The increasing consumption of healthy food among health-conscious consumers is boosting the demand for gluten-free food and beverage products across the country. Global manufacturers are highly investing in R&D in order to cater to the growing demand for gluten-free products. Also, companies are focusing on new product launches in order to maintain their customer base. Product promotion through various channels is also influencing the market growth. Furthermore, the increasing demand for gluten-free alcoholic beverages is further boosting the growth of gluten-free beverages.

The market for gluten-free foods & beverages has undergone a radical change from specialty niche products to mainstream products. Millions of individuals in Brazil have started consuming gluten-free products, not only because of being diagnosed with celiac disease but also because of a general perception of maintaining better health. A current trend towards gluten-free product consumption has given further impetus to the healthy and organic foods & beverages industry.