Saudi Arabia is the largest importer of food and agricultural products among the Gulf Cooperation Council (GCC) countries, with a population more than double that of the five GCC states (UAE, Kuwait, Qatar, Oman and Bahrain), together. The Saudi poultry sector has experienced a major production growth in recent years. Broiler meat production was estimated at 640,000 MT in 2014. Local broiler production, currently, covers about 42% of the total Saudi Arabia’s consumption needs, estimated at 1.44 million MT. This is forecasted to increase at a CAGR of X% between 2016 and 2021.
The rise in crude oil prices has led to the increased economic growth in the region. The rising affluence has led to a shift in consumption pattern from a carbohydrate-based diet to protein-based diet, thus increasing the demand for meat and meat products. Growing population is another factor responsible for increased consumption. Urbanization and growing popularity of retail format, together, are enhancing the consumption of processed food, milk and meat. The government offers support in the form of direct subsidies for select food production equipment, duty-free imports of raw supplies, interest-free loans and highly subsided benefits.
Restraints and Challenges
As the region has a high Islamic population, the biggest constraint for the market here is strict quality checks and phytosanitary norms, along with Halal requirements. Processes, such as stunning and automated mechanical slaughter, do not accommodate Halal procedures, making these methods of slaughter unsuitable for the region.
Soaring poultry feed costs, as well as, the high chicken mortality rates in Saudi poultry remain major constraints to the expanding broiler production in the Kingdom. Endemic poultry diseases have increased chicken mortality rates in many Saudi poultry farms in recent years, which have been estimated at 25%, on an average, and reached 50% in some individual farms.
The Saudi government has been targeting the poultry sector to help achieve the Kingdom’s food security strategy goals, by offering local poultry producers with different types of production support that include subsidies for animal feed, interest-free loans and rebates on the purchase of poultry equipment. To reduce the risks associated with high mortality rates and encourage local investors, the Saudi Agricultural Development Fund (ADF) implemented a new cooperative plan to subsidize insurance for poultry production. The stated goals of this national scheme include establishing stricter bio-security programs for participating poultry farms, reducing average chicken mortality rate in the Saudi farms from 25% to 5%, and encouraging new investments in the poultry sector, by compensating farmers for the financial losses they may suffer in case of poultry diseases outbreak. Hence, there are a lot of opportunities in the country regarding trade, food processing and infrastructure requirements. As many importers in this region import live animals, there exist great opportunities for setting up slaughter houses and processing plants in the region.
About the Market
o Drivers: What are the key factors driving growth in the market?
o Restraints: Most relevant threats and restraints which hinder the growth of the market?
o Opportunities: Sectors of high return or quick turn around on investment?
o Market Concentration: Porter’s 5 Forces Analysis quantified by a comprehensive list of parameters.
o Market Share Analysis: Top players in the market (by value and volume).
o Company Profiles: Pertinent details about leading, high growth, and innovation-motivated stakeholders with contact, operations, product/service offerings, financials and strategies & insights.
1.1 Definition of the Market
1.2 Research Approach and Methodology
1.2.2 Research Design
1.2.3 Study Phases
1.3 Scope of the Report
1.4 Regional Analysis
1.4.1 PESTLE Analysis
1.4.2 Analysis of Ease of Doing Business
2. Market Dynamics
2.4 Market Demand Analysis
2.4.1 Available Products Types (Segmentation)
2.4.2 Identification of Target Subsegments (Demand Estimation)
2.4.3 Socio-Economic Segmentation of Potential Consumers
2.4.4 Spending Patterns
2.5 Porter's Five Forces Analysis
2.5.1 Bargaining Power of Suppliers
2.5.2 Bargaining Power of Buyers
2.5.3 Threat of New Entrants
2.5.4 Threat of Substitute Products
2.5.5 Degree of Competition
2.6 Marketing and Product Placement Overview
2.6.1 Marketing Channels Overview
2.6.2 Strategies for Product Launch
2.6.3 Retail Overview: Types of Poultry Products in the Market (per Segmented Category)
3. Market Segmentation
3.1 Unprocessed Poultry Items
3.1.1 Poultry Meat
188.8.131.52 Market Size (USD Million)
184.108.40.206 Domestic Production Overview
220.127.116.11 Domestic Consumption Overview
18.104.22.168 Import Value & Volume
22.214.171.124 Export Value & Volume
126.96.36.199 Current & Future Market Prospects
188.8.131.52 Market Size (USD Million)
184.108.40.206 Domestic Production Overview
220.127.116.11 Domestic Consumption Overview
18.104.22.168 Import Value & Volume
22.214.171.124 Export Value & Volume
126.96.36.199 Current & Future Market Prospects
3.2 Processed Poultry Items
3.2.1 Market Size (USD Million)
3.2.2 Domestic Production Overview
3.2.3 Domestic Consumption Overview
3.2.4 Import Value & Volume
3.2.5 Export Value & Volume
3.2.6 Current & Future Market Prospects
4. Government Policies
4.1 Criteria & Conditions
4.1.1 Sanitary & Phytosanitary Conditions
4.1.2 Packaging Requirements
4.1.3 Labelling Requirements
4.1.4 Import Regulations
4.2 Ministries Involved
5. Competition Analysis
5.1 Local Supply Ecosystem
5.2 Market Share of Major Stakeholders
5.3 Strategies Adopted, Recent Events
6. Pricing Strategy
7. Processing & Packaging Ecosystem
8. Supply Chain Analysis
8.1 Trade (Import-Export Analysis)
8.2 Distribution Network & Retail Analysis