Sweet Spreads Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Global Sweet Spread Market is Segmented by Type (Chocolate Spreads, Honey, Jam, and Nut butter/spread), Distribution Channel (Hypermarkets/Supermarkets, Specialist Retail Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The market size is provided in terms of value in (USD Million) during the forecast years for the above segments.

Sweet Spreads Market Size

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Sweet Spread Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 3.20 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Sweet Spread Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Sweet Spreads Market Analysis

The Sweet Spread Market is projected to register a CAGR of 3.2% during the forecast period.

The growth of the sweet spread market can be attributed to the rising popularity of quick and healthy morning meal replacements among office-goers and the youth population. Manufacturers emphasize introducing new spreads with health benefits and distinctive flavor characteristics to excite consumers and attain a share of the sweet spread market. Spreads made from natural ingredients, i.e., free from additives (like artificial sweeteners, pectin, and gelling agents), and spreads with nutritional claims, are expected to grow in the coming years. Consumers have been looking for low-sugar and low-fat alternatives, especially in the form of natural/organic spreads with functional attributes.

The renowned hazelnut spread Nutella is manufactured annually in more than 1.35 million pounds worldwide. In addition, over 250,000 tons of Nutella are sold annually in more than 75 countries. According to statistics from Ferrero company, France is considered to be one of the largest consumers of Nutella, with an approximate share of 25% of the world's production and consumption every year. Moreover, ethical concerns are also having an increasing impact on the development of new products in the sweet spreads market. Eco-friendly packaging has been a primary focus, but fair-trade lines and the use of ingredients from sustainable agriculture are emerging. The spreads are now widely available in mainstream supermarkets and are no longer restricted to health food stores.

However, with so many spreads consumed for breakfast, any change in consumer breakfast habits can have an impact on sales. Many consumers are skipping breakfast altogether due to their increasingly hectic schedules, while others prefer the convenience of grab-and-go options like cereal bars.

Sweet Spreads Market Trends

Rising Consumer Inclination Toward Natural/Organic and Sugar Reduced Spreads

The majority of consumers in developed countries are looking for food spreads without any inclusion of artificial additives owing to the associated long-term adverse health effects. Manufacturers are inclined toward the usage of natural flavoring agents, preservatives, and sweeteners as they are the key ingredients used in sweet spreads to extend the shelf-life of the product. Global manufacturers have introduced product lines with natural claims across spreads/buttery spreads with no artificial preservatives and artificial flavor. Additionally, millennials currently account for a large share of direct consumer spending. This generation of individuals insists on consuming better-for-you products than natural or organic ingredients. Thus, the vendors are creating strategies for this demand and are developing organic offerings. For instance, Trailblazer offers several product lines, such as Organic Preserves, which contain more fruit and less added sugar than regular preserves.

Natural/organic sweet spreads have grown in popularity as a result of health concerns, and they benefit from the overall growth of the American organic market. Even when economic conditions are unfavorable, the majority of consumers who prefer organic products will not change their shopping habits or refrain from purchasing organic goods. For instance, in October 2022, Dabur India Ltd introduced the Réal Health Peanut Butter range. As per the company's claims, the product is 100% natural and is made with a single ingredient, a bold variety of peanuts. The product is a source of antioxidants, gluten-free, and has no trans fats. Additionally, the product has no added sugar, salt & oil and can be purchased from e-commerce and modern trade.

Sweet Spread Market: Sugar Reduction Targets for Food Products, Per 100 Grams, By Food Category, United Kingdom,

North America to Hold a Significant Market Share

The sweet spread market in the North American region is dominated by increased consumption of spreads in countries, particularly, the United States and Canada. The sweet spread market is highly competitive with private-label products competing with global prominent brands, in terms of pricing and product innovation. Chocolate-based spread segment of the market is witnessing a growth in demand, specifically among parents who are concerned about their children getting regular breakfast as per their tastes and preferences.

The increasing trend for sanctification is fueling the growth of the chocolate-based spreads market during the forecast period. The availability of regional products at a convenient price is creating competition in the market. For instance, in July 2022, SunButter a brand of SunGold Foods, Inc. announced a national-roll out of its chocolate SunButter on Amazon and 450 outlets of Whole Food Market across the United States market. Additionally, according to USDA statistics, 1.48 million pounds of raw honey were produced by 2.71 million bee colonies in 2020. The National Honey Board estimates that the average American consumes about 1.51 pounds of honey annually.

