Streetwear Market Size
| Study Period | 2020 - 2030 |
| Market Size (2025) | USD 212.36 Billion |
| Market Size (2030) | USD 262.42 Billion |
| CAGR (2025 - 2030) | 4.32% |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Streetwear Market Analysis
The Streetwear Market size is estimated at USD 212.36 billion in 2025, and is expected to reach USD 262.42 billion by 2030, at a CAGR of 4.32% during the forecast period (2025-2030).
Streetwear has rapidly risen as a dominant trend in retail and fashion. It is characterized by the production, promotion, sale, and resale of casual attire, often sidestepping conventional retail avenues. Participants in the streetwear scene hail from diverse segments of the fashion industry. While some brands are exclusively dedicated to streetwear, established sportswear labels are expanding their traditional offerings, seamlessly integrating trendy sneakers and hoodies into their evolving streetwear collections.
Growing social gatherings have fueled a heightened demand in the market, with individuals increasingly prioritizing fashion and personal presentation. The swift embrace of Western lifestyles has further bolstered the appetite for casual clothing. Moreover, the surge of streetwear on online platforms has expanded manufacturers' reach, drawing in a larger consumer base. For example, data from the International Trade Administration, US Department of Commerce, reveals that as of January 2022, 55% of Canadians made online retail purchases through mobile devices, a trend on the rise, propelling the streetwear market forward.
The various government initiatives in the textile industry drives the demand for the streetwear market. For instance, the CNTAC, the governing body of China's textile and apparel industry, released its 14th five-year plan, detailing the development objectives, growth strategies, and priority tasks for China's textile and apparel sector for 2021-2025.
Streetwear Market Trends
Streetwear Clothing Collection Drives the Market.
The growing affluence of the young population has become a significant driver for the clothing segment. For instance, in 2022, approximately 21.64 million young people between the ages of 15 to 19 years old lived in the United States, according to the US Census Bureau. This slightly increased from the previous year, when 21.57 million young people aged 15 to 19 lived in the U.S. As the wealthiest segments of society accumulate greater financial resources, they increasingly seek fashionable products to reflect their elevated social status and purchasing power. As the young consumer base continues to grow globally, there is an increasing appetite among young shoppers for streetwear products that convey a sense of rarity and distinction.
Streetwear clothing includes graphic T-shirts, hoodies, sweatshirts, and baggy or relaxed-fit pants. Streetwear often incorporates bold graphics, logos, and designs that reflect the cultural interests and affiliations of the wearer. Known for its rebellious and anti-establishment vibe, it is popular among younger generations, especially Gen Z and millennials. Streetwear has also transcended traditional fashion boundaries, influencing high-end designers and even collaborating with luxury brands, creating a blend of street and high fashion known as "street-luxe" or "hypebeast" fashion. For instance, In 2024, Canyon launched its first-ever CLLCTV streetwear collection, with two initial drops known as the Core collection and Concrete College collection. These two collections, feature pants, t-shirts, hoodies, jackets, and much more. The pieces have been made to unite anyone who identifies with cycling culture under the CLLCTV banner.
North America Dominates the Market
Hoodies, T-shirts, and shoes dominate the streetwear scene, showcasing unparalleled versatility in the region. These staples are suitable for year-round wear, adapting seamlessly to diverse weather conditions and environments. Beyond their comfort, they serve as blank canvases, adorned with printed and embroidered graphics that define streetwear fashion. Additionally, the rising demand for innovative and comfortable footwear significantly propels the growth of the sneaker market in the country. This segment thrives on the backing of industry giants like Nike, Adidas, and Puma, alongside numerous smaller labels. The market's dynamism is fueled by constant collaborations, the versatility of shoes complementing various outfits, and price points that remain relatively accessible compared to luxury apparel. For instance, in 2023, The Air Jordan XXXVIII sneaker launched on 18 August in the 'Fundamental' white, red, and black colorway on Jordan.com and at selected United States retailers.
In the region, streetwear consumers seek a blend of affordability and exclusivity. Supreme, a New York-based skate brand often hailed as the world's most influential streetwear label, has mastered this balance. Despite the brand's ultra-high demand, Supreme's pricing remains within reach for budget-conscious shoppers. While most high-end brands price their graphic T-shirts, featuring visuals or text, between USD 38 and USD 48, Supreme's most sought-after items, like the box logo crewneck (a simple T-shirt showcasing only the brand's logo), command a price tag of up to USD 158.
