Ketogenic Diet Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Keto Diet Foods Market Analysis & Revenue and is segmented by Product Type (Supplements, Beverages, Snacks, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Ketogenic Diet Food Market Size

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Ketogenic Diet Food Market Summary
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Study Period 2019 - 2029
Market Size (2024) USD 12.19 Billion
Market Size (2029) USD 15.67 Billion
CAGR (2024 - 2029) 5.16 %
Fastest Growing Market Asia-Pacific
Largest Market Europe

Major Players

Ketogenic Diet Food Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Ketogenic Diet Food Market Analysis

The Ketogenic Diet Food Market size is estimated at USD 12.19 billion in 2024, and is expected to reach USD 15.67 billion by 2029, growing at a CAGR of 5.16% during the forecast period (2024-2029).

Because of the COVID-19 pandemic, people's working styles changed. Many countries developed work-from-home cultures.Because of this, the prevalence of obesity, cardiovascular diseases, high blood pressure, and many more chronic diseases started to rise among people. The ketogenic food market is going to grow over the long term owing to increased awareness among people about their health and fitness. Following the keto diet can have plenty of benefits, like helping with weight loss, reducing migraines, improving heart health, reducing cholesterol, and many more. Due to all these benefits known to consumers, the market is expected to grow over the long term.

Furthermore, online food delivery services and e-commerce websites are growing all over the world owing to their convenience. As a result, consumers have more food options and selections. Especially among millennials, keto diets are very popular as they give more energy with less calorie intake, which eventually helps with weight management. Athletes and sports enthusiasts are also shifting to a ketogenic diet in order to stay fit and active for a longer period of time. Therefore, the increasing need for the keto diet among consumers is paving the way for manufacturers to introduce keto products, particularly supplements and snacks that deliver on the high-fat, low-carb formula, especially with added nutrients and vitamins, which are often lacking in a keto diet. Several market players are launching products and ingredients to support the keto food market. For instance, in June 2022, King Arthur Baking Co. launched a new collection of keto-friendly baking mixes. The keto mixes, which are made using non-GMO certified ingredients, are available in a yellow cake mix, a chocolate cake mix, an all-purpose muffin mix, and a pizza crust mix. Each mix has 2 grams or less of net carbs per serving and no added sugar.

Ketogenic Diet Food Market Trends

This section covers the major market trends shaping the Ketogenic Diet Food Market according to our research experts:

Increasing Obesity is Driving the Market Growth

Obesity is one of the major health problems in the world today. According to the Trust for America's Health report from September 2022, 4 in 10 American adults have obesity. Because of this, consumers are shifting towards healthy food habits and incorporating keto-friendly foods into their diet regimen. They are also going to fitness centers and gyms to stay fit. The gym trainers and doctors recommend the ketogenic diet instead of intermittent fasting. The high-fat and low-carb beverages are designed to provide sustained energy and help accelerate the metabolic state of ketosis, which makes the body more efficient when burning fat for energy. Considering children's obesity in many regions, the market players are innovating products like cakes, chocolates, protein bars, and many more that are keto-friendly. For instance, in April 2022, Jimmy's Healthy Foods Inc. launched Keto-Friendly Chocolate Fudge Pudding. Additionally, the availability of different keto-friendly products on online shopping apps like Amazon, Walmart, and many more is also driving the market.

Ketogenic Diet Food Market -  Adults with Obesity in United States, 2021

Asia-Pacific is Emerging as the Fastest-growing Market

In China, ketogenic diet food is widely available in the form of tablets, pills, snacks, powder, or liquid. Also, keto certifications are emerging, including Certified Ketogenic and Paleo Foundation Certified Keto. These certifications are expected to appeal to lifestyle users who see keto as an extension of the Paleo diet or a clean-label diet. China has a large young population, which contributes to the consumption of ketogenic foods. Ketogenic beverages, like alcoholic and non-alcoholic beverages, are quite famous in the region. Because of changes in environment, lifestyle, and urbanization, consumers need their food to be healthy, easy to carry, and nutrient-rich. Australian consumers are also very conscious of their health, and the market players there have been launching snacks and snack bars that are keto-friendly. For instance, in March 2021, an Australian food company, My Muscle Chef, launched new healthy keto bars that are made from plant-based ingredients.

