Saudi Arabia Poultry Meat Market - SIZE, SHARE, COVID-19 IMPACT & FORECASTS UP TO 2028

The Saudi Arabia Poultry Meat Market is segmented by Form ( Fresh / Chilled, Frozen / Canned, Processed ) and by Distribution Channel ( Off-Trade, On-Trade )

Market Snapshot

https://s3.mordorlabs.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period: 2016 - 2028
https://s3.mordorlabs.com/base%20year/1629296433432_test~base_year_base_year.svg Base Year: 2021
https://s3.mordorlabs.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Distribution Channel: On-Trade
https://s3.mordorlabs.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Fastest Growing by Distribution Channel: Off-Trade
https://s3.mordorlabs.com/cagr/1629296433433_test~cagr_cagr.svg CAGR: 1.64 %

MAJOR PLAYERS

Key Players

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Market Overview

The Saudi Arabia Poultry Meat Market stood at 4.30 billion USD in 2022 and is projected to register a CAGR of 1.64% to reach 4.74 billion USD in 2028.

  • Largest Segment by Distribution Channel - On-Trade : The demand for various chicken parts for the on-trade channel increased due to the rise of the food catering business and the number of restaurants in the nation.
  • Largest Segment by Form - Fresh / Chilled : Fresh meats are considered to be of higher quality. The relaxation of the lockdown allowed customers to immediately purchase freshly cut meat through an offline channel.
  • Fastest-growing Segment by Distribution Channel - Off-Trade : The purchases through online channels, supermarkets, and hypermarkets are driving the segmental growth, with innovations in poultry meat delivery and self-checkouts.
  • Fastest-growing Segment by Form - Frozen / Canned : The consumption value of frozen/canned poultry is led by the on-trade distribution in the country. This is due to its extended shelf life and better distribution bandwidth.

Scope of the Report

Fresh / Chilled, Frozen / Canned, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.
Form
Fresh / Chilled
Frozen / Canned
Processed
Distribution Channel
Off-Trade
Convenience Stores
Online Channel
Supermarkets And Hypermarkets
Others
On-Trade

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Key Market Trends

Why is On-Trade the largest segment by Distribution Channel?

  • From 2017-2021, the overall growth rate of the on-trade channel was around 12% in value, and the off-trade channel recorded around 16.6%. The on-trade channel dominates the off-trade channel by 33.5%. The demand for chicken parts has increased over the past several years due to the expansion of the Saudi Arabian food catering industry. With increasing production and a growing number of restaurants, sales grew by 384.82% in 2021.
  • In 2020, the on-trade channel's sales declined by 7% in value and 9% in volume compared to the previous year, mainly due to the shutdown of the food catering industry and supply chain disruptions. With a 3.4% rise in inflation, a 2% rise in the price index, and a rise in VAT (value added tax) from 5% to 15% compared to the previous year, poultry prices increased and availability decreased. 
  • In Saudi Arabia, the online channel for frozen/canned poultry meat is projected to be the fastest-growing off-trade distribution channel, with a CAGR value of 11.93% during the forecast period. Increasing technology adoption by multiple stakeholders like customers, supermarkets, convenience channels, and B2C resulted in consumers shifting toward online channels. With the increased penetration, 53% of consumers purchase frozen poultry at least once a month. During festival seasons like Ramadan, 76% of consumers are likely to buy frozen poultry more frequently. The increase in production and cheaper frozen poultry meat costs compared to other channels are driving the market's sales.

Competitive Landscape

The Saudi Arabia Poultry Meat Market is fragmented, with the top five companies occupying 31.79%. The major players in this market are Al-Watania Poultry, Almarai Food Company, BRF S.A., Sunbulah Group and Tanmiah Food Company. (sorted alphabetically).

Major Players

  1. Al-Watania Poultry

  2. Almarai Food Company

  3. BRF S.A.

  4. Sunbulah Group

  5. Tanmiah Food Company.

*Disclaimer: Major Players are sorted alphabetically

Market Developments

  • July 2022: BRF Sadia inaugurated its new plant, 'Al Joody,' in Dammam, Saudi Arabia, which helps in increasing its monthly production capacity to 1,200 tons of food. which will play an integral role in the growth and development of the poultry industry locally, in the interest of the Saudi consumer.
  • July 2022: Americana Restaurants in the Middle East and North Africa region, announced today a Franchise agreement with Yum! Brands, the world’s largest restaurant company, to develop and operate Pizza Hut restaurants across the Kingdom of Saudi Arabia
  • June 2022: Miso Robotics, the company transforming the restaurant industry with robotics and intelligent automation announced a partnership with Americana Restaurants which is master franchisee for KFC, Pizza Hut, Hardee's, Krispy Kreme, and TGI Friday's in the Middle East and North Africa (MENA). This collaboration will begin with a piloted test of Flippy 2 at Americana Restaurants' flagship Wimpy location in The Dubai Mall

