Recreational Vehicle Market Analysis by Mordor Intelligence
The recreational vehicle market is valued at USD 35.66 billion in 2025 and is forecast to advance to USD 52.74 billion by 2030, translating into an 8.14% CAGR. A decisive shift toward flexible mobility enabled by hybrid work arrangements has broadened the customer base, while campground infrastructure investments and peer-to-peer rental platforms expand access and raise utilization rates. Electrification programs from leading OEMs and tightening emissions regulations accelerate product innovation, positioning battery-electric and hybrid models as future growth engines. At the same time, resilient domestic tourism supports steady demand, even as interest-rate volatility and a soft used-vehicle market weigh on short-term sentiment. Competitive intensity centers on software-defined vehicles and direct-to-consumer channels that compress dealer margins yet unlock subscription revenue streams.
Key Report Takeaways
- By type, towable models led with 62.44% revenue in 2024, while motorhomes are projected to log the fastest 9.26% CAGR through 2030.
- By application, domestic use held 70.63% of the RV market share in 2024, whereas commercial deployments are set to expand at an 8.54% CAGR to 2030.
- By propulsion, the internal combustion engine retained 78.71% of segment revenue in 2024; battery-electric lines are expected to post a 23.24% CAGR over the forecast window.
- By length, 20–30 ft units accounted for 55.73% of the RV market size in 2024; sub-20 ft models are on track for a 9.28% CAGR to 2030.
- By geography, North America captured 59.52% revenue in 2024, while Asia-Pacific is forecast to grow at a 9.54% CAGR to 2030.
Global Recreational Vehicle Market Trends and Insights
Drivers Impact Analysis
Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Remote-Work Culture Sustaining "Mobile Living" Demand | +1.8% | Global, with concentration in North America and EU | Medium term (2-4 years) |
Domestic Tourism Boom and Campground Infrastructure Growth | +1.5% | North America and APAC core, spill-over to Europe | Short term (≤ 2 years) |
Expansion Of RV Financing and Peer-To-Peer Rental Platforms | +1.2% | Global, early gains in North America, expanding to Europe | Medium term (2-4 years) |
OEM Electrification Road-Maps For Zero-Emission RV Lines | +0.9% | North America and EU regulatory zones, emerging in APAC | Long term (≥ 4 years) |
OTA Connectivity Unlocking Subscription Revenue Streams | +0.7% | Global, with premium segment concentration | Medium term (2-4 years) |
Direct-To-Consumer Online Sales Shrinking Dealer Margins | +0.5% | Global, accelerated in digitally mature markets | Short term (≤ 2 years |
Source: Mordor Intelligence
Remote-work culture sustaining “mobile-living” demand
Most of the campers worked from campsites in 2024, signalling that RVs now double as hybrid offices[1]“Remote Workers Take Office on Wheels,” Emily Canal, Inc., inc.com. The shift smooths demand across all seasons, supported by a 40% rise in winter camping that remains elevated after the pandemic. Motorhomes and well-equipped travel trailers gain an edge because they bundle reliable connectivity with climate control. Dealers in high-income corridors report steadier monthly throughput, reducing traditional seasonality risk. OEMs are adding adjustable desks, larger battery packs, and roof antennas, framing connected living as a core selling point.
Domestic tourism boom and campground infrastructure growth
More than 18,000 additional campsites are scheduled by 2027, expanding capacity where full hook-up occupancy averages 68%. Luxury amenities such as EV charging and fiber Wi-Fi support 5% yearly rate increases, protecting operator margins against inflation. Denser networks cut range anxiety for large motorhomes that need frequent service stops. Longer average stays of five nights boost revenue per pitch and attract institutional capital to the sector.
Expansion of RV financing and peer-to-peer rentals
Cumulative transactions on leading rental platforms. These marketplaces monetize idle assets and give would-be buyers risk-free trial experiences, extending the addressable market. Average auto-loan APRs are sliding toward year-end after peaking earlier in the year. Lower borrowing costs stimulate both retail purchases and fleet additions. Towable units benefit most because they require modest capital and carry lower insurance premiums.
OEM electrification road maps for zero-emission lines
THOR Industries introduced the first hybrid Class A coach with a combined 500-mile range for 2025 deliveries. Built on Harbinger’s EV chassis, the model meets California’s Advanced Clean Trucks rule that starts in January 2025. Similar mandates in nine other U.S. states and tighter EU CO₂ limits accelerate R&D spending on batteries, thermal management, and lightweight structures. Hybrid powertrains act as a bridge until fast-charging networks mature, letting users run electric for short trips and switch to range extenders for cross-country travel. Early adopters cite silent overnight operation and reduced campground generator fees as key benefits.
