Saudi Arabia Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The Saudi Arabia Poultry Meat Market is segmented by Form (Canned, Fresh / Chilled, Frozen, Processed) and by Distribution Channel (Off-Trade, On-Trade). Market value in USD and market volume in tonnes are presented. Key data points observed include production and price.

Saudi Arabia Poultry Meat Market Size

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Saudi Arabia Poultry Meat Market Summary
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Icons Lable Value
https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2017 - 2029
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 5.05 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2029) USD 5.53 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Distribution Channel Off-Trade
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2029) 1.82 %
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Fastest Growing by Distribution Channel Off-Trade

Major Players

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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Saudi Arabia Poultry Meat Market Analysis

The Saudi Arabia Poultry Meat Market size is estimated at 5.05 billion USD in 2024, and is expected to reach 5.53 billion USD by 2029, growing at a CAGR of 1.82% during the forecast period (2024-2029).

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5.05 Billion

Market Size in 2024 (USD)

5.53 Billion

Market Size in 2029 (USD)

4.72 %

CAGR (2017-2023)

1.82 %

CAGR (2024-2029)

Largest Market by Distribution Channel

53.12 %

value share, Off-Trade , 2023

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The demand for poultry meat through off-trade channels is high, primarily due to product variety and improved infrastructure facilities and logistics.

Largest Market by Form

53.25 %

value share, Fresh / Chilled , 2023

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Fresh meat products are considered to be of higher quality. The relaxation of lockdown restrictions allowed customers to purchase freshly cut meat through offline channels.

Fastest-growing Market by Distribution Channel

2.12 %

Projected CAGR, Off-Trade , 2024-2029

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Sales through online channels, supermarkets, and hypermarkets are driving the segment's growth, along with innovations in poultry meat delivery and self-checkouts.

Fastest-growing Market by Form

2.19 %

Projected CAGR, Canned , 2024-2029

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The consumption value of canned poultry is led by the on-trade distribution channel in the country due to its extended shelf life and better distribution bandwidth.

Leading Market Player

5.11 %

market share, Tanmiah Food Company , 2022

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A large production base in the region along with a wide range of poultry products made available across the country makes Tanmiah the major company in the country.

The increasing inflation rates and foodservice consumption are fueling sales

  • From 2019 to 2022, the market's overall growth rate was around 4.7% in value, and the off-trade channel recorded around 2.9% growth in value from 2021 to 2022. The off-trade channel sales were 5.9% higher than the on-trade channel in 2022. The demand for chicken parts has increased over the past several years due to increased tourism and the student population, which mainly looks for affordable food options. Processed poultry meat sales are highest as these people live on a budget and have hectic lifestyles, which is boosting the sales.
  • However, in 2022, the on-trade channel's sales observed a significant growth of 12.89% from 2020 to 2022 due to supply chain disruptions. With a 3.4% rise in inflation, a 2% rise in the price index, and a rise in VAT (value-added tax) from 5% to 15% compared to the previous year, poultry prices increased and availability decreased. Restaurants are opening at a slow pace, and people are more concerned about health, so they prefer to cook at home.
  • In Saudi Arabia, the online channel for poultry meat is projected to be the fastest-growing off-trade distribution channel, registering a CAGR value of 8.94% during the forecast period. The increasing adoption of technology by multiple stakeholders like customers, supermarkets, convenience channels, and B2C has resulted in consumers shifting toward online channels. With the increased penetration, more than 53% of consumers purchase frozen poultry at least once a month. During festival seasons like Ramadan, 76% of consumers are likely to buy frozen poultry more frequently. The increase in production and cheaper frozen poultry meat costs compared to other channels are driving the market's sales. The internet penetration rate for Saudi Arabia reached over 97.9% in 2022.
Saudi Arabia Poultry Meat Market

