
Study Period | 2019 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 7.86 Billion |
Market Size (2030) | USD 8.64 Billion |
CAGR (2025 - 2030) | 1.92 % |
Market Concentration | Low |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
North America Bicycle Market Analysis
The North America Bicycle Market size is estimated at USD 7.86 billion in 2025, and is expected to reach USD 8.64 billion by 2030, at a CAGR of 1.92% during the forecast period (2025-2030).
The North American bicycle industry is experiencing a significant transformation driven by changing urban mobility patterns and infrastructure development initiatives. Metropolitan areas across the region are witnessing unprecedented challenges with traffic congestion and parking space limitations, prompting a shift towards alternative transportation solutions. This evolution is supported by substantial government investments, exemplified by the Canadian government's landmark allocation of USD 400 million for developing bike lanes and trails across the nation, demonstrating a strong commitment to sustainable urban mobility. The integration of cycling infrastructure into urban planning has become a priority for city administrators, with many municipalities implementing dedicated bike lanes, secure parking facilities, and bike sharing programs to accommodate the growing cycling community.
The industry is witnessing a notable surge in recreational and sporting activities centered around cycling, with organizations like Cycling USA leading the charge in event organization and community engagement. Cities including Austin, Boston, Pasadena, Portland, Roseville, Santa Barbara, Sacramento, San Diego, San Francisco, and Washington have emerged as cycling culture hubs, actively participating in national initiatives such as 'Bike Month' and 'Bike-to-Work Week' celebrations. These events have evolved beyond mere recreational activities to become significant cultural movements, fostering community engagement and promoting cycling as a lifestyle choice.
The market is experiencing a profound shift in consumer preferences, driven by increasing environmental consciousness and health awareness among North American consumers. This transformation is reflected in the growing adoption of bicycles for various purposes, from daily commuting to adventure sports and fitness activities. The industry has responded with innovative product offerings, including advanced materials, improved designs, and enhanced safety features, catering to diverse consumer needs across different age groups and usage patterns.
The bicycle industry's marketing landscape has evolved significantly, with social media influence and celebrity endorsements playing pivotal roles in shaping consumer perceptions and driving market growth. The increasing media coverage of cycling events and activities has contributed to mainstream acceptance and adoption of cycling culture. This shift is particularly evident in urban areas, where cycling is increasingly viewed as a fashionable, sustainable, and practical transportation option. Industry stakeholders are leveraging digital platforms and influencer partnerships to create compelling narratives around cycling, effectively connecting with younger demographics and expanding the market's consumer base.
North America Bicycle Market Trends
Favorable Government Initiatives to Promote Bicycling Culture
Government organizations across North America are implementing comprehensive initiatives to promote cycling culture and sustainable mobility solutions. The United States Department of Health and Human Services has released the first federal roadmap focused on increasing youth participation in sports and physical activities, ensuring equal access regardless of demographics. This strategy is complemented by substantial infrastructure investments, including the establishment of e-bike recharge stations and strategic placement of bicycle parking facilities near metro stations to facilitate multimodal transportation.
The support extends to financial incentives, with various government bodies offering purchase subsidies and tax breaks to encourage bicycle adoption. Notable programs include the Bicycle Subsidy Program in the United States, which enables employers to provide monthly subsidies of USD 20 to employees who commute by bicycle. Additionally, local governments are actively developing dedicated cycling routes and establishing comprehensive laws to ensure cyclist safety. For instance, in 2023, Mexico City has continued to expand its cycling infrastructure with dedicated lanes and bicycle-friendly urban planning initiatives, while cities like Toronto have implemented permanent separated bike lanes to enhance rider safety and promote regular bicycle usage.
Growing Health Consciousness and Recreational Activities
The increasing focus on health and wellness has significantly influenced bicycle adoption across North America, particularly in urban areas. Eastern cultural hubs such as Chicago, Minneapolis, and New York City have witnessed substantial growth in cycling populations, demonstrating that weather and climate are not the primary determinants of bicycle usage. The trend is particularly strong among millennials, who are increasingly gravitating towards trendy mountain bikes and electric bicycles as part of their fitness and recreational routines.
