Ketogenic Diet Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Ketogenic Diet Food Market is Segmented by Product Type (Supplements, Beverages, Snacks, Dairy, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, and Rest of the World). The report offers market size and forecasts for ketogenic diet food in value (USD million) for all the above segments.

Market Snapshot

Ketogenic Diet Food Market Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 5.3 %

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Market Overview

The ketogenic diet food market is projected to register a CAGR of 5.30% during the forecast period, 2021 - 2026.

Due to the strict imposition of lockdown after the advent of COVID-19, most consumers around the world have been following a strict exercise and diet regime from the comfort of their homes. Therefore, online health training websites and various social media platforms have been promoting to intake healthy diets, which also helps in weight management. Therefore, this factor has increased the consumption of keto-based food and beverage at a faster growth post the outbreak of the global pandemic and is expected to continue gaining momentum during the forecast period (2021-2026).

Also, the COVID-19 pandemic brought massive changes to the retail side of the ketogenic food industry. More consumers started using online ordering for groceries, ranging from click-and-collect to home delivery, which resulted in strong growth in online distribution channels.

As per the National Health Service (NHS), the prevalence of obesity among adults in England has been creeping upwards since 2000. In that year, 21% of men and women in England were classified as obese. However, by 2018, this share had increased to 29% for women and 26% for men. Therefore, the share of overweight males and females has been constantly rising in Europe and around the world, which is exponentially increasing the demand for keto food and beverage in the country.​

Therefore, the increasing need for the keto diet among consumers is paving the way for manufacturers to introduce keto products, particularly supplements and snacks that deliver on the high-fat, low-carb formula, especially with added nutrients and vitamins, which are often lacking in a keto diet.​

Scope of the Report

Keto is short for ketogenic, referring to a diet/food that is low in carbohydrates but high in protein. While originating as a medical diet, it is popularly associated with weight loss. The report on ketogenic diet food is segmented by product type into supplements, beverages, snacks, dairy, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets​, pharmacy​/drug stores,​ specialty stores​, online retail stores​, and other distribution channels. It also provides an analysis of the ketogenic diet food market in the emerging and established regions, which include North America, Europe, Asia-Pacific, and the Rest of the World. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Supplements
Beverages
Snacks
Dairy
Other Product Types
By Distribution Channel
Supermarkets/Hypermarkets
Pharmacy/Drug Stores​
Specialty Stores
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
Rest of the World
South America
Middle-East and Africa

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Key Market Trends

The Growing Demand for Ketogenic Beverages is Driving the Market Growth

The high-fat and low-carb beverages are designed to provide sustained energy and help accelerate the metabolic state of ketosis, which makes the body more efficient when burning fat for energy. Therefore, this factor is driving the ketogenic beverage market and also subsequently driving the ketogenic food market. Some players in the beverage market are steadily launching new drink products targeting ketogenic dieters. MCT (medium-chain triglycerides) oil, almond butter in to-go pouches, and nutritional drinks and bone broth with keto-specific packaging are some of the most popular products in the market. Some of the most popular keto drinks like iced tea, bulletproof coffee, and keto hot chocolate are boosting the demand in the beverages segment of the market studied. For instance, in December 2018, Koia and Whole Foods Market launched a range of drinks that are suitable for people following a ketogenic diet. Koia launched its new line of Koia Keto 100% plant-based protein beverages in three flavors: chocolate brownie, cake batter, and caramel crème.

Ketogenic Diet Food Market Growth

Asia-Pacific is Emerging as the Fastest-growing Market

In China, ketogenic diet food is widely available in the form of tablets, pills, snacks, powder, or liquid form. ​Also, keto certifications are also emerging, including Certified Ketogenic and Paleo Foundation Certified Keto. These certifications are expected to appeal to lifestyle users who see keto as an extension of the paleo diet or a clean-label diet.​

Recently, keto alcoholic beverages like LINGYA, China’s first hard seltzer, have witnessed immense growth in the market, owing to rising in-house consumption of cocktails by consumers of the keto diet, which is further increasing the consumption of ketogenic diet food in the country and the overall region. As per the Ministry of Health and Family Welfare India, in 2016, the urban Indian household's share of overweight men was higher at 26.3%, while the share of overweight women was higher at 31.3%. The shares of overweight males and females have been constantly rising, which is exponentially increasing the demand for keto food and beverages in the developing regions of Asia.​

Ketogenic Diet Food Market Size

Competitive Landscape

The ketogenic diet food market is a highly competitive market and comprises regional and international competitors. The market is dominated by players like Perfect Keto, LLC, Glanbia PLC, Nestle, and Pruvit Ventures Inc. These players focus on leveraging opportunities posed by emerging markets to expand their product portfolios, so that they can cater to the requirements of various product segments, especially supplements and beverages.

Moreover, companies have adopted strategic partnerships as their key strategy to increase their geographical presence and customer base. For instance, Maxim has partnered with Zenwise Health to reach more clients who were perfectly positioned to benefit from the accelerating shift in online consumer purchasing patterns.​

Recent Developments

In 2020, Keto Farms, manufacturer of food ketogenic snacks, announced the re-launch of its best-selling crunchy cheese mixes in new single-serve snack packs. Keto Farms Crunchy Cheese Mixes were inspired by classic snack foods and come in three mouth-watering flavors: Nacho Cheddar, Cheesy Jalapeño, and Sweet Strawberry.

In 2019, Keto and Co., maker of the Sated brand of ketogenic or “keto” shake mixes, released a grab-and-go, ready-to-drink format of its product. Sated Ready-to-Drink (RTD) are shakes produced to fill a key gap in the exploding market for convenient low-carb, keto foods. With this launch, Sated markets its brand as the first nutritionally complete keto meal-in-a-bottle to hit the market.

In 2019, Gratitude Health Inc., a beverage industry brand developer dedicated to promoting healthy nutrition through innovative functional drinks, launched KetoRefuel, a ready-to-drink line of ketogenic meal-replacement shakes.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Supplements

      2. 5.1.2 Beverages

      3. 5.1.3 Snacks

      4. 5.1.4 Dairy

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Pharmacy/Drug Stores​

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 United Kingdom

        2. 5.3.2.2 Germany

        3. 5.3.2.3 Spain

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 Rest of the World

        1. 5.3.4.1 South America

        2. 5.3.4.2 Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 Zenwise Health

      3. 6.4.3 Know Brainer Foods LLC

      4. 6.4.4 Pruvit Ventures Inc.

      5. 6.4.5 Perfect Keto LLC

      6. 6.4.6 TDN Nutrition

      7. 6.4.7 NOW Foods

      8. 6.4.8 Glanbia PLC

      9. 6.4.9 Atrium Innovations Inc. (Garden Of Life)

      10. 6.4.10 Keto and Co.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Global Ketogenic Diet Food Market market is studied from 2016 - 2026.

The Global Ketogenic Diet Food Market is growing at a CAGR of 5.3% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

Nestle SA, Zenwise Health, Pruvit Ventures, Inc., Perfect Keto, LLC, Know Brainer Foods LLC are the major companies operating in Global Ketogenic Diet Food Market.

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