Saudi Arabia Poultry Meat Market Trends

The production in the country is expected to be boosted as a part of Vision 2030

  • Saudi Arabia is the largest producer of poultry meat in the Middle East, accounting for around 71% of the region's poultry production in 2022. Poultry meat production gradually increased by 51.6% from 2017 to 2022. Saudi Arabia's self-sufficiency in chicken meat climbed from 45% in 2016 to 68% in 2022.
  • The mortality rate of chicken meat has declined in the past five years by around 8%, leading to an increase in the production rate in poultry farms in Saudi Arabia. Government intervention in production support, interest-free loans, and rebates on poultry equipment has reduced overall production costs, thus increasing the number of poultry farms across the country. Owing to these factors, various international manufacturers are investing in the country. For instance, in 2022, local poultry company Tanmiah Food Company and MHP SE of Ukraine entered into a new memorandum of understanding, which offered the potential to help raise the contribution of domestic poultry production to the Kingdom’s overall consumption. Similarly, in 2023, Brazil-based BRF launched a new joint venture in Saudi Arabia through one of its subsidiaries to meet the country's aim of halal chicken production.
  • The production of poultry meat is anticipated to increase because of the initiatives taken by the Saudi Ministry of Environment, Water, and Agriculture (MEWA) and the Saudi Food and Drug Authority (SFDA). The ministry aims to provide various incentives up to USD 187 million annually. Under Vision 2030, the government encourages foreign companies to invest in poultry farms with 100% ownership of local farms. Through this move, production is expected to increase by 80% in 2025 and 100% in 2030. The Saudi Food and Drug Authority restricts the export and import of poultry meat to boost local production.
Saudi Arabia Poultry Meat Market

Poultry prices saw a hike to compensate for the rise in production costs

  • The prices of poultry meat increased by 7.84% from 2017 to 2022 in Saudi Arabia. Poultry meat is one of the most consumed animal proteins in Saudi Arabia. In 2022, prices increased to USD 3,426 per ton, mainly due to increased dependency on poultry feed from other countries like Brazil and France. Almost 80% of the poultry meat is currently produced by 12 businesses, including three major firms and seven medium-sized firms. National Company, the biggest meat producer in the region, accounts for one-third of domestic production, followed by Fakeeh and Almarai.
  • In January 2022, national poultry companies increased the price of their products by USD 0.1 per chicken, making a 1,000-gram chicken cost around USD 4 instead of around USD 3.8. The high cost of production is cited as one of the main justifications for the decision to raise prices, along with the rise in fuel costs following Saudi Aramco's decision to increase the price of diesel by 21%, making a liter cost around USD 16.7 as opposed to USD 13.80.
  • An increase in the demand for low-cost protein sources like poultry meat, along with increases in population and per capita consumption, are key drivers for the rise in prices and production. The government's Vision 2030 aims to achieve 80% self-sufficiency in the poultry sector by providing subsidies for animal feed, interest-free loans, rebates on the purchase of specific poultry equipment, protection against imports of low-priced finished goods from neighboring countries, breeding farms, hatcheries, grow-out farms, and processing facilities. These localized factors are expected to help maintain prices sustainably and achieve self-sufficiency.
Saudi Arabia Poultry Meat Market

Saudi Arabia Poultry Meat Industry Overview

The Saudi Arabia Poultry Meat Market is fragmented, with the top five companies occupying 11.99%. The major players in this market are Al-Watania Poultry, Americana Group, BRF S.A., Tanmiah Food Company and The Savola Group (sorted alphabetically).

Saudi Arabia Poultry Meat Market Leaders

  1. Al-Watania Poultry

  2. Americana Group

  3. BRF S.A.

  4. Tanmiah Food Company

  5. The Savola Group

Saudi Arabia Poultry Meat Market Concentration

Other important companies include Almarai Food Company, Almunajem Foods, Golden Chicken Farm Factory Company CJSC, Sunbulah Group.

*Disclaimer: Major Players sorted in alphabetical order.

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Saudi Arabia Poultry Meat Market News

  • November 2021: Al-Watania Poultry partnered with Americana Group to develop the local content in the poultry sector and provide markets with fresh, high-quality, and reliable products. It helps enhance food security and increase production and other direct and indirect costs that contribute to stability in poultry prices for the final consumer.
  • May 2021: Cobb and Al-Watania Poultry set to double their production following investments in hatcheries and distribution. This move is expected to increase food security in Saudi Arabia and other GCC countries.
  • April 2021: BRF Global achieved the ISO 37001 Anti-bribery Management System certification, issued by an independent and non-governmental entity based in Switzerland. The certification is internationally recognized and emphasizes that the company meets technical requirements and has effect policies, procedures, and controls to prevent and combat bribery, thus promoting an ethical and healthy environment.

