Sugar Free Chewing Gum Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Sugar-Free Chewing Gum Market is segmented by Flavor (Spearmint, Peppermint, Fruit Flavor, and Original Bubble gum), By Distribution Channel (Supermarket/Hypermarket, Specialist Stores, Convenience Stores, Online Retail, and Others); and by Geography.

Market Snapshot

Sugar-free Chewing Gum Market Graph
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 7.21 %
Sugar-free Chewing Gum Market Graph Key players

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Market Overview

The sugar-free chewing gum market is projected to grow at a CAGR of 7.21% during the forecast period 2020 - 2025.

  • The trend of ‘sugar-free’ consumables has affected a massive portion of the entire food and beverage sector from carbonated beverages to confectioneries. The global chewing gum market is undergoing a paradigm shift towards developing a ‘sugar-free’ front due to the inclination of the population towards sugar-free food and beverages due to the occurrence of diabetes and sugar-related diseases.
  • Furthermore, the sugar-free alternatives of chewing gum are also being recognized as a preventive measure for dental ailments by various leading dental associations and organizations globally. Some of the biggest players in the market, such as The Wm. Wrigley Jr. Company and Peppersmith are investing to develop as well as boost their production and business of sugar-free gums.
  • The bulk pack of sugar-free gum is the largest selling category in sugar-free chewing gum. However, the demand for a single pack is growing with consumer demand for various flavors. Innovation in a unique format, a new pack and varied flavor range continued to be sugar- free chewing gum market opportunity to drive the sales.

Scope of the Report

The scope of the sugar-free chewing gum market includes segmentation of the market by Flavor which include spearmint, peppermint, fruit flavors, and original bubble gum. The market is also segmented on the basis of the distribution channel which includes supermarket/hypermarket, specialist stores, convenience stores, online retail stores, and others. The study also involves the global level analysis of the main regions such as North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.

By Flavor
Fruit Flavor
Original Bubble Gum
By Distribution Channel
Convenience Stores
Specialist Stores
Online Retail
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Increasing Number of Diabetic Population

According to International Diabetics Federation, the number of diabetics worldwide in 2019 was 463 million. The projected number of diabetics is expected to reach 700 million by 2045. With an increased number of diabetics, the prevalence of diabetes is also projected to increase to almost 11 percent by 2045. Sugar-free chewing gum would be a good alternative to cut down the sugar intake as it helps in satisfying a sweet tooth without causing a spike in blood glucose level and thus preventing the occurrence of diabetes. Sugar-free chewing can also be used to improve oral care by preventing tooth decay and players prominent in the market are coming up with innovative solutions. For instance, Peppersmith, a UK-based confectionery company, has developed manufactured xylitol-based chewing gum. Xylitol is a sweetener found naturally in trees and plants and kills up to 90% of oral bacteria and thus helping to reduce plaque. As a result, Peppersmith is acclaimed by dentists and approved by the Oral Health Foundation.

Number Of Diabetics Worldwide in Millions

Asia Pacific Fastest Growing Market

China dominates the Sugar-Free Chewing Gum market in Asia-Pacific, followed by Japan. Asia-Pacific holds the largest youth population globally, within the age group of 18-24 years, which drives the sale of sugar-free gums. On-the-go mouth freshness products, such as Doublemint has performed well in Asia owing to high demand and increased usage of social media and growing purchasing power supports the market growth of sugar-free chewing gum. Driving consumer awareness through packaging that demonstrates product information through pack design is the future sugar-free chewing gum market opportunity. Product innovation in unique shape, form, new pack and varied flavor range continued to be sugar-free chewing gum market opportunity to drive the sales.

Sugar Free Chewing Gum Market by Region

Competitive Landscape

The global sugar free chewing gum market is fragmented with the presence of numerous players. Growth strategies adopted by the leading players include mergers and acquisitions, expansion, new product development and partnerships to fuel market growth. There are several prominent players in this industry, such as, Hershey, Lotte Group, Perfetti Van Melle among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Flavor

      1. 5.1.1 Spearmint

      2. 5.1.2 Peppermint

      3. 5.1.3 Fruit Flavor

      4. 5.1.4 Original Bubble Gum

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retail

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Hershey Company

      2. 6.4.2 Perfetti Van Melle Group B.V.

      3. 6.4.3 Mondelēz International, Inc

      4. 6.4.4 Project 7

      5. 6.4.5 Lotte Corporation

      6. 6.4.6 The PUR Company Inc.

      7. 6.4.7 Mars Incorporated

      8. 6.4.8 Health Made Easy Group

      9. 6.4.9 Ferndale Confectionery Pty Ltd

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Sugar Free Chewing Gum Market market is studied from 2016 - 2026.

The Sugar Free Chewing Gum Market is growing at a CAGR of 7.21% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

The Hershey Company, Perfetti Van Melle Group B.V., Lotte Corp, Mars Incorporated, Mondelēz International, Inc are the major companies operating in Sugar Free Chewing Gum Market.

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