Sweet Spread Market: Market CAGR (in %), By Region, Global, 2022

Sweet Spreads Industry Overview

J.M. Smucker, Kraft Foods, Ferrero SpA, and ConAgra Foods Inc. are the key players in the sweet spread market. Expansion of their facilities and product portfolio is the major strategy of these companies. Companies are focussing on producing healthy and innovative products, which is encouraging sweet spread manufacturers to manufacture quality products, as well. Owing to the high consumption of sweet spread products in the global market, new product launch with varied taste, flavor, and combination is adopted by leading companies. For instance, in June 2022, Challenge Butter, a US farmer-owned butter brand, launched snack spreads. The company claims that it is made with real butter and no added artificial flavors, which are available in dessert and seasoned varieties such as Salted Caramel Dessert Snack Spread, Chocolate Dessert Snack Spread, Vanilla Fudge Dessert Snack Spread, Everything Seasoned Snack Spread, Garlic Parmesan, Buffalo Seasoned Snack Spread, and Herb Seasoned Snack Spread.

Sweet Spreads Market Leaders

  1. The J.M. Smucker Company

  2. The Kraft Heinz Company

  3. Conagra Brands, Inc.

  4. Ferrero International S.A.

  5. Unilever PLC

*Disclaimer: Major Players sorted in no particular order

Sweet Spread Market Concentration
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Sweet Spreads Market News

  • Feb 2023: Bonne Maman, a brand of Andros Group, revealed plans to launch its hazelnut chocolate spread to the US market in March. The company claims that it has a creamy and smooth texture and contains no artificial ingredients or palm oil. The product can be purchased through direct-to-consumer or selected retailers across the US market and will be available in 8.8 oz and 12.7 oz glass jars.
  • Apr 2022: Saffola, a brand of Marico India, extended its product offering and launched peanut butter and mayonnaise. The company states that peanut butter contains approx 31% RDA protein and no refined sugar. The product is available in two variants, such as crunchy and creamy textures and can be purchased from all major e-commerce platforms. With this expansion, the company emphasizes strengthening its footholds in the healthy foods and RTE (ready-to-eat) segments.
  • Mar 2022: The Hershey Company expanded its product offerings by introducing a chocolate spread in variants such as cocoa with almond and cocoa. The company aims to cater to millennials and Generation Z consumers who are looking for multi-sensory options to make breakfast their favorite meal of the day.

Sweet Spreads Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Chocolate Spreads

      2. 5.1.2 Honey

      3. 5.1.3 Jam

      4. 5.1.4 Nut Butter/Spread

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Specialist Retail Store

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Spain

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 The J.M. Smucker Company

      2. 6.3.2 The Kraft Heinz Company

      3. 6.3.3 Unilever PLC

      4. 6.3.4 Conagra Brands, Inc.

      5. 6.3.5 Ferrero International S.A.

      6. 6.3.6 Andros Group

      7. 6.3.7 Mondelez International, Inc.

      8. 6.3.8 Dabur India Ltd

      9. 6.3.9 Nestle SA

      10. 6.3.10 The Hershey Company

      11. 6.3.11 Marico Limited

    4. *List Not Exhaustive

**Subject to Availability
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Sweet Spreads Industry Segmentation

Sweet spread is a sweet-flavored paste that is eaten mostly on bread and toast or similar grain items such as waffles, pancakes, muffins, and pitas. Sweet spreads are a kind of sugar-enhanced spreadable food product.

The Sweet Spread Market is segmented by Type (Chocolate Spreads, Honey, Jam, and Nut butter/spread), Distribution Channel (Hypermarkets/Supermarkets, Specialist Retail Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and values in (USD Million) during the forecast years for the above segments.

Chocolate Spreads
Nut Butter/Spread
Distribution Channel
Specialist Retail Store
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa
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Sweet Spreads Market Research FAQs

The Sweet Spread Market is projected to register a CAGR of 3.20% during the forecast period (2024-2029)

The J.M. Smucker Company, The Kraft Heinz Company, Conagra Brands, Inc., Ferrero International S.A. and Unilever PLC are the major companies operating in the Sweet Spread Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Sweet Spread Market.

The report covers the Sweet Spread Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Sweet Spread Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Sweet Spreads Industry Report

Statistics for the 2024 Sweet Spreads market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Sweet Spreads analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Sweet Spreads Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)