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We offer a comprehensive and exhaustive set of data pointers. These cover global, regional, and country-level metrics that illustrate the fundamentals of the meat and meat substitutes industry. Clients can access in-depth market analysis through 45+ free charts. This analysis is based on the production of various meat and seafood types, as well as the prices of meat, meat substitutes, and different seafood types. We provide granular-level segmental information, supported by a repository of market data, trends, and expert analysis. Data and analysis on meat types, seafood types, meat substitute types, forms, distribution channels, and more are available. These are provided in the form of comprehensive reports as well as Excel-based data worksheets.

Saudi Arabia Poultry Meat Market
Saudi Arabia Poultry Meat Market
Saudi Arabia Poultry Meat Market
Saudi Arabia Poultry Meat Market

Saudi Arabia Poultry Meat Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  3. 2. KEY INDUSTRY TRENDS

    1. 2.1. Price Trends

      1. 2.1.1. Poultry

    2. 2.2. Production Trends

      1. 2.2.1. Poultry

    3. 2.3. Regulatory Framework

      1. 2.3.1. Saudi Arabia

    4. 2.4. Value Chain & Distribution Channel Analysis

  4. 3. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 3.1. Form

      1. 3.1.1. Canned

      2. 3.1.2. Fresh / Chilled

      3. 3.1.3. Frozen

      4. 3.1.4. Processed

        1. 3.1.4.1. By Processed Types

          1. 3.1.4.1.1. Deli Meats

          2. 3.1.4.1.2. Marinated/ Tenders

          3. 3.1.4.1.3. Meatballs

          4. 3.1.4.1.4. Nuggets

          5. 3.1.4.1.5. Sausages

          6. 3.1.4.1.6. Other Processed Poultry

    2. 3.2. Distribution Channel

      1. 3.2.1. Off-Trade

        1. 3.2.1.1. Convenience Stores

        2. 3.2.1.2. Online Channel

        3. 3.2.1.3. Supermarkets and Hypermarkets

        4. 3.2.1.4. Others

      2. 3.2.2. On-Trade

  5. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)

      1. 4.4.1. Al-Watania Poultry

      2. 4.4.2. Almarai Food Company

      3. 4.4.3. Almunajem Foods

      4. 4.4.4. Americana Group

      5. 4.4.5. BRF S.A.

