| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 3.50 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
South America Hair Styling Products Market Analysis
The South America Hair Styling Products Market is expected to register a CAGR of 3.5% during the forecast period.
- The market is majorly driven by the increasing consciousness for physical appearance among the young population. In addition, the increasing demand for natural and organic hair styling products is anticipated to boost the growth of the hair styling products market.
- Moreover, growing purchasing power and rising disposable income across the region have increased the consumer spend on premium haircare products. Furthermore, with the rising consumer demand for innovative products, key players are increasing their R&D efforts to introduce new products made of superior quality ingredients and new technologies.
South America Hair Styling Products Market Trends
Increasing Demand for Hair Gel in the Region
The hair gel market is witnessed to have a significant growth in recent years, owing to the increased consciousness regarding hair perfection among the young working population. The trend for natural ingredients is quite strong in hair gel products with many companies launching products focused on active botanical ingredients to attract the consumer. For instance, brands, like Arata offer natural hair gel, infused with organic flaxseed extracts, vegetable extracts, and flower extracts, among other natural extracts, to avoid damage to hair caused by parabens and chemicals. Apart from nature-based ingredients, the use of preservatives is of growing concern. Thus, the demand for natural-ingredient-based hair gels is witnessing healthy growth from both developed and emerging South American countries, thus boosting the market of hair styling products.
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Brazil to Drive the Regional Hair Styling Market
Brazil is witnessed to have the largest market for hair styling products, followed by Argentina, owing to the high preference of natural hair styling products in the countries. The growing men grooming trend in the country has further accelerated the market. Argentina is the second-largest market in the region. Growing preference for foreign brands among working men and women in the region who are demanding premium hair styling products is further driving the market. Moreover, products designed for focused hair types are gaining popularity among users, with companies now focusing on products rich in active ingredients based styling products.
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South America Hair Styling Products Industry Overview
The South America hair styling products market is competitive in nature having a large number of domestic and multinational players competing for market share. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the market include L'Oréal Paris, Procter & Gamble, Unilever, Revlon, Henkel Corporation, and John Paul Mitchell Systems, among others.
South America Hair Styling Products Market Leaders
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L’Oréal Paris
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Procter & Gamble
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Unilever
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Revlon
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Henkel Corporation
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John Paul Mitchell Systems
- *Disclaimer: Major Players sorted in no particular order
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South America Hair Styling Products Industry Segmentation
The South America hair styling products market is segmented by product type and distribution channel. By type, the market is segmented into hair gel, hair mousse & hairspray, styling creams, and waxes, other styling products; and by distribution channel into convenience stores, supermarkets/hypermarkets, specialist stores, online retail stores, others. Also, the study provides an analysis of the weight loss management market in the emerging and established markets across South America, including Brazil, Argentina, and the Rest of South America.
| By Product Type | Hair Gel |
| Hair Mousse & Hairspray | |
| Styling Creams and Waxes | |
| Other Styling Products | |
| By Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Stores | |
| Specialist Stores | |
| Online Retail Stores | |
| Others | |
| By Geography | Brazil |
| Argentina | |
| Rest of South America |
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South America Hair Styling Products Market Research FAQs
What is the current South America Hair Styling Products Market size?
The South America Hair Styling Products Market is projected to register a CAGR of 3.5% during the forecast period (2025-2030)
Who are the key players in South America Hair Styling Products Market?
L’Oréal Paris, Procter & Gamble, Unilever, Revlon, Henkel Corporation and John Paul Mitchell Systems are the major companies operating in the South America Hair Styling Products Market.
What years does this South America Hair Styling Products Market cover?
The report covers the South America Hair Styling Products Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the South America Hair Styling Products Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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South America Hair Styling Products Industry Report
Statistics for the 2025 South America Hair Styling Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South America Hair Styling Products analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
