South America Pet Nutraceuticals Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

South America Pet Nutraceuticals Market Analysis

The South America Pet Nutraceuticals Market size is estimated at 417 million USD in 2025, and is expected to reach 624.3 million USD by 2030, growing at a CAGR of 8.40% during the forecast period (2025-2030).

The South American pet nutraceuticals market is experiencing significant transformation, driven by fundamental shifts in pet ownership patterns and consumer behavior. The region has witnessed remarkable growth in its pet population, which reached 267.5 million in 2022, representing a 70.9% increase over the previous five years. This substantial expansion in the pet population has created a robust foundation for the pet nutraceuticals market, as more households incorporate pets into their families. The growing trend of pet humanization has led to increased spending on premium pet products, with pet nutraceuticals accounting for 4.5% of the total pet food market in 2022, indicating a significant shift towards preventive healthcare solutions for pets.

The distribution landscape for pet nutritional supplements is evolving rapidly, characterized by the expansion of specialized retail channels and the emergence of omnichannel strategies. Specialty stores have emerged as the dominant distribution channel, with Argentina alone hosting over 2,000 supermarkets in 2022 that carry pet dietary supplements. The retail sector is witnessing significant expansion, exemplified by major retailers like Petz announcing plans to establish 30-40 new stores in rural areas and outside São Paulo in 2023. This retail expansion is complemented by the rising popularity of online channels, which offer convenience and a wider product selection to pet owners.

The market is experiencing a notable shift towards premium products, with manufacturers focusing on developing specialized formulations that address specific health concerns in pets. Specialty stores have become particularly important in this trend, as they employ knowledgeable staff who can provide specific solutions based on pet requirements. The premiumization trend is evident in the increasing variety of nutraceutical products available, ranging from basic supplements to sophisticated formulations targeting specific health conditions such as joint health, skin conditions, and immune system support.

The competitive landscape is characterized by a mix of global and regional players, with the top five companies controlling approximately 38.9% of the market share in 2022. Companies are increasingly focusing on research and development to create innovative products that cater to specific pet health needs. The industry is witnessing a trend toward natural and organic ingredients, with manufacturers developing products that align with pet owners' preferences for clean-label and environmentally sustainable options. This focus on innovation and product development is expected to continue shaping the market dynamics, as companies strive to differentiate their offerings in an increasingly competitive landscape.

South America Pet Nutraceuticals Market Trends

Brazil accounted for the largest cat population in the region with the advantages of adaptability to smaller living spaces and lower maintenance

• The pet cat population in South America has been steadily increasing, which increased by 13.3% between 2019 and 2022. This upward trend can be attributed to the higher adoption rates of cats as companions during the extended periods of home confinement brought on by the pandemic. Among the countries in the region, Brazil holds the largest cat population, accounting for about 55.5% of the total cat population as of 2022. In South America, cats made up 19.3% of the overall pet population in 2022. This relatively lower proportion of cats can be attributed to cultural perceptions that dogs are considered more practical and valued pets. As a result, the number of cats represents only 50.0% of the total dog population in the region.
• However, the adaptability of cats to smaller living spaces, without feeling confined, coupled with their lower maintenance costs compared to dogs, has contributed to an increasing preference for cat ownership. This trend has led to a significant rise in the cat pet population across the region. In Brazil, as of 2020, about 14.3 million households owned cats as pets. Similarly, in Argentina, the rate of cat ownership is even higher, with 31.4% of households, which is 4.6 million households holding cats as pets.
• An important emerging trend in the region is the establishment of cat cafes. As of 2021, there were around 20 cat cafes in Brazil, providing customers with a unique opportunity to enjoy a drink while interacting with cats in a comfortable setting. This growing trend of cat cafes, coupled with the cat's ability to adopt smaller living spaces, has the potential to further enhance the adoption of cats as popular pets in the region.

Brazil stands out with the highest pet expenditure in the region due to higher-income individuals and premiumization

• Pet expenditure in South America showed consistent growth, with an increase of about 18.1% between 2019 and 2022. This upward trend can be attributed to the rising number of pet owners across the region. In Brazil, the number of households owning a pet recorded a CAGR of 1.3%, while in Argentina, it recorded a CAGR of 1.4% between 2016 and 2020.
• Pet owners in the region are increasingly focused on pet humanization, with higher-income individuals driving sales growth by opting for products made with natural ingredients and driving pet product premiumization. The expenditure on pet nutraceuticals accounted for about 10.1% of the total pet expenditure per pet in 2022. The pet nutraceutical expenditure per pet in the country increased from USD 94 in 2017 to USD 128.5 in 2022. During the period from 2017 to 2022, the number of pet owners spending on pet nutraceuticals annually increased by about 49.1% for dogs, 48.5% for cats, and 12.9% for other pet animals. Among the South American countries, Brazil stands out with the highest pet expenditure on pet nutraceuticals per animal, reaching USD 51.4, followed closely by Argentina at USD 41.4 in 2022. This higher pet expenditure in Brazil is largely due to the country's increased spending on pet health.
• Among distribution channels, offline retail channels such as pet shops, vet clinics, and supermarkets are the preferred distribution channels for purchasing pet nutraceutical products in the region. However, during the pandemic, the adoption of e-commerce for pet nutraceuticals has increased.
• The higher consumption of premium pet nutraceuticals and growing pet humanization are the factors anticipated to drive pet expenditure in the region during the forecast period.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

