Saudi Arabia Goat Meat And Cheese Market Size and Share
Saudi Arabia Goat Meat And Cheese Market Analysis by Mordor Intelligence
The Saudi Arabia goat meat and cheese market size stands at USD 284.85 million in 2025 and is forecast to reach USD 378.14 million by 2030, reflecting a 5.83% CAGR. Robust population growth, urbanization, and Vision 2030 food security initiatives underpin the expansion, while evolving health awareness drives substitution toward goat products that meet cultural and dietary needs. Premiumization in the hospitality industry elevates gourmet goat cheese demand, and treated-wastewater fodder schemes help producers offset water scarcity cost pressures. Intensifying cold-chain investments enables penetration into secondary cities, and digital retail channels widen consumer access to fresh and value-added offerings. Feed-price volatility and disease outbreaks temper growth but also accelerate consolidation as scale players adopt climate-smart practices and data-driven supply-chain controls.
Key Report Takeaways
By product type, goat meat captured 74.39% of the Saudi Arabia goat meat and cheese market share in 2024, while goat cheese is projected to advance at an 8.74% CAGR through 2030.
By distribution channel, off-trade outlets held 71.61% of the Saudi Arabia goat meat and cheese market size in 2024, whereas on-trade venues are poised for a 6.73% CAGR to 2030.
Saudi Arabia Goat Meat And Cheese Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rising per-capita animal-protein consumption | +1.2% | Urban centers | Medium term (2-4 years) |
| Vision 2030 livestock self-sufficiency goals | +1.8% | Northern Border and Hail regions | Long term (≥4 years) |
| Cold-chain expansion into secondary cities | +0.9% | Qassim, Tabuk, Asir | Medium term (2-4 years) |
| Lactose-intolerant population shift | +0.7% | Riyadh, Eastern Province | Short term (≤2 years) |
| Popularity of Qurbani-friendly local breeds | +0.5% | Najd, Hejaz | Long term (≥4 years) |
| Gourmet chèvre premiumization in HORECA | +0.4% | Riyadh, Jeddah, Dammam hotel districts | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Rising per-capita animal-protein consumption
Saudi Arabia's protein consumption patterns reflect a fundamental dietary transition that extends beyond simple income effects to encompass cultural modernization and health consciousness. The Kingdom's shift toward diversified protein sources gains momentum as traditional red meat prices escalate, with goat meat emerging as a culturally acceptable alternative that maintains religious compliance while offering cost advantages. Research indicates that Saudi households experiencing food price inflation specifically increased consumption of small ruminant meat, including goat, as a substitute for more expensive beef options. This substitution effect creates sustained demand growth that transcends cyclical economic fluctuations. The protein diversification trend accelerates as younger Saudi consumers embrace international culinary influences while maintaining cultural dietary preferences, positioning goat products as bridge proteins that satisfy both traditional and contemporary tastes.
Government Vision-2030 Livestock Self-Sufficiency Targets
The Kingdom's livestock self-sufficiency strategy represents a calculated response to food security vulnerabilities exposed during global supply chain disruptions. Official data shows Saudi Arabia achieved 60% self-sufficiency in red meat production, with government programs specifically targeting expansion in goat farming as part of broader livestock diversification. The Agricultural Development Fund approved approximately USD 400 million in loans to small farmers for livestock projects, including specialized goat farming operations that leverage the Kingdom's comparative advantage in arid-climate animal husbandry[1]Radwan, Rawan. "How Saudi Arabia is boosting food security by pursuing agricultural self-sufficiency." Arab News, September 4–5, 2023. https://www.arabnews.com/node/2367371/saudi-arabia. This policy framework creates structural demand for domestic goat production while simultaneously reducing import dependency on volatile East African suppliers. The government's strategic emphasis on goat farming reflects recognition that these animals require significantly less water than cattle while producing culturally preferred protein, aligning livestock policy with water conservation imperatives under the National Water Strategy 2030.
