Ketogenic Diet Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Ketogenic Diet Food Market is segmented by Product Type (Supplements, Beverage, Snacks, Dairy, and Others); by Distribution Channel (Supermarkets/ Hypermarkets​, Pharmacy​, Specialty Stores​, Online Retail Stores​, and Others); and by Geography.

Market Snapshot

Study Period:

2016 - 2026

Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:



5.3 %

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Market Overview

The global ketogenic diet food market is projected to grow at a CAGR of 5.3% during the forecast period (2020 - 2025).

  • Owing to the health and weight loss benefits of the keto diet and the rising awareness among consumers regarding the benefits associated with the keto diet is driving the demand for the keto food market in the global market
  • As per the  National Health Service (NHS), the prevalence of obesity among adults in England has been creeping upwards since 2000. In that year, 21 per cent of men and women in England were classified as obese. However, by 2018 this share had increased to 29 per cent for women and 26 per cent of men. Therefore, the per cent of overweight males and females have been constantly rising in Europe and around the world, which is exponentially increasing the demand for keto food and beverage in the country.​
  • Therefore, the increasing need for the keto diet among the consumers is paving the way for manufacturers to introduce keto products particularly supplements and snacks that deliver on the high-fat, low-carb formula, especially with added nutrients and vitamins, which is often lacking in a keto diet.​
  • Due to the strict imposition of lockdown after the advent of COVID-19, most of the consumers around the world have been following a strict exercise and diet regime from their comfort of homes. Therefore, online health training websites and various social media platforms have been promoting to intake healthy diet, which also helps in the weight management. Therefore, this factor has increased the consumption for the keto based food and beverage.

Scope of the Report

The report on the global ketogenic diet food is segmented by product type, into supplements, beverages, snacks, dairy, and others. By distribution channel, the market is segmented into supermarkets/ hypermarkets​, pharmacy​, speciality stores​, online retail stores​, and others. It also provides an analysis of the ketogenic diet food market in the emerging and established regions, which includes North America, Europe, Asia-Pacific, and the Rest of the World.

By Product Type
By Distribution Channel
Supermarkets/ Hypermarkets
Specialty Stores
Online Retail Store
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Rest of the World
South America
Middle East & Africa

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Key Market Trends

Growing Demand of Ketogenic Beverage Driving the Market Growth

The high-fat and low-carb beverages are designed to provide sustained energy and help accelerate the metabolic state of ketosis, which makes the body more efficient when burning fat for energy. Therefore, this factor is driving the ketogenic beverage market and also subsequently driving the ketogenic food market.

Some players in the beverage market are steadily launching new drink products targeting ketogenic dieters. MCT (medium-chain triglycerides) oil, almond butter in to-go pouches, and nutritional drinks and bone broth with keto-specific packaging are some of the most popular products on the market.

Some of the most popular keto drinks, like iced tea, bulletproof coffee, and keto hot chocolate is boosting the demand for the beverages segment of the market studied. For instance, In December 2018, Koia and Whole Foods Market launched a range of drinks that are suitable for people following a ketogenic diet. Koia launched its new line of Koia Keto 100% plant-based protein beverages in three flavours: chocolate brownie, cake batter, and caramel crème

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Asia-Pacific Emerging as a Hub of Ketogenic Diet Food Consumption

In China, ketogenic diet food is widely available in the form of tablets, pills, snacks, powder, or liquid form. ​Also, Keto certifications are also emerging, including Certified Ketogenic and Paleo Foundation Certified Keto. These certifications are expected to appeal to lifestyle users who see keto as an extension of the paleo diet or a clean label diet.​

Recently, keto alcoholic beverages like LINGYA, China’s first hard seltzer have witnessed immense growth in the market, owing to rising in-house consumption of cocktails by the consumer of the keto diet, which is further increasing the consumption of ketogenic diet food in the country and also in the region all over.

As per the  Ministry of Health and Family Welfare India, in the year 2016, the urban Indian household's share of overweight men was higher at 26.3 percent, while the share of overweight women was higher at 31.3 percent. Therefore, the percent of overweight males and females have been constantly rising, which is exponentially increasing the demand for keto food and beverage in the developing regions of Asia.​

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Competitive Landscape

The global ketogenic diet food market is a highly fragmented market and comprises of regional and international competitors. The market is dominated by players like Perfect Keto, LLC, Glanbia plc, Nestle, and Pruvit Ventures, Inc. These players focus on leverage opportunities posed by emerging markets to expand their product portfolio so that they can cater to the requirements of various product segments, especially supplements and beverages.

Moreover, companies have adopted a strategic partnership as their key strategy to increase their geographical presence and customer base. For instance, Maxim has partnered with Zenwise Health to reach more clients who were perfectly positioned to benefit from the accelerating shift in online consumer purchasing patterns.​

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Table Of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Supplements

      2. 5.1.2 Beverage

      3. 5.1.3 Snacks

      4. 5.1.4 Dairy

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Pharmacy

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail Store

      5. 5.2.5 Others

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 Rest of the World

        1. South America

        2. Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 Zenwise Health

      3. 6.4.3 Know Brainer Foods LLC

      4. 6.4.4 Pruvit Ventures, Inc.

      5. 6.4.5 Perfect Keto, LLC

      6. 6.4.6 TDN Nutrition

      7. 6.4.7 NOW Foods

      8. 6.4.8 Glanbia, Plc

  7. *List Not Exhaustive


** Subject to Availability

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