Food Colorants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Food Colorants Market is segmented by Product (Natural Color and Synthetic Color), by Application (Beverages, Dairy & Frozen products, Bakery, Meat, Poultry, and Seafood, Confectionery, Sauces and Condiments and Others); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers market size and forecast in value terms in USD million for all the above segments.

Market Snapshot

Food Colorants Market Size
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 4.8 %

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Market Overview

The global food colorant market is forecasted to grow with a CAGR of 4.8% during the forecast period (2022- 2027).

Due to the pandemic COVID-19, the food colorant market grew attention towards the natural food color segment as the world's scientific team, as well as the medical team, recommended the use of nutraceuticals to improve health and immunity. The pandemic increased consumers' desire for the quality check of food with good labeling, which gave rise to many private label companies supplying quality fo, od colorants with good labeling. As of COVID-19, the consumers were also ready to pay extra for quality assured and natural products which also affected the natural food colorant market positively to a great extent.

The importance of food colorants has increased in the past few decades with the advent of modern food processing methods, the slightest step of which destroys the natural coloring pigments in food. Adding back what is lost during processing is termed ‘food enrichment.’ However, this value addition is fulfilled by food additives. Food colorants constitute an important part of food additives.

Scope of the Report

Global Food Colorants such as natural color and synthetic color are coloring foodstuff. The health-enhancing properties of natural colors, combined with the organic properties in natural products, are releasing the demand for natural colors. Food colors are preparations obtained from foods and other edible natural source materials obtained by physical and/or chemical extraction resulting in selective extraction of the pigments relative to the nutritive or aromatic constituents. By application, the market is segmented as beverages, dairy & frozen products, bakery, meat, poultry, and seafood, confectionery, sauces and condiments, and others; by product type into natural and synthetic. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. The report offers market size and forecast in value terms in USD million for all the above segments.

Product Type
Natural Color
Synthetic Color
Dairy & Frozen Products
Meat, Poultry and Seafood
Sauces and Condiments
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
United Arab Emirates
South Africa
Rest of Middle-East and Africa

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Key Market Trends

Increasing Demand For Natural Food Colorants

There has been much interest in the development of new natural colorants used in the food industry, which is due to strong consumer demand for more natural products globally. The health-enhancing properties of natural colors, combined with the organic properties in natural products, are also increasing the appeal for the same. In the past years, there has been a distinct shift toward natural materials, especially in flavors and colors. Increasing demand and consumer preference for minimally processed foods and health-promoting properties of natural colorants are expected to drive the natural colors market twice as fast as the synthetic market. Restraints in natural colorants are mainly due to the higher production cost of fermentation pigments compared to pigments of synthetic origin or extracted from a natural source. FDA uses the term ‘exempt color additives’ to indicate that they are exempted from the certification process.

Food Colorants Market Trends

Europe Dominates the Overall Food Colorants Market

In the European Union, food colors are regulated as food additives, under a comprehensive set of regulations, for food improvement agents. Presently, in the European Union, 39 colors are authorized as color additives for usage in foods. The European food colorants market continues to capture the largest market share due to the growing demand for clean label foods and health awareness. In the United Kingdom, the rising food safety concerns are pressurizing manufacturing to adopt clean labels, which is triggering the demand for natural colors. In France, key players like Naturex, are working on the development of a 100% organic extract version of curcumin to give a rainbow of yellow color, to a range of culinary applications, from sauces and snacks to sweets, ice creams, and baked goods.

Food Colorants Market Analysis

Competitive Landscape

The global food colorants market is dominated by a few players. The most active companies across the globe are Chr Hansen, DD Williamson, DSM, Doehler Group, nature, Fiorio Colori S.P.A., and Kalsec. They have been expanding their geographical presence by acquiring or merging with manufacturers in the foreign market. Expansion is the most preferred growth strategy, followed by new product developments in the global food colorants market. Chr Hansen is the most active among all; the company’s most known strategy is new product launches. The major global players have vast product lines and geographical reach, which gives them an upper hand. Other recognized players include Naturex SA, Fiorio Colori S.P.A., Kalsec Inc, cancer Ingredients, Riken Vitaminand WILD Flavors, and many others.

Recent Development

  • In January 2021, GNT Group added a new pink shade coloring agent under its EXBERRY® brand with the name EXBERRY® Shade Pink – OD, which is developed for use in fat-based applications. It is also available in red, yellow, orange, blue, and green variants.
  • In October 2020, Chr. Hansen Natural Colors established an R&D center to augment the pigment, formulation, and application capabilities in Montpellier, France, to introduce new natural color solutions, particularly for green, blue and brown hues.
  •  In January 2020, Azelis and BASF agree on a partnership for Health Ingredients & Colorants in the Food & Beverage and Dietary Supplement market segments in Greece.

Table of Contents


    1. 1.1 Study Assumptions and market definition

    2. 1.2 Scope of the study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Natural Color

      2. 5.1.2 Synthetic Color

    2. 5.2 Application

      1. 5.2.1 Beverages

      2. 5.2.2 Dairy & Frozen Products

      3. 5.2.3 Bakery

      4. 5.2.4 Meat, Poultry and Seafood

      5. 5.2.5 Confectionery

      6. 5.2.6 Sauces and Condiments

      7. 5.2.7 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Russia

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Australia

        4. Japan

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Market Share Analysis

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 Chr Hansen holdings

      2. 6.4.2 D.D. Williamson & Co.

      3. 6.4.3 Koninklijke DSM N.V.

      4. 6.4.4 Sensient technologies Corporation

      5. 6.4.5 Dohler group.

      6. 6.4.6 Naturex SA

      7. 6.4.7 Fiorio Colori S.P.A.

      8. 6.4.8 BASF SE

      9. 6.4.9 GNT Group

      10. 6.4.10 Likored

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Food Colorants Market market is studied from 2016 - 2027.

The Food Colorants Market is growing at a CAGR of 4.8% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

Sensient Technologies Corporation, Chr. Hansen Holding A/S, BASF SE, Naturex S.A, GNT Group are the major companies operating in Food Colorants Market.

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