UK Ecommerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The UK E-Commerce Market Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, and Others) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Above Segments.

UK Ecommerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

UK E-commerce Market Size

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UK E-commerce Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 341.60 Billion
Market Size (2030) USD 914.19 Billion
CAGR (2025 - 2030) 21.76 %
Market Concentration Low

Major Players

UK E-commerce Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of UK E-commerce Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

UK E-commerce Market Analysis

The UK E-commerce Market size is estimated at USD 341.60 billion in 2025, and is expected to reach USD 914.19 billion by 2030, at a CAGR of 21.76% during the forecast period (2025-2030).

  • E-commerce has experienced significant growth over the past few decades, driven by consumers' increasing preference for online shopping. This trend has been supported by substantial investments from internet-focused enterprises and traditional retailers transitioning to digital platforms. While sales in physical retail stores have stagnated, regional revenues from online shopping have surged dramatically.
  • The appeal of online retailing lies in its ability to offer superior value for money. Consumers, particularly those interested in health, fashion, consumer electronics, travel services, and home and garden products, are drawn to the internet for competitive prices and attractive deals.
  • In the United Kingdom, heightened awareness of online identity theft has led consumers to prioritize secure financial transactions. Nearly all online businesses in the country now accept credit and debit card payments, with Mastercard and Visa being the most widely accepted, followed by American Express and other cards. Additionally, many websites utilize payment services such as PayPal.
  • With the continued rise of social networking and mobile internet access, businesses are expected to increase their investments in e-commerce through social media marketing in the coming years. This trend highlights the stark contrast between the robust growth of online sales and the challenges faced by brick-and-mortar retailers, many of which are filing for bankruptcy or administration.
  • The expansion of e-commerce has the potential to intensify competition in retail markets, enhance consumer choice, and drive innovation in product distribution. However, recent enforcement and advocacy efforts by several competition agencies have revealed concerns about anticompetitive behavior in the online marketplace. These concerns about potential market fragmentation are significant among organizations that have examined the competitive dynamics of e-commerce.

UK E-commerce Industry Overview

The UK e-commerce market is fragmented, with many players in the market. However, a few prominent players in the market, such as Amazon UK, occupy a considerable market share. Players like eBay and Asos are also trying to increase their share in the market. Moreover, the growing e-commerce industry is also encouraging the development of distribution centers across the country.

  • March 2024 - Ryft, an innovative payments provider, announced a strategic partnership with the global payments provider American Express (Amex). This collaboration aims to enhance payment flexibility for UK e-commerce merchants, enabling them to accept Amex Card payments efficiently.
  • January 2024 - JD.com, also known as Jingdong in Europe, and Evri, a parcel delivery company in the United Kingdom, announced a strategic partnership. This collaboration aims to enhance the market penetration of British and European businesses in China. The partnership will enable European businesses to sell their products directly to JD.com's nearly 600 million active customers. By integrating JD.com's advanced e-commerce platform in China with Evri's extensive delivery network across Europe, the partnership will provide businesses with a seamless and efficient gateway to the Chinese market. Additionally, JD.com will enhance its pick-up services for European and UK brands as part of this collaboration.

UK E-commerce Market Leaders

  1. Amazon.com, Inc.

  2. Ebay UK

  3. Asos

  4. Currys PC World

  5. Gumtree

  6. *Disclaimer: Major Players sorted in no particular order
UK Ecommerce Market Concentration
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UK E-commerce Market News

  • May 2024 - Metapack, a prominent player in e-commerce delivery technology, announced that Mountain Warehouse, a significant outdoor clothing company in the United Kingdom, extended its partnership with Metapack to enhance its delivery capabilities and support its growth strategy. Already utilizing Metapack Delivery Manager, Mountain Warehouse incorporated Metapack’s Delivery Options and Metapack Intelligence solutions into its operations. This investment in shipping infrastructure aims to deliver superior e-commerce experiences to customers across the United Kingdom and Canada.
  • March 2024 - Kin + Carta, a global player in digital transformation consulting, introduced an advanced generative AI and large language model (LLM) tool for the UK retailer Matalan. This innovative tool enables Matalan to efficiently generate comprehensive product descriptions for new items as they are added to its online inventory.

