Europe Snack Bar Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Europe Snack Bar Market is segmented by Confectionery Variant (Cereal Bar, Fruit & Nut Bar, Protein Bar), by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others) and by Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Switzerland, Turkey, United Kingdom). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.

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Europe Snack Bar Market Size

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Europe Snack Bar Market Summary
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Icons Lable Value
https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2018 - 2030
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 3.64 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2030) USD 5.64 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Distribution Channel Supermarket/Hypermarket
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2030) 7.57 %
https://s3.mordorintelligence.com/globe/1629285706162_test~globe_globe.svg Largest Share by Country United Kingdom

Major Players

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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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5. CONVENIENCE

Europe Snack Bar Market Analysis

The Europe Snack Bar Market size is estimated at 3.64 billion USD in 2024, and is expected to reach 5.64 billion USD by 2030, growing at a CAGR of 7.57% during the forecast period (2024-2030).

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3.64 Billion

Market Size in 2024 (USD)

5.64 Billion

Market Size in 2030 (USD)

5.71 %

CAGR (2018-2023)

7.57 %

CAGR (2024-2030)

Largest Segment by Confectionery Variant

54.29 %

value share, Cereal Bar, 2023

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There is a growing popularity of cereal bars in European countries, which have become a desirable dietary component suitable for consumption at any time and popular option.

Largest Segment by Distribution Channel

56.19 %

value share, Supermarket/Hypermarket, 2023

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The growth of the segment in the region is largely driven by the existence of an inviting place for customers to shop, as they are constantly drawn to make large purchases.

Fastest-growing Segment by Confectionery variant

8.72 %

Projected CAGR, Fruit & Nut Bar, 2024-2030

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Many consumers are reaching for protein bars to supplement their regular eating habits, while some time-pressed consumers even substitute a bar or two for a snack.

Fastest-growing Segment by Distribution Channel

8.62 %

Projected CAGR, Online Retail Store, 2024-2030

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The ability to use online marketing tools to target new customers and website analysis tools to gain insight into regional product-specific consumers is driving the segment.

Leading Market Player

15 %

market share, Kellogg Company, 2022

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Product diversity in the sector, making innovative bars with varied protein content for a wide range of consumers, aided Kellogg's to occupy the market share in the market.

Supermarkets/hypermarkets and convenience stores collectively hold more than 80% value share for sales of snack bars due to their strong presence across the region

  • Supermarkets and hypermarkets are the largest channels in the European snack bar market. The channel held the major share of 56% by value in the overall distribution channels segment for the European snack bar market. Strategic product positioning on the dedicated shelves for the snack bar category influences impulse purchase behavior among potential consumers. Carrefour, Super U, Tesco, Asda, and Lidl are some of the leading grocery store operators in the region. For instance, as of March 2023, Tesco and Asda had 3,456 stores in the United Kingdom. The major factors behind the popularity of this channel were attractive discount offers, loyalty program schemes, and cashback schemes.
  • Convenience stores are the second most widely preferred distribution channels after supermarkets and hypermarkets to purchase snack bars. The volume sales of snack bars through convenience stores is estimated to register a 33.22% volume share in 2024 due to their presence in the streets of urban and rural areas. Consumers consider it important for a grocery store to be located near their home or office. Thus, sales of snack bar products happen widely through the channel across the region.
  • The online retail channel is considered the fastest-growing segment across the country. Snack bar sales are anticipated to grow through these channels at a rate of 7.20% from 2023 to 2024 due to consumer's preference for buying on the Internet, especially the goods they are familiar with, such as confectioneries, in terms of the manufacturer’s name, brand positioning, image, and packaging design.
Europe Snack Bar Market

Snack bar consumption is soaring in the UK, Germany, and France, driving market growth during the forecast period