Table of Contents

  1. 1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. 2. INTRODUCTION

    1. 2.1 Study Assumptions & Market Definition

    2. 2.2 Scope of the Study​

    3. 2.3 Research Methodology

  3. 3. KEY INDUSTRY TRENDS

    1. 3.1 Price Trends

    2. 3.2 Production Trends

    3. 3.3 Regulatory Framework

    4. 3.4 Value Chain & Distribution Channel Analysis

  4. 4. MARKET SEGMENTATION

    1. 4.1 Form

      1. 4.1.1 Fresh / Chilled

      2. 4.1.2 Frozen / Canned

      3. 4.1.3 Processed

    2. 4.2 Distribution Channel

      1. 4.2.1 Off-Trade

        1. 4.2.1.1 Convenience Stores

        2. 4.2.1.2 Online Channel

        3. 4.2.1.3 Supermarkets And Hypermarkets

        4. 4.2.1.4 Others

      2. 4.2.2 On-Trade

  5. 5. COMPETITIVE LANDSCAPE

    1. 5.1 Key Strategic Moves

    2. 5.2 Market Share Analysis

    3. 5.3 Company Landscape

    4. 5.4 Company Profiles

      1. 5.4.1 Al-Watania Poultry

      2. 5.4.2 Almarai Food Company

      3. 5.4.3 Almunajem Foods

      4. 5.4.4 Americana Foods Inc.

      5. 5.4.5 BRF S.A.

      6. 5.4.6 Golden chicken farm factory company CJSC

      7. 5.4.7 Sunbulah Group

      8. 5.4.8 Tanmiah Food Company.

  6. 6. KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS

  7. 7. APPENDIX

    1. 7.1 Global Overview

      1. 7.1.1 Overview

      2. 7.1.2 Porter’s Five Forces Framework

      3. 7.1.3 Global Value Chain Analysis

      4. 7.1.4 Market Dynamics (DROs)

    2. 7.2 Sources & References

    3. 7.3 List of Tables & Figures

    4. 7.4 Primary Insights

    5. 7.5 Data Pack

    6. 7.6 Glossary of Terms

List of Tables & Figures

    Figure 1:  

    SAUDI ARABIA POULTRY MEAT MARKET, POULTRY, PRICE IN USD/METRIC TONNES, 2016 - 2022

    Figure 2:  

    SAUDI ARABIA POULTRY MEAT MARKET, POULTRY, PRODUCTION IN METRIC TONNES, 2016 - 2028

    Figure 3:  

    SAUDI ARABIA POULTRY MEAT MARKET, VOLUME, METRIC TONNES, 2016 - 2028

    Figure 4:  

    SAUDI ARABIA POULTRY MEAT MARKET, VALUE, USD, 2016 - 2028

    Figure 5:  

    SAUDI ARABIA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, BY FORM, 2016 - 2028

    Figure 6:  

    SAUDI ARABIA POULTRY MEAT MARKET, VALUE IN USD, BY FORM, 2016 - 2028

    Figure 7:  

    SAUDI ARABIA POULTRY MEAT MARKET, VOLUME SHARE (%), BY FORM, 2016 VS 2022 VS 2028

    Figure 8:  

    SAUDI ARABIA POULTRY MEAT MARKET, VALUE SHARE (%), BY FORM, 2016 VS 2022 VS 2028

    Figure 9:  

    SAUDI ARABIA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, FRESH / CHILLED, 2016 - 2028

    Figure 10:  

    SAUDI ARABIA POULTRY MEAT MARKET, VALUE IN USD, FRESH / CHILLED, 2016 - 2028

    Figure 11:  

    SAUDI ARABIA POULTRY MEAT MARKET, FRESH / CHILLED, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028

    Figure 12:  

    SAUDI ARABIA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, FROZEN / CANNED, 2016 - 2028

    Figure 13:  

    SAUDI ARABIA POULTRY MEAT MARKET, VALUE IN USD, FROZEN / CANNED, 2016 - 2028

    Figure 14:  

    SAUDI ARABIA POULTRY MEAT MARKET, FROZEN / CANNED, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028

    Figure 15:  

    SAUDI ARABIA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, PROCESSED, 2016 - 2028

    Figure 16:  

    SAUDI ARABIA POULTRY MEAT MARKET, VALUE IN USD, PROCESSED, 2016 - 2028

    Figure 17:  

    SAUDI ARABIA POULTRY MEAT MARKET, PROCESSED, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028

    Figure 18:  

    SAUDI ARABIA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, BY DISTRIBUTION CHANNEL, 2016 - 2028

    Figure 19:  

