Saudi Arabia Poultry Meat Market Size and Share

Saudi Arabia Poultry Meat Market (2025 - 2030)
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Saudi Arabia Poultry Meat Market Analysis by Mordor Intelligence

The Saudi poultry market size stood at USD 5.30 billion in 2025 and is forecast to reach USD 6.91 billion by 2030, advancing at a 1.79% CAGR over the period. Robust public-sector funding, Vision 2030 food-security mandates, and accelerating private investment anchor the medium-term expansion outlook. The Agricultural Development Fund now finances up to 70% of qualified projects, spurring capacity scale-ups such as Balady’s SAR 1.1 billion program to process 500,000 birds daily[1]Source: Saudi Poultry, “Baladi Poultry Announces Expansion Plan with Investments of 1.13 Billion SAR", saudipoultry.net. Technology adoption is deepening; Tanmiah’s AI-enabled farms and Almarai’s fully automated Ha’il plant raise output per bird while trimming mortality rates. Meanwhile, enhanced halal certification, volatile global feed prices, and import competition from Brazilian processors create a dynamic risk-reward landscape that favors vertically integrated incumbents able to control inputs and compliance.

Key Report Takeaways

  • By form, fresh/chilled products led with 53.28% of the Saudi poultry market share in 2024, while processed poultry is projected to expand at a 9.17% CAGR to 2030.
  • By distribution channel, supermarkets and hypermarkets accounted for 47.94% of sales in 2024; online channels registered the fastest growth at an 8.68% CAGR through 2030.

Segment Analysis

By Form: Fresh Products Dominate Amid Processing Innovation

Fresh/chilled poultry commands 53.28% market share in 2024, reflecting Saudi consumer preferences for traditional preparation methods and perceived quality advantages over frozen alternatives. This segment benefits from robust cold-chain infrastructure development and modern retail expansion, with major producers like At its Ha'il operations, Almarai is investing in integrated processing facilities designed to significantly enhance its poultry processing capabilities. This development aligns with the company's strategy to strengthen its position in the poultry market by increasing efficiency and meeting growing consumer demand. The fresh segment's dominance aligns with halal slaughter requirements and cultural preferences for whole birds and traditional cuts, supported by SFDA regulations ensuring strict temperature control and traceability throughout distribution networks.

Processed poultry emerges as the fastest-growing segment at 9.17% CAGR through 2030, driven by urbanization, convenience trends, and expanding foodservice demand. Companies like Tanmiah develop extensive processed ranges including marinated products, ready-to-cook items, and value-added preparations targeting busy urban consumers and commercial kitchens. JBS's new Jeddah facility specifically focuses on chicken nugget production, indicating strong market potential for convenience-oriented processed products. This segment benefits from private-label opportunities, with 79% of Saudi consumers regularly purchasing store-brand products, enabling processors to capture higher margins through direct retail partnerships while meeting growing demand for portion-controlled, ready-to-cook solutions.

Saudi Arabia Poultry Meat Market: Market Share by Form
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By Distribution Channel: Digital Transformation Accelerates Retail Evolution

Supermarkets and hypermarkets maintain a 47.94% market share in 2024, leveraging extensive geographic coverage and established consumer relationships built over decades of market development. These channels benefit from ongoing expansion plans, with Spinneys targeting 12 stores by 2028 and Circle K planning 300 convenience locations within 5 years, creating comprehensive distribution networks for both fresh and processed poultry products. The segment's strength stems from integrated cold-chain capabilities, promotional flexibility, and the ability to showcase premium products through in-store displays and butcher services that reinforce quality perceptions among traditional consumers.

Online channels represent the fastest-growing distribution segment at 8.68% CAGR through 2030, reflecting fundamental shifts in consumer behavior accelerated by digital adoption and convenience preferences.The online food delivery market is witnessing remarkable growth, offering significant opportunities for poultry producers to connect directly with consumers. This channel enables producers to position their products as premium by emphasizing detailed product information, traceability features, and subscription models that foster customer loyalty while optimizing distribution costs. The integration of advanced cold-chain logistics, supported by IoT sensors and AI-driven inventory management, ensures that product quality is maintained throughout the last-mile delivery process. These advancements effectively address traditional concerns about the freshness of poultry in e-commerce. Additionally, they allow producers to extend their market reach to underserved regions, ensuring greater accessibility and a wider consumer base.

Saudi Arabia Poultry Meat Market: Market Share by Distribution Channel
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Geography Analysis

Saudi Arabia dominates the regional poultry market through comprehensive government support, strategic investments, and regulatory frameworks designed to achieve food security objectives under Vision 2030. The Kingdom's current self-sufficiency in poultry positions it for substantial growth toward achieving its long-term targets by 2030. This progress is supported by significant investments in the sector and financial backing from the Agricultural Development Fund, which plays a crucial role in facilitating project development. Major production centers in Riyadh, Eastern Province, and Ha'il regions benefit from a robust and integrated infrastructure. This includes hatcheries, processing facilities, and distribution networks that effectively address domestic consumption needs while also capitalizing on emerging export opportunities to Gulf Cooperation Council markets.

