CRM Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Global Customer Relationship Management Analytics Market Share and Size. The Market is Segmented by Type (Sales and Marketing Analytics, Contact Center Analytics, Customer Analytics), Deployment (On-premise, Cloud), End-user Industry (BFSI, Healthcare, Retail, Telecom and IT, Transportation and Logistics, Media and Entertainment), and Geography (North America (United States, Canada), Europe (Germany, UK, France, Spain, and Rest of Europe), Asia Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), and Latin America (Brazil, Mexico, Argentina, and Rest of Latin America), and Middle East & Africa (UAE, Saudi Arabia, South Africa, and Rest of MEA). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

CRM Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

CRM Analytics Market Size

CRM Analytics Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 12.80 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Medium

Major Players

CRM Analytics Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of CRM Analytics Market with other markets in Technology, Media and Telecom Industry

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Security & Surveillance

CRM Analytics Market Analysis

The CRM Analytics Market is expected to register a CAGR of less than 12.8% during the forecast period.

  • CRM analytics refers to the process of uncovering valuable insights about customers that businesses can act upon from the data that resides in the CRM database. Integration with analytics makes CRM systems more intelligent at comprehending customers and empowers consumers to make data-driven decisions.
  • A company's sales team has traditionally managed lead management using customer relationship management (CRM) and data from all human interactions (calls, direct mail, and other marketing tools).CRM has become a necessity for enterprises of all sizes, similar to the role played by the ERP system in managing supply chain activities.
  • Further advancements have been announced in the CRM analytics market, such as leveraging speech analytics tools for analyzing the vast amounts of unstructured information pouring into a contact center, which has the potential to evaluate everything from call compliance to sentiment analysis in real time.
  • In July last year, Oracle Corporation announced the next generation of Oracle Fusion Middleware. This sales automation application identifies high-quality sales opportunities and guides sellers to close deals faster. Part of Oracle Fusion Cloud Customer Experience (CX) and powered by artificial intelligence (AI), Fusion Sales automatically supplies sellers with quotes, proposals, and recommended steps to assist them in increasing productivity, closing more deals, and instilling confidence among buyers. The introduction of such comprehensive solutions is likely to provide lucrative opportunities for the study market's growth.
  • Moreover, the COVID-19 pandemic disproportionately impacted small and microbusinesses, and companies launched CRM applications targeting such companies. For instance, in June 2021, Zoho announced that it began its pipeline-centric CRM for small businesses, which has gained more than 7,500 customers in a year since its launch. Begin is also releasing the latest features, including a mobile pipeline view, to help small businesses enhance customer relationships while recovering from the after-effects of the pandemic.

CRM Analytics Industry Overview

The CRM analytics market is highly competitive and consists of several major players. These major players with a prominent market share are expanding their customer base across foreign countries. These companies leverage strategic collaborative initiatives to increase their market share and profitability. Some of the recent developments in the market are:

In June 2022, CapSavvy, India's prominent modern business advisory firm, successfully empowered 100 users across various SMEs with its integrated CRM software. Also launched in 2021, the CRM software is an economical solution for small businesses and assists them in effectively achieving their goals.

CRM Analytics Market Leaders

  1. Oracle Corporation

  2. SAP SE

  3. IBM Corporation

  4. Microsoft Corporation

  5. SAS Institute Inc.

  6. *Disclaimer: Major Players sorted in no particular order
CRM Analytics Market Concentration
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CRM Analytics Market News

  • September 2022: Dr. Reddy's Laboratories (Dr. Reddy's), a major international pharmaceutical firm with headquarters in India, has chosen the IQVIA Orchestrated Customer Engagement (OCE) platform as its primary CRM solution for its entire field team in India, according to a recent announcement from IQVIA.
  • September 2022: The marketplace for peer-to-peer automobile sharing, Turo, has chosen SpringML, Inc., as a partner for developing data-driven solutions with Salesforce, including CRM Analytics and Tableau. Also, to support Turo hosts and guests globally, the relationship has allowed Turo to expand its approach to using data to drive decision-making throughout its operations.