• Brazil accounted for the largest cat population in the region with the advantages of adaptability to smaller living spaces and lower maintenance
• Dogs are the most popular and valued pets in South America that account for 29.8% of the total pet population
• Brazil held the major other pets population including birds, ornamental fish, and mammals due to the presence of a unique ecosystem

Segment Analysis: SUB PRODUCT

Vitamins and Minerals Segment in South America Pet Nutraceuticals Market

The vitamins and minerals segment dominates the South American pet nutraceuticals market, holding approximately 27% market share in 2024. This significant market position can be attributed to the segment's crucial role in supporting various aspects of pet health, including immune system function, bone development, metabolism, joint health, cognitive function, and overall vitality. The segment's leadership is further strengthened by the increasing endorsement of vitamin and mineral supplements by veterinarians to maintain the overall health of pets, coupled with growing awareness among pet parents about their benefits. Additionally, the natural extraction and premiumization of these products, along with their regular usage due to relative affordability compared to other nutraceuticals, have contributed to maintaining its dominant position in the market.

Omega-3 Fatty Acids Segment in South America Pet Nutraceuticals Market

The omega-3 fatty acids segment is experiencing remarkable growth in the South American pet nutraceuticals market, projected to expand at approximately 9% CAGR from 2024 to 2029. This accelerated growth is driven by increasing awareness among pet owners about the importance of these essential fatty acids in maintaining the structure and function of cell membranes and reducing the risk of various health issues in pets. The segment's growth is further fueled by the rising trend of pet humanization and the increasing focus on preventive healthcare measures. Pet owners are increasingly recognizing the benefits of omega-3 supplements in promoting healthy skin and coat, facilitating the absorption of essential fat-soluble nutrients, and supporting overall pet wellness, contributing to the segment's rapid expansion.

Remaining Segments in Sub Product Segmentation

The other segments in the South American pet nutraceuticals market include proteins and peptides, probiotics, milk bioactives, and other nutraceuticals, each serving distinct roles in pet health maintenance. Proteins and peptides are crucial for muscle growth and joint health, while dog probiotic supplements market focuses on maintaining digestive health and supporting immune function. Milk bioactives offer various health benefits through their antimicrobial and immune-modulating properties. The other nutraceuticals category encompasses prebiotics, antioxidants, and enzymes, which contribute to various bodily functions and overall health maintenance of pets. These segments collectively provide a comprehensive range of nutritional solutions, catering to different aspects of pet health and wellness needs in the region.

Segment Analysis: PETS

Dogs Segment in South America Pet Nutraceuticals Market

The dogs segment dominates the South American pet nutraceuticals market, accounting for approximately 57% market share in 2024. This significant market position can be attributed to the larger dog population in the region, with dogs making up about 30% of the total pet population. The segment's dominance is particularly evident in Brazil, which holds the majority share of pet dogs in South America, accounting for about 60% of the total dog population. The higher demand for dog nutraceuticals is primarily driven by their larger food consumption compared to other pets and the growing trend of pet humanization in the region. Additionally, the increasing focus on specialized diets and preventive healthcare measures for dogs has contributed to the segment's substantial market share, with vitamins and minerals being the most consumed nutraceuticals by dogs due to their role in metabolism and immune function enhancement.

Cats Segment in South America Pet Nutraceuticals Market

The cats segment is projected to experience the most rapid growth in the South American pet nutraceuticals market, with an expected CAGR of approximately 13% during 2024-2029. This accelerated growth is driven by several factors, including the increasing adoption of cats as pets, particularly in urban areas where their adaptability to smaller living spaces makes them ideal companions. The segment's growth is further supported by the rising awareness among cat owners about the importance of preventive healthcare and nutritional supplements. The establishment of cat cafes across the region, particularly in Brazil, has also contributed to the growing popularity of cats as pets. The segment's expansion is additionally fueled by the increasing availability of specialized cat nutraceuticals through various distribution channels, including online platforms and specialty stores, which offer expert guidance on cat-specific nutritional needs.

Remaining Segments in Pet Nutraceuticals Market

The other pets segment, which includes birds, ornamental fish, mammals, and other small animals, plays a significant role in the South American pet nutraceuticals market. This segment benefits from the unique ecosystem near South America, particularly in Brazil, which hosts a diverse range of pets beyond cats and dogs. The segment's impact on the market is particularly notable in the vitamins and minerals category, as these supplements are essential for maintaining the health of various pet species. Birds, especially parrots and macaws, are particularly popular in the region due to their beauty and ability to mimic human speech, while turtles and other small animals contribute to the segment's diversity. The growing trend of keeping low-maintenance pets has further strengthened this segment's position in the market.

