Hair Styling Tools Market Growth, Trends and Forecasts (2019 - 2024)

Hair Styling Tools Market is segmented by Type as Hair Dryers, Hair Curlers & Rollers, Hair Straighteners, Hair Styling Brushes & Combs and Others and by Distribution as Offline Retail and Online Retail and by Geography.

Market Snapshot

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Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

Key Players:

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Market Overview

The global hair styling tools market is forecasted to register a CAGR of 5.9% by 2024.

  • The market for hair styling tools has witnessed a significant growth following the surge in rising expenditure in hair grooming and styling globally. Major players are continuously involved in introducing novel products that enable individual consumers and professionals salon operators to create new looks. 
  • Innovation in terms of use of material composition and lightweight having multiple application has garnered significant traction of attention among professional hair care salons as well as personal usage. 

Scope of the Report

Global hair styling tools market report is segmented by type, by distribution, and by geography. By type, the market is segmented into Hair Dryers, Hair Curlers & Rollers, Hair Straighteners, Hair Styling Brushes & Combs. By Distribution, the market is segmented into Online Retail and Offline Retail and by geography, the market reveals the major countries, the consumption scenario, and the country, where the market is progressing.

By Product Type
Hair Dryers
Hair Curlers & Rollers
Hair Straighteners
Hair Styling Brushes & Combs
Others
By Distribution Channel
Online Retail
Offline Retail
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
Italy
Spain
France
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Demand for Light Weight Hair Styling Equipment

The rising requirement of hair styling tools, largely, across professional salons followed by the personal use segment has led to strong growth in the lightweight and compact hair styling equipment. The products are phased with unique designs that provide ergonomics advantage as well as instigating the ease for consumers to carry during traveling. Furthermore, the growing reliance on using personal products which combine both the aspect of "daily use" and are "travel size" have witnessed a strong uptick over the recent years. Consumers, in order to replicate the style statements followed by professional salons, are expected to push the demand for lightweight hairstyling equipment over the forecast period.

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Asia Pacific as the fastest growing region

Owing to rising sales in the Asia-Pacific region with a high-income population which has led to an increasing appetite among the growing middle-class segment is likely to be one of the foremost factor scaling the demand. The regional demand is largely catered by the influx of fashion industry, having a strong foothold across China, Japan, and South Korea among others. Innovation in terms of size, design, use, and implementation of social media marketing are some of the key trends, likely to propel the market growth further.

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Competitive Landscape

The hair styling tools market is entirely focused on business to consumer where major players in the market include: Philips N.V, Helen of Troy, Panasonic, TESCOM, Andis, Beauty Elite Group, Bio Ionic, WAHL, Andis, Dyson, Elchim, Farouk Systems, Spectrum Brands among others.  The market is moderately competitive with the presence of local manufacturers at large. Product innovation along with expansion is one of the key strategies that global players are adopting in order to stay ahead among competitors. 

Major Players

  1. Philips
  2. WAHL
  3. Panasonic
  4. Andis
  5. Tescom

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Hair Dryers

      2. 5.1.2 Hair Curlers & Rollers

      3. 5.1.3 Hair Straighteners

      4. 5.1.4 Hair Styling Brushes & Combs

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Online Retail

      2. 5.2.2 Offline Retail

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 Italy

        4. 5.3.2.4 Spain

        5. 5.3.2.5 France

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 United Arab Emirates

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Key Strategies Adopted

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Philips N.V

      2. 6.4.2 Dyson

      3. 6.4.3 Helen of Troy

      4. 6.4.4 Panasonic

      5. 6.4.5 TESCOM

      6. 6.4.6 Beauty Elite Group

      7. 6.4.7 WAHL

      8. 6.4.8 Andis

      9. 6.4.9 Conair

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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