North America Free From Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

North America free-from-food market is segmented by Type (Gluten-Free, Dairy-Free, Allergen-Free and Other Types); by End Product (Bakery and Confectionery, Dairy Free Foods, Snacks, Beverages, and Other End Products); by Distribution Channel (Supermarkets/Hypermarkets, Online Retail Stores, Convenience Stores, and Other Distribution Channels); & by Geography.

Market Snapshot

North America Free From Food Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 8.4 %

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Market Overview

The North America free from food market is projected to grow with CAGR of 8.4% during the forecast period (2020 - 2025). 

  • According to a survery conducted by Kerry, about 60% of consumers in the United States were familiar with the term “clean label,” with 44% saying clean label is important to them.Thus the increasing awareness about the clen labelled products including free from food and increasing prevelance of food allergies is the major factor driving the market studied in the region.
  • Interest in non-GMO food products continued to grow in North American region, providing great opportuity to the manufacturers to capture the on-going interest among consumers hrough product launch. In 2016, Archer Midland Daniels bought Harvest Innovations, a brand which produces non-GMO soybean oils, proteins, and gluten-free foods.
  • Furthermore, th Gluten Free Factory is a 100% Costa Rican brand that offers alternative flours and mixes for gluten-free pizzas, breads, brownies, and pancakes, in turn meeting the demnad for free from bakery products. 
  • The plant based dairy roducts/ dairy alternatives is also gaining great traction among the consumers which is influneced by various factors such a gluten intolerance, lactose intolreance, veganism and others. 

Scope of the Report

The North America free-from-food market is segmented by type into gluten free, dairy free, allergen free and other types. By end product the market is segmented into bakery and confectionery, dairy free foods, snacks, beverages, and other end products. The different distribution channel helping the manufacturers to penetrate in the market studied includes, supermarkets/hypermarkets, online retail stores, convenience stores and other distribution channels. The market is studied thoroughly for different countres under the North American region such as Canada, mexico, United States and Rest of North America.

By Type
Gluten Free
Dairy Free
Allergen Free
Other Types
By End Product
Bakery and Confectionery
Dairy-free Foods
Other End Products
By Distribution Channel
Online Retail Stores
Convenience Stores
Other Distribution Channels
By Geography
United States
Rest of North America

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Key Market Trends

Increasing Demand For Allergen Free Products

Allergen-free food products include food items, which are gluten free, lactose free, diabetes food, and others. The consumers in the region who are allergic to gluten, lactose, or unable to consume high-calorie products, due to diabetes, has influenced the food manufacturers to manufacture allergen-free foods. Key manufacturers, like: The Hain Celestial Group offers allergen-free cooking and baking products, to cater the increasing demand, in the region. Furthermore, the region has witnessed a significant demand for lactose free baby food products.  

North America Free From Food Market1

United States Held a Significant Share in The Market

The United States is experiencing a high demand for free from food and beverage products such as gluten-free beverages, followed by Canada and Mexico, owing to the shift in consumers’ food consumption trend and inclination toward a healthy lifestyle. Furthermore, the favorable regulatory framework and initiatives by the US Food and Drug Administration (FDA) to promote gluten-free diets and further subsidy allocations are anticipated to boost the regional market over the forecast period. To cater the growing demand for gluten-free products, in May 2020, The gluten-free company, BFree Foods, announced the launch of two of its flagship products in Publix grocery stores of the country.

North America Free From Food  Market

Competitive Landscape

The North America free from food market is a highly competitive market and comprises of regional and international competitors. Some of the major manufacturers in the market includes, Dean Foods, Hain Celestial Group, Inc. General Mills Inc, and Conagra Brands Inc., among others. The major strategies adopted by the companies in the market are new product launches, agreements/partnerships, expansions, mergers, and acquisitions. The merger or acquisition of companies, in order to utilize the respective key strengths, such as intense R&D activities, distribution network, and the development of new products, to enhance the portfolio and capture the on- going inetrest among consumers such as orgainc, plant based products and others. Owing to the changing tastes and preferences of consumers, there have been considerable developments of products by various global players

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters 5 Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Gluten Free

      2. 5.1.2 Dairy Free

      3. 5.1.3 Allergen Free

      4. 5.1.4 Other Types

    2. 5.2 By End Product

      1. 5.2.1 Bakery and Confectionery

      2. 5.2.2 Dairy-free Foods

      3. 5.2.3 Snacks

      4. 5.2.4 Beverages

      5. 5.2.5 Other End Products

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Online Retail Stores

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 By Geography

      1. 5.4.1 United States

      2. 5.4.2 Canada

      3. 5.4.3 Mexico

      4. 5.4.4 Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Conagra Brands, Inc

      2. 6.4.2 Hain Celestial Group, Inc.

      3. 6.4.3 General Mills Inc

      4. 6.4.4 Bob's Red Mill

      5. 6.4.5 Dean Foods

      6. 6.4.6 Prairie Farms

      7. 6.4.7 Johnson & Johnson (Lactaid)

      8. 6.4.8 AMY'S KITCHEN, INC

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The North America Free From Food Market market is studied from 2016 - 2026.

The North America Free From Food Market is growing at a CAGR of 8.4% over the next 5 years.

Conagra Brands, Inc, Hain Celestial Group, Inc., GENERAL MILLS INC., Bob's Red Mill, Dean Foods, Johnson & Johnson are the major companies operating in North America Free From Food Market.

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