The global gluten free beverage market is increasing at a CAGR XX% and is projected to generate a revenue of USD XX million in 2022. In developed countries, product selection is the most important factor for choosing gluten free foods and beverages, followed by price and convenience. The European region is the fastest-growing market in the near future owing to health concerns in this region. Gluten-free products has witnessed a strong growth even among non-celiac patients with more number of new product introductions in beverages.
Growing awareness about Celiac disease=Growth in gluten-free beverage market
Overall, the market for gluten free products have undergone a radical change from being only in pharmacy/nutrition stores to finding their place in grocery outlets. The demand for gluten free beverages mainly comes from health conscious consumers who are influenced by natural and organic ingredients consumption. The main buyers of these products belong to two different age groups, one belong to 50-64 age group and the other in the group 25-34. These consumers are further influenced by advertisements. Around 20% of consumers in developed countries of North America and Europe prefer to buy gluten free products most of the time, while another 22% buy them occasionally. Majority of the consumers buying gluten free products suffer from celiac disease (CD) and follow a strict gluten-free diet (GFD) as the only treatment for managing the disease and reducing the risk of other complications. Celiac disease is an autoimmune disorder which affects the small intestine, caused by the reaction to gluten, proteins found in wheat and other grains. 3.1 million Americans now follow a gluten-free diet and 72% of them are classified as "PWAGs" or people without celiac disease avoiding gluten. Other type of consumers include those suffer from several other conditions, including non-celiac gluten sensitivity, wheat allergy, autism, ADHD, multiple sclerosis and irritable bowel syndrome (IBS). The third category consumers want to consume gluten free products just as a means to maintain good bowel condition. Gluten-free products have been gaining promotions through strong retail presence and government initiatives. Improved taste and nutrition profiles and growing demand from millennial population is also driving gluten-free beverage demand. Lower awareness on celiac disease in the developing countries is a major restraint affecting the gluten free beverage market. Many consumers are less aware of the difference between allergy and intolerance. Furthermore, many consumers are either misdiagnosed or undiagnosed entirely for the celiac disease.
North America and Europe are the leading gluten free beverage market, together accounting for more than 70% of the market share. North America is the largest market for gluten free products with US as the market leader. The region is also forecast as the fastest growing, projected to register a CAGR of over XX% between 2016 and 2021. It is projected that European market for gluten free products will witness significant growth with UK being the leader. The Asia- Pacific & South America regions still have small markets due to low awareness among consumers. Middle East region is emerging as one to look over for the gluten-free sector with United Arab Emirates is seen as the key destination.
The market for gluten-free beverages has undergone a radical change from being considered specialty niche products to mainstream products. The market is highly competitive, with innovation in products being a major strategic approach adopted by leading players. This trend is likely to continue in the future, as the established set of players seeks to garner increased market share. Some of the key players operating in the global gluten free beverage market are Bob’s Red Mill, DSM, Whole Earth Foods Ltd and Diageo PLC.
The market has become highly competitive, with innovation in products being a major approach to become dominant in the market. However, there are many challenges in terms of improving the quality of products which is a major issue in developing regions.
Our report on global gluten free beverages market covers the following
• Global gluten free beverages market, Trends & Dynamics
• Latest News & developments
• Porter’s Five Force Analysis
• Investment Scope
• Deep-Dive Insights