    SAUDI ARABIA POULTRY MEAT MARKET, VALUE IN USD, BY DISTRIBUTION CHANNEL, 2016 - 2028

    Figure 20:  

    SAUDI ARABIA POULTRY MEAT MARKET, VOLUME SHARE (%), BY DISTRIBUTION CHANNEL, 2016 VS 2022 VS 2028

    Figure 21:  

    SAUDI ARABIA POULTRY MEAT MARKET, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2016 VS 2022 VS 2028

    Figure 22:  

    SAUDI ARABIA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, BY OFF-TRADE, 2016 - 2028

    Figure 23:  

    SAUDI ARABIA POULTRY MEAT MARKET, VALUE IN USD, BY OFF-TRADE, 2016 - 2028

    Figure 24:  

    SAUDI ARABIA POULTRY MEAT MARKET, VOLUME SHARE (%), BY OFF-TRADE, 2016 VS 2022 VS 2028

    Figure 25:  

    SAUDI ARABIA POULTRY MEAT MARKET, VALUE SHARE (%), BY OFF-TRADE, 2016 VS 2022 VS 2028

    Figure 26:  

    SAUDI ARABIA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, CONVENIENCE STORES, 2016 - 2028

    Figure 27:  

    SAUDI ARABIA POULTRY MEAT MARKET, VALUE IN USD, CONVENIENCE STORES, 2016 - 2028

    Figure 28:  

    SAUDI ARABIA POULTRY MEAT MARKET, CONVENIENCE STORES, VALUE SHARE (%), BY FORM, 2021 VS 2028

    Figure 29:  

    SAUDI ARABIA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, ONLINE CHANNEL, 2016 - 2028

    Figure 30:  

    SAUDI ARABIA POULTRY MEAT MARKET, VALUE IN USD, ONLINE CHANNEL, 2016 - 2028

    Figure 31:  

    SAUDI ARABIA POULTRY MEAT MARKET, ONLINE CHANNEL, VALUE SHARE (%), BY FORM, 2021 VS 2028

    Figure 32:  

    SAUDI ARABIA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, SUPERMARKETS AND HYPERMARKETS, 2016 - 2028

    Figure 33:  

    SAUDI ARABIA POULTRY MEAT MARKET, VALUE IN USD, SUPERMARKETS AND HYPERMARKETS, 2016 - 2028

    Figure 34:  

    SAUDI ARABIA POULTRY MEAT MARKET, SUPERMARKETS AND HYPERMARKETS, VALUE SHARE (%), BY FORM, 2021 VS 2028

    Figure 35:  

    SAUDI ARABIA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, OTHERS, 2016 - 2028

    Figure 36:  

    SAUDI ARABIA POULTRY MEAT MARKET, VALUE IN USD, OTHERS, 2016 - 2028

    Figure 37:  

    SAUDI ARABIA POULTRY MEAT MARKET, OTHERS, VALUE SHARE (%), BY FORM, 2021 VS 2028

    Figure 38:  

    SAUDI ARABIA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, ON-TRADE, 2016 - 2028

    Figure 39:  

    SAUDI ARABIA POULTRY MEAT MARKET, VALUE IN USD, ON-TRADE, 2016 - 2028

    Figure 40:  

    SAUDI ARABIA POULTRY MEAT MARKET, MOST ACTIVE COMPANIES, BY NUMBER OF STRATEGIC MOVES, 2017 - 2022

    Figure 41:  

    SAUDI ARABIA POULTRY MEAT MARKET, TOTAL NUMBER OF STRATEGIC MOVES, 2017 - 2022

    Figure 42:  

    SAUDI ARABIA POULTRY MEAT MARKET SHARE(%), BY KEY PLAYERS, 2021

Market Definition

  • Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.). ​
  • Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market. ​
  • Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.​
  • Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.​

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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms

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Frequently Asked Questions

The Saudi Arabia Poultry Meat Market market is studied from 2016 - 2028.

The Saudi Arabia Poultry Meat Market stood at 4.30 billion USD in 2022 and is projected to register a CAGR of 1.64% to reach 4.74 billion USD in 2028.

The demand for various chicken parts for the on-trade channel increased due to the rise of the food catering business and the number of restaurants in the nation.

Fresh meats are considered to be of higher quality. The relaxation of the lockdown allowed customers to immediately purchase freshly cut meat through an offline channel.

The purchases through online channels, supermarkets, and hypermarkets are driving the segmental growth, with innovations in poultry meat delivery and self-checkouts.

The consumption value of frozen/canned poultry is led by the on-trade distribution in the country. This is due to its extended shelf life and better distribution bandwidth.

Al-Watania Poultry,Almarai Food Company,BRF S.A.,Sunbulah Group and Tanmiah Food Company.. are the major companies operating in Saudi Arabia Poultry Meat Market.