Restraints Impact Analysis
Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
High Interest-Rate Environment Inflating Loan Costs | -1.4% | Global, with acute impact in North America and EU | Short term (≤ 2 years) |
Persistent Chassis and Component Supply Bottlenecks | -1.2% | Global, concentrated in North America and Europe manufacturing hubs | Medium term (2-4 years) |
Oversupply of Used RVs Driving Price Depreciation | -1.1% | North America core, spreading to Europe | Medium term (2-4 years) |
Municipal Crack-Downs On Urban Overnight Parking | -0.8% | North America and EU urban centers, expanding globally | Long term (≥ 4 years) |
Source: Mordor Intelligence
High interest-rate environment inflating loan costs
Credit remains tight even as rates ease, curbing demand in price-sensitive towable categories[2]“Auto Loan Rates Show Early Signs of Cooling,” Kate Rooney, CNBC, cnbc.com. Motorhomes, where average transaction values exceed USD 100,000, feel the squeeze most and purchase cycles lengthen. Commercial fleet buyers face extended payback periods that delay vehicle procurement. Lenders apply stricter underwriting, favoring prime borrowers and requiring higher down payments. OEM captive finance arms offer incentives, yet margin pressure limits how deeply they can buy down rates.
Oversupply of used RVs driving price depreciation
Dealers moved more than 101,000 used motorhomes through November 2024, topping pandemic highs and lowering prices by double digits. Pandemic-era buyers exiting the market have swollen inventories and widened the price gap between new and nearly new units. Manufacturers respond by trimming production and emphasizing high-margin trim lines to protect profitability. Dealers discount slow movers and pivot floor space toward compact or electrified models with faster turns. Without disciplined output cuts, oversupply may take two selling seasons to clear.
Segment Analysis
By Type: Motorhomes Drive Premium Growth
Towable designs led revenue with 62.44% in 2024, retaining the broadest appeal among first-time buyers because they leverage existing tow vehicles and carry lower maintenance costs. Yet motorhomes are set to capture outsized value, advancing at a 9.26% CAGR through 2030 as connectivity, safety tech, and luxury finishes migrate from passenger car segments. The Class B van niche gains momentum in metro corridors where parking constraints and agile lifestyle needs favor sub-22 ft footprints. Travel trailers, meanwhile, sustain volume leadership thanks to robust axle capacity, slide-out versatility, and improved thermal packages that lengthen the camping season.
Premium fifth-wheel trailers consolidate share within the luxury towable subset, offering residential-grade appliances and auto-leveling systems that rival motorhomes. Folding campers cater to storage-challenged owners, but competition from micro motorhomes dampens growth prospects. THOR’s move to consolidate Entegra Coach’s diesel-pusher production under Tiffin enhances scale efficiencies and signals continued rationalization in high-price motorhome lines[3]“Hybrid Class A Launch Details,” THOR Industries, thorindustries.com. Across categories, additive manufacturing of cabinetry and lightweight composites trim curb weight, boosting fuel economy, and expanding half-ton tow-vehicle compatibility.
By Application: Commercial Segment Emerges
Domestic leisure accounted for 70.63% revenue in 2024, reflecting entrenched camping culture and the post-pandemic re-engagement of families seeking affordable vacations. Still, institutional and corporate buyers are scaling fleets for mobile offices, hospitality suites and workforce housing, propelling the commercial segment to an 8.54% CAGR over the outlook period.
Commercial adoption diversifies revenue streams for OEMs and mitigates cyclical leisure exposure. Event organizers lease Class A coaches as executive green rooms, while construction firms deploy fifth-wheels for on-site accommodation in remote areas. Electric van-based models with 270-mile real-world range lower total cost of ownership for short-haul shuttle services. Tax incentives tied to clean-energy assets and accelerated depreciation schedules further sweeten ROI for corporate fleets, pushing utilization rates well above the leisure average of 18 nights per year.
By Propulsion: Electrification Accelerates
ICE platforms held 78.71% of 2024 revenue, underpinned by torque advantages and fueling convenience on cross-country itineraries. Yet regulatory tailwinds push battery-electric and hybrid variants to a 23.24% CAGR through 2030, nudging the RV market toward parity with light-duty automotive electrification. The first commercialization wave emphasizes integrated range extenders to circumvent sparse high-capacity chargers on rural routes. OEMs embed 48-volt house systems and roof-top solar arrays to manage auxiliary loads without idling generators, cutting campsite noise and emissions.
