South America Food Colorants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

South America Food Colorants Market is segmented By Type (Natural Color and Synthetic Color), By Application (Bakery, Confectionery, Beverages, Dairy and Frozen products, , Meat, Poultry, and Seafood, Oils and Fats and Others) and By Geography.

Market Snapshot

south america food colorants market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.9 %

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Market Overview

The South America food colorants market is projected to grow at a CAGR of 3.9% during the forecast period (2020-2025).

  • South American countries are witnessing growing urbanization and changing lifestyles due to globalization and this in turn is driving the demand for convenience and packaged foods. ​
  • South America provides a greater scope of growth of food colorants due to its highly untapped markets.​
  • Consumer's preference for natural alternatives, demand for clean label products, and stringent regulations particularly in the relatively developed regions like Brazil and Argentina are acting as growth hurdles for the food colorants market.

Scope of the report

South America Food Colorants Market is segmented by type that includes natural color and synthetic color. Based on the application, the market is segmented into bakery, confectionery, beverages, dairy and frozen products, meat, poultry, and seafood, oils and fats, and others. The study also involves the analysis of regions such as Brazil, Argentina, and the rest of South America. 

By Type
Natural Color
Synthetic Color
By Application
Dairy and Frozen Products
Meat, Poultry and Seafood
Oils and Fats
South America
Rest of South America

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Key Market Trends

Increased Demand for Natural Food Colorants

There has been much interest in the development of new natural colorants used in the food industry, which is apparently due to strong consumer demand for more natural products. The health-enhancing properties of natural colors, combined with the organic properties in the natural products, are also increasing the appeal for the same.​ Currently, the food industry is producing natural colors at a commercial level. Natural colors that are widely used in the food industry are caramel, carotenoids, anthocyanin, and carmine. Brazil is essentially an agriculture and food-based economy, the increasing food production, and consequently rising food processing sector is expected to drive the food colorants market positively. The environment-friendly feature and health benefits of natural colorants coupled with favorable government regulations is expected to further augment the growth of natural food colorings segment.

South America Natural Food Colorants Market1

Growing Utilization in Beverages

The increasing application of food colors in beverages, such as flavored drinks, nutritional drinks, and soft drinks, is driving the food colorants market.​ In CSD (carbonated soft drinks) and non-alcoholic beverages segments bright, vivid, and unusual colors are used to attract the younger generation looking for “extreme” flavor. Strong and unusual colors in alcoholic beverages are appealing to consumers.​ There are many new developments in the natural color segment that can be used in beverages. For example, finding a suitable natural replacement for Yellow #6 in beverages was challenging due to flavor off-notes, instability, and simple ingredient label requirements; but now, Sensient Pure-S™ Orange is a perfect match for Yellow #6. It provides a deep orange shade in clear beverages, such as sports drinks, juices, water enhancers, and CSDs.

South America Food Colorants Market2

Competitive Landscape

South America's food colorants market is fragmented and is dominated by players such as Chr Hansen, Sensient Technologies Corporation, BASF SE, Koninklijke DSM N.V., and Givaudan   The companies have been expanding their geographical presence by acquiring or merging with the manufacturers in the foreign market. Expansion is the most preferred growth strategy followed by new product developments in the food colorants market.

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Natural Color

      2. 5.1.2 Synthetic Color

    2. 5.2 By Application

      1. 5.2.1 Bakery

      2. 5.2.2 Confectionery

      3. 5.2.3 Beverages

      4. 5.2.4 Dairy and Frozen Products

      5. 5.2.5 Meat, Poultry and Seafood

      6. 5.2.6 Oils and Fats

      7. 5.2.7 Others

    3. 5.3 Geography

      1. 5.3.1 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 BASF SE

      2. 6.4.2 Koninklijke DSM N.V.

      3. 6.4.3 Givaudan

      4. 6.4.4 Döhler

      5. 6.4.5 D.D. Williamson & Co.

      6. 6.4.6 Sensient Technologies Corporation

      7. 6.4.7 Chr Hansen Holdings

    5. *List Not Exhaustive

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Frequently Asked Questions

The South America Food Colorants Market market is studied from 2016 - 2026.

The South America Food Colorants Market is growing at a CAGR of 3.9% over the next 5 years.

BASF SE, Koninklijke DSM N.V., Givaudan, Sensient Technologies Corporation, Chr Hansen Holdings are the major companies operating in South America Food Colorants Market.

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