Taiwan Pet Food Market - Growth, Trends, and Forecast (2020 - 2025)

The Taiwan Pet Food Market is segmented by Product Type into Dry food, Wet food, Veterinary Diet, Treats or Snacks, Liquid Food and Organic Products, Pricing into economic,premium and super-premium, Animal type into Dogs,Cats,Birds, and Other Animals,Ingredient Type into Animal Derived, Plant Derived, and Cereals and Cereal Derivatives, and Sales channel into Specialized Pet Shop, Internet Sales, Hypermarket, and Others (Grocery, Non-grocery Store)

Market Snapshot

Market Snapshot 1

Study Period:


Base Year:


Major Players:

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Market Overview

The Taiwanese pet food market is estimated to be worth USD 310 million in the year 2024, growing at a CAGR of 3.56%, over the forecast period (2019-2024). The market is characterized by high-quality awareness and preference, and the willingness of the consumer to pay for such products. Pets are increasingly seen as a symbol of affluence and this notion is a key driver in the eastern markets. This applies particularly in the case of large pets, as this also signals a large living space and maintenance capability. The market growth is largely dependent on the thinking shift toward commercial products from the leftovers and table scraps. The traditional trends of late marriages and rising single households also apply to Taiwan market and are major drivers for the market. Pet ownership is region specific in Taiwan and is mostly centered on the capital city of Taipei. The highly-populated central and southern cities of Taichung, Tainan, and Kaohsiung are the next major destinations with developing economies and consumer capabilities. The Taiwanese markets are heavily leveraged over the marketing capability of manufacturers, with well-planned promotional campaigning giving consistent results.

Scope of the Report

The Taiwanese pet food market consists of two main groups namely, foreign-owned and local companies. Foreign companies account for major chunk of the market, with few local Taiwanese's companies that account for 30% of the market share. Products from the United States, Japan, Australia, New Zealand, Thailand are easily available, due to the increase in the e-commerce industry of Taiwan.The report contains an analysis on various parameters of the Taiwanese pet food market. The study includes various kinds of food given to pets, like cats, dogs, birds, etc., in Taiwan.The market has been segmented based on the type of animal, product, ingredient, pricing, and sales channel. The study involves analysis of pet food and market demand.

Dry Pet Food
Other Products
Wet Pet Food
Other Wet Pet Food
Veterinary Diet
Liquid Food
Organic Product
Economic Segment
Premium Segment
Super Premium Segment
Animal Type
Other Animals
Ingredient Type
Cereals and Cereal Derivatives
Other Ingredient Types
Sales Channel
Specialized Pet Shop
Internet Sales
Other Sales Channels (Grocery, Non-grocery Store)

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Key Market Trends

Taiwan Pet Food Market is segmented by Product into Dry Pet Food

The dry pet food segment of the market studied was valued at USD 128.85 million in 2018, and is projected to reach USD 149.81 million by 2024, projecting to register a CAGR of 3.56%, during the forecast period.The growth of the segment can be attributed to the fact that these are pocket- and user-friendly options that are also easy to store, as they can be left out in open without worries amidst the busy schedules of owners. Along with providing nutrition, some of the specially formulated dry pet foods are used for cleaning teeth. This feature helps dry pet food capture more market share, than liquid pet food. Dry pet food is majorly used for dogs and cats, as dogs are becoming symbols of affluence, in Taiwan. By product, the dry pet food segment accounts for about 80% of the market share. The major players of the dry pet food segment are - Vegepet, Benefit, and Taiwan DoggyMan Trading Co. Ltd.


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Taiwan Pet Food Market is segmented by Animal Type into Dogs

Taiwan has more than 1.8 millions dogs. Among them, more than 17.6% of dogs were owned by households. With an increase in pet adoption rate and single-income population, an immense growth has been observed in the adoption of dogs as pets. 60% of the total dog population is small breed and senior dogs account for 30% of the total. With the help of the Animal Protection Act, Taiwan has created many animal shelters and adoption systems for the welfare of dogs. Taiwan imports huge amounts of dog pet food, as most dogs in the country consume pet food. The trend has changed from feeding dogs with leftovers and table scraps to branded pet food. Few owners cook food in their own homes with ingredients like dry fruits and vegetables for their dogs, whereas few feed their dogs with commercially available pet food.


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Competitive Landscape

In the market studied, companies are investing heavily to develop new products and collaborating and acquiring other multinationals companies. This factor is expected to increase their market shares and strengthen R&D activities. Owing to the presence of a considerable number of multinational and domestic producers in the market studied, it is fragmented and highly competitive.The multinationals companies, such as Colgate Palmolive (Hill's Pet Nutrition), Mars Inc.,  Nestle Purina, etc., are the largest companies in Taiwan, and occupy around 58% of the market share.The Taiwanese companies, like Uni-President Enterprise Corp. and Fwusow Industry Co. Ltd, occupy around 22% of the market share, after large multinationals.

Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Market Opportunities

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Bargaining Power of Suppliers

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Threat of New Entrants

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry


    1. 5.1 Product

      1. 5.1.1 Dry Pet Food

        1. Grain-free

        2. Other Products

      2. 5.1.2 Wet Pet Food

        1. Grain-free

        2. Other Wet Pet Food

      3. 5.1.3 Veterinary Diet

      4. 5.1.4 Treats/Snacks

      5. 5.1.5 Liquid Food

      6. 5.1.6 Organic Product

    2. 5.2 Pricing

      1. 5.2.1 Economic Segment

      2. 5.2.2 Premium Segment

      3. 5.2.3 Super Premium Segment

    3. 5.3 Animal Type

      1. 5.3.1 Dog

      2. 5.3.2 Cat

      3. 5.3.3 Bird

      4. 5.3.4 Other Animals

    4. 5.4 Ingredient Type

      1. 5.4.1 Animal-derived

      2. 5.4.2 Plant-derived

      3. 5.4.3 Cereals and Cereal Derivatives

      4. 5.4.4 Other Ingredient Types

    5. 5.5 Sales Channel

      1. 5.5.1 Specialized Pet Shop

      2. 5.5.2 Internet Sales

      3. 5.5.3 Hypermarket

      4. 5.5.4 Other Sales Channels (Grocery, Non-grocery Store)


    1. 6.1 Most Adopted Competitor Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Nestle SA (Purina)

      3. 6.3.3 Colgate Palmolive (Hill's Pet Nutrition)

      4. 6.3.4 Nutriara Alimentos Ltda

      5. 6.3.5 InVivo NSA

      6. 6.3.6 Agrolimen SA

      7. 6.3.7 Mogiana Alimentos SA

      8. 6.3.8 Heristo AG

      9. 6.3.9 Deuerer

      10. 6.3.10 Wellpet

      11. 6.3.11 J.M. Smucker (Big Heart)

      12. 6.3.12 Diamond Pet Foods

      13. 6.3.13 Blue Buffalo

      14. 6.3.14 Merrick Pet Care

      15. 6.3.15 Sunshine Mills

      16. 6.3.16 Ainsworth Pet Nutrition

      17. 6.3.17 Yamahisa Pet Care

      18. 6.3.18 Debifu Pet Products Co. Ltd


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