  • The United Kingdom and Italy are identified as the major markets in the region, followed by Italy, Germany, and the Rest of Europe. The United Kingdom and Italy collectively accounted for 53.03% share of the overall snack bar sales value across the region in 2023. Consumer preference for healthy and convenient indulgent snacking is identified as the key market driver in the region. In 2021, 33% of French consumers consumed cereal bars at work during the day, while 26% of consumers consumed them around physical activity.
  • The consumption of granola/cereal/snack bars is pervasive among bar consumers. In 2022, more than half (58%) of United Kingdom consumers, 44% of Germans, and 30% of France consumers snacked between meals, including snack bars as one of the on-the-go snacks. During 2021-2022, around 96% UK population consumed granola/cereal/snack bars at least occasionally. The consumption of granola/cereal/snack bars and candy bars had increased by 25% during the same period compared to former years. The snack bar consumption in Europe is anticipated to reach a market value of 4277.67 million in 2027, with a value growth of 20% during 2024-2027.
  • Protein bars are the fastest-growing snack bar type in the region, with an anticipated CAGR of 7.8% during the forecast period, reaching a market value of USD 1.6 billion by 2030 in Europe. In 2023, the UK, Russia, France, and Germany remained the major protein-consuming countries with a combined value share of 86%, owing to the access to different fitness activities in gyms across the countries. In 2021, there were 535 climbing gyms across Germany. During 2021-2022, for one in three protein bar consumers in the United Kingdom “high protein” remained an important attribute among the bar consumers.

Europe Snack Bar Market Trends

The adoption of a healthy lifestyle, along with the increasing number of sports enthusiasts, resulted in higher sales across Europe

  • The convenience trend continued to grow in Europe, and increasingly busy lifestyles meant consumers were grabbing a few snack bars such as cereal bars, protein bars, nut bars, and others whenever and wherever they could.; In 2022, 58% of consumers in the United Kingdom claimed that they frequently consume snack bars.
  • Snack bars are available in different formats in the region, including protein bars, fruit and nut bars, and cereal bars. Many manufacturers in the region are launching snack bars with innovative flavors to meet consumer preferences.
  • Snack bar sales in Europe witnessed growth in 2022. As the demand for snack bars grows in the region, major key players are increasing their sales with their innovations; Germany is the leading country in the sales of protein bars in the region. The top brands in German protein bars include Myprotein, Multipower, Champ, PowerBar, and Power System.
  • Consumers in the region are increasingly turning to snack bars such as cereal bars, protein bars, and fruit and nut bars as a perceived healthier option. Many Snack bars are formulated to provide a balance of nutrients, including carbohydrates, protein, and healthy fats.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Inclusion of superfood into the snack bar are driving the segment sales in the market

Europe Snack Bar Industry Overview

The Europe Snack Bar Market is fragmented, with the top five companies occupying 35.13%. The major players in this market are General Mills Inc., Kellogg Company, Mondelēz International Inc., Nestlé SA and Post Holdings Inc. (sorted alphabetically).

Europe Snack Bar Market Leaders

  1. General Mills Inc.

  2. Kellogg Company

  3. Mondelēz International Inc.

  4. Nestlé SA

  5. Post Holdings Inc.

Europe Snack Bar Market Concentration

Other important companies include Abbott Laboratories, Associated British Foods PLC, August Storck KG, Ferrero International SA, Halo Foods Ltd, Lotus Bakeries, Mars Incorporated, PepsiCo Inc., Simply Good Foods Co., The Hershey Company.

*Disclaimer: Major Players sorted in alphabetical order.

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Europe Snack Bar Market News

  • May 2023: Nature Valley added a new level of flavor with the first savory snack option in Nature Valley's savory nut crunch bars.
  • April 2023: Ferrero bought a snack bar factory in Germany. This acquisition will support the Ferrero Group’s growth strategy in the ‘better-for-you’ snacks category.
  • November 2022: Mars Incorporated repackages snack bars in plastic acquired through advanced recycling. In a ‘closed loop’ collaboration with SABIC, Landbell, Plastic Energy, Taghleef, and SIT, the new wrapper is made from mono-material propylene, which is thought to make it fully recyclable and negate the need for multi-material layers or laminated plastics.

