Indonesia Plant-Based Food and Beverages Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 377.97 Million |
| Market Size (2029) | USD 621.00 Million |
| CAGR (2024 - 2029) | 10.44 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Indonesia Plant-Based Food and Beverages Market Analysis
The Indonesia Plant-Based Food and Beverages Market size is estimated at USD 377.97 million in 2024, and is expected to reach USD 621 million by 2029, growing at a CAGR of 10.44% during the forecast period (2024-2029).
The COVID-19 pandemic favored the growth of the plant-based food and beverage market as there was a surge in the demand for a healthy diet including vegan food alternatives. Further, the market demand was supported by several medical research studies claiming the health benefits of vegan food in reducing the severity of COVID-19 symptoms. As a result, the country has witnessed significant investments by startups to capture business opportunities in the emerging segment. For instance, in July 2021, Firman, a corporate worker who turned into an entrepreneur launched Indonesia's first plant-based cloud kitchen, Mad Grass-a delivery-only restaurant, specializing in vegan food and beverages.
Over the medium term, the market is expected to show substantial growth owing to the factors such as the development of flexitarian lifestyles, the increasing importance of animal welfare, increasing government initiative to support vegan dietary patterns, and the R&D investments by key industry participants to accelerate the new product developments.
Moreover, plant-based food is not new in Indonesia, with Tofu and Tempeh being traditional vegan foods and have been in Indonesian cuisine for ages which in turn promotes the inclination toward the new plant-based foods and beverages offered in the market.
Indonesia Plant-Based Food and Beverages Market Trends
This section covers the major market trends shaping the Indonesia Plant-Based Food & Beverages Market according to our research experts:
Rise in Vegan Population
The growing trend of veganism is due to the increasing consumer awareness about the health benefits associated with plant-based food. For instance, according to a consumer survey conducted by the Singapore-based vegan food company Float Foods in 2020, as many as 78% of Indonesians had tried vegan meat alternatives and 24% of the population was planning to adopt a vegetarian or plant-based diet. Additionally, ethical and health-conscious consumers are driving the penetration of dairy alternatives and meat substitutes across the country. Ongoing studies of the impact of dairy and meat production on global warming and resource consumption is the key factor contributing to the increased consumer interest in plant-based food and beverages. Furthermore, animal welfare associations and government organizations educate the public about animal abuse and promote vegan lifestyles through various campaigns. For instance, the government of Indonesia has banned the cat and dog meat trade in response to the campaign conducted by the DMFI (Dog Meat-Free Indonesia), an alliance of international and local animal welfare groups.
Dairy Alternative Beverages Dominates the Market
The increasing lactose intolerant population is driving the demand for plant-based beverages in Indonesia. For instance, the research article published in NIH(National Library of Medicines) by the University of Indonesia reveals that lactose intolerance is related to age and is the most prevalent among children aged 6 to 14 years. The most frequent symptoms of Lactose Intolerance in the junior high school (JHS) group were abdominal pain, abdominal distention, nausea, flatulence, and diarrhea, mostly within one hour of lactose ingestion. This in turn influences consumers to opt for plant-based dairy alternatives to fulfill their dietary needs without compromising health. Moreover, plant-based beverages contain low calories, fat, and sugar than conventional dairy beverages making them popular among people with heart disease and obesity.
Indonesia Plant-Based Food and Beverages Industry Overview
Indonesia plant-based food and beverage industry is fragmented with many international and regional companies competing for significant market share. Some of the major players in the market are Green Rebel Foods, Amy's Kitchen, Inc., Nestle SA, Danone S.A., and Meatless Kingdom, among others. Key companies are focused on the expansion of production capacity and new product launches to cater to the increasing demand for meat substitutes and dairy alternatives. Furthermore, product innovation in terms of flavor and texture; and infusion of healthy ingredients is the major strategy adopted by companies. For instance, in November 2021, Green Rebel Foods launched plant-based cheddar cheese made with locally sourced potatoes, cashew nuts, and organic rice.
Indonesia Plant-Based Food and Beverages Market Leaders
Amy’s Kitchen, Inc.
