North America Bicycle Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers North America Bicycle Market Share by Brand & Industry Size and it is segmented by Type (Road Bicycles, Hybrid Bicycles, All-Terrain Bicycles, E-bicycles, and Other Types); by Distribution Channel (Offline Retail Stores and Online Retail stores); by Geography (United States, Canada, Mexico, and Rest of North America). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

North America Bicycle Market Size

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North America Bicycle Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 7.71 Billion
Market Size (2029) USD 8.47 Billion
CAGR (2024 - 2029) 1.92 %
Market Concentration Low

Major Players

North America Bicycle Market Major Players

*Disclaimer: Major Players sorted in no particular order


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North America Bicycle Market Analysis

The North America Bicycle Market size is estimated at USD 7.71 billion in 2024, and is expected to reach USD 8.47 billion by 2029, growing at a CAGR of 1.92% during the forecast period (2024-2029).

The growing use of bicycles for trekking and recreational activities, coupled with an increasing number of cycling events organized by various organizations like Cycling USA, may boost the demand for sports bicycles over the forecast period. The growing influence of celebrity endorsement, coupled with increasing media coverage for such events, is expected to fuel market growth further. For instance, in the United States, May is recognized as 'Bike Month,' and 'Bike-to-Work Week' is always either the first or second week of May. Austin, Boston, Pasadena, Portland, Roseville, Santa Barbara, Sacramento, San Diego, San Francisco, and Washington are among the United States cities that actively participate in these events.

The growing traffic congestion and shortage of parking space, particularly in metropolitan cities, are prompting people to consider bicycle commutation for short distances to save time. At the same time, various governments are aggressively rolling out the infrastructure necessary to support bicycle commutation, encouraging people to opt for bicycles. For instance, to increase employment possibilities, combat climate change, and develop a more resilient and sustainable economy, the Canadian government announced the first federal fund of USD 400 million in March 2021 for bike lanes and trails across the nation.

North America Bicycle Market Trends

This section covers the major market trends shaping the North America Bicycle Market according to our research experts:

Increasing Number of Cycling Events

An increasing application base of bicycles in trekking and recreational activities, coupled with a rising number of cycling events, is expected to propel the demand for bicycles, in both general and sports bicycles. The increasing influence of celebrity endorsement and media coverage for such events is expected to fuel market growth further. Cycling events can play an essential role in raising awareness regarding cycling and ultimately supporting efforts to encourage to shift toward bicycle use. Events may target particular groups, including children, families, those new to cycling, or employees of a specific organization or location. USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including BMX, cyclocross, mountain bike, road, and track. It organizes more than 2000 cycling events in the region. For instance, in 2022, USA Cycling organized the "USA Cycling Madison Track National Championships" in the United States.

North America Bicycle Market : Participants in Road Surface Bicycling, in Million, United States, 2016-2021

United States Holds A Prominent Share in the Market

The United States bicycle market is driven by bicycle demand for fitness and leisure. According to Outdoor Foundation, in the United States, the number of participants in outdoor activities, including various sports, increased to 57% in 2021 and 7.1 million more Americans participated in outdoor activities than in 2020. Thus, the increase in the number of people who use a bicycle as a form of recreation is expected to develop the market. Further, the preference for bicycles as a convenient way of exercising for fitness is expected to drive the market. Trendy mountain bikes and e-bikes are gaining the grip of the millennials in the country. In consequence, this is insisting manufacturers launch products under the same category to captivate two-wheel mobility in the country and to gain sales. Eastern cultural hubs such as Chicago, Minneapolis, and New York City have seen a huge growth in cycling populations, suggesting weather and climate are not the only factors influencing bike use. When many fitness centers across the United States closed temporarily, gym members quickly looked for other alternatives. Since exercising alone was a better way to reduce risk, biking solo was among the activities folks embraced amid the pandemic. This burst of interest in biking increased demand for lower-priced bikes and, at the same time, bike aficionados continued to buy high-end gravel, mountain, road, and electric bikes that can cost thousands of dollars.

North America Bicycle Market : Participants in BMX Bicycling, in Million, United States, 2018-2021

North America Bicycle Industry Overview

The North American bicycle market is highly competitive and comprises many international and regional players. Key players like Trek Bicycle Corporation, Redline Bicycles, Cannondale Bicycle Corporation, Schwinn Bicycle Company, Raleigh America, and others dominate the market. Moreover, the companies are diversifying their bicycles portfolio by launching bicycles explicitly targeted toward women riders and kids. These companies are investing aggressively; launching new products; introducing new services, such as home delivery of high-end bicycles, after-sales support, and maintenance; and pricing their products and services competitively to retain their competitiveness.