Free with this Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Europe Snack Bar Market
Europe Snack Bar Market
Europe Snack Bar Market
Europe Snack Bar Market

Europe Snack Bar Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Regulatory Framework

    2. 2.2. Consumer Buying Behavior

    3. 2.3. Ingredient Analysis

    4. 2.4. Value Chain & Distribution Channel Analysis

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 3.1. Confectionery Variant

      1. 3.1.1. Cereal Bar

      2. 3.1.2. Fruit & Nut Bar

      3. 3.1.3. Protein Bar

    2. 3.2. Distribution Channel

      1. 3.2.1. Convenience Store

      2. 3.2.2. Online Retail Store

      3. 3.2.3. Supermarket/Hypermarket

      4. 3.2.4. Others

    3. 3.3. Country

      1. 3.3.1. Belgium

      2. 3.3.2. France

      3. 3.3.3. Germany

      4. 3.3.4. Italy

      5. 3.3.5. Netherlands

      6. 3.3.6. Russia

      7. 3.3.7. Spain

      8. 3.3.8. Switzerland

      9. 3.3.9. Turkey

      10. 3.3.10. United Kingdom

      11. 3.3.11. Rest of Europe

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Abbott Laboratories

      2. 4.4.2. Associated British Foods PLC

      3. 4.4.3. August Storck KG

      4. 4.4.4. Ferrero International SA

      5. 4.4.5. General Mills Inc.

      6. 4.4.6. Halo Foods Ltd

      7. 4.4.7. Kellogg Company

      8. 4.4.8. Lotus Bakeries

      9. 4.4.9. Mars Incorporated

      10. 4.4.10. Mondelēz International Inc.

      11. 4.4.11. Nestlé SA

      12. 4.4.12. PepsiCo Inc.

      13. 4.4.13. Post Holdings Inc.

      14. 4.4.14. Simply Good Foods Co.