The shift in consumer behavior is evident in the participation rates for outdoor activities, with the Outdoor Foundation reporting that 57% of Americans engaged in outdoor activities in 2021, representing an increase of 7.1 million participants compared to the previous year. This surge in outdoor recreation has been accompanied by a growing preference for recreational bicycles as a convenient exercise option, particularly in urban environments where storage space is at a premium. Manufacturers have responded to this trend by developing innovative solutions such as folding bicycles that can be easily stored in apartments or car trunks, making cycling more accessible to urban dwellers.
Rising Number of Cycling Events and Celebrity Endorsements
The proliferation of cycling events and competitions has emerged as a significant driver of market growth, with organizations like USA Cycling playing a pivotal role in promoting the sport. As the official governing body for all competitive cycling disciplines in the United States, including BMX, cyclocross, mountain bike, road, and track, USA Cycling organizes more than 2,000 events annually. These events serve multiple purposes, from raising awareness about cycling to encouraging participation across different demographic groups, including children, families, and newcomers to the sport.
The impact of these events is amplified by increasing celebrity endorsements and comprehensive media coverage, which help create a broader appeal for cycling as both a sport and recreational activity. Event organizers are strategically targeting specific groups through specialized competitions and programs, fostering a more inclusive cycling community. For instance, the USA Cycling Madison Track National Championships continues to attract participants and spectators, contributing to the sport's growing popularity. The combination of professional cycling events, celebrity involvement, and targeted promotional activities has created a robust ecosystem that supports and sustains interest in cycling across all skill levels.
Segment Analysis: By Type
All-terrain Bicycles Segment in North America Bicycle Market
All-terrain bicycles dominate the North American bicycle market, commanding approximately 35% of the total market share in 2024. These bicycles are designed with shock absorbers or suspensions specifically for riding on rough off-road trails, making them versatile enough to be used as touring or commuter bicycles despite not being lightweight. The segment's popularity is driven by increasing consumer interest in performance-based adventure sports and outdoor recreational activities. Fat bikes, which are a subset of all-terrain bicycles featuring wide tires, have gained significant traction for their ability to handle soft, unstable terrain like snow, sand, bogs, and mud, further expanding the segment's market presence.

E-Bicycles Segment in North America Bicycle Market
The e-bicycles segment is experiencing remarkable growth in the North American bicycle market, projected to grow at approximately 12% through 2024-2029. This surge is primarily driven by technological advancements in battery capacity and motor efficiency, making e-bikes more reliable and appealing to consumers. The segment's growth is further supported by the increasing adoption of e-bikes for various purposes, from urban commuting to recreational activities. Manufacturers are actively focusing on innovation, introducing features like improved battery life, enhanced motor performance, and smart connectivity options. The segment is particularly attractive to baby boomers seeking assisted cycling options and urban dwellers looking for efficient, eco-friendly transportation alternatives.
Remaining Segments in North America Bicycle Market
The North American bicycle market features several other significant segments including hybrid bicycles, road bicycles, and other specialized types. Hybrid bicycles combine the flat handlebars and upright seating position of mountain bikes with the lighter frame and thinner wheels of road bikes, appealing to casual riders and urban commuters. Road bicycles, designed for smooth pavements, cater to performance-oriented cyclists and fitness enthusiasts. The other types segment, including folding bicycles, cargo bicycles, and recumbent bikes, serves specific niche markets with specialized needs. Each of these segments contributes uniquely to the market's diversity, offering consumers a wide range of options based on their riding preferences and requirements.