UK Ecommerce Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Key Market Trends and Share of E-commerce of Total Retail Sector
  • 4.4 Impact of Macro Economic Trends on the E-commerce Sales

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increase Developments of 5G Technology
    • 5.1.2 Increased Adoption of Online Payments
  • 5.2 Market Challenges
    • 5.2.1 Data Security
  • 5.3 Analysis of Key Demographic Trends and Patterns Related to the E-commerce Industry in United Kingdom (Coverage to include Population, Internet Penetration, E-commerce Penetration, Age and Income, etc.)
  • 5.4 Analysis of the Key Modes of Transaction in the E-commerce Industry in the United Kingdom (Coverage to Include Prevalent Modes of Payment such as Cash, Card, Bank Transfer, Wallets, Etc.)
  • 5.5 Analysis of the Cross-border E-commerce Industry in the United Kingdom (Current Market Value of Cross-border and Key Trends)
  • 5.6 Current Positioning of the United Kingdom in the E-commerce Industry in Europe

6. Market Segmentation

  • 6.1 By B2C E-commerce
    • 6.1.1 Market Size (GMV) for the Period of 2022-2029
    • 6.1.2 Market Segmentation - by Application
    • 6.1.2.1 Beauty and Personal Care
    • 6.1.2.2 Consumer Electronics
    • 6.1.2.3 Fashion and Apparel
    • 6.1.2.4 Food and Beverage
    • 6.1.2.5 Furniture and Home
    • 6.1.2.6 Others (Toys, DIY, Media, etc.)
  • 6.2 By B2B E-commerce
    • 6.2.1 Market Size (GMV) for the Period of 2022-2029

7. Competitive Landscape

  • 7.1 Company Profiles
    • 7.1.1 Amazon.com Inc.
    • 7.1.2 eBay UK
    • 7.1.3 Asos
    • 7.1.4 Currys PC World
    • 7.1.5 Gumtree
    • 7.1.6 Argos
    • 7.1.7 John Lewis and Partners
    • 7.1.8 Tesco
    • 7.1.9 Marks and Spencers
    • 7.1.10 Asda
  • *List Not Exhaustive

8. Investment Analysis

9. Future Outlook of the Market

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UK E-commerce Industry Segmentation

Conducting an e-commerce business means fostering relationships and selling information, services, and goods over computer communication networks. The study aims to analyze and understand the UK e-commerce market's current growth, opportunities, and challenges. 

The UK e-commerce market is segmented by B2C e-commerce (beauty and personal care, consumer electronics, fashion and apparel, food and beverage, furniture and home, and others [toys, DIY, media, etc.]) and B2B e-commerce. The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By B2C E-commerce Market Size (GMV) for the Period of 2022-2029
Market Segmentation - by Application Beauty and Personal Care
Consumer Electronics
Fashion and Apparel
Food and Beverage
Furniture and Home
Others (Toys, DIY, Media, etc.)
By B2B E-commerce Market Size (GMV) for the Period of 2022-2029
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UK Ecommerce Market Research FAQs

How big is the UK E-commerce Market?

The UK E-commerce Market size is expected to reach USD 341.60 billion in 2025 and grow at a CAGR of 21.76% to reach USD 914.19 billion by 2030.

What is the current UK E-commerce Market size?

In 2025, the UK E-commerce Market size is expected to reach USD 341.60 billion.

Who are the key players in UK E-commerce Market?

Amazon.com, Inc., Ebay UK, Asos, Currys PC World and Gumtree are the major companies operating in the UK E-commerce Market.

What years does this UK E-commerce Market cover, and what was the market size in 2024?

In 2024, the UK E-commerce Market size was estimated at USD 267.27 billion. The report covers the UK E-commerce Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the UK E-commerce Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Online Retail in UK Industry Report

The UK's e-commerce landscape is booming, fueled by digitalization and a growing preference for online shopping. Advanced technologies like AI and automation are enhancing user experiences with personalized services, while the shift towards mobile commerce underscores the need for mobile optimization among UK e-commerce companies. The market, thriving across segments like beauty, electronics, and fashion, benefits from the convenience and variety online shopping offers. Innovations in social commerce and digital payments are making shopping more accessible, amidst a competitive environment where companies strive to offer flexibility and personalized experiences. This dynamic market offers UK e-commerce companies significant opportunities to meet the diverse needs of their customer base. According to Mordor Intelligence™ Industry Reports, the Online Retail in UK market is witnessing substantial growth in market share, size, and revenue, with detailed analysis and forecasts available in their free report PDF download, highlighting the promising outlook for UK e-commerce companies.