Apparel Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Apparel Market is segmented by End User (Men, Women, and Kids), Type (Formal Wear, Casual Wear, Sports Wear, Night Wear, and Other Types), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecasts in value (USD million) for all the above segments.

Apparel Market Snapshot

Apparel Market Size
Study Period: 2016-2027
Base Year: 2021
Fastest Growing Market: North America
Largest Market: Europe
CAGR: 5.8 %

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Market Overview

The global apparel market is anticipated to record a CAGR of 5.8% during the forecast period (2022-2027).

The COVID 19 pandemic adversely affected many industries worldwide, and the apparel industry is one of them. With consumption at a standstill and stockpiles in warehouses, business objectives have shifted to liquidation tactics and inventory management while monitoring post-pandemic consumer behavior modifications. Moreover, formal wear and sportswear businesses took a hit as consumer behavior turned towards procuring essentials and avoiding discretionary spending due to higher unemployment rates and lower consumer needs. According to the McKinsey Global Fashion Index, sportswear sales fell by 40 % during 2020 and recovered to pre- covid level by mid-2021.

Rising per capita income, favorable demographics, and a shift in preference for branded products are projected to drive the demand for the market. The adoption of a luxury lifestyle among consumers has influenced millennials' purchasing power to opt for luxury wear. Despite being a matured market, the increasing fashion trends and the evolving retail landscape across brands have been the key factor for the booming apparel market.

As competition is steep, apparel companies often create alliances to present a stronger front. Successful advertising strategies and concentration in specialized markets help apparel companies generate increased revenue.

Scope of the Report

Apparels include all kinds of clothes with different styles and preferred fabrics. The global apparel market is segmented by end users into men, women, and kids. By type, the market is segmented into formal wear, casual wear, sportswear, nightwear, and other types. The market is also segmented by geography into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The report offers market size and forecast value (USD million) for all the above segments.

By End User
By Type
Formal Wear
Casual Wear
Other Types
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
Saudi Arabia
South Africa
Rest of Middle-East and Africa

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Key Market Trends

Digital Marketing and Innovative Designs Driving the Market

Innovative designs, preferable fashion choices, and perfect marketing strategy are always a boon to the industry. A boosted exposure to the internet and e-commerce has improved the fashion consciousness and availability of high-end brands and limited edition products. Using influencers has impacted how beauty companies market their products and look to increase sales. With 71% of social media marketers reporting that they have an influencer marketing budget, it is clear to see that marketers are finding value in influencers. Local startups with sustainable approaches are gaining customers' interest worldwide. These startups offer different styles ranging from formal to casual and traditional wear with unique designs and concepts which please customers' interests. In addition, online apparel sales have seen a boom over recent years as consumers have gradually become more comfortable making wardrobe purchases from their computers and handheld devices. The growth in online apparel sales is mainly attributed to web-only startups.

Apparel Market Trends

North America Holds a Prominent Share

North America is among the major markets for apparel. Canadian apparel manufacturing firms have increasingly moved toward niche markets, designing and producing high-end, specialty, and high R&D garments, including performance, sportswear, and protective clothing. Some large firms that have off-shored their apparel production to control costs are also operating short-run replenishment facilities in the region to respond to the fast-changing retail industry trends and produce high-end apparel. To remain competitive in the global market, leading apparel manufacturers are adopting new technologies and automation throughout the supply chain. Digital technology adoption is increasing in the sector, including developing a multichannel approach to sales.

Apparel Market Growth

Competitive Landscape

The global apparel market is a fragmented market with the presence of various major and smaller players in the market. The market in the developing regions has a strong unorganized market offering a wide array of products. The outspread distribution network of global brands influences the international markets but faces steep competition at the hands of local manufacturers in terms of regional fashion preferences and prices. Some of the major players in the market are PVH Corp., Kering S.A, LVMH, and Inditex.

Recent Development

  • In January 2022, PVH launched its new apparel collection through one of its brands, Tommy Hilfiger. The collection includes outerwear, cold-weather accessories, and AAPE's streetwear style with TOMMY JFANS' iconic street prep. Key styles include puffer jackets, the 2-in-1 plaid sherpa fleece windbreaker, the classic TOMMY JFANS flag denim jacket, and a reversible camo vest jacket.
  • In August 2021, Adidas launched a new lineup labeled Standard-19. The new collection by Adidas consists of 32 items, featuring hooded jackets and sweatshirts, trousers, shorts, merino wool top layers, primeknit leggings, and a parka for men and women. The company offers these products under premium training and workout outfits worldwide in dedicated outlets and the company's own online retail platform.
  • In August 2021, Nike launched its first collection with Japanese brand Sacai classics. The apparels include jackets of different style and bottom wear with water-repellent nylon, adjustable sleeves, and hoods. These apparel are designed and themed for the upcoming Olympics.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By End User

      1. 5.1.1 Men

      2. 5.1.2 Women

      3. 5.1.3 Kids

    2. 5.2 By Type

      1. 5.2.1 Formal Wear

      2. 5.2.2 Casual Wear

      3. 5.2.3 Sportswear

      4. 5.2.4 Nightwear

      5. 5.2.5 Other Types

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 PVH Corp.

      2. 6.4.2 Inditex

      3. 6.4.3 Kering SA

      4. 6.4.4 LVMH

      5. 6.4.5 Aditya Birla Group

      6. 6.4.6 Hennes & Mauritz AB

      7. 6.4.7 Nike Inc.

      8. 6.4.8 Adidas AG

      9. 6.4.9 Puma

      10. 6.4.10 Shein

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Apparel Market market is studied from 2016 - 2027.

The Apparel Market is growing at a CAGR of 5.8% over the next 5 years.

North America is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

PVH Corp., Inditex, Kering S.A., LVMH, Aditya Birla Group are the major companies operating in Apparel Market.

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