Expansion of Cold-Chain Logistics into Secondary Cities
Saudi Arabia's cold chain infrastructure development transcends basic transportation upgrades to encompass a comprehensive logistics transformation that enables market penetration beyond traditional urban centers. The MENA cold chain market, led by Saudi Arabia, is driven by government investments in refrigerated transport networks that connect secondary cities to primary production and processing centers. This infrastructure expansion directly enables goat cheese market growth by ensuring product quality maintenance during transport to previously underserved markets in Qassim, Tabuk, and Asir provinces[2]Agroberichtenbuitenland. "Saudi Arabia water crisis: how do they handle sustainable agriculture and water management?" November 5, 2024, https://www.agroberichtenbuitenland.nl/actueel/nieuws/2024/11/05/as12-saudi-arabia-water-crisis-how-do-they-handle-sustainable-agriculture-and-water-management. The logistics revolution creates opportunities for premium goat cheese producers to establish distribution networks that were previously economically unfeasible, while simultaneously reducing spoilage rates that historically constrained market expansion. Companies investing in temperature-controlled distribution gain competitive advantages in capturing emerging demand from secondary cities where disposable income growth outpaces infrastructure development.
Surge in Lactose-Intolerant Population Adopting Goat Dairy
The growing recognition of lactose intolerance among Saudi consumers creates a scientifically driven demand shift that positions goat dairy products as medical nutrition rather than lifestyle choices. Clinical research demonstrates that goat milk contains different protein structures and lower lactose levels compared to cow milk, making it digestible for many individuals who experience adverse reactions to conventional dairy products. This health-driven adoption pattern creates sustained demand growth that proves resilient to price fluctuations, as consumers view goat dairy as a functional food rather than a discretionary consumption. The medical legitimacy of goat dairy consumption removes cultural barriers that might otherwise constrain market expansion, particularly among health-conscious urban professionals who increasingly prioritize digestive wellness. Healthcare provider recommendations further amplify this trend by creating professional endorsement for goat dairy consumption, establishing a demand foundation that extends beyond traditional cultural preferences.
Restraints Impact Analysis
| Restraint | % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Volatile feed and fodder prices tied to water scarcity | -1.5% | National, with acute impact in Northern regions | Long term (≥ 4 years) |
| Recurring Peste-des-petits-ruminants (PPR) outbreaks | -0.8% | Cross-border regions, particularly Northern Border Province | Short term (≤ 2 years) |
| Competition from lower-priced East African imports | -0.6% | National, with concentration in port cities | Medium term (2-4 years) |
| Fragmented backyard farming limiting scale economies | -0.4% | Rural areas, traditional farming regions | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Volatile Feed and Fodder Prices Tied to Water Scarcity
Saudi Arabia's feed price volatility stems from a structural water crisis that forces livestock producers into increasingly expensive input sourcing decisions with limited alternatives. Agricultural water consumption reached 10.08 billion cubic meters in 2021, representing 67% of national water use despite agriculture contributing only 3% to GDP, creating unsustainable resource allocation that drives feed costs upward[3]upward Suhail, Mohammad, et al., "Issues of Water Resources in Saudi Arabia: Past, Present, and Future," Sustainability, 2024, https://www.mdpi.com/2071-1050/16/10/4189. The Ministry of Environment, Water, and Agriculture's post-2019 programs to reduce forage cultivation have successfully decreased agricultural water withdrawals but simultaneously increased dependence on imported feed, exposing producers to international commodity price fluctuations and currency exchange risks. Feed costs account for approximately 64% of total production expenses in livestock operations, meaning that price volatility directly impacts profitability margins and forces producers to either absorb costs or pass them to consumers through higher prices. This cost pressure creates particular challenges for small-scale goat farmers who lack economies of scale to negotiate favorable feed contracts or invest in water-efficient fodder production technologies.
