Sugar-Free Food and Beverage Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Global Sugar-free Food and Beverage Market is segmented by Product Type ( Beverages, Dairy, Confectionery, Bakery, and Others); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others), and by Geography.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 9.36 %

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Market Overview

The global sugar-free food and beverage market is projected to grow at a CAGR of 9.36% during the forecast period.

  • Mounting incidences of diabetes and overweight/obesity are pushing consumers from sugar and toward sugar-free alternatives. Both conditions are in fact prevalent.
  • The American Heart Association recommends no more than six teaspoons of added sugar a day for women to be safe from diabetes and obesity. Moreover, less sugar prevents glycation.
  • The increasing demand for low-calorie beverages and the associated cost-cutting advantage of using sugar substitutes is perhaps considered to be the foremost reason for the growth of the sugar-free foods and beverages market.

Scope of the Report

The global sugar-free food and beverage market is segmented by product type into beverages, dairy, confectionery, bakery, and other product types. Based on the distribution channel, the market can be classified into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others. Furthermore, the market is segmented on the basis of geography.

Product Type
Other Product Types
Distribution Channel
Convenience Stores
Specialty Stores
Online Stores
Other Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Free-from foods are Catching Consumer Attention

With the realization of the ever-growing threat to health on the consumption of poorly processed food, the consumers have become conscious regarding what to eat and what not to. This transition from a conventional mindset to a well-being-conscious one has compelled the manufacturers to come up with more innovative products to edify their product offerings. Dairy-free, lactose-free, gluten-free, and sugar-free are the most common free-from claims that appear on the products. For example, That's it, a fruit bar company, manufactures bars with eight allergen-free claims, along with a vegan, non-GMO, and gluten-free claim.

Sugar free Food & Beverage Market1

The Global Sugar-Free Food and Beverage Market is Dominated by North America

The World Health Organization found that a rise in fast food sales is correlated to a rise in body mass index, and Americans are very much fond of fast foods. Rising concerns regarding obesity and diabetes through extensive awareness means consecutively generate the demand for healthier food and beverage products in the market. The American consumers, therefore, accepted the Sugar-free concept offerings very well and so the manufacturers commenced repositioning and validating the recipe of the products as the primary strategy to serve the diverse demands and strengthen the consumer base. For instance, Heinz has introduced sugar-free ketchup which can be a part of fast foods to render the deliciousness, but with lesser calorie addition. 

Sugar free Food & Beverage Market2

Competitive Landscape

Consumers are very concerned about the health characteristics of their food, and of environmental and social impact, now more than ever. Owing to this, the major market players are coming up with new ideas to tackle the arising concerns to justify their supremacy. For instance, Nestle S.A introduced a KitKat bar that distills its sweet flavor from a cocoa fruit without any added refined sugar. Nestle is converting the cocoa pulp into a powder and adding it to chocolate as a sweetener.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Beverage

      2. 5.1.2 Dairy

      3. 5.1.3 Confectionery

      4. 5.1.4 Bakery

      5. 5.1.5 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 The Hershey Company

      2. 6.3.2 Nestle S. A

      3. 6.3.3 Kellogg

      4. 6.3.4 Mars, Incorporated

      5. 6.3.5 PepsiCo, Inc.

      6. 6.3.6 The Coca-Cola Company

      7. 6.3.7 Kraft-Heinz, Inc.

      8. 6.3.8 Conagra Foodservice, Inc.

      9. 6.3.9 Chocoladefabriken Lindt & Sprungli AG

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Sugar-Free Food and Beverage Market market is studied from 2016 - 2026.

The Sugar-Free Food and Beverage Market is growing at a CAGR of 9.36% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

The Hershey Company, Kellogg, Nestlé S. A, PepsiCo, Mars Incorporated are the major companies operating in Sugar-Free Food and Beverage Market.

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