North America Bicycle Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

North America Bicycle Market is segmented by Type (Road Bicycles, Hybrid Bicycles, All-Terrain Bicycles, E-bicycles, and Other Types); by Distribution Channel (Online Channel and Offline Channel); by Geography (United States, Canada, Mexico, and Rest of North America). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

North America Bicycle Market Size
Study Period: 2016 -2027
Base Year: 2021
CAGR: 6.12 %
North America Bicycle Market Key Players

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The North America Bicycle Market is projected to grow at a CAGR of 6.12% during the forecast period (2027-2027).

The outbreak of COVID-19 is certainly expected to favor the market growth in coming years as several governments around the region are significantly promoting bicycles as one of the safest-medium of transportation, which helps people to maintain social distancing. During the pandemic, people started realizing the importance of staying fit and having a healthy life. They have also started realizing that regular bicycling can keep disorders, such as obesity, at bay. These factors positively impacted the bicycle market in the region. Also, Sporting goods store sales fell in April 2020, shortly after the start of the pandemic in the United States, but rebounded and surpassed pre-pandemic levels by March 2021.

An increasing number of cycling events and favorable government and employer initiatives are expected to drive the market study. They promote road racing, touring and leisure cycling, track racing, off-road racing events, mountain cycling events, etc.

The growing traffic congestions and shortage of parking space, particularly in metropolitan cities, are prompting people to consider bicycle commutation for short distances to save time. At the same time, various governments are aggressively rolling out the infrastructure necessary to support bicycle commutation, thereby encouraging people to opt for bicycles.

Scope of the Report

A bicycle is a vehicle consisting of two wheels held in a frame one behind the other, propelled by pedals and steered with handlebars attached to the front wheel. North America bicycle market is segmented by type, distribution channel, and geography. The market is segmented by type into road bicycles, hybrid bicycles, all-terrain bicycles, e-bicycles, and other types. The market is segmented by distribution channel into online channel and offline channels. Further by country, the market is segmented into the United States, Canada, Mexico, and Rest of North America. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

By Type
Road Bicycles
Hybrid Bicycles
All Terrain Bicycles
Other Types
By Distribution Channel
Online Channel
Offile Channel
United States
Rest of North America

Report scope can be customized per your requirements. Click here.

Key Market Trends

Increasing Number of Cycling Events

An increasing application base of bicycles in trekking and recreational activities, coupled with a rising number of cycling events, is expected to propel the demand for bicycles, in both general and sports bicycles. The increasing influence of celebrity endorsement, coupled with increasing media coverage for such events, is expected to further fuel market growth. Cycling events can play an important role in raising awareness regarding cycling and ultimately supporting efforts to encourage to shift toward bicycle use. Events may be targeted at particular groups, including children, families, those who are new to cycling, or employees of a particular organization or location. USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including BMX, cyclocross, mountain bike, road, and track.

North America Bicycle Market Forecast

United States Holds A Prominent Share in the Market

The United States bicycle market is driven by bicycle demand for both fitness and leisure. The increase in the number of people who use a bicycle as a form of recreation is expected to develop the market. Further, the preference for bicycles as a convenient way of exercising for fitness is expected to drive the market further. Trendy mountain bikes and e-bikes are gaining the grip of the millennials in the country. In consequence, this is insisting manufacturers launch products under the same category to captivate two-wheel mobility in the country and to gain sales. Eastern cultural hubs such as Chicago, Minneapolis, and New York City have seen a huge growth in cycling populations, suggesting weather and climate are not the only factors influencing bike use. When many fitness centers across the United States closed temporarily, gym members quickly looked for other alternatives. Since exercising alone was a better way to reduce risk, biking solo was among the activities folks embraced amid the pandemic. This burst of interest in biking increased demand for lower-priced bikes and, at the same time, bike aficionados continued to buy high-end gravel, mountain, road, and electric bikes that can cost thousands of dollars.

North America Bicycle Market Share

Competitive Landscape

The North American bicycle market is highly competitive and comprises many international and regional players. The market is dominated by key players, like Dorel Industries Inc, Trek Bicycle Corporation, and Giant Manufacturing Co. Ltd. Moreover, the companies are diversifying their bicycles portfolio by launching bicycles, which are being targeted specifically toward women riders and kids. These companies are investing aggressively; launching new products; introducing new services, such as home delivery of high-end bicycles, after-sales support, and maintenance; and pricing their products and services competitively as part of the efforts to retain their competitiveness.

Recent Developments

  • In April 2020, Cannondale, a brand of Dorel Industries Inc, had launched direct-to-home shipping via its network of dealers across the United States. The new program authorizes retailers to place a bike order and have it shipped from Cannondale's warehouses to their customers.
  • In March 2020, BULLS Bikes USA had launched three new electric bicycles with Fazua's removable motors.
  • In October 2019, BULLS Bikes USA, a global leader in the mountain, road, gravel, and eBike categories announced the launch of the company's new website

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Road Bicycles

      2. 5.1.2 Hybrid Bicycles

      3. 5.1.3 All Terrain Bicycles

      4. 5.1.4 E-bicycles

      5. 5.1.5 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Online Channel

      2. 5.2.2 Offile Channel

    3. 5.3 Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Trek Bicycle Corporation

      2. 6.4.2 Giant Bicycles

      3. 6.4.3 ALTA CYCLING GROUP

      4. 6.4.4 Haro Bikes Corporation

      5. 6.4.5 Dorel Industries Inc

      6. 6.4.6 Sun Bicycles

      7. 6.4.7 Bulls Bikes USA

      8. 6.4.8 Accell Group NV

      9. 6.4.9 Merida Industry Co., Ltd

      10. 6.4.10 SCOTT Sports SA

    5. *List Not Exhaustive


**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The North America Bicycle Market market is studied from 2016 - 2027.

The North America Bicycle Market is growing at a CAGR of 6.12% over the next 5 years.

Trek Bicycle Corporation, Giant Bicycles, Haro Bikes Corporation, Dorel Industries Inc, ALTA CYCLING GROUP are the major companies operating in North America Bicycle Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!