Short Video Market Size
| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 1.99 Billion |
| Market Size (2030) | USD 3.17 Billion |
| CAGR (2025 - 2030) | 9.80% |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Short Video Market Analysis
The Short Video Market size is estimated at USD 1.99 billion in 2025, and is expected to reach USD 3.17 billion by 2030, at a CAGR of 9.8% during the forecast period (2025-2030).
- In emerging markets, the rising accessibility of smartphones has significantly influenced the consumption of short video content. With the rollout of 5G enhancing internet speeds, mobile users can now stream high-quality short videos with minimal buffering. Platforms such as TikTok, Instagram Reels, and YouTube Shorts are reaping the benefits of this mobile penetration, as their formats are tailored for mobile consumption. The bolstering of internet infrastructure, especially in developing nations, amplifies the global reach of short video platforms. This expansion enables users from varied regions to engage in both video creation and consumption, solidifying short-form content as a global trend.
- As attention spans dwindle, users increasingly gravitate towards quick, digestible content suited for on-the-go consumption. Catering to this demand, short videos, spanning 15 seconds to 1 minute, deliver immediate entertainment or information. Aligning with modern consumer habits that favor instant gratification, the format's allure lies in its capacity to offer swift entertainment, educational insights, or brand messaging without demanding lengthy time commitments.
- The surge of social media and user-generated content is propelling market growth. By integrating short video features, social media platforms have seen a marked increase in usage. Platforms like TikTok and Instagram Reels not only allow users to create and share short-form videos but also foster engagement. This democratization of content creation has led to a richer and more varied short video landscape. Furthermore, the ascent of influencers and the viral dynamics of content on these platforms amplify user engagement. Such dynamics position short video platforms as prime marketing avenues for brands keen on harnessing user-generated content to boost visibility and interaction.
- Brands and influencers are harnessing short videos as potent marketing instruments. The rapid virality of content on platforms like TikTok and Instagram Reels underscores the strength of short-form videos in brand promotion. These brief videos empower influencers to connect authentically with their audiences, amplifying both influence and reach. As brands and influencers increasingly adopt short-form content in their strategies, they witness heightened user engagement and participation. This dynamic fosters a positive feedback loop, incentivizing both content creators and brands to deepen their investment in short video content.
- The emergence of AI-driven video editing tools and user-friendly applications has democratized video production. With features like filters, music integration, effects, and templates, users can now craft professional-quality videos with minimal expertise. Moreover, AI algorithms on short video platforms are pivotal in curating personalized content recommendations, enriching the user experience. This democratization empowers a diverse array of individuals to engage in short video production. Furthermore, AI-enhanced recommendation systems boost user engagement by presenting highly relevant content, resulting in increased platform usage.
- Short video platforms face scrutiny over their data collection practices, particularly regarding the use of personal information for targeted advertising and enhanced recommendations. In response to these concerns, governments worldwide are tightening regulations on digital platforms. Notable examples include the GDPR in Europe and the potential introduction of similar laws in other regions, all of which significantly influence the operations of these platforms. Heightened regulations may force short video platforms to alter their data collection and usage methods. Such changes could disrupt business models heavily reliant on targeted advertising. Furthermore, growing privacy concerns might erode user trust, leading to reduced engagement and potential fines from regulators.
Short Video Market Trends
Android Platform is Expected to Witness Remarkable Growth
- The global short video market continues to expand, largely fueled by the widespread adoption of Android smartphones and the platform's inherent capabilities. Dominating the global smartphone landscape, especially in emerging markets where internet access is predominantly mobile, Android's extensive market share is undeniable. With a diverse range of Android devices spanning various price points, the platform offers an accessible gateway for users to create, view, and disseminate short video content. As consumption of short videos surges across demographics, it fosters heightened engagement and content creation.
- Android’s open ecosystem not only hosts a myriad of apps but also nurtures the emergence of diverse short video platforms, amplifying their appeal and user base. This burgeoning landscape propels market growth, with new platforms emerging to cater to varied audiences.
- Equipped with robust cameras, video-editing tools, and AI features, android smartphones empower users to effortlessly produce high-quality short videos. Mid-range and premium Android models boast features like slow-motion capture, filters, augmented reality (AR) effects, and seamless social media integration, all amplifying the user experience. As more users harness these tools to craft visually captivating short videos, android cultivates a burgeoning community of content creators. The streamlined process of video production and sharing not only sustains but amplifies user engagement and platform usage.