Ketogenic Diet Food Market - Market Size (%), By Geography, Global, 2021

Ketogenic Diet Food Industry Overview

The global ketogenic diet food market is highly competitive and comprises regional and international competitors. The market is dominated by players like Perfect Keto, LLC, Glanbia PLC, Nestle, and Pruvit Ventures Inc. These players focus on leveraging the opportunities posed by emerging markets to expand their product portfolios to cater to the requirements of various product segments, especially supplements and beverages. Also, companies have turned to strategic partnerships as their main way to expand their customer base and geographic reach.

Ketogenic Diet Food Market Leaders

  1. Zenwise Health

  2. Pruvit Ventures, Inc.

  3. Perfect Keto, LLC

  4. Know Brainer Foods LLC

  5. Nestlé S.A.

*Disclaimer: Major Players sorted in no particular order

Ketogenic Diet Food Market Concentration
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Ketogenic Diet Food Market News

  • September 2022: You Go! Foods launched its Keto Tortilla Chips throughout the United States to satisfy consumer demand for keto snack chips. You Go! Food tortilla chips are available through major retailers and You Go! Foods website, with early private-label sale commitments as well.
  • January 2022: Meal kit company Sun Basket merged with keto lifestyle company Pruvit Ventures to provide consumers with at-home, fully ketogenic meal kits. The transaction was an all-stock deal, with Sunbasket and Pruvit becoming wholly-owned subsidiaries of PSB Holdings, a new holding company.
  • August 2021: Zing Bars, a subsidiary of American Licorice LLC, launched a new line of keto-friendly snack bars. The snack bars are gluten-free and plant-based and contain prebiotic tapioca fiber and organic brown rice protein.

Ketogenic Diet Food Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Supplements

      2. 5.1.2 Beverages

      3. 5.1.3 Snacks

      4. 5.1.4 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Pharmacy/Drug Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestlé S.A.

      2. 6.3.2 Zenwise Health

      3. 6.3.3 Know Brainer Foods LLC

      4. 6.3.4 Pruvit Ventures Inc.

      5. 6.3.5 Perfect Keto LLC

      6. 6.3.6 TDN Nutrition

      7. 6.3.7 NOW Foods

      8. 6.3.8 Glanbia PLC

      9. 6.3.9 Atrium Innovations Inc. (Garden Of Life)

      10. 6.3.10 Keto and Co.

      11. 6.3.11 Keto Krisp

      12. 6.3.12 American Licorice LLC (Zing Bars)

    4. *List Not Exhaustive

**Subject to Availability
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Ketogenic Diet Food Industry Segmentation

Keto is short for ketogenic, referring to a diet or food that is low in carbohydrates but high in protein. While originating as a medical diet, it is popularly associated with weight loss. It also helps in boosting metabolism, reducing appetite, and improving the balance of the gut. The report on ketogenic diet food is segmented by product type into supplements, beverages, snacks, and other product types. By distribution channel, the market is segmented into supermarkets, hypermarkets, pharmacies, drug stores, specialty stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type
Other Product Types
By Distribution Channel
Pharmacy/Drug Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa
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Ketogenic Diet Food Market Research FAQs

The Ketogenic Diet Food Market size is expected to reach USD 12.19 billion in 2024 and grow at a CAGR of 5.16% to reach USD 15.67 billion by 2029.

In 2024, the Ketogenic Diet Food Market size is expected to reach USD 12.19 billion.

Zenwise Health, Pruvit Ventures, Inc., Perfect Keto, LLC, Know Brainer Foods LLC and Nestlé S.A. are the major companies operating in the Ketogenic Diet Food Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Europe accounts for the largest market share in Ketogenic Diet Food Market.

In 2023, the Ketogenic Diet Food Market size was estimated at USD 11.59 billion. The report covers the Ketogenic Diet Food Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Ketogenic Diet Food Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Keto Diet Foods Industry Report

Statistics for the 2024 Keto Diet Foods market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Keto Diet Foods analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Ketogenic Diet Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)