The geographic concentration creates competitive advantages through cluster effects, shared infrastructure, and regulatory alignment that streamlines operations for major producers like Al-Watania, Almarai, and Tanmiah. Balady is set to bolster domestic production in the Kingdom through a significant investment plan. This initiative includes the establishment of advanced facilities and numerous broiler houses strategically distributed across key locations, reflecting a strong commitment to enhancing local poultry production capabilities. SFDA's unified electronic systems for registration, licensing, and inspection create operational efficiencies that benefit domestic producers while establishing quality standards that support export competitiveness.

International partnerships enhance the Kingdom's geographic advantages through technology transfer and operational expertise, exemplified by the Saudi-Brazilian collaboration investing over USD 150 million in production and processing capabilities[3]Source: Ministry of Environment, Water and Agriculture, "Saudi-Brazilian Partnership to Invest Over $150 Million in Poultry Production and Processing", mewa.gov.sa. These strategic alliances combine Saudi financial resources and market access with international technical capabilities, creating integrated operations that serve domestic food security objectives while building export capacity for regional markets seeking premium halal-certified products.

Competitive Landscape

The Saudi poultry market demonstrates a hmoderate consolidation. The market is dominated by established players who leverage integrated operations, strong government relationships, and brand recognition to maintain their competitive positions. Al-Watania Poultry leads the market with a 24.7% share, followed by Almarai's Alyoum brand at 21.2% and Tanmiah Food Company at 13.0%. Collectively, these three companies control nearly 60% of the market through vertical integration strategies encompassing breeding, processing, and distribution. The competitive environment is further intensified by the adoption of advanced technologies. For example, Tanmiah has partnered with Poulta Inc. to implement AI-enabled farming solutions that improve feed conversion ratios and reduce mortality rates. Similarly, Almarai has invested in high-capacity automated processing facilities capable of handling 37,000 birds per hour.

Opportunities are emerging in the processed products and private-label manufacturing segments. Approximately 79% of Saudi consumers regularly purchase store-brand items, presenting a significant opportunity for smaller producers to capture higher margins through direct retail partnerships. International players such as JBS and BRF are also disrupting the traditional competitive landscape by making local investments to bypass import barriers while maintaining cost advantages. JBS has invested USD 50 million in a facility in Jeddah focused on chicken nugget production, while BRF is expanding its processing capabilities through strategic alliances. These developments highlight the growing competition and the evolving dynamics of the market.

The Saudi Food and Drug Authority's (SFDA) enhanced halal certification requirements have created competitive advantages for established domestic producers with robust quality management systems. These regulations simultaneously raise entry barriers for new players who lack integrated operations and regulatory expertise. As a result, established companies are better positioned to navigate these requirements, while new entrants face significant challenges in meeting the stringent standards. This regulatory environment underscores the importance of operational integration and compliance expertise for sustained success in the Saudi poultry market.

Saudi Arabia Poultry Meat Industry Leaders

  1. Al-Watania Poultry

  2. Almarai

  3. Tanmiah Food Company

  4. Fakieh Poultry Farms

  5. Entaj

  6. *Disclaimer: Major Players sorted in no particular order
Saudi Arabia Poultry Meat Market Concentration
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Recent Industry Developments

  • September 2025: Tanmiah Food Company has announced the establishment of two new facilities in the central region of Saudi Arabia: a poultry processing plant located in Al Majmaa and a feed mill situated in Dahna.
  • July 2025: BRF, a prominent Brazilian meat processor, has announced the launch of its first line of chilled chicken products produced locally in Saudi Arabia. This initiative represents a strategic effort by BRF to enhance its presence in Saudi Arabia.
  • July 2025: Brazilian meat processor BRF introduced its first line of chilled chicken products manufactured in Saudi Arabia, aiming to capture a 10% market share within 18 months. Saudi Arabia's chilled chicken demand reached 300,000+ metric tons in 2024. Expansion includes a production facility in Dammam and a new processing plant in Jeddah for diverse meat products.
  • August 2024: JBS is investing USD 50 million in a new breaded chicken facility in Jeddah, aiming to quadruple production and generate around 500 new jobs. This expansion aligns with Saudi Arabia’s Vision 2030 push for local food industry growth and reflects JBS’s strategy to shift from export to local value-added production.

