Pet Food Nutraceutical Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Pet Food Nutraceutical Market is segmented by Ingredient Type (Milk Bio actives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals, and Other Ingredient Types), Function Type (Nutrition/Therapeutics and Supplements), Pet Type (Dog, Cat, Bird, Fish, and Other Pet Types), and Geography (North America, Europe, Asia-Pacific, South America, and Africa). The report offers the market size and forecasts in terms of value in USD thousand for all the above segments.

Market Snapshot

pet food nutraceutical market size
Study Period: 2017-2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 4.8 %
pet food nutraceutical market major players

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Market Overview

The pet food nutraceutical market is projected to register a CAGR of 4.8% during the forecast period.

The ongoing COVID-19 pandemic compelled the companies to rethink their strategies in the process of manufacturing pet food nutraceutical products. The companies are manufacturing more of these products, as the sales have surged recently in order to maintain the health of their pets. Various companies are joining hands with e-commerce sites to drive their sales. The e-commerce sites are lean on taking premiums from these companies, which in turn is anticipated to boost the market growth amidst the pandemic.

In 2021, North America was the largest geographic segment of the market studied and accounted for the majority share of the overall market, while Asia-Pacific was found to be the fastest-growing region. The increasing number of single families, rising animal healthcare costs, aging pet population, and poor outcomes of the use of drugs have led to consumers looking for alternatives in the form of natural and organic products. Hence, Supplements are used as alternatives to drugs by the veterinary community. The addition of active ingredients based on intended functionality makes supplements therapeutic and nutritional treats.

Scope of the Report

Nutraceuticals are categorized as dietary supplements, functional foods, or medicinal foods. Nutritional supplements for pets are products that provide a source of recognized essential nutrients, like calcium or vitamin A. They are intended to work as supplements and ensure the nutritional completeness of the diet in pets. The supplements are being marketed not only as pills/powders but also as ingredients in pet foods/gravies/snacks. The other alternative delivery formats that are gaining shares due to the preference for pet palatability include gels and pastes, as well as gravies and powders designed to be added to pet food. The Pet Food Nutraceutical Market is segmented By Ingredient Type (Milk Bio actives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals, and Other Ingredient Types), Function Type (Nutrition/Therapeutics and Supplements), Pet Type (Dog, Cat, Bird, Fish, and Other Pet Type), and Geography (North America, Europe, Asia-Pacific, South America, and Africa). Market Sizing in the report provides in terms of Value (USD Million).

Ingredient Type
Milk Bioactives
Omega-3 Fatty Acids
Proteins and Peptides
Vitamins and Minerals
Other Ingredient Types
Function Type
Pet Type
Other Pet Types
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
South Africa
Rest of Africa

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Key Market Trends

Increasing Trend of Pet Humanization

Pet humanization is becoming a globally accepted term in the global pet industry because more and more pet owners want to provide their pets with human-like products or experiences. A study conducted by the American Pet Products Association (APPA) under the National Pet Owners Survey (2019-20) revealed that more than 85 million households in the United States had one or more pets, with a major percentage of households having dogs. Thus, increasing pet humanization is anticipated to drive the pet food nutraceuticals industry. Further, in China, according to Pet Data, in 2019, the adoption rate was 11.8% for dogs and 19.9% for cats. Since the rise of the animal welfare movement in China, an organization called Pet Form, which educates and trains stray dogs and cats before returning them to shelters, has helped about 10,000 rescued cats and dogs enter human homes in the eight years from 2011 to 2019. With increased adoption rates, spending on pet food and nutraceutical products for these pets has also increased. Customers are treating pets as a part of the family, and thus, households are beginning to spend on pets on par with children. This has led to an increase in spending on accessories, gifts, treats, etc. In the Brazilian pet food and pet care market, there are nearly 150,000 retail establishments nationwide. More than 90,000 outlets sell pet food products, including pet food nutraceutical products.

pet food nutraceutical market trends

North America Dominates the Market

The North American market is the first respondent to any major global trend or consumer pattern; the high level of market penetration and corresponding infrastructure are cited as reasons for the pioneering attitude. The concept of pet humanization is the major trend for pet food markets into a sense of overall pet well-being. One significant outcome of this trend is the consumer's focus on nutraceutical foods and remedies from the comfort or treat foods. This focus is well visible in the marketing and new product launches of the major firms. The United States is expected to lead the pack, followed by Canada and Mexico. The rapid increase in urbanization rates and income levels that are expected of Mexico are fuelling the high expectations of the market. The increasing forces of globalization and infrastructure improvement are giving rise to considerable growth in the other regions of North America.

pet food nutraceutical market growth rate

Competitive Landscape

The pet food nutraceutical market is a highly concentrated market, and there are a limited number of players contributing to this sector. These players include BASF, Purina Pet Care, DSM, Kemin Industries, Symrise, Danisco Animal Nutrition, and Boehringer Ingelheim. The greater market share of these players can be attributed to their large geographical presence and highly diversified product portfolios. These players are known to be focusing on R&D, large product portfolio, wide geographical presence, an aggressive acquisition strategy.

Recent Developments

In April 2021, Manna Pro Products LLC acquired ZuPreem, a global brand in Shawnee, Kansas. This acquisition helped the company in expanding its portfolio to the premium companion bird markets.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitutes

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Ingredient Type

      1. 5.1.1 Milk Bioactives

      2. 5.1.2 Omega-3 Fatty Acids

      3. 5.1.3 Probiotics

      4. 5.1.4 Proteins and Peptides

      5. 5.1.5 Vitamins and Minerals

      6. 5.1.6 Other Ingredient Types

    2. 5.2 Function Type

      1. 5.2.1 Nutrition/Therapeutics

      2. 5.2.2 Supplements

    3. 5.3 Pet Type

      1. 5.3.1 Dog

      2. 5.3.2 Cat

      3. 5.3.3 Bird

      4. 5.3.4 Fish

      5. 5.3.5 Other Pet Types

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Spain

        2. United Kingdom

        3. Denmark

        4. France

        5. Germany

        6. Russia

        7. Italy

        8. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Indonesia

        6. Thailand

        7. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Africa

        1. South Africa

        2. Rest of Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Kemin Industries

      2. 6.3.2 Symrise AG

      3. 6.3.3 BASF SE

      4. 6.3.4 Roquette Freres

      5. 6.3.5 DSM Nutritionals

      6. 6.3.6 Darling International Inc

      7. 6.3.7 Archer Daniels Midland Company

      8. 6.3.8 Nestle SA (Purina Petcare)

      9. 6.3.9 Boehringer Ingelheim Animal Health

      10. 6.3.10 Novotech Nutraceutical

      11. 6.3.11 VIT2be-Diana Group



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Frequently Asked Questions

The Pet Food Nutraceuticals Market market is studied from 2017 - 2027.

The Pet Food Nutraceuticals Market is growing at a CAGR of 4.8% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

BASF SE, DSM Nutritionals, Nestlé Purina Petcare, Boehringer Ingelheim Animal Health, Kemin Industries are the major companies operating in Pet Food Nutraceuticals Market.

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