Apparel Market - Growth, Trends and Forecasts (2020-2025)

Online apparel sales have seen a boom over the recent years as consumers have gradually become more comfortable making wardrobe purchases from their computers and handheld devices. The growth in online apparel sales is mainly attributed to web-only startups. A boosted exposure to the internet and e-commerce has improved the fashion consciousness and availability of high-end brands and limited edition products. Using influencers has made an impact on how beauty companies market their products and look to increase sales. With 71% of social media marketers reporting that they have an influencer marketing budget, it is clear to see that marketers are finding value in influencers.

North America is among the major markets for apparel. Canadian apparel manufacturing firms have increasingly moved toward niche markets, designing and producing high-end clothing, as well as specialty and high R&D garments, including performance apparel, such as sportswear and protective clothing. Some large firms that have off-shored their apparel production to control costs are also operating short-run and replenishment facilities in the region in order to respond to the fast-changing trends in the retail industry and to produce high-end apparel. To remain competitive in the global market, leading apparel manufacturers are adopting new technologies and automation throughout the supply chain. Digital technology adoption is increasing in the sector, which includes the development of an omnichannel or multichannel approach to sales.