Recurring Peste-des-petits-ruminants (PPR) Outbreaks
PPR outbreaks pose a significant threat to goat population stability, resulting in both immediate mortality losses and longer-term market disruptions through trade restrictions and erosion of consumer confidence. The disease's endemic presence in neighboring regions creates persistent biosecurity challenges that require continuous veterinary surveillance and intervention, adding operational costs while periodically triggering emergency culling programs that reduce available livestock populations. Saudi Arabia's geographic position adjacent to PPR-endemic areas in East Africa and the Horn of Africa creates ongoing transmission risks that government veterinary services must continuously monitor and contain. Outbreak responses typically involve temporary import bans from affected regions, disrupting established supply chains and forcing rapid sourcing adjustments that create price volatility and supply uncertainty. The disease's impact extends beyond direct livestock losses to encompass broader market confidence effects, where consumers may temporarily reduce goat product consumption during outbreak periods, creating demand fluctuations that complicate production planning and inventory management for processors and retailers.
Segment Analysis
By Product Type: Meat dominance faces dairy disruption
Goat meat accounts for USD 211.9 million of the Saudi Arabia goat meat and cheese market size in 2025, maintaining its 74.39% share through 2024, driven by religious rituals and family consumption peaks during Eid al-Adha. But its growth decelerates relative to cheese because feed-cost inflation narrows farm profitability. Domestic slaughterhouses introduce HACCP-certified lines to secure institutional customers seeking traceable carcasses, and electronic auction platforms aggregate volumes from smallholders, boosting bargaining power.
Goat cheese, valued at USD 72.9 million in 2025, charts an 8.74% CAGR to 2030 that will lift its slice of the Saudi Arabia goat meat and cheese market share to about 30% by the end of the decade. Artisanal brands market terroir attributes such as the Asir mountain pastures, while multinational players roll out spreadable formats compatible with local breakfast habits. Retailers deploy in-store cheese ambassadors who provide sampling and cooking tips, accelerating trial among first-time buyers. Health-positioned SKUs like probiotic chèvre attract premium shelf placements, and e-commerce bundles cheese with gourmet crackers for gifting occasions.
Note: Segment shares of all individual segments available upon report purchase
By Distribution Channel: Off-trade strength meets on-trade innovation
Off-trade venues generated USD 203.9 million of the Saudi Arabia goat meat and cheese market size in 2025 and will expand steadily as hypermarkets extend footprints into mid-tier cities. Chain retailers negotiate volume discounts that stabilize prices for middle-income families, and private-label goat products gain shelf share via value perception. Online grocers such as Nana and Jahez layer express delivery on refrigerated micro-fulfillment hubs, supplying late-night culinary needs for urban millennials.
On-trade establishments accounted for USD 80.9 million in 2025 and will register the fastest channel growth at 6.73% CAGR as tourism arrivals climb toward 150 million by 2030. Celebrity chefs integrate goat rib racks in fusion menus while boutique cafés craft goat-cheese desserts that resonate on social media. Institutional catering at corporate campuses subscribes to long-term supply contracts that guarantee antibiotic-free goat meat for workforce wellness programs, stimulating volume throughput for mid-scale abattoirs.
Note: Segment shares of all individual segments available upon report purchase
Geography Analysis
The Central Region generated about 38% of the Saudi Arabia goat meat and cheese market in 2025, anchored by Riyadh’s 8.1-million metropolitan population and high purchasing power that sustains premium SKUs. The Eastern Province follows with a 24% share, supported by petrochemical wealth and desalination infrastructure that underpins modern dairy processing clusters. The Western Region contributed 22%, buoyed by pilgrimage-linked meat demand surges and international hotel chains that showcase gourmet chèvre to global pilgrims.
Northern territories, including Tabuk and the Northern Border, cumulatively capture near 9% but exhibit a double-digit growth pace enabled by agricultural stimulus zones and cold-chain corridor extensions. NEOM’s expatriate workforce drives upmarket cheese orders, catalyzing local start-ups to supply bespoke formats for international palates. Southern provinces such as Asir and Jazan account for the residual 7% and benefit from higher rainfall that supports fodder cultivation, lowering feed-input reliance and fostering competitive goat-meat pricing.
Water-resource economics steer production clusters toward coastal zones with desalination plants, while treated-wastewater reuse projects in Riyadh supply fodder greenhouses that trim virtual-water imports. The National Water Strategy’s subsidy reallocation favors integrated farms adopting closed-loop effluent recycling, giving early movers a cost edge that translates into retail-price competitiveness across provincial markets.