      6. 4.4.6. Golden Chicken Farm Factory Company CJSC

      7. 4.4.7. Sunbulah Group

      8. 4.4.8. Tanmiah Food Company

      9. 4.4.9. The Savola Group

  6. 5. KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS

  7. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. POULTRY PRICE PER METRIC TON, USD, SAUDI ARABIA, 2017 - 2023
  1. Figure 2:  
  2. POULTRY PRODUCTION, METRIC TON, SAUDI ARABIA, 2017 - 2029
  1. Figure 3:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF POULTRY MEAT MARKET, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 5:  
  2. VOLUME OF POULTRY MEAT MARKET BY FORM, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 6:  
  2. VALUE OF POULTRY MEAT MARKET BY FORM, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 7:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, SAUDI ARABIA, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, SAUDI ARABIA, 2017 VS 2023 VS 2029
  1. Figure 9:  
  2. VOLUME OF CANNED POULTRY MEAT MARKET, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF CANNED POULTRY MEAT MARKET, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 11:  
  2. VALUE SHARE OF CANNED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2022 VS 2029
  1. Figure 12:  
  2. VOLUME OF FRESH / CHILLED POULTRY MEAT MARKET, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 13:  
  2. VALUE OF FRESH / CHILLED POULTRY MEAT MARKET, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 14:  
  2. VALUE SHARE OF FRESH / CHILLED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2022 VS 2029
  1. Figure 15:  
  2. VOLUME OF FROZEN POULTRY MEAT MARKET, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 16:  
  2. VALUE OF FROZEN POULTRY MEAT MARKET, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 17:  
  2. VALUE SHARE OF FROZEN POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2022 VS 2029
  1. Figure 18:  
  2. VOLUME OF POULTRY MEAT MARKET BY PROCESSED TYPES, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 19:  
  2. VALUE OF POULTRY MEAT MARKET BY PROCESSED TYPES, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 20:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, SAUDI ARABIA, 2017 VS 2023 VS 2029
  1. Figure 21:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, SAUDI ARABIA, 2017 VS 2023 VS 2029
  1. Figure 22:  
  2. VOLUME OF DELI MEATS MARKET, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF DELI MEATS MARKET, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF DELI MEATS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2022 VS 2029
  1. Figure 25:  
  2. VOLUME OF MARINATED/ TENDERS MARKET, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF MARINATED/ TENDERS MARKET, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF MARINATED/ TENDERS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2022 VS 2029
  1. Figure 28:  
  2. VOLUME OF MEATBALLS MARKET, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF MEATBALLS MARKET, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 30:  
  2. VALUE SHARE OF MEATBALLS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2022 VS 2029
  1. Figure 31:  
  2. VOLUME OF NUGGETS MARKET, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 32:  
  2. VALUE OF NUGGETS MARKET, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 33:  
  2. VALUE SHARE OF NUGGETS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2022 VS 2029
  1. Figure 34:  
  2. VOLUME OF SAUSAGES MARKET, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 35:  
  2. VALUE OF SAUSAGES MARKET, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 36:  
  2. VALUE SHARE OF SAUSAGES POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2022 VS 2029
  1. Figure 37:  
  2. VOLUME OF OTHER PROCESSED POULTRY MARKET, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 38:  
  2. VALUE OF OTHER PROCESSED POULTRY MARKET, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF OTHER PROCESSED POULTRY POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2022 VS 2029
  1. Figure 40:  
  2. VOLUME OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 41:  
  2. VALUE OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 42:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2017 VS 2023 VS 2029
  1. Figure 43:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2017 VS 2023 VS 2029
  1. Figure 44:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 45:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 46:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, SAUDI ARABIA, 2017 VS 2023 VS 2029
  1. Figure 47:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, SAUDI ARABIA, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES SPLIT BY FORM, %, SAUDI ARABIA, 2022 VS 2029
  1. Figure 51:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL SPLIT BY FORM, %, SAUDI ARABIA, 2022 VS 2029
  1. Figure 54:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS SPLIT BY FORM, %, SAUDI ARABIA, 2022 VS 2029
  1. Figure 57:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OTHERS, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OTHERS, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA OTHERS SPLIT BY FORM, %, SAUDI ARABIA, 2022 VS 2029
  1. Figure 60:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, METRIC TONS, SAUDI ARABIA, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, USD, SAUDI ARABIA, 2017 - 2029
  1. Figure 62:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, SAUDI ARABIA, 2020 - 2023
  1. Figure 63:  
  2. MOST ADOPTED STRATEGIES, COUNT, SAUDI ARABIA, 2020 - 2023
  1. Figure 64:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, SAUDI ARABIA, 2022

Saudi Arabia Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.

  • From 2019 to 2022, the market's overall growth rate was around 4.7% in value, and the off-trade channel recorded around 2.9% growth in value from 2021 to 2022. The off-trade channel sales were 5.9% higher than the on-trade channel in 2022. The demand for chicken parts has increased over the past several years due to increased tourism and the student population, which mainly looks for affordable food options. Processed poultry meat sales are highest as these people live on a budget and have hectic lifestyles, which is boosting the sales.
  • However, in 2022, the on-trade channel's sales observed a significant growth of 12.89% from 2020 to 2022 due to supply chain disruptions. With a 3.4% rise in inflation, a 2% rise in the price index, and a rise in VAT (value-added tax) from 5% to 15% compared to the previous year, poultry prices increased and availability decreased. Restaurants are opening at a slow pace, and people are more concerned about health, so they prefer to cook at home.
  • In Saudi Arabia, the online channel for poultry meat is projected to be the fastest-growing off-trade distribution channel, registering a CAGR value of 8.94% during the forecast period. The increasing adoption of technology by multiple stakeholders like customers, supermarkets, convenience channels, and B2C has resulted in consumers shifting toward online channels. With the increased penetration, more than 53% of consumers purchase frozen poultry at least once a month. During festival seasons like Ramadan, 76% of consumers are likely to buy frozen poultry more frequently. The increase in production and cheaper frozen poultry meat costs compared to other channels are driving the market's sales. The internet penetration rate for Saudi Arabia reached over 97.9% in 2022.
Form
Canned
Fresh / Chilled
Frozen
Processed
By Processed Types
Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel
Off-Trade
Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
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Market Definition

  • Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.). ​
  • Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market. ​
  • Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.​
  • Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.​
Keyword Definition
A5 It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score.
Abbatoir It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption.
Acute Hepatopancreatic Necrosis Disease (AHPND) It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds.
African Swine Fever (ASF) It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family.
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark
Bacon It is salted or smoked meat that comes from the back or sides of a pig
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
Bologna It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal.
Bovine spongiform encephalopathy (BSE) It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion.
Bratwurst It refers to a type of German sausage made from pork, beef or veal.
BRC British Retail Consortium
Brisket It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts.
Broiler It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production.
Bushel It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg
Carcass It refers to the dressed body of a meat animal from which butchers trim the meat
CFIA Canadian Food Inspection Agency
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Chuck Steak It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow
Corned Beef It refers to beef brisket cured in brine and boiled, typically served cold.
CWT Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg
Drumstick It refers to a chicken leg without the thigh.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Ewe It is an adult female sheep.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Forage It refers to animal feed.
Foreshank It is the upper part of the foreleg of cattle
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gizzard It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird.
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Jerky It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage.
Kobe Beef It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan.
Liverwurst It is type of German sausage made from beef or pork liver.
Loin It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
Pepperoni It is an American variety of spicy salami made from cured meat.
Plate It refers to a forequarter cut from the belly of a cow, just below the rib cut.
Porcine reproductive and respiratory syndrome (PRRS) It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs.
Primal cuts It refers to the major sections of the carcass.
Quorn It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten
Retort Packaging It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile.
Round Steak It refers to a beef steak from the the rear leg of the cow.
Rump Steak It refers to a cut of beef derived from the division between the leg and the chine.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kios It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Sirloin It is a cut of beef from the bottom and side parts of a cow's back.
Surimi It is a paste made from deboned fish
Tenderloin It refers to a cut of beef consisting of the entire tenderloin muscle of a cow
Tiger Shrimp It refers to a large shrimp variety from the Indian and Pacific oceans
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
Vannamei shrimp It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds.
Wagyu Bee It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Zoosanitary It refers to the cleanliness of animals or animal product
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
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Saudi Arabia Poultry Meat Market Research FAQs

The Saudi Arabia Poultry Meat Market size is expected to reach USD 5.05 billion in 2024 and grow at a CAGR of 1.82% to reach USD 5.53 billion by 2029.

In 2024, the Saudi Arabia Poultry Meat Market size is expected to reach USD 5.05 billion.

Al-Watania Poultry, Americana Group, BRF S.A., Tanmiah Food Company and The Savola Group are the major companies operating in the Saudi Arabia Poultry Meat Market.

In the Saudi Arabia Poultry Meat Market, the Off-Trade segment accounts for the largest share by distribution channel.

In 2024, the Off-Trade segment accounts for the fastest growing by distribution channel in the Saudi Arabia Poultry Meat Market.

In 2023, the Saudi Arabia Poultry Meat Market size was estimated at 5.05 billion. The report covers the Saudi Arabia Poultry Meat Market historical market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. The report also forecasts the Saudi Arabia Poultry Meat Market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023.

Saudi Arabia Poultry Industry Report

Statistics for the 2023 Saudi Arabia Poultry Meat market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Saudi Arabia Poultry Meat analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Saudi Arabia Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029