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Ketogenic Diet Food Market is segmented by Product Type (Supplements, Beverage, Snacks, Dairy, and Others); by Distribution Channel (Supermarkets/ Hypermarkets, Pharmacy, Specialty Stores, Online Retail Stores, and Others); and by Geography.
2016 - 2026
Fastest Growing Market:
The global ketogenic diet food market is projected to grow at a CAGR of 5.3% during the forecast period (2020 - 2025).
The report on the global ketogenic diet food is segmented by product type, into supplements, beverages, snacks, dairy, and others. By distribution channel, the market is segmented into supermarkets/ hypermarkets, pharmacy, speciality stores, online retail stores, and others. It also provides an analysis of the ketogenic diet food market in the emerging and established regions, which includes North America, Europe, Asia-Pacific, and the Rest of the World.
|By Product Type|
|By Distribution Channel|
|Online Retail Store|
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The high-fat and low-carb beverages are designed to provide sustained energy and help accelerate the metabolic state of ketosis, which makes the body more efficient when burning fat for energy. Therefore, this factor is driving the ketogenic beverage market and also subsequently driving the ketogenic food market.
Some players in the beverage market are steadily launching new drink products targeting ketogenic dieters. MCT (medium-chain triglycerides) oil, almond butter in to-go pouches, and nutritional drinks and bone broth with keto-specific packaging are some of the most popular products on the market.
Some of the most popular keto drinks, like iced tea, bulletproof coffee, and keto hot chocolate is boosting the demand for the beverages segment of the market studied. For instance, In December 2018, Koia and Whole Foods Market launched a range of drinks that are suitable for people following a ketogenic diet. Koia launched its new line of Koia Keto 100% plant-based protein beverages in three flavours: chocolate brownie, cake batter, and caramel crème
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In China, ketogenic diet food is widely available in the form of tablets, pills, snacks, powder, or liquid form. Also, Keto certifications are also emerging, including Certified Ketogenic and Paleo Foundation Certified Keto. These certifications are expected to appeal to lifestyle users who see keto as an extension of the paleo diet or a clean label diet.
Recently, keto alcoholic beverages like LINGYA, China’s first hard seltzer have witnessed immense growth in the market, owing to rising in-house consumption of cocktails by the consumer of the keto diet, which is further increasing the consumption of ketogenic diet food in the country and also in the region all over.
As per the Ministry of Health and Family Welfare India, in the year 2016, the urban Indian household's share of overweight men was higher at 26.3 percent, while the share of overweight women was higher at 31.3 percent. Therefore, the percent of overweight males and females have been constantly rising, which is exponentially increasing the demand for keto food and beverage in the developing regions of Asia.
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The global ketogenic diet food market is a highly fragmented market and comprises of regional and international competitors. The market is dominated by players like Perfect Keto, LLC, Glanbia plc, Nestle, and Pruvit Ventures, Inc. These players focus on leverage opportunities posed by emerging markets to expand their product portfolio so that they can cater to the requirements of various product segments, especially supplements and beverages.
Moreover, companies have adopted a strategic partnership as their key strategy to increase their geographical presence and customer base. For instance, Maxim has partnered with Zenwise Health to reach more clients who were perfectly positioned to benefit from the accelerating shift in online consumer purchasing patterns.
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.2 By Distribution Channel
5.2.1 Supermarkets/ Hypermarkets
5.2.3 Specialty Stores
5.2.4 Online Retail Store
5.3 By Geography
5.3.1 North America
18.104.22.168 United States
22.214.171.124 Rest of North America
126.96.36.199 United Kingdom
188.8.131.52 Rest of Europe
184.108.40.206 Rest of Asia-Pacific
5.3.4 Rest of the World
220.127.116.11 South America
18.104.22.168 Middle East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Position Analysis
6.4 Company Profiles
6.4.1 Nestle SA
6.4.2 Zenwise Health
6.4.3 Know Brainer Foods LLC
6.4.4 Pruvit Ventures, Inc.
6.4.5 Perfect Keto, LLC
6.4.6 TDN Nutrition
6.4.7 NOW Foods
6.4.8 Glanbia, Plc
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
** Subject to Availability