Segment Analysis: DISTRIBUTION CHANNEL

Specialty Stores Segment in South America Pet Nutraceuticals Market

Specialty stores have emerged as the dominant distribution channel in the South American pet nutraceuticals market, commanding approximately 35% market share in 2024. These stores have gained prominence due to their specialized focus on pet products and employment of knowledgeable staff who can provide expert guidance on pet nutraceuticals. The success of specialty stores can be attributed to their wide variety of pet-related products at different price points, from low-priced to premium brands, along with the valuable assistance of specialists. In Brazil alone, the presence of over 32,000 independent pet stores has significantly contributed to the channel's dominance. The expansion of major specialty store chains, such as Petz's plans to establish 30-40 new stores in 2023, further strengthens this channel's market position. Additionally, these stores offer a comprehensive shopping experience where pet owners can receive personalized recommendations and expert opinions on appropriate supplement dosages and product selection.

Online Channel Segment in South America Pet Nutraceuticals Market

The online distribution channel is experiencing remarkable growth in the South American pet nutraceuticals market, projected to expand at approximately 9% CAGR from 2024 to 2029. This growth is driven by the increasing adoption of e-commerce platforms and the convenience they offer to pet owners. Major e-commerce platforms like Mercado Libre, Petz, Pet Love, Petzera, and Pet Supermarket have revolutionized the online shopping experience by offering a comprehensive selection of pet dietary supplements brands and products. These platforms have enhanced their service offerings by including additional features such as grooming, training, and veterinary care consultations. The popularity of subscription services through websites and third-party platforms has also contributed to the channel's growth, as they provide regular, discounted deliveries of pet nutritional supplements while eliminating the need for higher-priced placements in traditional retail outlets. The convenience of home delivery, competitive pricing, and the availability of detailed product information have made online channels increasingly attractive to pet owners.

Remaining Segments in Distribution Channel

The other distribution channels in the South American pet nutraceuticals market include convenience stores, supermarkets/hypermarkets, and other channels such as veterinary clinics and local unregulated stores. Supermarkets and hypermarkets play a crucial role in reaching lower and middle-income pet parents, offering a wide selection of pet products alongside regular household items. Convenience stores provide easy accessibility and quick purchase options for pet owners, though they typically carry a limited range of popular brands. The other channels, including veterinary clinics and local stores, serve specific market niches and contribute to the overall accessibility of pet nutraceuticals. Each of these channels serves distinct consumer segments and preferences, creating a diverse and comprehensive distribution network for pet nutraceutical products across South America.

South America Pet Nutraceuticals Market Geography Segment Analysis

Pet Nutraceuticals Market in Brazil

Brazil dominates the South American pet nutraceuticals market, commanding approximately 60% of the regional market share in 2024. The country's market leadership is primarily driven by its substantial pet population, particularly dogs, which account for a significant portion of the market demand. The presence of well-established distribution networks, including specialty stores and veterinary clinics, has played a crucial role in market development. The country's pet nutraceutical market is characterized by a strong presence of premium products, with vitamins and minerals emerging as the leading segment. The growing trend of pet humanization in Brazil has led to increased consumer awareness about pet health and wellness, driving the demand for specialized nutritional supplements. Brazilian pet owners are increasingly focusing on preventive healthcare measures, leading to higher adoption of pet dietary supplements. The market is further supported by the presence of numerous specialty pet stores and veterinary clinics that provide expert guidance on pet nutrition and supplements.

Pet Nutraceuticals Market in Argentina

Argentina represents one of the most dynamic markets in the South American pet nutraceuticals market, projected to grow at approximately 9% annually from 2024 to 2029. The market's robust growth is driven by increasing pet ownership rates and a growing trend toward premium pet care products. The country has witnessed a significant shift in consumer behavior, with pet owners increasingly viewing their pets as family members and prioritizing their health and wellness. The vitamins and minerals segment has emerged as a key growth driver in the Argentine market, reflecting the increasing awareness about pet nutrition among consumers. The market is supported by a well-developed retail infrastructure, including supermarkets and specialty stores, which facilitate easy access to pet nutraceutical products. Argentine pet owners are showing growing interest in preventive healthcare measures, leading to increased adoption of supplements and nutritional products. The market is also benefiting from the rising influence of veterinarians who actively recommend nutraceutical products for pet health maintenance.

Pet Nutraceuticals Market in Other South American Countries

The South America pet food market by country, including Chile, Colombia, Peru, and Venezuela, exhibits varying degrees of development and growth potential. These markets are characterized by increasing pet ownership rates and growing awareness about pet health and nutrition. The retail landscape in these countries is evolving, with both traditional pet stores and modern retail channels playing important roles in product distribution. Pet humanization trends are gradually taking hold in these markets, leading to increased spending on premium pet care products, including nutraceuticals. The market development in these countries is supported by the growing presence of international pet food companies and increasing veterinary influence on pet care decisions. Local market dynamics, including economic conditions and cultural attitudes toward pet ownership, significantly influence market growth patterns. The expansion of e-commerce platforms has also contributed to improved product accessibility and market development in these regions.