CRM Analytics Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Key Merger and Integration Analysis on the Market Vendors
  • 4.4 Assessment of Impact of COVID-19 on the Industry

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rising use of CRM analytics in Retail industry
    • 5.1.2 Rise in Demand for Global Consumer Goods
    • 5.1.3 Need for Comprehensive Understanding of Consumer Behavior
  • 5.2 Market Challenges
    • 5.2.1 Data Management and Integration
    • 5.2.2 Lack of Awareness on CRM Analytics Market

6. MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Sales and Marketing Analytics
    • 6.1.2 Contact Center Analytics
    • 6.1.3 Customer Analytics
    • 6.1.4 Other Types
  • 6.2 By Deployment
    • 6.2.1 On-premise
    • 6.2.2 Cloud
  • 6.3 By End-User
    • 6.3.1 BFSI
    • 6.3.2 Health Care
    • 6.3.3 Retail
    • 6.3.4 Telecom and IT
    • 6.3.5 Transportation and Logistics
    • 6.3.6 Media and Entertainment
    • 6.3.7 Other End-Users
  • 6.4 Geography
    • 6.4.1 North America
    • 6.4.1.1 United States
    • 6.4.1.2 Canada
    • 6.4.2 Europe
    • 6.4.2.1 Germany
    • 6.4.2.2 UK
    • 6.4.2.3 France
    • 6.4.2.4 Spain
    • 6.4.2.5 Rest of Europe
    • 6.4.3 Asia Pacific
    • 6.4.3.1 China
    • 6.4.3.2 India
    • 6.4.3.3 Japan
    • 6.4.3.4 Australia
    • 6.4.3.5 Rest of Asia Pacific
    • 6.4.4 Latin America
    • 6.4.4.1 Brazil
    • 6.4.4.2 Mexico
    • 6.4.4.3 Argentina
    • 6.4.4.4 Rest of Latin America
    • 6.4.5 Middle-East and Africa
    • 6.4.5.1 UAE
    • 6.4.5.2 Saudi Arabia
    • 6.4.5.3 South Africa
    • 6.4.5.4 Rest of MEA

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Oracle Corporation
    • 7.1.2 SAP SE
    • 7.1.3 IBM Corporation
    • 7.1.4 Microsoft Corporation
    • 7.1.5 SAS Institute, Inc.
    • 7.1.6 Accenture PLC
    • 7.1.7 Infor
    • 7.1.8 Teradata Corporation
    • 7.1.9 Altair Engineering Inc.
    • 7.1.10 Salesforce.com, Inc.
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OPPORTUNITIES

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CRM Analytics Industry Segmentation

Customer relationship management analytics (CRM) refers to applications used to assess a firm's customer data to facilitate and streamline business choices. CRM analytics may also be used for online analytical processing (OLAP) through data mining. CRM analytical tools use a range of applications that help measure customer-related processes' usefulness and eventually provide customer categorization, such as profitability analysis, event monitoring, what-if scenarios, predictive modeling, etc.

The CRM Analytics Market is segmented by Type (Sales and Marketing Analytics, Contact Center Analytics, Customer Analytics), Deployment (On-premise, Cloud), End-user Industry (BFSI, Healthcare, Retail, Telecom and IT, Transportation and Logistics, Media and Entertainment), and Geography (North America (United States, Canada), Europe (Germany, UK, France, Spain, and Rest of Europe), Asia Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), and Latin America (Brazil, Mexico, Argentina, and Rest of Latin America), and Middle East & Africa (UAE, Saudi Arabia, South Africa, and Rest of MEA). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Type Sales and Marketing Analytics
Contact Center Analytics
Customer Analytics
Other Types
By Deployment On-premise
Cloud
By End-User BFSI
Health Care
Retail
Telecom and IT
Transportation and Logistics
Media and Entertainment
Other End-Users
Geography North America United States
Canada
Europe Germany
UK
France
Spain
Rest of Europe
Asia Pacific China
India
Japan
Australia
Rest of Asia Pacific
Latin America Brazil
Mexico
Argentina
Rest of Latin America
Middle-East and Africa UAE
Saudi Arabia
South Africa
Rest of MEA
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CRM Analytics Market Research FAQs

What is the current CRM Analytics Market size?

The CRM Analytics Market is projected to register a CAGR of less than 12.8% during the forecast period (2025-2030)

Who are the key players in CRM Analytics Market?

Oracle Corporation, SAP SE, IBM Corporation, Microsoft Corporation and SAS Institute Inc. are the major companies operating in the CRM Analytics Market.

Which is the fastest growing region in CRM Analytics Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in CRM Analytics Market?

In 2025, the North America accounts for the largest market share in CRM Analytics Market.

What years does this CRM Analytics Market cover?

The report covers the CRM Analytics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the CRM Analytics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

CRM Analytics Industry Report

Statistics for the 2025 CRM Analytics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. CRM Analytics analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.