      15. 4.4.15. The Hershey Company

  7. 5. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, EUROPE, 2018 - 2030
  1. Figure 2:  
  2. VALUE OF SNACK BAR MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 3:  
  2. VOLUME OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, EUROPE, 2018 - 2030
  1. Figure 4:  
  2. VALUE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, USD, EUROPE, 2018 - 2030
  1. Figure 5:  
  2. VOLUME SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 6:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 7:  
  2. VOLUME OF CEREAL BAR MARKET, METRIC TONNES, EUROPE, 2018 - 2030
  1. Figure 8:  
  2. VALUE OF CEREAL BAR MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 9:  
  2. VALUE SHARE OF CEREAL BAR MARKET BY DISTRIBUTION CHANNEL, %, EUROPE, 2023 VS 2030
  1. Figure 10:  
  2. VOLUME OF FRUIT & NUT BAR MARKET, METRIC TONNES, EUROPE, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF FRUIT & NUT BAR MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF FRUIT & NUT BAR MARKET BY DISTRIBUTION CHANNEL, %, EUROPE, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, EUROPE, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF PROTEIN BAR MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, EUROPE, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, EUROPE, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, USD, EUROPE, 2018 - 2030
  1. Figure 18:  
  2. VOLUME SHARE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 19:  
  2. VALUE SHARE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 20:  
  2. VOLUME OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, EUROPE, 2018 - 2030
  1. Figure 21:  
  2. VALUE OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE, USD, EUROPE, 2018 - 2030
  1. Figure 22:  
  2. VALUE SHARE OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE BY CONFECTIONERY VARIANTS, %, EUROPE, 2023 VS 2030
  1. Figure 23:  
  2. VOLUME OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, EUROPE, 2018 - 2030
  1. Figure 24:  
  2. VALUE OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE, USD, EUROPE, 2018 - 2030
  1. Figure 25:  
  2. VALUE SHARE OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE BY CONFECTIONERY VARIANTS, %, EUROPE, 2023 VS 2030
  1. Figure 26:  
  2. VOLUME OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, EUROPE, 2018 - 2030
  1. Figure 27:  
  2. VALUE OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, EUROPE, 2018 - 2030
  1. Figure 28:  
  2. VALUE SHARE OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET BY CONFECTIONERY VARIANTS, %, EUROPE, 2023 VS 2030
  1. Figure 29:  
  2. VOLUME OF SNACK BAR MARKET SOLD VIA OTHERS, METRIC TONNES, EUROPE, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF SNACK BAR MARKET SOLD VIA OTHERS, USD, EUROPE, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF SNACK BAR MARKET SOLD VIA OTHERS BY CONFECTIONERY VARIANTS, %, EUROPE, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF SNACK BAR MARKET BY COUNTRY, METRIC TONNES, EUROPE, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF SNACK BAR MARKET BY COUNTRY, USD, EUROPE, 2018 - 2030
  1. Figure 34:  
  2. VOLUME SHARE OF SNACK BAR MARKET BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 35:  
  2. VALUE SHARE OF SNACK BAR MARKET BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 36:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, BELGIUM, 2018 - 2030
  1. Figure 37:  
  2. VALUE OF SNACK BAR MARKET, USD, BELGIUM, 2018 - 2030
  1. Figure 38:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, BELGIUM, 2023 VS 2030
  1. Figure 39:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, FRANCE, 2018 - 2030
  1. Figure 40:  
  2. VALUE OF SNACK BAR MARKET, USD, FRANCE, 2018 - 2030
  1. Figure 41:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, FRANCE, 2023 VS 2030
  1. Figure 42:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, GERMANY, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF SNACK BAR MARKET, USD, GERMANY, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, GERMANY, 2023 VS 2030
  1. Figure 45:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, ITALY, 2018 - 2030
  1. Figure 46:  
  2. VALUE OF SNACK BAR MARKET, USD, ITALY, 2018 - 2030
  1. Figure 47:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, ITALY, 2023 VS 2030
  1. Figure 48:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, NETHERLANDS, 2018 - 2030
  1. Figure 49:  
  2. VALUE OF SNACK BAR MARKET, USD, NETHERLANDS, 2018 - 2030
  1. Figure 50:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, NETHERLANDS, 2023 VS 2030
  1. Figure 51:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, RUSSIA, 2018 - 2030
  1. Figure 52:  
  2. VALUE OF SNACK BAR MARKET, USD, RUSSIA, 2018 - 2030
  1. Figure 53:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, RUSSIA, 2023 VS 2030
  1. Figure 54:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, SPAIN, 2018 - 2030
  1. Figure 55:  
  2. VALUE OF SNACK BAR MARKET, USD, SPAIN, 2018 - 2030
  1. Figure 56:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, SPAIN, 2023 VS 2030
  1. Figure 57:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, SWITZERLAND, 2018 - 2030
  1. Figure 58:  
  2. VALUE OF SNACK BAR MARKET, USD, SWITZERLAND, 2018 - 2030
  1. Figure 59:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, SWITZERLAND, 2023 VS 2030
  1. Figure 60:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, TURKEY, 2018 - 2030
  1. Figure 61:  
  2. VALUE OF SNACK BAR MARKET, USD, TURKEY, 2018 - 2030
  1. Figure 62:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, TURKEY, 2023 VS 2030
  1. Figure 63:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, UNITED KINGDOM, 2018 - 2030
  1. Figure 64:  
  2. VALUE OF SNACK BAR MARKET, USD, UNITED KINGDOM, 2018 - 2030
  1. Figure 65:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, UNITED KINGDOM, 2023 VS 2030
  1. Figure 66:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, REST OF EUROPE, 2018 - 2030
  1. Figure 67:  
  2. VALUE OF SNACK BAR MARKET, USD, REST OF EUROPE, 2018 - 2030
  1. Figure 68:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, REST OF EUROPE, 2023 VS 2030
  1. Figure 69:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2018 - 2023
  1. Figure 70:  
  2. MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2018 - 2023
  1. Figure 71:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, EUROPE, 2022

Europe Snack Bar Industry Segmentation

Cereal Bar, Fruit & Nut Bar, Protein Bar are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Switzerland, Turkey, United Kingdom are covered as segments by Country.

