Saudi Arabia Protein Bars Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 2.89 Million |
| Market Size (2029) | USD 4.26 Million |
| CAGR (2024 - 2029) | 8.13 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Saudi Arabia Protein Bars Market Analysis
The Saudi Arabia Protein Bar Market size is estimated at USD 2.89 million in 2024, and is expected to reach USD 4.26 million by 2029, growing at a CAGR of 8.13% during the forecast period (2024-2029).
COVID-19 has caused problems in the food processing industry, which have been impacted by social distance rules, labor shortages, and lockdown procedures to stop the virus from spreading. Appropriate social distancing measures may compromise operational efficiency in restricted locations, like packaging plants, and adequate staff protections are required. As the maximum amount of protein bars are imported from the United Kingdom or the United States to Saudi Arabia, the restriction in transportation led to a supply shortage of these items in retail stores. However, after the relaxation from restrictions, the increased consciousness of maintaining health and losing weight in the tough times of COVID-19 led to the increased popularity of protein bars.
The rising consumer demand for convenient and healthy on-the-go snack options has been the primary attribute for the sales of protein bars in Saudi Arabia. The changing lifestyles of people, involving the consumption of smaller meals, have been leading to increased consumption of snacks; hence, protein bars, being the healthier option, have been witnessing an increasing demand.
Protein bars have opportunities within functional ingredients, reduced sugar, high fiber, and plant proteins. The trending innovations in the category also involve modification in packaging and the launch of targeted-consumer products. People have been consuming protein bars for weight loss, wight gain, meal replacement, and muscle gain.
Saudi Arabia Protein Bars Market Trends
This section covers the major market trends shaping the Saudi Arabia Protein Bar Market according to our research experts:
Demand for Convenient and Healthy On-the-Go Snacking
The demand for convenience foods has been growing at a faster pace due to changes in social and economical patterns, as well as the increased expenditure of food and beverage, awareness about healthy foods, changes in meal patterns and existing food habits, and the desire to taste new products. There was an increase in the demand for snacks, including protein bars in the Gulf Cooperation Council (GCC) region over the past years due to the increased industrialization, busy lifestyles, and the increasing female working population. In addition, the increased health awareness among the young population due to the increasing lifestyle diseases, and the benefits of healthy snacking have been triggering the protein bar demand. Because high protein foods give a feeling of satiety, they are a good method to control appetite, avoid overeating, and gain weight, which has been leading to growing popularity of protein bars.
Regular Bar Holds the Major Share
Health-conscious customers are turning to specialty diets such as plant-based and keto, but they do not want to deal with the hassles of frequently cooking to achieve their fitness goals due to their busy lifestyles. Protein bars have become the perfect delivery system for these consumers due to their 'ready-to-eat,' 'on-the-go' nature. Moreover, marketing campaigns for protein bars as a substitute for meal replacement by the fitness clubs have skyrocketed the sales of these products. With an increasing number of health clubs and surging awareness about protein bars, the market is expected to witness a rise in demand during the forecast period.
Saudi Arabia Protein Bars Industry Overview
The market studied is concentrated with regional and global competitors. Some of the major players in the market include Think Protein, The Hershey Company, and Simply Good foods USA (Quest Nutrition). Players operating in the protein bar market also consider various factors to make their products more appealing to the customers. Hence, they offer products that are with clean labels, vegan and gluten-free and innovative packaging designs. Protein bars are available in a variety of flavors. Thus, manufacturers are continuously focusing on innovating new bar products or technological advancements to increase their shares.
Saudi Arabia Protein Bars Market Leaders
The Hershey Company
Simply Good foods USA (Quest Nutrition)
Barebells Functional Foods AB
Lifefood International
Glanbia PLC (ThinkProtein)
*Disclaimer: Major Players sorted in no particular order
Saudi Arabia Protein Bars Market News
In 2021- Think introduced High Protein Crisp bars, globally including in Saudi Arabia. The product contains 15 grams of protein, two grams of sugar, is gluten-free, and provides just 150 calories or less. High Protein Crisp is available in two flavors - Chocolate Crisp and Lemon Crisp.
In 2018- Tom Oliver, a British producer of food supplements, launched vegan protein bars that are high in fiber and low in sugar content. These bars are available in two flavors, coffee and coconut. The product is also available in Saudi Arabia.
In 2017 - Warrior Crunch launched White Chocolate Crisp. The crunchy bars are low-carb and high protein. CRUNCH bars are packed with 20 grams of healthy protein, encased in a layer of caramel, wrapped in chocolate.
Saudi Arabia Protein Bars Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Vegan Protein Bar
5.1.2 Regular Protein Bar
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Convenience Stores
5.2.3 Online Stores
5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 PepsiCo Inc.
6.3.2 Simply Good Foods USA Inc. (Quest Nutrition)
6.3.3 General Mills Inc.
6.3.4 The Hershey Company (ONE Brands LLC)
6.3.5 Barebells Functional Foods AB
6.3.6 KBF Enterprises Ltd (Warrior Supplements)
6.3.7 Glanbia PLC (ThinkProtein)
6.3.8 Lifefood International
6.3.9 Kind LLC
6.3.10 Cliff Bar and Company
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
Saudi Arabia Protein Bars Industry Segmentation
Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats. The market studied report is segmented by type and distribution channel. Based on type, the market studied has been segmented into vegan protein bar and regular protein bar. Based on the distribution channel, the market studied has been segmented into supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. For each segment, the market sizing and forecasting have been done in value terms of USD million.
| By Type | |
| Vegan Protein Bar | |
| Regular Protein Bar |
| By Distribution Channel | |
| Supermarket/Hypermarket | |
| Convenience Stores | |
| Online Stores | |
| Other Distribution Channels |
Saudi Arabia Protein Bars Market Research FAQs
How big is the Saudi Arabia Protein Bar Market?
The Saudi Arabia Protein Bar Market size is expected to reach USD 2.89 million in 2024 and grow at a CAGR of 8.13% to reach USD 4.26 million by 2029.
What is the current Saudi Arabia Protein Bar Market size?
In 2024, the Saudi Arabia Protein Bar Market size is expected to reach USD 2.89 million.
Who are the key players in Saudi Arabia Protein Bar Market?
The Hershey Company, Simply Good foods USA (Quest Nutrition), Barebells Functional Foods AB, Lifefood International and Glanbia PLC (ThinkProtein) are the major companies operating in the Saudi Arabia Protein Bar Market.
What years does this Saudi Arabia Protein Bar Market cover, and what was the market size in 2023?
In 2023, the Saudi Arabia Protein Bar Market size was estimated at USD 2.67 million. The report covers the Saudi Arabia Protein Bar Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Saudi Arabia Protein Bar Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Saudi Arabia Protein Bar Industry Report
Statistics for the 2024 Saudi Arabia Protein Bar market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Saudi Arabia Protein Bar analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