Segment Analysis: By Distribution Channel
Offline Retail Stores Segment in North America Bicycle Market
The offline retail stores segment dominates the North American bicycle market, commanding approximately 54% market share in 2024. This segment includes specialty stores, supermarkets/hypermarkets, and warehouse clubs, with specialty stores being particularly prominent due to their ability to offer greater visibility and a wide assortment of bicycles. High and medium-income groups have shown increased frequency in visiting specialty stores, while the impulsive buying behavior has further aided bicycle sales through these channels. The segment's strength is reinforced by major manufacturers like Trek Bicycle Corporation, which operates through independent specialty bicycle shops and maintains a network of 1,700 dealers across North America. The huge retail space catering to various preferences and the rising number of bicycle company-owned stores have contributed significantly to this segment's dominance.
Online Retail Stores Segment in North America Bicycle Market
The online retail stores segment is experiencing rapid growth in the North American bicycle market, projected to grow at approximately 10% through 2024-2029. This growth is driven by manufacturers increasingly focusing on selling their products through their own online portals to reduce retail space costs and wholesaler fees, thereby increasing profit margins. The segment's expansion is further supported by improved purchase processes in terms of security and reliability, making online shopping more appealing to consumers. Major players like Trek Bicycle Corporation and Giant Bicycles have strengthened their online presence by offering products through their websites, while third-party retailers such as Amazon and Best Electric Bikes USA have expanded their bicycle offerings. The convenience of choosing preferred brands and accessing a wide variety of options has made internet retailing increasingly attractive to consumers.
North America Bicycle Market Geography Segment Analysis
North America Bicycle Market in United States
The United States dominates the North American bicycle market, commanding approximately 84% of the total market share in 2024. The country's bicycle market is primarily driven by the growing adoption of trendy mountain bikes and e-bikes among millennials. The market has witnessed significant innovations in urban mobility solutions, with manufacturers focusing on launching products that cater to both recreational and commuting needs. The robust infrastructure for cycling, including dedicated bike lanes and trails across major cities, has been instrumental in promoting bicycle usage. Additionally, the presence of numerous bike-sharing programs in metropolitan areas like New York and Boston has helped democratize access to bicycles. The market is further strengthened by strong distribution networks, including specialty stores, mass merchandisers, and online retail channels. Consumer preferences in the US are increasingly shifting towards premium and technologically advanced bicycles, particularly in the electric bicycle segment, reflecting the market's maturity and sophistication.
North America Bicycle Market in Canada
Canada represents one of the most dynamic markets in the North American bicycle industry, projected to grow at approximately 9% CAGR from 2024 to 2029. The country's bicycle market is characterized by strong consumer interest in sustainable transportation alternatives and growing health consciousness among the population. Canadian cities have been actively developing cycling infrastructure, with major urban centers like Montreal and Toronto leading the way in implementing bike-friendly policies. The market has seen particular strength in the bicycle retail segment, with over 550 dedicated bicycle equipment stores across the country. Quebec leads in retail presence, followed by Ontario and British Columbia, creating a robust distribution network. The country's diverse geography, from urban centers to mountainous terrains, has led to a varied demand for different bicycle types, from commuter bikes to high-end mountain bikes. The market has also benefited from strong environmental awareness among Canadian consumers and supportive government initiatives promoting cycling as a sustainable transportation option.
North America Bicycle Market in Mexico
Mexico's bicycle market has emerged as a significant player in the North American region, driven by rapid urbanization and increasing awareness of sustainable transportation options. The country has witnessed substantial developments in cycling infrastructure, particularly in major metropolitan areas. Local manufacturers like Bicicletas Mercurio and Benotto have played a crucial role in market development, offering products tailored to Mexican consumer preferences and needs. The market has benefited from strong domestic bicycle manufacturing capabilities, with some companies operating state-of-the-art production facilities capable of producing both traditional and electric bicycles. Urban mobility initiatives in cities like Mexico City have created a conducive environment for bicycle adoption, with the implementation of bike-sharing programs and dedicated cycling lanes. The market has also seen growing interest in premium segments, particularly among urban professionals seeking high-quality commuting solutions.
