Sugar-Free Food and Beverage Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Global Sugar-free Food and Beverage Market is segmented by Product Type ( Beverages, Dairy, Confectionery, Bakery, and Others); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others), and by Geography(North America, Europe, Asia-Pacific, South America, Middle East & Africa). The report offers market size and forecasts in value (USD million) for all the above segments.

Market Snapshot

Sugar-Free Food and Beverage Market Size
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 9.53 %

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Market Overview

The global sugar-free food and beverage market is projected to witness a CAGR of 9.53% during the forecast period(2022-2027).

COVID-19 has had a slightly negative impact on the Sugar-Free Food and Beverage Market. Due to strict impositions of lockdowns all over the world, there is a disruption in the supply chain in the food & beverage industry. For instance, Coca-Cola Co. experienced delays in the supply of raw materials from China as a result of industrial stalls related to the spread of COVID-19. However, the emergence of E-commerce online channels during the pandemic has surged the growth of the market.

Mounting incidences of diabetes and overweight/obesity are pushing consumers from sugar and toward sugar-free alternatives. Both conditions are prevalent. The American Heart Association recommends no more than six teaspoons of added sugar a day for women to be safe from diabetes and obesity. Moreover, less sugar prevents glycation.

The increasing demand for low-calorie beverages and the associated cost-cutting advantage of using sugar substitutes is perhaps considered to be the foremost reason for the growth of the sugar-free foods and beverages market.

Scope of the Report

Sugar-free food and beverages are products that contain no added sugars, no artificial sweeteners, and no added sugars. However, it doesn't mean the food contains no sugar at all, as it may have naturally occurring sugars. The global sugar-free food and beverage market is segmented by product type into beverages, dairy, confectionery, bakery, and other product types. Based on the distribution channel, the market can be classified into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others. Furthermore, the market is segmented on the basis of geography across the world, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Other Product Types
By Distribution Channel
Convenience Stores
Specialty Stores
Online Stores
Other Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

Increasing Obesity is Driving the Market

Obesity is one of the most serious global public health challenges of the 21st century, which is affecting every country in the world. Obesity in adulthood is a major risk factor that causes poor health and early death, including various cardiovascular diseases, several common cancers, diabetes, and osteoarthritis. Rates of obesity and overweight continue to grow in children and adults. For instance, according to a survey conducted by Ispos in 2020, 19% of adults all over the world stated it as their biggest problem. As a result, people's preferences are gradually changing toward healthy low-carb, sugar-free diets such as high-quality protein powders like bone broth, collagen, whey protein, lentils, beans, and other legumes. Some of the benefits of reducing sugar intake include it helps in losing weight and preventing obesity, lowers the risk for type 2 diabetes or pre-diabetes, and reduces the risk for inflammatory digestive conditions such as irritable bowel disease and Crohn's disease. The low-carb beverages are designed to provide sustained energy and help accelerate the metabolic state. Therefore this factor is driving the growth of the market. According to International Diabetes Federation, China was the leading country in the diabetic population in 2021, with 140.9 million people suffering from it.

Sugar-Free Food and Beverage Market Share

North America Holds Largest Market

The World Health Organization found that a rise in fast food sales is correlated to a rise in body mass index, and Americans are very much fond of fast foods. Rising concerns regarding obesity and diabetes through extensive awareness means consecutively generating the demand for healthier food and beverage products in the market. The American consumers, therefore, accepted the Sugar-free concept offerings very well and so the manufacturers commenced repositioning and validating the recipe of the products as the primary strategy to serve the diverse demands and strengthen the consumer base. For instance, Heinz has introduced sugar-free ketchup, which can be a part of fast foods to render deliciousness, but with lesser calorie addition.

Sugar-Free Food and Beverage Market Analysis

Competitive Landscape

The Global Sugar-Free Food and Beverages Market is highly competitive with the presence of many players across the world. High investments in R&D activities and product innovation have led them to gain major market share in the global market. Some of the key players in the market include The Hershey Company, Nestle S.A, PepsiCo, Mars Incorporated, and The Kellogg Company. The key players are embarking on mergers and acquisitions in the market to expand their portfolio and cater to the interests of local consumers, and concentrate on acquiring new leading brands. Some of the players are also using social media platforms and campaigns for marketing and promoting their products. For Instance, in March 2022. Coca-Cola India launched a new campaign for its new brand Coca-Cola Zero Sugar.

Recent Developments

In October 2021, Beyond Better Foods unveiled the latest edition of sugar-free cookie lines. These cookies are available in three variants: chocolate chip, P.B chocolate chunk, and double chocolate. The new rage is made with zero grams of added sugar and two grams of net carbohydrates.

In September 2021, Mondelez International launched a new line of sugar-free Oreos in China. The Oreo biscuits contain maltitol instead of sucrose and glucose. Two products on sale are the "classic" oreo flavor and rose-flavored oreo zero thin biscuits that has a floral taste with a crispy texture.

In February 2021, Halsa expanded its product line with the addition of 24oz family size plain unsweetened zero Sugar oatmilk yogurt. The new zero sugar oatmilk yogurt has only 90% calories per serving and has multiple uses as a base for making healthy probiotic smoothies, dips, sauces, salad dressings, and many other plant-based recipes at home.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Beverage

      2. 5.1.2 Dairy

      3. 5.1.3 Confectionery

      4. 5.1.4 Bakery

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 The Hershey Company

      2. 6.3.2 Nestle SA

      3. 6.3.3 The Kellogg Company

      4. 6.3.4 Mars, Incorporated

      5. 6.3.5 PepsiCo Inc.

      6. 6.3.6 The Coca-Cola Company

      7. 6.3.7 Kraft-Heinz Inc.

      8. 6.3.8 Conagra Foodservice Inc.

      9. 6.3.9 Mondelez International Inc.

      10. 6.3.10 Strauss Group Ltd

    4. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Sugar-Free Food and Beverage Market market is studied from 2016 - 2027.

The Sugar-Free Food and Beverage Market is growing at a CAGR of 9.53% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

The Hershey Company, Nestlé S. A, PepsiCo, Mars Incorporated, The Kellogg Company are the major companies operating in Sugar-Free Food and Beverage Market.

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