudi Arabia

        4. 5.3.5.4 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Market Share Analysis

    3. 6.3 Key Strategies adapted by leading players

    4. 6.4 Company Profiles

      1. 6.4.1 Mars, Incorporated

      2. 6.4.2 Mondelez International, Inc.,

      3. 6.4.3 Perfetti Van Melle Group B.V.

      4. 6.4.4 Lotte Co., Ltd.

      5. 6.4.5 Grupo Arcor

      6. 6.4.6 The Hershey Company

      7. 6.4.7 Cloetta Ab

      8. 6.4.8 Batook Chewing Gum Ind Ltd.

      9. 6.4.9 Orion Confectionery Co, Ltd.

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

* List Not Exhaustive

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