North America Bicycle Market in Other Countries
The rest of the North American bicycle market, encompassing countries like Cuba, Costa Rica, Panama, and other territories, demonstrates unique market characteristics and growth potential. These markets are primarily driven by tourism demand and the growing adoption of bicycles as an alternative to unorganized public transportation. Local governments in these regions have been increasingly supportive of cycling infrastructure development, particularly in tourist-heavy areas. The market in these countries is characterized by a mix of imported premium brands and locally assembled bicycles catering to different consumer segments. The growing consciousness about health and environmental sustainability has been a key factor in driving market growth. These markets also benefit from the presence of international manufacturers who have established distribution networks to serve the growing demand for both traditional and electric bicycles.
North America Bicycle Industry Overview
Top Companies in North American Bicycle Market
The North American bicycle market is characterized by intense innovation and strategic developments among key players like Trek Bikes, Redline, Cannondale, and Schwinn. Companies are increasingly focusing on product innovations, particularly in the e-bike and connected bicycle segments, with enhanced features and digital integration capabilities. Operational agility is demonstrated through the establishment of omnichannel distribution networks, combining traditional bicycle retail presence with emerging online platforms. Strategic partnerships with hotels, outdoor recreation facilities, and technology providers are becoming increasingly common to enhance market reach and customer experience. Companies are also expanding their geographical footprint through new store openings, acquisitions of local chains, and development of specialized retail concepts, while simultaneously investing in research and development to maintain a competitive advantage.
Fragmented Market with Strong Regional Players
The North American bicycle market exhibits a fragmented structure with a mix of multinational corporations and regional specialists competing for market share. The landscape is characterized by established players with diverse product portfolios spanning traditional bicycles, e-bikes, and specialized bicycle equipment, alongside numerous regional manufacturers focusing on specific market segments or geographical areas. Market consolidation activities are primarily driven by larger companies acquiring smaller, innovative brands to expand their technological capabilities and regional presence, particularly in the growing e-bike segment.
The competitive dynamics are further shaped by the presence of both vertically integrated manufacturers controlling their entire value chain and specialized players focusing on specific market segments. Merger and acquisition activities are predominantly focused on acquiring companies with strong technological capabilities or established distribution networks, particularly in urban markets. The market also sees significant participation from international players, especially in the premium segment, while regional players maintain strong positions in mid-range and entry-level segments through their understanding of local preferences and established distribution networks.
Innovation and Distribution Key to Success
Success in the North American bicycle market increasingly depends on companies' ability to innovate across product development, manufacturing processes, and distribution channels. Incumbent players need to focus on developing connected bicycle technologies, expanding e-bike offerings, and implementing sustainable bicycle manufacturing practices to maintain their market positions. Companies must also strengthen their omnichannel presence, develop direct-to-consumer capabilities, and establish strategic partnerships with technology providers to enhance their competitive advantage. The ability to adapt to changing consumer preferences, particularly in urban mobility solutions and sustainable transportation, will be crucial for maintaining market share.
For new entrants and challenger brands, success lies in identifying and exploiting niche market segments, developing innovative product features, and establishing efficient distribution networks. Companies need to consider the growing influence of environmental regulations, changing urban mobility patterns, and increasing consumer preference for sustainable transportation solutions. The market's future will be shaped by companies' ability to address these factors while managing supply chain complexities and raw material costs. Building strong brand recognition through targeted marketing strategies and developing robust after-sales service networks will be essential for long-term success in this competitive landscape.
North America Bicycle Market Leaders
-
Trek Bicycle Corporation
-
Redline Bicycles
-
Cannondale Bicycle Corporation
-
Schwinn Bicycle Company
-
Raleigh America
- *Disclaimer: Major Players sorted in no particular order
.webp)
North America Bicycle Market News
- In January 2021, Raleigh USA launched an urban e-bike, 'REDUX IE,' at an affordable price of USD 3,499 for the male-destined frame. The model has been designed using 6061 T6 alloys prepped for a mid-mounted motor and semi-integrated battery, accompanied by a Bosch Performance Speed motor with 350 watts of power.
