Ketogenic Diet Food Market - Growth, Trends and Forecast (2020 - 2025)

Global Ketogenic Diet Food Market is Segmented by Type into Supplements, Beverage, Snacks, Dairy, and Other Types, by distribution channel into Hyper/Super Market, Specialists Store, Convenience Stores, and Other Distribution Channels, and by Geography

Market Snapshot

Study Period:

2016-2024

Base Year:

2019

Fastest Growing Market:

Asia Pacific

Largest Market:

Europe

CAGR:

5.3 %

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Market Overview

The global ketogenic diet food market is projected to grow at a CAGR of 5.3% during the forecast period.

  • The ketogenic diet has gained considerable prominence in recent years, with the rising demand for keto-friendly options at restaurants and eateries. For instance: BurgerFi, an American fast-casual restaurant chain fast-casual chain, introduced KetoFi at its food chain, targeting the keto food consumers.
  • Europe has the largest population of consumers who follow the ketogenic diet trend, followed by consumers of North America. With the surge in popularity of the keto diet, the nutraceutical marketplace has experienced an arrival of high-fat supplements. The beverage segment is leading the market for the ketogenic diet, followed by supplements and meals, sauces and condiments, sweeteners, and dark chocolate. 

 

Scope of the Report

The report on the global ketogenic diet food is segmented by product type, into supplements, beverages, snacks, dairy, and other product types. By distribution channel, the market is segmented into hypermarket and supermarket, specialty stores, convenience stores, and online. It also provides an analysis of the ketogenic diet food market in the emerging and established regions, including North America, Europe, Asia-Pacific, and Rest of the World. 

Product
Supplements
Beverages
Snacks (Nuts and Seeds, Meat and Poultry)
Dairy
Other Product Types
Distribution Channel
Hypermarket and Supermarket
Specialty Stores
Convenience Stores
Online
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Spain
Rest of Europe
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
Rest of the World
Brazil
Argentina
South Africa
Other Countries

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Key Market Trends

Growing Demand of Ketogenic Beverage to Drive The Market Growth

The high-fat and low-carb beverages are designed to provide sustained energy and help accelerate the metabolic state of ketosis, which makes the body more efficient when burning fat for energy. Some players in the beverage market are steadily launching new drink products targeting ketogenic dieters. MCT (medium-chain triglycerides) oil, almond butter in to-go pouches, and nutritional drinks and bone broth with keto-specific packaging are some of the most popular products on the market. Some of the most popular keto drinks, like iced tea, bulletproof coffee, and keto hot chocolate is boosting the demand for the beverages segment of the market studied. For instance, In December 2018, Koia and Whole Foods Market launched a range of drinks that are suitable for people following a ketogenic diet. Koia launched its new line of Koia Keto 100% plant-based protein beverages in three flavors: chocolate brownie, cake batter, and caramel crème

 

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Europe Holds the Largest market Share

Europe has the largest population of consumers who are following the ketogenic diet trend, followed by consumers of North America. The ketogenic diet has been primarily followed by those looking for a low-carb diet and to reverse Alzheimer’s and reduce epileptic seizures in children. As per an independent study published in the Journal of Clinical Nutrition, for building long term consumer trust in available ketogenic food products, the food has to be healthy and safe. Thus, it will push them to spend more. 

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Competitive Landscape

The ketogenic diet food market is a highly fragmented market and comprises of regional and international competitors. The market is dominated by players like Perfect Keto, Sports Research, Bpi Sports, Inc, Nestle, and Pruvit. These players focus to leverage opportunities posed by emerging markets to expand their product portfolio so that they can cater to the requirements from various product segments, especially supplements and beverages. 

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 MARKET DRIVERS

    2. 4.2 MARKET RESTRAINTS

    3. 4.3 PORTER'S FIVE FORCES ANALYSIS

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products and Services

      5. 4.3.5 Degree of Competition

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product

      1. 5.1.1 Supplements

      2. 5.1.2 Beverages

      3. 5.1.3 Snacks (Nuts and Seeds, Meat and Poultry)

      4. 5.1.4 Dairy

      5. 5.1.5 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarket and Supermarket

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 India

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 Rest of the World

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 South Africa

        4. 5.3.4.4 Other Countries

  6. 6. Competitive Landscape

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestle

      2. 6.3.2 Know Brainer Foods LLC

      3. 6.3.3 Zenwise Health LLC

      4. 6.3.4 Perfect Keto

      5. 6.3.5 Ample Foods

      6. 6.3.6 Sports Research

      7. 6.3.7 Danone SA

      8. 6.3.8 BPI Sports Inc.

      9. 6.3.9 Ancient Nutrition LLC

      10. 6.3.10 Pruvit

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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