Green Rebel Foods
Nestle SA
Meatless Kingdom
Danone SA
*Disclaimer: Major Players sorted in no particular order
Indonesia Plant-Based Food and Beverages Market News
- In September 2021, Nutrifood launched a new plant-based powdered almond drink featuring coconut flavor. The drink is high in calcium, contains 12 vitamins and 5 minerals, and is free from lactose.
- In September 2020, IKEA Indonesia launched vegan Vanilla Ice Cream through its major stores across the country.
- In September 2020, Float Foods, Singapore's plant-based start-up launched Indonesia's first joint cross-border food incubator to support plant-based food innovators in the country.
Indonesia Plant-Based Food and Beverages Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Meat Substitutes
5.1.1.1 Tofu
5.1.1.2 Tempeh
5.1.1.3 Others
5.1.2 Dairy Alternative Beverages
5.1.2.1 Soy Milk
5.1.2.2 Almond Milk
5.1.2.3 Other Dairy Alternative Beverages
5.1.3 Non-dairy Ice Cream
5.1.4 Non-dairy Cheese
5.1.5 Non-dairy Yogurt
5.1.6 Non-dairy Spreads
5.1.7 Other Plant-based Products
5.2 By Distibution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Stores
5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Nestle SA
6.3.2 Green Rebel Foods
6.3.3 Amy's Kitchen, Inc.
6.3.4 Impossible Foods
6.3.5 Rude Health
6.3.6 Meatless Kingdom
6.3.7 The Kraft Heinz Company
6.3.8 PepsiCo, Inc.
6.3.9 Danone S.A.
6.3.10 Oatside Private Limited
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
Indonesia Plant-Based Food and Beverages Industry Segmentation
As per the study scope, plant-based food and beverages refer to products made from different plant parts such as fruits, seeds, leaves, and legumes among others. These are mainly preferred as substitutes for animal-based products such as meat, egg, and dairy products. The Indonesia plant-based food beverages market is segmented by product type and distribution channel. By product type, the market is segmented into meat substitutes, dairy alternative beverages, non-dairy ice cream, non-dairy cheese, non-dairy yogurt, non-dairy spreads, and other plant-based products that include non-dairy chocolates, milk powders, etc. By dairy alternative beverages, the market is further segmented as soy milk, almond milk, and other types of dairy alternative beverages. By distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, online retail channels, and other distribution channels. The report offers market size and forecasts in value (USD million) during the forecasted years for the above segments.
| By Type | |||||
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| Non-dairy Ice Cream | |||||
| Non-dairy Cheese | |||||
| Non-dairy Yogurt | |||||
| Non-dairy Spreads | |||||
| Other Plant-based Products |
| By Distibution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Stores | |
| Other Distribution Channels |
Indonesia Plant-Based Food and Beverages Market Research FAQs
How big is the Indonesia Plant-Based Food and Beverages Market?
The Indonesia Plant-Based Food and Beverages Market size is expected to reach USD 377.97 million in 2024 and grow at a CAGR of 10.44% to reach USD 621.00 million by 2029.
What is the current Indonesia Plant-Based Food and Beverages Market size?
In 2024, the Indonesia Plant-Based Food and Beverages Market size is expected to reach USD 377.97 million.
Who are the key players in Indonesia Plant-Based Food and Beverages Market?
Amy’s Kitchen, Inc. , Green Rebel Foods, Nestle SA, Meatless Kingdom and Danone SA are the major companies operating in the Indonesia Plant-Based Food and Beverages Market.
What years does this Indonesia Plant-Based Food and Beverages Market cover, and what was the market size in 2023?
In 2023, the Indonesia Plant-Based Food and Beverages Market size was estimated at USD 342.24 million. The report covers the Indonesia Plant-Based Food and Beverages Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Indonesia Plant-Based Food and Beverages Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Indonesia Plant-Based Food & Beverages Industry Report
Statistics for the 2024 Indonesia Plant-Based Food & Beverages market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Indonesia Plant-Based Food & Beverages analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
