Saudi Arabia Delivery Apps Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

Saudi Arabia Delivery Apps Market Trends and Insights

Rapid Uptake of Digital Wallets and Mada Cards

Mada card transactions climbed to USD 53 billion in 2024, helped by SAMA’s open-API mandates that eased the integration of global wallets such as Google Pay and Samsung Pay. Seamless payments lower basket-abandonment rates and enable subscription models that stabilize revenue for grocery and pharmacy platforms. Embedded-finance pilots inside major apps now offer instant micro-credit and rewards, improving customer lifetime value and supporting higher marketing ROI.

Vision 2030 E-commerce Incentives and VAT Relief Schemes

Fiscal incentives that include 0% corporate tax for 30 years under the Regional Headquarters program and customs suspension inside Special Integrated Logistics Zones have reduced the cost of cross-border sourcing. The unified e-invoicing platform administered by ZATCA also standardizes tax compliance, increasing data clarity for operators while cutting processing errors. These measures lower the entry barrier for foreign platforms such as Keeta and Rabbit, accelerating innovation cycles^{[1].BinDawood Holding, “Annual Report 2024,” bindawoodonline.com}

Expansion of Dark-Store Micro-Fulfillment Beyond Tier-1 Cities

HungerStation’s Quick Market operates coverage equal to 95% of the Kingdom with delivery windows of under one hour, while Nana opened 30 dark stores in Riyadh and announced 20 additional facilities. Real-estate costs in secondary cities remain low, allowing higher margin capture even at sub-SAR 20 order values. Retailers such as BinDawood invested USD 390 million in hub infrastructure that merges store and dark-store inventory, shortening delivery radii and raising pick-rate productivity^{[2].Zakat, Tax and Customs Authority (ZATCA), “E-Invoicing Integration Guide – 2025,” zatca.gov.sa}

Growing Urban Expatriate Population Seeking Convenience

Expatriates concentrated in Riyadh, Jeddah, and Dammam show higher usage frequencies and willingness to adopt subscription bundles. Cross-cuisine diversity makes these neighborhoods pilot zones for new restaurant categories, driving longer menus on Jahez and Careem. Subscription adoption among expatriates already exceeds the national average, supplying recurrent revenue that underwrites investments in temperature-controlled fleets.

Preference for Dine-in “Majlis” and Fine-Dining Culture

Cultural traditions that emphasize communal dining reduce the appeal of home delivery among older demographics. National surveys show 51% of Saudis still favor dining out, with the gap widening in conservative regions. Restaurateurs focused on premium dining often refuse delivery partnerships, citing brand-experience dilution.

High Commission Fees Squeezing Restaurant Margins

Commissions ranging from 15% to 30% erode profitability, especially for independent venues. Some outlets respond by adding delivery-specific price premiums, a tactic that can slow order momentum. The pressure intensifies during economic slowdowns when operating costs rise faster than menu prices.

Segment Analysis

By Service Type: Food Delivery Dominance Faces Grocery Disruption

Food delivery produced USD 6.43 billion of revenue in 2025, equal to 77.15% of the Saudi Arabia delivery apps market share. Nonetheless, grocery delivery will grow fastest at a 14.89% CAGR, buoyed by dark-store density and elevated basket values. The Saudi Arabia delivery apps market size for grocery is poised to double by 2028, helped by Meituan’s Xiaoxiang Supermarket entry that transfers mature Chinese quick-commerce playbooks. Pharmacy delivery is also scaling through partnerships with Nahdi Medical and Al Dawaa, boosting chronic-care adherence rates among older consumers.

Platform diversification strategies now integrate cross-category bundling. Nana’s USD 542.6 million revenue target by 2026 illustrates how grocery repeat-purchase cycles smooth overall cash flow. Meanwhile, regulatory clarity from the Saudi Food and Drug Authority encourages safe pharmaceutical fulfillment, amplifying trust. 

Investors recognize the convergence opportunity, financing dark-store hubs that handle both food and essential consumer goods on a single routing layer. That shared infrastructure improves van utilization and supports under-30-minute service standards in core districts^{[3]Jahez International Company, “Investor Presentation FY 2024,” jahezgroup.com}.

Note: Segment shares of all individual segments available upon report purchase

By Platform: Android Leadership Challenged by Web Innovation

Android contributed 59.64% of 2024 transactions, a position secured by affordable handsets and pre-installed Google services. Yet Web/PWA interfaces are forecast to grow 17.54% annually because they avoid storage constraints and eliminate app-store download friction. 

The Saudi Arabia delivery apps market size tied to Web/PWA channels could exceed USD 3 billion by 2030, accelerating as telcos bundle zero-rating data offers for browser-based traffic. Progressive web apps deliver push notifications and offline caching with no intermediary, raising release velocity for smaller operators. iOS retains affluent users with basket values 1.3 times the Android average, supporting higher premium-service penetration but limiting mass-market reach.

By Order Model: Scheduled Services Gain Subscription Traction

On-demand commands 89.17% revenue share, the default for spontaneous food cravings and quick-commerce baskets. However, scheduled and subscription formats will post an 18.38% CAGR as platforms seek cost efficiency and predictable demand. 

Grocery subscriptions that bundle weekly staples with preferential pricing now constitute 9% of Nana’s orders. HungerStation’s Quick Market schedules let operators allocate riders more effectively, trimming idle mileage. For enterprises, subscription catering reduces procurement overhead and supports consistent supplier standards, stretching platform use cases into B2B territory.

By End-User: Corporate Segment Emerges as Growth Driver

Individuals generated 85.76% of 2024 turnover, reflecting household adoption. Yet corporate and institutional users will expand at a 15.68% CAGR, fueled by staff meal allowances and health-and-safety rules that favor on-site food provision. 

The Saudi Arabia delivery apps market share attributable to corporate accounts could top 20% by 2030, aided by bulk-order invoicing APIs and integrated expense-management tools. Hospitals and universities increasingly outsource cafeteria functions to licensed delivery specialists, leveraging the TGA’s operator registry to ensure compliance.

Geography Analysis

Riyadh remains the epicenter of innovation owing to policy proximity and dense expatriate clusters. The capital hosts the highest concentration of dark stores and pilots autonomous delivery pods under NEOM’s technology consortium. Jeddah follows, leveraging port access to specialty imports and hosting early launches of Meituan’s Keeta and Xiaoxiang Supermarket. The Eastern Province benefits from petrochemical income, elevating premium basket sizes and pushing platforms to trial chilled-chain grocery modules. 

Secondary cities such as Al-Kharj, Hail, and Arar illustrate the next wave of expansion. Lower real-estate costs enable profitable dark-store footprints, while gaps in conventional retail encourage first-time digital adoption. Location accuracy challenges are being solved through proprietary mesh-mapping and increased use of the what3words addressing protocol^{[3]What3words, “Case Study: Improving Last-Mile Addressing in Saudi Arabia – 2025,” what3words.com} . 

Vision 2030 tourism and industrial mega-projects open new consumer hotspots. NEOM is coding logistics standards for autonomous drones and smart lockers that may cascade to national norms. Cross-province hubs using hub-and-spoke models ensure remote settlements receive twice-daily delivery runs, raising service parity across the Kingdom.