Table of Contents for Saudi Arabia Poultry Meat Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Vision 2030 subsidies and investment incentives
    • 4.2.2 Rising population and per-capita poultry intake
    • 4.2.3 Expansion of modern retail and e-commerce
    • 4.2.4 Halal-certified fresh poultry preference
    • 4.2.5 Private-label OEM opportunities
    • 4.2.6 AI-enabled mega-broiler efficiency gains
  • 4.3 Market Restraints
    • 4.3.1 Volatile imported feed prices
    • 4.3.2 Low-cost Brazilian frozen imports
    • 4.3.3 Dependence on imported hatching eggs
    • 4.3.4 Strict halal slaughter (no stunning) rules
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Pricing Analysis
  • 4.8 Production Trends
  • 4.9 Porter's Five Forces
    • 4.9.1 Bargaining Power of Buyers
    • 4.9.2 Bargaining Power of Suppliers
    • 4.9.3 Threat of New Entrants
    • 4.9.4 Threat of Substitutes
    • 4.9.5 Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Form
    • 5.1.1 Canned
    • 5.1.2 Fresh / Chilled
    • 5.1.3 Frozen
    • 5.1.4 Processed
    • 5.1.4.1 Deli Meats
    • 5.1.4.2 Marinated / Tenders
    • 5.1.4.3 Meatballs
    • 5.1.4.4 Nuggets
    • 5.1.4.5 Sausages
    • 5.1.4.6 Other Processed Poultry
  • 5.2 By Distribution Channel
    • 5.2.1 Off-Trade
    • 5.2.1.1 Convenience Stores
    • 5.2.1.2 Online Channel
    • 5.2.1.3 Supermarkets and Hypermarkets
    • 5.2.1.4 Others
    • 5.2.2 On-Trade
    • 5.2.2.1 Hotels
    • 5.2.2.2 Restaurants
    • 5.2.2.3 Catering

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Al-Watania Poultry
    • 6.4.2 Almarai Food Company
    • 6.4.3 Almunajem Foods
    • 6.4.4 Americana Group
    • 6.4.5 BRF S.A.
    • 6.4.6 Golden Chicken Farm Factory CJSC
    • 6.4.7 Sunbulah Group
    • 6.4.8 Tanmiah Food Company
    • 6.4.9 The Savola Group
    • 6.4.10 Fakieh Poultry Farms
    • 6.4.11 Entaj
    • 6.4.12 Radwa Poultry Co.
    • 6.4.13 Balady Poultry Co.
    • 6.4.14 ARASCO
    • 6.4.15 Al Kadi Agri & Poultry
    • 6.4.16 Al Gharbia Farms
    • 6.4.17 Rahima Poultry Farm
    • 6.4.18 Tyson Foods
    • 6.4.19 JBS S.A.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Saudi Arabia Poultry Meat Market Report Scope

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.
By Form
Canned
Fresh / Chilled
Frozen
Processed Deli Meats
Marinated / Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
By Distribution Channel
Off-Trade Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade Hotels
Restaurants
Catering
By Form Canned
Fresh / Chilled
Frozen
Processed Deli Meats
Marinated / Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
By Distribution Channel Off-Trade Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade Hotels
Restaurants
Catering
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Market Definition

  • Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.). ​
  • Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market. ​
  • Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.​
  • Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.​
Keyword Definition
A5 It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score.
Abbatoir It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption.
Acute Hepatopancreatic Necrosis Disease (AHPND) It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds.
African Swine Fever (ASF) It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family.
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark
Bacon It is salted or smoked meat that comes from the back or sides of a pig
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
Bologna It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal.
Bovine spongiform encephalopathy (BSE) It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion.
Bratwurst It refers to a type of German sausage made from pork, beef or veal.
BRC British Retail Consortium
Brisket It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts.
Broiler It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production.
Bushel It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg
Carcass It refers to the dressed body of a meat animal from which butchers trim the meat
CFIA Canadian Food Inspection Agency
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Chuck Steak It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow
Corned Beef It refers to beef brisket cured in brine and boiled, typically served cold.
CWT Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg
Drumstick It refers to a chicken leg without the thigh.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Ewe It is an adult female sheep.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Forage It refers to animal feed.
Foreshank It is the upper part of the foreleg of cattle
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gizzard It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird.
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Jerky It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage.
Kobe Beef It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan.
Liverwurst It is type of German sausage made from beef or pork liver.
Loin It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
Pepperoni It is an American variety of spicy salami made from cured meat.
Plate It refers to a forequarter cut from the belly of a cow, just below the rib cut.
Porcine reproductive and respiratory syndrome (PRRS) It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs.
Primal cuts It refers to the major sections of the carcass.
Quorn It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten
Retort Packaging It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile.
Round Steak It refers to a beef steak from the the rear leg of the cow.
Rump Steak It refers to a cut of beef derived from the division between the leg and the chine.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kios It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Sirloin It is a cut of beef from the bottom and side parts of a cow's back.
Surimi It is a paste made from deboned fish
Tenderloin It refers to a cut of beef consisting of the entire tenderloin muscle of a cow
Tiger Shrimp It refers to a large shrimp variety from the Indian and Pacific oceans
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
Vannamei shrimp It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds.
Wagyu Bee It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Zoosanitary It refers to the cleanliness of animals or animal product
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
research-methodology
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