- In June 2021, Cannondale announced the launch of its platform bicycle model 'Jekyll' 2022. The most striking aspect of the new platform would be that the shock is mounted within the Gravity Cavity in the downtube, which would keep weight nice and low. The new model would add to Cannondale's high-performance, endurance bike portfolio.
- In April 2021, Charge Bikes, a brand owned by Dorel Industries Inc., announced its partnership with Backbone Media as its public relations agency of record to help introduce e-bikes to more consumers and get more people into riding.
North America Bicycle Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
-
4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
-
5.1 Type
- 5.1.1 Road Bicycles
- 5.1.2 Hybrid Bicycles
- 5.1.3 All-Terrain Bicycles
- 5.1.4 E-bicycles
- 5.1.5 Other Types
-
5.2 Distribution Channel
- 5.2.1 Offline Retail Stores
- 5.2.2 Online Retail Stores
-
5.3 Geography
- 5.3.1 United States
- 5.3.2 Canada
- 5.3.3 Mexico
- 5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
-
6.3 Company Profiles
- 6.3.1 Trek Bicycle Corporation
- 6.3.2 Raleigh America
- 6.3.3 Cycling Sports Group Inc.
- 6.3.4 Cannondale Bicycle Corporation
- 6.3.5 Schwinn Bicycle Coorporation
- 6.3.6 Mongoose
- 6.3.7 Roadmaster
- 6.3.8 Diamond Back Bicycles
- 6.3.9 HAIBIKE
- 6.3.10 Redline Bicycles
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
North America Bicycle Industry Segmentation
A bicycle consists of two wheels held in a frame, one behind the other, propelled by pedals and steered with handlebars attached to the front wheel. The North American bicycle market is segmented by type, distribution channel, and geography. By type, the market is segmented into road bicycles, hybrid bicycles, all-terrain bicycles, e-bicycles, and other classes. Distribution channels segment the market into offline and online retail stores. By country, the market is segmented into the United States, Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecasts have been done based on the value (in USD million).
Type | Road Bicycles |
Hybrid Bicycles | |
All-Terrain Bicycles | |
E-bicycles | |
Other Types | |
Distribution Channel | Offline Retail Stores |
Online Retail Stores | |
Geography | United States |
Canada | |
Mexico | |
Rest of North America |
North America Bicycle Market Research FAQs
How big is the North America Bicycle Market?
The North America Bicycle Market size is expected to reach USD 7.86 billion in 2025 and grow at a CAGR of 1.92% to reach USD 8.64 billion by 2030.
What is the current North America Bicycle Market size?
In 2025, the North America Bicycle Market size is expected to reach USD 7.86 billion.
Who are the key players in North America Bicycle Market?
Trek Bicycle Corporation, Redline Bicycles, Cannondale Bicycle Corporation, Schwinn Bicycle Company and Raleigh America are the major companies operating in the North America Bicycle Market.
What years does this North America Bicycle Market cover, and what was the market size in 2024?
In 2024, the North America Bicycle Market size was estimated at USD 7.71 billion. The report covers the North America Bicycle Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Bicycle Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Our Best Selling Reports
North America Bicycle Market Research
Mordor Intelligence provides a comprehensive analysis of the bicycle industry. This includes everything from bicycle manufacturing to retail distribution. Our extensive research covers the rapidly growing electric bicycle sector, the mountain bike segment, and the road bike market. Additionally, it offers a detailed analysis of bicycle components, bicycle parts, and bicycle accessories. The report, available as an easy-to-download PDF, provides in-depth insights into urban mobility trends, bike sharing systems, and the evolution of personal mobility solutions across North America.
Our analysis benefits stakeholders across the value chain. This includes bicycle retail operators and bicycle rental services. We offer crucial data on professional cycling trends and recreational bicycle usage patterns. The report examines commuter bicycle adoption rates, the growing popularity of folding bicycle options, and emerging cycling technologies. Stakeholders gain valuable insights into bicycle equipment innovations and sports bicycle market dynamics. It also includes a comprehensive bicycle components analysis, enabling informed decision-making in this dynamic industry.