- Leveraging Google's cutting-edge AI and machine learning technologies,android platforms enhance content recommendations on short video platforms. Google's sophisticated algorithms curate content suggestions, aligning with users’ viewing habits, preferences, and interactions. Furthermore, these technologies facilitate enhanced content discovery for creators, amplifying the visibility and engagement of their short videos. This AI-driven integration ensures users encounter content that aligns with their interests, fostering heightened engagement and retention on short video platforms, and consequently, a surge in video creation, sharing, and consumption.
Asia Pacific is Expected to Witness a High Market Growth Rate
- Asia-Pacific hosts some of the world's largest mobile user bases, with countries like China, India, Indonesia, and Japan having millions of active mobile users. The increasing affordability of smartphones, especially Android devices, along with improvements in mobile internet infrastructure (such as 4G and the rollout of 5G), has made mobile video consumption extremely popular. With more users having access to smartphones and high-speed internet, people in APAC are increasingly consuming and creating short-form video content. The mobile-first nature of the region makes short video platforms ideal for quick, on-the-go entertainment, boosting engagement and adoption rates.
- Social media usage is skyrocketing across the Asia-Pacific region. Platforms like TikTok, Instagram, WeChat, and Kuaishou dominate the landscape, with millions of users engaging with short videos daily. The shift toward user-generated content (UGC) is particularly notable in the APAC region, where people use these platforms to express creativity, participate in challenges, or share their daily lives. The cultural affinity for social media engagement and the ease of producing content via smartphones encourage more people to create and share short videos. As a result, social media platforms thrive in this environment, with user-generated content forming a significant portion of the ecosystem.
- The Asia-Pacific region has a young and tech-savvy population, particularly in countries like India, Indonesia, and China. This demographic is particularly active on social media and short video platforms, driven by a strong inclination toward digital content, entertainment, and mobile gaming. A young population typically has a higher propensity for adopting digital trends, including short video content. The younger generation’s preference for quick, engaging content and their willingness to engage with new media formats like short videos fuel the region’s market growth.
- In APAC, there is a growing trend toward short-form content, particularly in countries like China and India, where short video apps (e.g., Douyin, Kuaishou, and TikTok) have gained immense popularity. The rise of these platforms coincides with changing entertainment preferences, where people are seeking quick, easily consumable videos rather than longer television shows or films. Short video platforms cater to the region’s preference for quick entertainment, providing a medium that fits well with the fast-paced lifestyle and shorter attention spans. In addition, short videos are highly suited to local cultures, allowing for a wide variety of regional content that resonates with local audiences.
- Governments in countries like China, India, and South Korea are heavily investing in digital infrastructure and technology, supporting the growth of internet connectivity and e-commerce platforms, which include short video apps. For example, China’s strong domestic technology companies (such as Tencent and ByteDance) have not only developed but also heavily invested in short video platforms. Government policies, combined with investments in broadband and 5G networks, have created a conducive environment for the growth of short video platforms. The support for a digital economy and e-commerce also aligns well with the rise of short videos, as these platforms offer a key space for digital advertising and online brand promotions.
- The rise of e-commerce in the APAC region, especially in China and India, has contributed significantly to the popularity of short video platforms. Social commerce (shopping directly through short video platforms) is growing rapidly, with brands and influencers leveraging platforms like TikTok and Instagram Reels to market products. Short video platforms have become crucial for e-commerce brands looking to market products through visually engaging and interactive content. The integration of shopping features in short video apps (such as product links in TikTok videos or Instagram Stories) further enhances user engagement and drives platform growth.
Short Video Industry Overview
The short video market is highly fragmented, with global and local conglomerates and specialized players operating across various segments. While several large multinational companies dominate specific high-value segments, numerous regional and niche players contribute to the overall competition, making the market highly diverse. This fragmentation is driven by the demand for short videos across a wide range of end-user verticals, allowing both large and small companies to coexist and thrive in the market.