Additionally, the influence of celebrities, influencers, and social media plays a significant role in promoting streetwear brands and products. Many streetwear brands use these platforms to market their clothing, sneakers, handbags, creating, and many others as a desire among consumers to own these aspirational items. Thus, these brands leverage their presence and expand through social media in the region. As a result, As of 2024, the Internet is accessible to nearly 95% of the United States population, or about 322,563,519 individuals, according to a U.S. Census.
Streetwear Industry Overview
The streetwear market is highly competitive with numerous players. The prominent players in the market include Supreme, Nike, Adidas, Palace, Off-White, and among others. These players are focused on different strategies, including product innovation, mergers and acquisitions, partnerships, and expansion. Further, high investments in R&D activities and product innovation have led them to gain a major market share in the global market. Thus, the major companies are trying to increase their productivity and overall sales by extensively marketing these products in developing regions owing to high potential.
Streetwear Market Leaders
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Supreme Corporation
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Nike, Inc
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Adidas AG
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Palace Skateboards
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Off-white LLC
- *Disclaimer: Major Players sorted in no particular order
Streetwear Market News
- March 2025: Pawan Sachdeva, a fashion designer, launched high-fashion streetwear edit at FDCI India Men's week. It includes garments such as oversized hoodies, jots, and lightweight jackets. with bold colors and handwritten techniques, it targets GenZ population globaly.
- June 2024: PacSun launched the Team USA streetwear collection, ahead of the Olympic and Paralympic Games in Paris next month. The Pacsun Team USA Collection features three distinct capsules starting with the International Olympic Committee (IOC) Heritage capsule, which pays homage to the Olympic Games Stockholm 1956 and London 1948 with retro-inspired silhouettes and graphics.
- May 2024: Men’s streetwear brand Powerlook launched summer ’24 collection aimed at Indian men seeking stylish and comfortable summer wear. The collection was introduced through a film that debuted across YouTube, Instagram, Facebook, and LinkedIn, showcasing desert aesthetics and sandy dunes.
Streetwear Industry Segmentation
Streetwear includes comfortable yet trendy clothing such as graphic tees, hoodies, sweatpants, and sneakers.
The Streetwear market is segmented by type, distribution channel, and Geography. By type, it is fragmented into Clothing, Accessories, and Others. Distribution channels are further fragmented into online and offline channels. Geography is fragmented into North America, Europe, Asia Pacific, South America, and the Middle East and Africa.
| By Type | Clothing | ||
| Footwear | |||
| Accessories | |||
| Others | |||
| By Distribution Channel | Offline Retail | ||
| Online Retail | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | Germany | ||
| United Kingdom | |||
| France | |||
| Russia | |||
| Spain | |||
| Rest of Europe | |||
| Asia Pacific | India | ||
| China | |||
| Japan | |||
| Rest of Asia-Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle East | United Arab of Emirates | ||
| Saudi Arabia | |||
| Rest of Middle East | |||
| Clothing |
| Footwear |
| Accessories |
| Others |
| Offline Retail |
| Online Retail |
| North America | United States |
| Canada | |
| Mexico | |
| Rest of North America | |
| Europe | Germany |
| United Kingdom | |
| France | |
| Russia | |
| Spain | |
| Rest of Europe | |
| Asia Pacific | India |
| China | |
| Japan | |
| Rest of Asia-Pacific | |
| South America | Brazil |
| Argentina | |
| Rest of South America | |
| Middle East | United Arab of Emirates |
| Saudi Arabia | |
| Rest of Middle East |
Streetwear Market Research FAQs
How big is the Streetwear Market?
The Streetwear Market size is expected to reach USD 212.36 billion in 2025 and grow at a CAGR of 4.32% to reach USD 262.42 billion by 2030.
What is the current Streetwear Market size?
In 2025, the Streetwear Market size is expected to reach USD 212.36 billion.
Who are the key players in Streetwear Market?
Supreme Corporation, Nike, Inc, Adidas AG, Palace Skateboards and Off-white LLC are the major companies operating in the Streetwear Market.
Which is the fastest growing region in Streetwear Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Streetwear Market?
In 2025, the North America accounts for the largest market share in Streetwear Market.
What years does this Streetwear Market cover, and what was the market size in 2024?
In 2024, the Streetwear Market size was estimated at USD 203.19 billion. The report covers the Streetwear Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Streetwear Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Streetwear Industry Report
Statistics for the 2025 Streetwear market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Streetwear analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