Gasoline remains the propulsion of choice for entry-level Class C models but cedes share as lithium-ion pack prices fall. In California, dealers covering the 2025 model year must certify zero-emission alternatives for many chassis classes, prompting early sell-through of diesel inventory. Supplier ecosystems adapt: battery makers refine prismatic-cell packaging to fit underfloor cavities, while electronics firms harden power-distribution units against vibration and thermal cycling. Camping networks focus on 240-V, 50-A pedestals to future-proof sites and attract EV-ready travelers.

Note: Segment shares of all individual segments available upon report purchase
By Length Category: Compact Units Gain Traction
Units between 20 ft and 30 ft controlled 55.73% of retail demand in 2024, balancing interior volume with manageable towing and storage requirements. Sub-20 ft models, however, surge at a 9.28% CAGR as municipalities widen parking restrictions on longer RVs and younger buyers embrace minimalist layouts. Micro trailers under 3,500 lb GVWR enable tow ratings compatible with crossovers, opening the category to urban households that lack heavy-duty pickups.
Urban ordinances remain a pivotal variable: Los Angeles extended overnight parking bans to 30 additional streets for vehicles over 22 ft, a trend mirrored in Austin, Seattle, and select EU capitals. Manufacturers respond with flush-mounted hardware, modular storage, and aerodynamic profiles that trim length while preserving livability. Above-30 ft segments retain a loyal base among full-timers and luxury vacationers but contend with campground length caps and rising ferry fees. Innovations such as steerable tag axles and rear-camera guidance mitigate maneuverability concerns, partially offsetting regulatory headwinds.
Geography Analysis
North America generated 59.52% of global revenue in 2024, underpinned by mature distribution, financing infrastructure, and cultural familiarity with road-trip vacations. Market maturation shifts focus toward premium features—lithium house batteries, smart-home interfaces, and advanced driver assistance systems—that raise ASPs and enhance profitability. Seasonal volatility moderates as remote-work patterns extend shoulder-season usage, allowing dealers to smooth inventory ordering and finance departments to reduce flooring costs.
Europe contributes a stable but slower-growing slice, where stringent emissions rules and road-size constraints favor compact motorcaravans under 6 m. Germany, France, and the United Kingdom represent nearly two-thirds of EU demand, but economic uncertainty and high borrowing costs temper momentum. Manufacturers explore subscription-based ownership models that bundle insurance, maintenance, and campground discounts, reducing upfront barriers and aligning with circular-economy policy goals. Scandinavian camping infrastructure—supported by generous public investment—nudges adoption northward despite sparse population density.
Asia-Pacific registers the fastest expansion at 9.54% CAGR through 2030. Rising disposable income and highway investment in China and Southeast Asia broaden the target customer pool, while Australia’s entrenched “caravan culture” delivers consistent base demand. Japanese demographics create a niche for compact Kei-based campers that satisfy elder travelers who favor lightweight, fuel-efficient devices for regional trips. Governments in South Korea and Thailand introduce tourism stimulus grants for RV park development, accelerating supply of hookups and dump stations. Currency fluctuations and luxury-good import duties remain risk factors, but joint-venture assembly plants mitigate tariff exposure and shorten lead times.

Competitive Landscape
Market leadership remains in a concentrated trio—THOR Industries, Forest River, and Winnebago. The heavyweights deploy modular architectures that share cabinetry, electronics, and plumbing systems across brands, maximizing scale efficiencies and compressing product-development cycles to under 18 months.
Strategic focus has pivoted to electrification and software. THOR revealed a proprietary high-voltage platform and committed capital to Harbinger’s chassis program, while Winnebago’s Advanced Technology Group tests bidirectional charging and Level 3 autonomous capabilities. Forest River emphasizes price leadership through lean manufacturing at its Elkhart complex and expands dealer inventory analytics to optimize reorder points and lower aged inventory. Mid-tier players such as REV Group rationalize product lines and pivot toward specialty vehicles—as reflected in its ambulance and fire apparatus successes—to hedge against recreational cyclicality.
Challengers target urban and electrified niches. RollAway, for example, retrofits GM BrightDrop vans for 270-mile rental service, bundling concierge packages that mimic hospitality experiences Green Car Reports. European startups exploit regulatory preference for lightweight, sub-3.5-tonne motorcaravans, leveraging composite monocoque construction to sidestep commercial-license thresholds. Supply-chain resilience programs dominate boardroom agendas, with lead times on chassis and refrigerators compressed through dual-sourcing and local component warehousing.