Leading companies in the short video market include Beijing Wei Ran Internet Technology, ByteDance Ltd. (Toutiao), Doupai, Facebook (Instagram), Kuaishou Technology, Meipai, and Snap Inc. (Snapchat). These companies have established strong brand recognition and extensive global operations, enabling them to command significant market share. Their strengths lie in innovation, broad product portfolios, and strong distribution networks. These leaders often engage in strategic acquisitions and partnerships to maintain their competitive edge and expand their market reach.
Short video platform developers leverage AI to deliver personalized video recommendations, enhancing user engagement and extending their time on the platform. AI-driven features highlight trending content, enabling users to find videos that match their interests and improving user retention. These platforms optimize heavily for mobile devices, as most short videos are consumed on smartphones. They ensure seamless streaming, easy sharing, and fast loading speeds. Platforms focus on vertical video formats (9:16 aspect ratio) to better suit mobile device usage, encouraging users to create and consume content without needing special equipment.
Short Video Market Leaders
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Beijing Wei Ran Internet Technology
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Facebook (Instagram)
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Doupai
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ByteDance Ltd. (Toutiao)
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Tencent Holdings Ltd. (Weishi)
- *Disclaimer: Major Players sorted in no particular order
Short Video Market News
- November 2024: TikTok, owned by ByteDance, rolled out its generative AI video creation platform, Symphony Creative Studios, to advertisers worldwide in a bid to enhance its advertising business. This announcement follows the debut of 'Symphony', a comprehensive creative content suite, at the TikTok World Product Summit earlier this year. The suite is designed to empower businesses, creators, and agencies in crafting high-quality, brand-tailored content.
- June 2023: Myntra has unveiled 'Myntra Minis', a short video platform aimed at boosting user engagement and enriching the shopping experience. Owned by Walmart, Myntra seeks to capitalize on the rising trend of short-form videos, branding them as 'snackable videos'. Through Myntra Minis, the platform will showcase products spanning various categories, spotlighting new launches and global trends, all designed to 'edutain' its shoppers.
Short Video Industry Segmentation
Short-form videos, typically lasting between 5 to 90 seconds, have gained prominence on popular platforms like Instagram, TikTok, and YouTube. These brief durations cater to users' shorter attention spans.
The study tracks the revenue accrued through the sale of short videos by various players across the globe. It also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyses the overall impact of COVID-19 aftereffects and other macroeconomic factors on the market. The report’s scope encompasses market sizing and forecasts for the various market segments.
The short video market is segmented by type (live video and video posts), deployment (application-based and website-based), platform(android, iOS, and windows), end-user(education, media and entertainment, live commerce, and others), and geography (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The market sizes and forecasts regarding value (USD) for all the above segments are provided.
| By Type | Live Video |
| Video Posts | |
| By Deployment | Application-based |
| Website-based | |
| By Platform | Android |
| iOS | |
| Windows | |
| By End-User | Education |
| Media & Entertainment | |
| Live Commerce | |
| Others | |
| By Geography*** | North America |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Middle East and Africa | |
| Latin America |
| Live Video |
| Video Posts |
| Application-based |
| Website-based |
| Android |
| iOS |
| Windows |
| Education |
| Media & Entertainment |
| Live Commerce |
| Others |
| North America |
| Europe |
| Asia |
| Australia and New Zealand |
| Middle East and Africa |
| Latin America |
Short Video Market Research FAQs
How big is the Short Video Market?
The Short Video Market size is expected to reach USD 1.99 billion in 2025 and grow at a CAGR of 9.80% to reach USD 3.17 billion by 2030.
What is the current Short Video Market size?
In 2025, the Short Video Market size is expected to reach USD 1.99 billion.
Who are the key players in Short Video Market?
Beijing Wei Ran Internet Technology, Facebook (Instagram), Doupai, ByteDance Ltd. (Toutiao) and Tencent Holdings Ltd. (Weishi) are the major companies operating in the Short Video Market.
Which is the fastest growing region in Short Video Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Short Video Market?
In 2025, the North America accounts for the largest market share in Short Video Market.
What years does this Short Video Market cover, and what was the market size in 2024?
In 2024, the Short Video Market size was estimated at USD 1.79 billion. The report covers the Short Video Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Short Video Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Short Video Industry Report
Statistics for the 2025 Short Video market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Short Video analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
