Brazil represents the largest and the fastest growing market for gluten-free foods & beverages in South America, cornering an estimated share of over 50% in 2016 and forecast to record a CAGR of nearly 13% between 2018 and 2023. Bread products, cookies and snacks form the largest type of gluten-free products consumed in the region, demand for which is also likely to witness fastest growth during 2018 - 2023.
Wheat, barley, rye and their derivatives are found to contain the protein called gluten and individuals sensitive to it exhibit mild symptoms of intolerance such as chronic diarrhea and vomiting. However, there exists a sizeable population that shows typical symptoms of intolerance that is classified as celiac disease. This is an inherited autoimmune disorder in which gluten damages the small intestine, with the only remedy for it being a strict gluten-free diet for life. For instance, prevalence of this disease in North America is around three to four million, though only 5%-10% of the cases have been currently diagnosed.
The market for gluten-free foods & beverages has undergone a radical change from speciality niche products to mainstream products. Millions of individuals around the world have started consuming gluten-free products, not only because of being diagnosed with celiac disease but also because of a general perception of maintaining better health. A current trend towards gluten-free product consumption has given further impetus to the gluten-free foods & beverages segment.
The market for gluten-free products is highly competitive, with innovation in products being a major strategic approach being adopted by leading players. This trend is likely to continue in the future, as the established set of players seeks to garner increased market share.
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- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
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- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
- Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Market Dynamics
3.1 Drivers
3.1.1 Rising Health Concerns in the Country
3.1.2 High Presence of Quinoa and Cassava in Brazilian Cuisine
3.2 Restraints
3.2.1 Labeling Restrictions
3.2.2 Less Awareness of Gluten Problems
3.3 Opportunities
3.3.1 Rising Demand for Organic and Fresh foods Segments
3.3.2 Innovation in Products
3.3.3 Improvisation in the Distribution and Other Channels
3.4 Porter's Five Forces Analysis
3.4.1 Bargaining Power of Buyers
3.4.2 Bargaining Power of Suppliers
3.4.3 Degree of Competition
3.4.4 Threat of New Entrants
3.4.5 Threat of Substitutes
4. Market Segmentation
4.1 By Type
4.1.1 Beverages
4.1.2 Bread Products
4.1.3 Cookies and Snacks
4.1.4 Condiments, Seasonings & Spreads
4.1.5 Dairy/Dairy Substitutes
4.1.6 Meats/Meat Substitutes
4.1.7 Other Gluten-Free Products
5. Competitive Landscape
5.1 Strategies Adopted by Major Players
5.2 Most Active Companies in the Past Five Years
5.3 Market Share Analysis
6. Company Profiles
6.1 Dr. Schar
6.2 General Mills Inc.
6.3 H.J Heinz Company
6.4 Hero Group AG
6.5 Raisio PLC
6.6 Brazi Bites
6.7 Other Local Players
7. Appendix
7.1 Sources
7.2 Disclaimer