Recreational Vehicle Industry Leaders
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Thor Industries Inc.
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Forest River Inc.
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Winnebago Industries Inc.
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REV Group Inc.
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Trigano SA
- *Disclaimer: Major Players sorted in no particular order

Recent Industry Developments
- May 2025: Winnebago, a recreational vehicle manufacturer with over 60 years of experience, launched the Thrive, a lightweight travel trailer that focuses on comfort and modern design.
- September 2024: THOR unveiled a hybrid Class A coach on Harbinger’s EV chassis with 500-mile range and 2025 delivery schedule.
- April 2024: The Los Angeles City Council added 30 streets to its overnight RV parking restrictions for vehicles above 22 ft between 2 a.m. and 6 a.m..
- December 2024: RollAway opened reservations for electric RV rentals based on GM BrightDrop vans, pairing 270-mile range with hotel-style concierge upgrades.
Global Recreational Vehicle Market Report Scope
Recreational vehicles RVs are most commonly used as temporary accommodation when traveling. However, some people use them as their main residence due to benefits, like easily towable units, low fuel consumption, lower maintenance and insurance costs, and depreciation value.
By type, the market is segmented into towable RVs and motorhomes. By towable RVs, the market is segmented into travel trailers, fifth-wheel trailers, folding camp trailers, and truck campers. By motorhomes, the market is segmented into Type A, Type B, and Type C. By application, the market is segmented into domestic and commercial. By geography, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. For each segment, the market sizing and forecast have been done based on value (USD billion).
By Type | Towable RVs | Travel Trailers | |
Fifth-Wheel Trailers | |||
Folding Camp Trailers | |||
Truck Campers | |||
Motorhomes | Class A | ||
Class B (Camper Vans) | |||
Class C | |||
By Application | Domestic/Personal Use | ||
Commercial (Rental Fleets, Mobile Offices, Events) | |||
By Propulsion | Internal-Combustion Engine (ICE) | ||
Hybrid | |||
Battery-Electric RVs | |||
By Length Category | Below 20 ft | ||
20 - 30 ft | |||
Above 30 ft | |||
By Geography | North America | United States | |
Canada | |||
Rest of North America | |||
South America | Brazil | ||
Argentina | |||
Rest of South America | |||
Europe | Germany | ||
United Kingdom | |||
France | |||
Spain | |||
Italy | |||
Netherlands | |||
Rest of Europe | |||
Asia-Pacific | China | ||
Japan | |||
India | |||
South Korea | |||
Australia and New Zealand | |||
Rest of Asia-Pacific | |||
Middle East | GCC | ||
Turkey | |||
Rest of Middle East | |||
Africa | South Africa | ||
Nigeria | |||
Kenya | |||
Rest of Africa |
Towable RVs | Travel Trailers |
Fifth-Wheel Trailers | |
Folding Camp Trailers | |
Truck Campers | |
Motorhomes | Class A |
Class B (Camper Vans) | |
Class C |
Domestic/Personal Use |
Commercial (Rental Fleets, Mobile Offices, Events) |
Internal-Combustion Engine (ICE) |
Hybrid |
Battery-Electric RVs |
Below 20 ft |
20 - 30 ft |
Above 30 ft |
North America | United States |
Canada | |
Rest of North America | |
South America | Brazil |
Argentina | |
Rest of South America | |
Europe | Germany |
United Kingdom | |
France | |
Spain | |
Italy | |
Netherlands | |
Rest of Europe | |
Asia-Pacific | China |
Japan | |
India | |
South Korea | |
Australia and New Zealand | |
Rest of Asia-Pacific | |
Middle East | GCC |
Turkey | |
Rest of Middle East | |
Africa | South Africa |
Nigeria | |
Kenya | |
Rest of Africa |
Key Questions Answered in the Report
What is the current value of the RV market?
The RV market stands at USD 35.66 billion in 2025 and is projected to reach USD 52.74 billion by 2030.
How fast is the RV market growing?
The market is set to expand at an 8.14% CAGR between 2025 and 2030.
Why are compact RVs gaining popularity?
Sub-20 ft models fit standard parking spaces, comply with urban length restrictions and appeal to first-time buyers seeking maneuverable options.
How significant is electrification for future RV demand?
Battery-electric and hybrid models are expected to grow at a 23.24% CAGR as regulations tighten and charging networks expand.
Which region offers the strongest growth potential?
Asia-Pacific leads with a projected 9.54% CAGR, supported by rising disposable income and rapid infrastructure development.
Page last updated on: June 30, 2025