  • Supermarkets and hypermarkets are the largest channels in the European snack bar market. The channel held the major share of 56% by value in the overall distribution channels segment for the European snack bar market. Strategic product positioning on the dedicated shelves for the snack bar category influences impulse purchase behavior among potential consumers. Carrefour, Super U, Tesco, Asda, and Lidl are some of the leading grocery store operators in the region. For instance, as of March 2023, Tesco and Asda had 3,456 stores in the United Kingdom. The major factors behind the popularity of this channel were attractive discount offers, loyalty program schemes, and cashback schemes.
  • Convenience stores are the second most widely preferred distribution channels after supermarkets and hypermarkets to purchase snack bars. The volume sales of snack bars through convenience stores is estimated to register a 33.22% volume share in 2024 due to their presence in the streets of urban and rural areas. Consumers consider it important for a grocery store to be located near their home or office. Thus, sales of snack bar products happen widely through the channel across the region.
  • The online retail channel is considered the fastest-growing segment across the country. Snack bar sales are anticipated to grow through these channels at a rate of 7.20% from 2023 to 2024 due to consumer's preference for buying on the Internet, especially the goods they are familiar with, such as confectioneries, in terms of the manufacturer’s name, brand positioning, image, and packaging design.
Confectionery Variant
Cereal Bar
Fruit & Nut Bar
Protein Bar
Distribution Channel
Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
Country
Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Switzerland
Turkey
United Kingdom
Rest of Europe
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Market Definition

  • Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
  • Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
  • Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
  • Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
Keyword Definition
Dark Chocolate Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk.
White Chocolate White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent.
Milk Chocolate Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product.
Hard Candy A candy made of sugar and corn syrup boiled without crystallizing.
Toffees A hard, chewy, often brown sweet that is made from sugar boiled with butter.
Nougats A chewy or brittle candy containing almonds or other nuts and sometimes fruit.
Cereal bar A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup.
Protein bar Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats.
Fruit & Nut bar These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings.
NCA The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats.
CGMP Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies.
Unstandardized foods Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner.
GI The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time
Skimmed milk powder Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying.
Flavanols Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages.
WPC Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein.
LDL Low density Lipoprotein- the bad cholesterol
HDL High density Lipoprotein- the good cholesterol
BHT butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative.
Carrageenan Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks.
Free form Not containing certain ingredients, such as gluten, dairy, or sugar.
Cocoa butter It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery.
Pastellies A type of of Brazilian candy made from sugar, eggs, and milk.
Draggees Small, round candies that are coated with a hard sugar shell
CHOPRABISCO Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry.
European Directive 2000/13 A European Union directive that regulates the labeling of food products
Kakao-Verordnung The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany.
FASFC Federal Agency for the Safety of the Food Chain
Pectin A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture.
Invert sugars A type of sugar that is made up of glucose and fructose.
Emulsifier A substance that helps to mix to liquids that does not mix together.
Anthocyanins A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery.
Functional Foods Foods that have been modified to provide additional health benefits beyond basic nutrition.
Kosher certificate This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law
Chicory root extract A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate
RDD Recommended daily dose
Gummies A chewy gelatin-based candy that is often flavored with fruit.
Nutraceuticals Food or dietary supplements that are claimed to have health benefits.
Energy bars Snack bars that are high in carbohydrates and calories are designed to provide energy on the go.
BFSO Belgian Food Safety Organization for the food chain.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Europe Snack Bar Market Research FAQs

The Europe Snack Bar Market size is expected to reach USD 3.64 billion in 2024 and grow at a CAGR of 7.57% to reach USD 5.64 billion by 2030.

In 2024, the Europe Snack Bar Market size is expected to reach USD 3.64 billion.

General Mills Inc., Kellogg Company, Mondelēz International Inc., Nestlé SA and Post Holdings Inc. are the major companies operating in the Europe Snack Bar Market.

In the Europe Snack Bar Market, the Supermarket/Hypermarket segment accounts for the largest share by distribution channel.

In 2024, United Kingdom accounts for the largest share by country in the Europe Snack Bar Market.

In 2023, the Europe Snack Bar Market size was estimated at 3.64 billion. The report covers the Europe Snack Bar Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Snack Bar Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Snack Bar Industry Report

Statistics for the 2023 Europe Snack Bar market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Snack Bar analysis includes a market forecast outlook to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Europe Snack Bar Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030