Competitive Landscape
The Saudi Arabia goat meat and cheese market reflects a moderate concentration level, scoring 6 on a 10-point scale. Almarai leverages vertically integrated feed mills, breeding farms, and nationwide chilled-distribution fleets to command dominant volume positions in both fresh meat and processed cheese. Lactalis Group capitalizes on proprietary starter cultures and aging know-how to supply premium soft-ripened cheese to five-star hotels. Savencia positions specialty logs and blue-veined variants through gourmet grocers, capturing high-margin niches.
Domestic mid-tiers such as NADEC and Al Watania diversify into goat segments to hedge cow-milk volatility, deploying solar-powered cold rooms in remote farms to ensure quality retention. Technological investments revolve around membrane microfiltration for extended shelf-life goat milk and blockchain traceability modules that document slaughter date and breed lineage, enhancing brand trust among discerning shoppers.
Competitive tactics illustrate a barbell structure: high-volume incumbents focus on feed-efficiency genetics and automated deboning lines, whereas artisanal entrants differentiate through region-of-origin stories and limited-batch affinage. Government grants tied to water-saving innovations accelerate scale consolidation as smaller holdings merge into cooperatives to access funding. Foreign direct investment flows from Brazil and France inject advanced processing technology, heightening rivalry but also upgrading market standards.
Saudi Arabia Goat Meat And Cheese Industry Leaders
-
Almarai Company
-
Lactalis Group
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NADEC
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Savencia Fromage & Dairy
-
Al-Kabeer Group
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- March 2025: Al Watania Poultry Company received SAR 2 billion (USD 533 million) acquisition bids from JBS, Almarai, and Tanmiah Food Company, signaling heightened consolidation momentum.
- September 2024: NADEC launched its Hail red-meat project with a five-year rollout targeting integrated goat-feed cultivation, slaughter, and vacuum-packaging units.
Saudi Arabia Goat Meat And Cheese Market Report Scope
The Saudi Arabia Saudi Arabia goat meat and cheese market is segmented by type and by distribution channel. By type, the market is segmented into goat meat, and goat cheese, where goat meat can be further bifurcated into fresh, chilled, and frozen; and the goat cheese can be further bifurcated into log/roll, crumbled, and chunk. By distribution channel, the market is segmented into on-trade and off-trade channels. The off-trade channel is further bifurcated into hypermarkets/supermarkets, specialty stores, online retail stores, and other distribution channels.
| Goat Meat | Fresh |
| Chilled | |
| Frozen | |
| Goat Cheese | Fresh Goat Cheese |
| Soft-Ripened | |
| Aged Goat Cheese | |
| Specialty Goat Cheese |
| On-Trade | |
| Off-Trade | Hypermarkets / Supermarkets |
| Specialty & Gourmet Stores | |
| Online Retailers | |
| Convenience Stores | |
| Others |
| By Product Type | Goat Meat | Fresh |
| Chilled | ||
| Frozen | ||
| Goat Cheese | Fresh Goat Cheese | |
| Soft-Ripened | ||
| Aged Goat Cheese | ||
| Specialty Goat Cheese | ||
| By Distribution Channel | On-Trade | |
| Off-Trade | Hypermarkets / Supermarkets | |
| Specialty & Gourmet Stores | ||
| Online Retailers | ||
| Convenience Stores | ||
| Others | ||
Key Questions Answered in the Report
How big is the Saudi Arabia goat meat and cheese market in 2025?
The market is valued at USD 284.85 million in 2025 and is forecast to reach USD 378.14 million by 2030.
What is the expected growth rate for goat cheese sales?
Goat cheese is projected to grow at an 8.74% CAGR through 2030, making it the fastest-expanding product segment.
Which distribution channel leads sales?
Off-trade outlets such as hypermarkets account for 71.61% of 2024 revenue, maintaining clear leadership.
How does Vision 2030 influence market dynamics?
Vision 2030 drives self-sufficiency investments, cold-chain upgrades, and tourism-led premiumization that collectively boost demand for goat products.
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