Europe Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Europe Snack Bar Market is segmented by Product (Breakfast Bar, Granola / Muesli Bars, Energy, and Nutrition Bars, Fruit Bars, and Other Products), Distribution Channel (Hypermarket, Supermarkets, Convenience Stores, Online Channel, Specialist Retailers, Discounters, and Other Distribution Channels), and Geography.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.92 %

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Market Overview

The European Snack Bar Market is expected to reach USD 3.7 billion by 2025 at a CAGR of 4.92% during the forecast period.

  • The snack bar market in Europe is benefitting from consumers who prefer convenient on-the-go meal and snack options. The long-term rise in on-the-go snacking and rise in snacking between meals have helped the snack bar market growth in the region. The focus on healthy eating has benefited the market.
  • Snack bars are commonly perceived as a healthier alternative to chocolate or confectionery, but due to product variation, they also enjoy a strong image as a treat. Product innovation has been a key driver, supporting visibility and consumer interest, and helping to attract new clients to the market.

Scope of the Report

The scope of the European snack bar market is segmented by type, as breakfast bar, granola / muesli bars, energy and nutrition bars, fruit bars, and other types. The distribution channel is segmented as hypermarket, supermarkets, convenience stores, online channel, specialist retailers, discounters and other distribution channels. The preference for breakfast bars has grown tremendously over the years, mainly due to their immense health benefits. With the changing lifestyle of the consumers, the demand for nutritional and convenient snack bar is increasing in Europe.

Breakfast Bar
Granola / Muesli Bars
Energy and Nutrition Bars
Fruit Bars
Other Types
Distribution Channel
Supermarkets/ Hypermarkets
Convenience Stores
Online Channels
Other Distribution Channels
United Kingdom
Rest of Europe

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Key Market Trends

The United Kingdom is Contributing the Maximum Share to the European Energy Bar Market

Kellogg’s is the leading snack bar brand in the United Kingdom, and it has developed several products for its breakfast cereals portfolio, including the child-oriented Frosties bars and Special K bars. Cereal and snack bars cannot be sold in British schools under the guidelines of School Food Trust (SFT). However, schools have started accepting them as part of a packed lunch, which serves as treat for children and gains their attention for the product. Close to half of the English population eat snacks at least once a week. Nearly 18% of the adult consumers in the United Kingdom report snacking on-the-go at least once a day. The ongoing public focus on healthy eating has benefited the snack bars market in the country. Snack bars are widely perceived as a healthier alternative to products, like chocolate or confectionery. However, due to product variation, they also enjoy a strong image as a treat.


Energy Bar is the Fastest Growing Snack Bar

Energy bars are primarily composed of carbohydrates, with smaller amounts of protein and fat. The high-carbohydrate content provides fuel for muscles, protein helps in muscle repair, and their low-fat/low-fiber formulation makes them easy to digest, making them the perfect workout snack. Companies, like Kellogg's, have products with high-protein content in snack bars with multiple flavor as well, like caramel pretzel cashew protein, which includes ingredients, such as, soy protein isolate, soluble corn fiber, cashew, palm kernel, soy lecithin, and palm oil, among other ingredients. Manufacturers, like MioBio Company, are also coming up with energy bars with no added sugar, artificial sweetener, preservatives, GMOs, cereals, glutens, or dairy products. However, the price of raw materials is a major hurdle, as it keeps changing.


Competitive Landscape

Kellogg’s and General Mills are two major players in the market. However, other players, such as Nestle, and Post Holdings Inc. enjoy a significant share in the market. Whereas, Alpen, Nature Valley, Kellogg's Special K, Go Ahead!, Jordans, and Kellogg's Nutri-Grain are the major brands leading the market. New product development is the most adopted strategy and is in compliance with the consumer trend, i.e. the target segment helps in better positioning of the company. The key players enter into partnership with other major players or regional players, so as to get a foothold in every country. To continue dominating the market, the key players seek to acquire local players.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Breakfast Bar

      2. 5.1.2 Granola / Muesli Bars

      3. 5.1.3 Energy and Nutrition Bars

      4. 5.1.4 Fruit Bars

      5. 5.1.5 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Channels

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 United Kingdom

      2. 5.3.2 France

      3. 5.3.3 Germany

      4. 5.3.4 Italy

      5. 5.3.5 Spain

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 Kellogg's

      2. 6.4.2 PepsiCo Inc.

      3. 6.4.3 Post Holdings Clif Bar (LUNA BAR)

      4. 6.4.4 General Mills

      5. 6.4.5 Nestle SA

      6. 6.4.6 Abbott Laboratories Inc.

      7. 6.4.7 GlaxoSmithKline PLC

      8. 6.4.8 Associated British Foods

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Europe Snack Bar Market market is studied from 2016 - 2026.

The Europe Snack Bar Market is growing at a CAGR of 4.92% over the next 5 years.

Kellogg Co., General Mills Inc., PepsiCo, Post Holdings Inc., Nestle S A are the major companies operating in Europe Snack Bar Market.

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