North America Bicycle Market Leaders

  1. Trek Bicycle Corporation

  2. Redline Bicycles

  3. Cannondale Bicycle Corporation

  4. Schwinn Bicycle Company

  5. Raleigh America

*Disclaimer: Major Players sorted in no particular order

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North America Bicycle Market News

  • In January 2021, Raleigh USA launched an urban e-bike, 'REDUX IE,' at an affordable price of USD 3,499 for the male-destined frame. The model has been designed using 6061 T6 alloys prepped for a mid-mounted motor and semi-integrated battery, accompanied by a Bosch Performance Speed motor with 350 watts of power.
  • In June 2021, Cannondale announced the launch of its platform bicycle model 'Jekyll' 2022. The most striking aspect of the new platform would be that the shock is mounted within the Gravity Cavity in the downtube, which would keep weight nice and low. The new model would add to Cannondale's high-performance, endurance bike portfolio.
  • In April 2021, Charge Bikes, a brand owned by Dorel Industries Inc., announced its partnership with Backbone Media as its public relations agency of record to help introduce e-bikes to more consumers and get more people into riding.

North America Bicycle Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Road Bicycles

      2. 5.1.2 Hybrid Bicycles

      3. 5.1.3 All-Terrain Bicycles

      4. 5.1.4 E-bicycles

      5. 5.1.5 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Offline Retail Stores

      2. 5.2.2 Online Retail Stores

    3. 5.3 Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Trek Bicycle Corporation

      2. 6.3.2 Raleigh America

      3. 6.3.3 Cycling Sports Group Inc.

      4. 6.3.4 Cannondale Bicycle Corporation

      5. 6.3.5 Schwinn Bicycle Coorporation

      6. 6.3.6 Mongoose

      7. 6.3.7 Roadmaster

      8. 6.3.8 Diamond Back Bicycles

      9. 6.3.9 HAIBIKE

      10. 6.3.10 Redline Bicycles

    4. *List Not Exhaustive

**Subject to Availability
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North America Bicycle Industry Segmentation

A bicycle consists of two wheels held in a frame, one behind the other, propelled by pedals and steered with handlebars attached to the front wheel. The North American bicycle market is segmented by type, distribution channel, and geography. By type, the market is segmented into road bicycles, hybrid bicycles, all-terrain bicycles, e-bicycles, and other classes. Distribution channels segment the market into offline and online retail stores. By country, the market is segmented into the United States, Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecasts have been done based on the value (in USD million).

Road Bicycles
Hybrid Bicycles
All-Terrain Bicycles
Other Types
Distribution Channel
Offline Retail Stores
Online Retail Stores
United States
Rest of North America
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North America Bicycle Market Research FAQs

The North America Bicycle Market size is expected to reach USD 7.71 billion in 2024 and grow at a CAGR of 1.92% to reach USD 8.47 billion by 2029.

In 2024, the North America Bicycle Market size is expected to reach USD 7.71 billion.

Trek Bicycle Corporation, Redline Bicycles, Cannondale Bicycle Corporation, Schwinn Bicycle Company and Raleigh America are the major companies operating in the North America Bicycle Market.

In 2023, the North America Bicycle Market size was estimated at USD 7.56 billion. The report covers the North America Bicycle Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Bicycle Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The challenges faced by bicycle manufacturers in North America are a) Potential for supply chain disruptions b) Rising material costs c) Competition from overseas markets

North America Bicycle Industry Report

The North America Bicycle Market is on a growth trajectory, fueled by a surge in the use of bicycles for transportation, fitness, and recreation, supported by increasing cycling events and infrastructure enhancements. With a diverse array of products including sports bicycles, e-bikes, and mountain bikes, the U.S. holds a significant portion of the market share. This diversity caters to various demographics, including women and children, bolstering market inclusivity and reach. As sustainability becomes more pivotal, demand escalates for bicycles crafted from eco-friendly materials. The competitive landscape is robust, featuring both international and regional players innovating and diversifying offerings to meet the sophisticated demands of consumers and stand out in the crowded market. For comprehensive insights on bicycle market share by brand and U.S. bicycle market size, access a sample industry analysis as a free report PDF download from Mordor Intelligence™ Industry Reports.

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North America Bicycle Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)